Digital Marketing Specialist Jobs in Pennsylvania

Digital Marketing Specialist jobs in Pennsylvania are consistently in demand, with strong hiring across healthcare, higher education, financial services, and e-commerce sectors at every level from entry-level coordinator through senior strategist and director. Philadelphia and Pittsburgh anchor the market, with a growing cluster of openings in the Lehigh Valley, and established employers like Comcast, Independence Blue Cross, and UPMC regularly bring on digital marketing specialists to support large-scale consumer and B2B campaigns. SEO, paid media, and marketing analytics are the most sought-after specialties in current Pennsylvania listings. Find a role that fits below and apply directly.

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Overview

Open roles37
Top employerWebFX
Top cityHarrisburg, PA
Cities hiring22
Work type64% Hybrid
Top industryTechnology

Showing 4 of 37+ Digital Marketing Specialist jobs

Account Manager (Digital Marketing Agency, Client Success)
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Added 4d ago
Account Manager (Digital Marketing Agency, Client Success)
PIC
Pittsburgh, Pennsylvania
Enterprise Sales
Inside Sales
Sales
$50k - $60k/yr
Hybrid
201-500

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Digital Marketing Account Manager
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Added 4d ago
Digital Marketing Account Manager
Skigital
West Chester, Pennsylvania
Brand & Social Media
Content & Communications
Content Marketing
Marketing
Remote (US)
Bachelor's degree in marketing

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Digital Marketing Strategist
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Added 1w ago
Digital Marketing Strategist
Epic Web Studios
Erie, Pennsylvania
Program Management
Project & Program Management
Project Management
$45k - $55k/yr
On-Site
11-50

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Assistant Director of Digital Enrollment Marketing
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Added 1w ago
Assistant Director of Digital Enrollment Marketing
York College of Pennsylvania
York, Pennsylvania
Brand Marketing
Growth Marketing
Marketing
Bachelor's degree
501-1,000

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See All 37 Digital Marketing Specialist Jobs in Pennsylvania

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Digital Marketing Specialist Jobs by City in Pennsylvania

Where Pennsylvania roles are concentrated, by current openings.

Harrisburg
4 jobs
Philadelphia
4 jobs
York
3 jobs
Pittsburgh
3 jobs
Easton
2 jobs
Lancaster
2 jobs
Fort Washington
2 jobs
Erie
1 job
Irwin
1 job

Digital Marketing Specialist Job Market in Pennsylvania

A snapshot from current Pennsylvania openings, updated as new roles post.

Who's Hiring

WebFX7 open roles
Victaulic2 open roles
EAB1 open role

Top Industries Hiring

  • Technology & Software

What Pennsylvania Employers Look For

The qualifications that appear most often in digital marketing specialist jobs across Pennsylvania.

  • Bachelor's degree in marketing, communications, or a closely related field required
  • Demonstrated experience managing paid search and paid social campaigns across major platforms
  • Proficiency in Google Analytics, Google Ads, and Meta Ads Manager
  • Working knowledge of SEO tools such as SEMrush, Ahrefs, or Moz
  • Experience with email marketing platforms and marketing automation software like HubSpot or Marketo
  • Strong analytical skills with ability to interpret campaign performance data and report findings

Digital Marketing Specialist Jobs in Pennsylvania: Frequently Asked Questions

How do you become a digital marketing specialist in Pennsylvania?

Digital marketing specialist is not a state-licensed profession in Pennsylvania, so there is no board exam or state registration required to work in the role. Most Pennsylvania employers expect a bachelor's degree in marketing, communications, or a related field, along with demonstrable campaign experience. Industry certifications such as Google Ads, Meta Blueprint, or HubSpot are widely recognized by Pennsylvania employers and can substitute for formal experience at the entry level.

How much do digital marketing specialists make in Pennsylvania?

Digital marketing specialists in Pennsylvania earn a median of about $68,760 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $34,160 for the lowest 10% to over $128,810 for the top 10%. Pay rises with experience, specialty, and employer.

Which companies hire digital marketing specialists in Pennsylvania?

Employers hiring digital marketing specialists in Pennsylvania right now include WebFX, Victaulic, and EAB, based on current listings on Migrate Mate as of November 2026. Pennsylvania's large healthcare systems, financial services firms, and regional media companies are among the most consistent sources of digital marketing specialist openings in the state.

Which Pennsylvania cities have the most digital marketing specialist jobs?

Harrisburg, Philadelphia, and York have the most digital marketing specialist openings in Pennsylvania. Philadelphia dominates the count because of its concentration of corporate headquarters, major health systems, and financial services firms, while Pittsburgh's tech and healthcare sectors drive demand there, and the Lehigh Valley's expanding logistics and manufacturing base has added a growing share of marketing roles.

Are there remote digital marketing specialist jobs in Pennsylvania?

Yes, and more than most fields. Digital marketing specialist work is largely screen-based and output-driven, making it well suited to remote and hybrid arrangements. About 79% of digital marketing specialist openings tied to Pennsylvania are remote or hybrid as of November 2026, reflecting how broadly employers in the state have adopted flexible work for this role. Content strategy, SEO, and paid media management are the functions most commonly offered on a fully remote basis.

How can I get hired as a digital marketing specialist in Pennsylvania with little or no experience?

The most realistic entry path is an internship or coordinator role at a Pennsylvania agency or in-house marketing team, where you build a portfolio of real campaign work. Large Philadelphia and Pittsburgh employers like hospital systems and financial services firms post entry-level marketing associate and digital coordinator openings that do not require prior specialist experience. A Google Ads or HubSpot certification, combined with a portfolio showing self-managed campaigns or freelance projects, gives candidates without a formal work history a concrete edge in Pennsylvania applicant pools.

Where can I find and apply to digital marketing specialist jobs in Pennsylvania?

You can find and apply to digital marketing specialist jobs in Pennsylvania on Migrate Mate, which lists current Pennsylvania openings updated regularly. Search the available roles, find the ones that match your experience and preferred location, and apply directly to the employers posting them.

See All 37 Digital Marketing Specialist Jobs in Pennsylvania

Find roles in Pennsylvania that match your experience and apply in just a few clicks.

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