Digital Marketing Specialist Jobs in Florida
Digital Marketing Specialist jobs in Florida are active and competitive, with strong demand from the state's tourism, hospitality, healthcare, real estate, and e-commerce sectors at every level from entry-level coordinator through senior strategist. Miami, Tampa, and Orlando anchor most of the hiring, where established employers like Carnival Corporation, AdventHealth, and Lennar regularly seek specialists in SEO, paid media, and content strategy. Florida's year-round event economy and its concentration of direct-to-consumer brands keep demand for performance marketing and social media expertise especially high. Find a role that fits below and apply directly.
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Digital Marketing & SEO Coordinator
Location: Fernandina Beach, FL (In Office)
Company: Paxton Marketing
Salary: $40,000–$45,000 per year (Based on Experience)
Please Note: This is a full-time, in-office position located in Fernandina Beach, Florida. Remote and hybrid work are not available. For immediate consideration, please send your resume directly to david@paxtonmarketing.pro.
Join One of the Fastest Growing Automotive Marketing Agencies
Paxton Marketing is seeking a motivated, detail-oriented Digital Marketing & SEO Coordinator to join our growing team.
This position is ideal for someone with experience in SEO, website management, and digital marketing who wants to continue building their career while working alongside experienced marketing professionals.
You'll work directly with our Creative Director and Senior Automotive Digital Performance Manager, supporting digital marketing initiatives for automotive dealerships and businesses across the country.
This is a hands-on, in-office role where every day is different. One day you may be optimizing dealership websites for search engines, and the next you may be creating landing pages, updating Google Business Profiles, publishing SEO content, or assisting with website tracking and digital marketing projects.
If you're looking for a long-term career with a growing company—not just another marketing job—we'd love to meet you.
What You'll DoSearch Engine Optimization (SEO)
- Optimize website content for search engines
- Perform keyword research
- Update title tags, meta descriptions, and page content
- Build SEO landing pages
- Improve local SEO performance
- Manage and optimize Google Business Profiles
- Monitor Google Search Console
- Assist with technical SEO improvements
- Submit pages and sitemaps to Google
- Track keyword rankings and SEO performance
Website Management
- Update WordPress and Dealer.com websites
- Create and edit landing pages
- Upload website graphics and promotional content
- Maintain specials pages and website content
- Perform basic HTML/CSS edits when needed
- Ensure websites remain accurate and up to date
Digital Marketing Support
- Build and schedule email marketing campaigns
- Assist with Meta Business Suite
- Support client marketing requests
- Organize digital marketing assets and project files
- Assist with monthly reporting
- Manage multiple projects and deadlines
Analytics & Tracking Support
- Assist with Google Analytics 4
- Assist with Google Tag Manager implementations
- Verify website conversion tracking
- Monitor website performance
- Help troubleshoot tracking issues
- Assist with campaign quality assurance before launch
Creative & Content Support
- Upload graphics created by our Creative Director
- Assist with website banners and promotional updates
- Publish blog articles and SEO content
- Format marketing materials for client use
- Organize creative assets and project files
What We're Looking ForRequired Qualifications
- 1–3 years of experience in digital marketing, SEO, website management, or a related field
- Experience with WordPress or other content management systems
- Familiarity with Google Search Console
- Basic understanding of SEO best practices
- Strong organizational and time management skills
- Excellent written communication skills
- Ability to manage multiple projects simultaneously
- Strong attention to detail
- Positive attitude with a willingness to learn and grow
Preferred Qualifications
- Google Analytics 4 experience
- Basic Google Tag Manager knowledge
- Local SEO experience
- WordPress experience
- Dealer.com experience is a plus
- Basic HTML/CSS knowledge
- Experience with Mailchimp, Klaviyo, or Constant Contact
- Canva or Adobe Creative Suite experience
- Experience using AI tools such as ChatGPT or Claude
- Automotive marketing experience is a plus, but not required
What You'll Learn
At Paxton Marketing, we're committed to helping our team grow. You'll gain hands-on experience with:
- Advanced SEO strategies
- Google Analytics 4
- Google Tag Manager
- Automotive digital marketing
- Multi-location SEO
- Landing page optimization
- Conversion tracking
- Website optimization
- Client communication
- Project management
Why Join Paxton Marketing?
- Competitive salary based on experience
- Monday–Friday schedule
- In-office collaborative environment
- Career advancement opportunities within a fast-growing company
- Ongoing training and professional development
- Work directly with experienced digital marketing professionals
- Exposure to national automotive marketing campaigns
- Variety of challenging projects that will accelerate your career
Compensation
- Salary: $40,000–$45,000 annually, based on experience
- Full-time position
- Monday–Friday
- In-office in Fernandina Beach, FL
Success in This Role
Within your first 90 days, you'll be expected to:
- Confidently manage SEO tasks across multiple client accounts
- Update and maintain client websites
- Build SEO landing pages
- Support Google Analytics and website tracking initiatives
- Assist with digital marketing projects and client requests
- Become a trusted member of our marketing team
Ready to Join Our Team?
If you're passionate about digital marketing, SEO, websites, and helping businesses grow online, we'd love to hear from you.
Please apply through Indeed or send your resume directly to david@paxtonmarketing.pro for immediate consideration.
If available, include examples of websites, SEO work, or digital marketing projects you've contributed to, along with a brief note explaining why you'd be a great addition to the Paxton Marketing team.
Pay: $40,000.00 - $45,000.00 per year
Benefits:
- Paid time off
Application Question(s):
- Will you be able to reliably commute to Fernandina Beach, FL 32034 Monday through Friday for this in-office position?
- How many years of hands-on SEO experience do you have managing websites or client accounts?
- Describe your experience using Google Search Console. What tasks have you personally performed?
- Which AI tools have you used in a professional setting?
Work Location: In person
See All 79 Digital Marketing Specialist Jobs in Florida
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Find JobsDigital Marketing Specialist Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Digital Marketing Specialist Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software
- Education
- Automotive
- Artificial Intelligence
What Florida Employers Look For
The qualifications that appear most often in digital marketing specialist jobs across Florida.
- Bachelor's degree in marketing, communications, or a closely related field
- Demonstrated experience managing paid search and social media advertising campaigns
- Proficiency with analytics platforms such as Google Analytics and Meta Ads Manager
- Working knowledge of SEO best practices and content management systems
- Experience with email marketing platforms like HubSpot, Mailchimp, or Salesforce Marketing Cloud
- Strong written communication skills and ability to report campaign performance clearly
Digital Marketing Specialist Jobs in Florida: Frequently Asked Questions
How do you become a digital marketing specialist in Florida?
Most Florida employers hire digital marketing specialists with a bachelor's degree in marketing, communications, or a related field, though no state-issued license is required for the role. Building a portfolio of real campaign results, whether through internships, freelance projects, or in-house work, carries significant weight with Florida hiring managers. Industry certifications from Google, Meta, or HubSpot are widely recognized and strengthen applications at every experience level.
How much do digital marketing specialists make in Florida?
Digital marketing specialists in Florida earn a median of about $75,450 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $38,830 for the lowest 10% to over $130,570 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing specialists in Florida?
Employers hiring digital marketing specialists in Florida right now include Hard Rock International, &Barr, and IFF, based on current listings on Migrate Mate as of September 2026. Florida's mix of tourism brands, regional hospital systems, and direct-to-consumer retailers creates consistent year-round demand across a wide range of industries and company sizes.
Which Florida cities have the most digital marketing specialist jobs?
Orlando, Miami, and Fort Lauderdale lead Florida for digital marketing specialist openings. Miami's concentration of international brands, financial services firms, and hospitality companies drives the heaviest volume, while Tampa and Orlando benefit from large healthcare systems, theme park operators, and a growing tech sector that each maintain substantial in-house marketing teams.
Are there remote digital marketing specialist jobs in Florida?
Yes, and more than most fields. About 52% of digital marketing specialist openings tied to Florida are remote or hybrid as of September 2026, reflecting the desk-based and platform-driven nature of the work. Roles focused on paid media management, SEO analysis, and content strategy tend to offer the most remote flexibility, while positions that involve on-site shoots, local event marketing, or close collaboration with retail teams more often require an in-office presence.
How can I get hired as a digital marketing specialist in Florida with little or no experience?
The most realistic entry path is an internship or junior coordinator role with one of Florida's large hospitality, healthcare, or real estate brands, which regularly bring on entry-level marketing talent. Companies like AdventHealth and major Orlando-area hospitality groups run structured marketing rotations for recent graduates. Lateral moves from social media assistant, content writer, or marketing coordinator positions are common stepping stones, and earning a Google Analytics or Meta Blueprint certification before applying gives candidates a measurable edge.
Where can I find and apply to digital marketing specialist jobs in Florida?
You can find and apply to digital marketing specialist jobs in Florida on Migrate Mate, which lists current Florida openings updated regularly. Search the listings to find roles that match your experience and specialty, then apply directly to the ones that fit.
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