Digital Marketing Specialist Jobs in Florida
Digital Marketing Specialist jobs in Florida are active and competitive, with strong demand from the state's tourism, hospitality, healthcare, real estate, and e-commerce sectors at every level from entry-level coordinator through senior strategist. Miami, Tampa, and Orlando anchor most of the hiring, where established employers like Carnival Corporation, AdventHealth, and Lennar regularly seek specialists in SEO, paid media, and content strategy. Florida's year-round event economy and its concentration of direct-to-consumer brands keep demand for performance marketing and social media expertise especially high. Find a role that fits below and apply directly.
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VP of Indy SMB Sales (Digal Marketing)
Full-Time, Exempt
Remote within the U.S.
Compensation: Competitive base, performance bonus, and annual bonus for a competitive total compensation package based on experience
Who We Are:We area premier full-service digital marketing recognized as one of the top-ranked agencies in the U.S. We specialize in helping franchise, multi-location, and hyper-local brands scale nationally while driving local demand through a customized approach to digital strategy, paid media, social media, email & SMS marketing, creative, and SEO.
Our Socius Marketing division is a specialized digital marketing powerhouse dedicated to driving online growth and lead generation for hyper-local SMBs with fewer than 5 locations across the home services, home improvement, and healthcare industries.
Our Mission: Provide the most effective digital marketing solutions in the industry, focusing on a high-touch customer experience that delivers results so we can reinvest profits in the success of our clients, our team, and our community.
Our BHAG: The most sought-after marketing building national to local brands.
Position Summary
The VP of Indy SMB Sales works directly with executive leadership, the COO, CEO, and the sales team to drive new business growth and hit revenue goals for our Indy SMB division. This is a management- and training-heavy leadership role centered on building, coaching, and scaling our Indy sales teamdirectly leading the entire Indy sales organization to success.
In addition to driving team training, performance, and hands-on deal coaching, this role works closely with our Partnership and Network teams to ensure seamless sales handoffs, lead routing, and cross-divisional collaboration. To succeed in this role, you must bring a proven track record of managing, training, and scaling high-performing sales teams, closing business alongside your reps, and possessing deep technical knowledge across the digital marketing ecosystem, including SEO, PPC, Web Design & Development, Content Creation, Social Media Marketing, and Reputation Management.
Essential Functions & Responsibilities
Sales Leadership, Management & Team Training
Direct Team Management & Leadership: Directly train, manage, mentor sales leaders and the entire Indy sales team. Conduct regular pitch reviews, call audits, and pipeline reviews to improve team close rates.
Quota & Goal Management: Set, track, and deliver on individual and team sales quotas, goals, and KPIs, coaching reps to consistently meet or exceed targets. Spot trends and gaps early and take proactive corrective action, such as targeted coaching, pipeline acceleration, or resource changes, to protect results.
Salesforce Management & Executive Reporting: Own Salesforce pipeline accuracy, forecasting, and dashboards for the Indy sales division. Give the executive leadership team regular, data-driven updates on performance, trends, and gaps against quotas, along with clear plans to close them.
Structured Sales Training & Onboarding: Build, implement, and continuously refine a rigorous sales training program covering pitch mechanics, objection handling, digital marketing discovery, and deal closing tailored to SMB buyers.
Partnership & Network Division Handoffs: Work closely with the Partnership and Network teams to manage intra- lead flow, qualify inbound opportunities, and execute seamless sales handoffs between divisions.
Department Oversight & Org Planning: Conduct weekly department meetings, establish team standards, and maintain a current and future org chart for the Indy sales division.
Performance Coaching & 1-on-1s: Conduct weekly 1-on-1s with key executives (CEO/COO), weekly/bi-weekly 1-on-1s with direct reports, and structured performance evaluations to foster long-term career growth and quota achievement.
Lead Generation & Sales Strategy
New Business Acquisition & Co-Closing: Directly support and drive new acquisition by jumping on key pitches and co-closing hyper-local SMB prospects (fewer than 5 locations) across key verticals such as home services (roofing, remodeling, solar, contractors), home improvement, and healthcare (dental practices, urgent care, clinics).
Custom Multi-Channel Pitching: Coach the team on conducting audits and presenting tailored, multi-channel digital marketing strategies via live video over Google Meet. Build and review custom proposals that align KPIs with our full service suite.
Lead Funnels & Strategic Partnerships: Design reliable lead-generation funnels, establish consultative industry relationships, and partner with internal network channels to maintain a full pipeline.
Market Research & Position Monitoring: Continuously evaluate the SMB competitive landscape, keeping the division's sales strategies, packaging, and training aligned with evolving digital marketing trends.
RFP & Pipeline Management: Oversee daily pipeline health, lead assignment, and account routing across the Indy sales team.
Account Growth & Cross-Departmental Alignment
Upselling & Expansion: Partner with delivery and account leadership to identify expansion opportunities and upsell additional service lines across existing Indy clients.
Account Preservation & Trust: Monitor key accounts, resolve service/communication friction, and participate in retention calls to maintain high client satisfaction and target retention rates.
Sales Collateral & Innovation: Update service packages, pitch decks, contracts, and sales training materials twice per year. Host "Innovation Friday" every 6 months to test new sales scripts, pitch strategies, and objection-handling tactics.
Thought Leadership: Host at least one industry webinar per year targeting SMB home services or healthcare leaders and contribute to an annual division survey/report.
Required Qualifications & Competencies
Experience & Technical Skills
Sales Management & Training Track Record: 8+ years of Direct Sales and Sales Experience in digital marketing, with 3+ years in a dedicated sales management/leadership role focused on coaching, training, and developing sales reps.
Hands-On Coach & Closer: Demonstrated experience leading team members (e.g., Senior Account Executives, Sales Managers, Account Reps) to hit individual and team quotas through active co-pitching and daily deal coaching.
Cross-Divisional Collaboration: Proven ability to partner with business development, referral networks, and partnership teams to execute smooth sales handoffs and optimize lead allocation.
Digital Marketing Mastery: Deep working knowledge across Earned Media (SEO, Web Design, Content Creation, Local Search), Paid Media (PPC, Search, Paid Social), and Reputation Management/Analytics.
Vertical Expertise: Familiarity with the unique sales cycles, lead generation needs, and pain points of home services/improvement contractors and healthcare practices within the franchise space.
Software Tool Stack:
Proficient in CRMs and project management platforms: Salesforce, Basecamp, and Monday.com.
Knowledgeable in digital auditing and research tools: Google Analytics, Google Search Console, SEMrush, Keyword Planner, and SpyFu.
Proficient in Microsoft Office (Excel, Word, PowerPoint) and Google Workspace (Google Meet, Docs, Sheets).
Core Competencies
Exceptional sales leadership, coaching, and team-building capability with an emphasis on accountability and continuous rep development.
Outstanding oral and written communication skills with strong executive presence and high-impact closing capability.
Strong negotiation, conflict-resolution, and customer-handling skills to set clear expectations and support retention.
High degree of self-organization, accountability, and time management in a -paced environment.
Complete comfort building rapport, presenting solutions, and closing sales via live phone and video calls.
Travel & Work Conditions
Remote Workspace: Must have a dedicated, professional remote work environment
Travel: Ability to travel up to 20% for industry conferences, trade shows, networking events, and executive meetings when necessary.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change with or without notice.
Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
VP of Indy SMB Sales (Digal Marketing)
Full-Time, Exempt
Remote within the U.S.
Compensation: Competitive base, performance bonus, and annual bonus for a competitive total compensation package based on experience
Who We Are:We area premier full-service digital marketing recognized as one of the top-ranked agencies in the U.S. We specialize in helping franchise, multi-location, and hyper-local brands scale nationally while driving local demand through a customized approach to digital strategy, paid media, social media, email & SMS marketing, creative, and SEO.
Our Socius Marketing division is a specialized digital marketing powerhouse dedicated to driving online growth and lead generation for hyper-local SMBs with fewer than 5 locations across the home services, home improvement, and healthcare industries.
Our Mission: Provide the most effective digital marketing solutions in the industry, focusing on a high-touch customer experience that delivers results so we can reinvest profits in the success of our clients, our team, and our community.
Our BHAG: The most sought-after marketing building national to local brands.
Position Summary
The VP of Indy SMB Sales works directly with executive leadership, the COO, CEO, and the sales team to drive new business growth and hit revenue goals for our Indy SMB division. This is a management- and training-heavy leadership role centered on building, coaching, and scaling our Indy sales teamdirectly leading the entire Indy sales organization to success.
In addition to driving team training, performance, and hands-on deal coaching, this role works closely with our Partnership and Network teams to ensure seamless sales handoffs, lead routing, and cross-divisional collaboration. To succeed in this role, you must bring a proven track record of managing, training, and scaling high-performing sales teams, closing business alongside your reps, and possessing deep technical knowledge across the digital marketing ecosystem, including SEO, PPC, Web Design & Development, Content Creation, Social Media Marketing, and Reputation Management.
Essential Functions & Responsibilities
Sales Leadership, Management & Team Training
Direct Team Management & Leadership: Directly train, manage, mentor sales leaders and the entire Indy sales team. Conduct regular pitch reviews, call audits, and pipeline reviews to improve team close rates.
Quota & Goal Management: Set, track, and deliver on individual and team sales quotas, goals, and KPIs, coaching reps to consistently meet or exceed targets. Spot trends and gaps early and take proactive corrective action, such as targeted coaching, pipeline acceleration, or resource changes, to protect results.
Salesforce Management & Executive Reporting: Own Salesforce pipeline accuracy, forecasting, and dashboards for the Indy sales division. Give the executive leadership team regular, data-driven updates on performance, trends, and gaps against quotas, along with clear plans to close them.
Structured Sales Training & Onboarding: Build, implement, and continuously refine a rigorous sales training program covering pitch mechanics, objection handling, digital marketing discovery, and deal closing tailored to SMB buyers.
Partnership & Network Division Handoffs: Work closely with the Partnership and Network teams to manage intra- lead flow, qualify inbound opportunities, and execute seamless sales handoffs between divisions.
Department Oversight & Org Planning: Conduct weekly department meetings, establish team standards, and maintain a current and future org chart for the Indy sales division.
Performance Coaching & 1-on-1s: Conduct weekly 1-on-1s with key executives (CEO/COO), weekly/bi-weekly 1-on-1s with direct reports, and structured performance evaluations to foster long-term career growth and quota achievement.
Lead Generation & Sales Strategy
New Business Acquisition & Co-Closing: Directly support and drive new acquisition by jumping on key pitches and co-closing hyper-local SMB prospects (fewer than 5 locations) across key verticals such as home services (roofing, remodeling, solar, contractors), home improvement, and healthcare (dental practices, urgent care, clinics).
Custom Multi-Channel Pitching: Coach the team on conducting audits and presenting tailored, multi-channel digital marketing strategies via live video over Google Meet. Build and review custom proposals that align KPIs with our full service suite.
Lead Funnels & Strategic Partnerships: Design reliable lead-generation funnels, establish consultative industry relationships, and partner with internal network channels to maintain a full pipeline.
Market Research & Position Monitoring: Continuously evaluate the SMB competitive landscape, keeping the division's sales strategies, packaging, and training aligned with evolving digital marketing trends.
RFP & Pipeline Management: Oversee daily pipeline health, lead assignment, and account routing across the Indy sales team.
Account Growth & Cross-Departmental Alignment
Upselling & Expansion: Partner with delivery and account leadership to identify expansion opportunities and upsell additional service lines across existing Indy clients.
Account Preservation & Trust: Monitor key accounts, resolve service/communication friction, and participate in retention calls to maintain high client satisfaction and target retention rates.
Sales Collateral & Innovation: Update service packages, pitch decks, contracts, and sales training materials twice per year. Host "Innovation Friday" every 6 months to test new sales scripts, pitch strategies, and objection-handling tactics.
Thought Leadership: Host at least one industry webinar per year targeting SMB home services or healthcare leaders and contribute to an annual division survey/report.
Required Qualifications & Competencies
Experience & Technical Skills
Sales Management & Training Track Record: 8+ years of Direct Sales and Sales Experience in digital marketing, with 3+ years in a dedicated sales management/leadership role focused on coaching, training, and developing sales reps.
Hands-On Coach & Closer: Demonstrated experience leading team members (e.g., Senior Account Executives, Sales Managers, Account Reps) to hit individual and team quotas through active co-pitching and daily deal coaching.
Cross-Divisional Collaboration: Proven ability to partner with business development, referral networks, and partnership teams to execute smooth sales handoffs and optimize lead allocation.
Digital Marketing Mastery: Deep working knowledge across Earned Media (SEO, Web Design, Content Creation, Local Search), Paid Media (PPC, Search, Paid Social), and Reputation Management/Analytics.
Vertical Expertise: Familiarity with the unique sales cycles, lead generation needs, and pain points of home services/improvement contractors and healthcare practices within the franchise space.
Software Tool Stack:
Proficient in CRMs and project management platforms: Salesforce, Basecamp, and Monday.com.
Knowledgeable in digital auditing and research tools: Google Analytics, Google Search Console, SEMrush, Keyword Planner, and SpyFu.
Proficient in Microsoft Office (Excel, Word, PowerPoint) and Google Workspace (Google Meet, Docs, Sheets).
Core Competencies
Exceptional sales leadership, coaching, and team-building capability with an emphasis on accountability and continuous rep development.
Outstanding oral and written communication skills with strong executive presence and high-impact closing capability.
Strong negotiation, conflict-resolution, and customer-handling skills to set clear expectations and support retention.
High degree of self-organization, accountability, and time management in a -paced environment.
Complete comfort building rapport, presenting solutions, and closing sales via live phone and video calls.
Travel & Work Conditions
Remote Workspace: Must have a dedicated, professional remote work environment
Travel: Ability to travel up to 20% for industry conferences, trade shows, networking events, and executive meetings when necessary.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change with or without notice.
Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
See All 64 Digital Marketing Specialist Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find JobsDigital Marketing Specialist Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Digital Marketing Specialist Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Artificial Intelligence
What Florida Employers Look For
The qualifications that appear most often in digital marketing specialist jobs across Florida.
- Bachelor's degree in marketing, communications, or a closely related field
- Demonstrated experience managing paid search and social media advertising campaigns
- Proficiency with analytics platforms such as Google Analytics and Meta Ads Manager
- Working knowledge of SEO best practices and content management systems
- Experience with email marketing platforms like HubSpot, Mailchimp, or Salesforce Marketing Cloud
- Strong written communication skills and ability to report campaign performance clearly
Digital Marketing Specialist Jobs in Florida: Frequently Asked Questions
How do you become a digital marketing specialist in Florida?
Most Florida employers hire digital marketing specialists with a bachelor's degree in marketing, communications, or a related field, though no state-issued license is required for the role. Building a portfolio of real campaign results, whether through internships, freelance projects, or in-house work, carries significant weight with Florida hiring managers. Industry certifications from Google, Meta, or HubSpot are widely recognized and strengthen applications at every experience level.
How much do digital marketing specialists make in Florida?
Digital marketing specialists in Florida earn a median of about $75,450 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $38,830 for the lowest 10% to over $130,570 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing specialists in Florida?
Employers hiring digital marketing specialists in Florida right now include Ignite Visibility, MASA, and Sana, based on current listings on Migrate Mate as of November 2026. Florida's mix of tourism brands, regional hospital systems, and direct-to-consumer retailers creates consistent year-round demand across a wide range of industries and company sizes.
Which Florida cities have the most digital marketing specialist jobs?
Orlando, Miami, and Tampa lead Florida for digital marketing specialist openings. Miami's concentration of international brands, financial services firms, and hospitality companies drives the heaviest volume, while Tampa and Orlando benefit from large healthcare systems, theme park operators, and a growing tech sector that each maintain substantial in-house marketing teams.
Are there remote digital marketing specialist jobs in Florida?
Yes, and more than most fields. About 58% of digital marketing specialist openings tied to Florida are remote or hybrid as of November 2026, reflecting the desk-based and platform-driven nature of the work. Roles focused on paid media management, SEO analysis, and content strategy tend to offer the most remote flexibility, while positions that involve on-site shoots, local event marketing, or close collaboration with retail teams more often require an in-office presence.
How can I get hired as a digital marketing specialist in Florida with little or no experience?
The most realistic entry path is an internship or junior coordinator role with one of Florida's large hospitality, healthcare, or real estate brands, which regularly bring on entry-level marketing talent. Companies like AdventHealth and major Orlando-area hospitality groups run structured marketing rotations for recent graduates. Lateral moves from social media assistant, content writer, or marketing coordinator positions are common stepping stones, and earning a Google Analytics or Meta Blueprint certification before applying gives candidates a measurable edge.
Where can I find and apply to digital marketing specialist jobs in Florida?
You can find and apply to digital marketing specialist jobs in Florida on Migrate Mate, which lists current Florida openings updated regularly. Search the listings to find roles that match your experience and specialty, then apply directly to the ones that fit.
See All 64 Digital Marketing Specialist Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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