Digital Marketing Specialist Jobs in Wisconsin
Digital Marketing Specialist jobs in Wisconsin are in steady demand, with the strongest hiring concentrated in e-commerce, healthcare systems, financial services, and manufacturing brands that have built regional and national digital presences. Milwaukee, Madison, and Green Bay anchor the market, and companies like Northwestern Mutual, Epic Systems, and Lands' End consistently bring on digital marketing specialists across SEO, paid media, and marketing automation. Roles range from coordinator-level positions to senior strategists and digital marketing managers. Find a role that fits below and apply directly.
Find JobsOverview
Showing 5 of 17+ Digital Marketing Specialist jobs
Majority Women Employee-Owned. Empowered by Everyone to Transform Lives.
Overview
MyPath is currently seeking a Digital Marketing Manager to join their team!
The Digital Marketing Manager is responsible for leading and optimizing the organization's digital presence across multiple operating companies, based in both Wisconsin and Indiana.
This role oversees the following:
- Website strategy and content
- Search engine optimization (SEO)
- Local search visibility
- Online reputation management
- Digital marketing campaigns
- Analytics to strengthen brand awareness, support recruitment, increase referral generation, and enhance the overall digital experience
Working collaboratively with Marketing & Communications, Human Resources, Admissions, Outreach, and operating company leaders, the Digital Marketing Manager develops and executes digital strategies that connect prospective employees, families, referral partners, and communities with our MyPath services.
ESSENTIAL FUNCTIONS:
Website Strategy & Management
- Serve as the primary administrator for multiple operating company websites.
- Develop and maintain website content that is accurate, engaging, and optimized for search.
- Create landing pages supporting recruitment, admissions, outreach, and marketing initiatives.
- Improve user experience, navigation, accessibility, and overall website performance.
- Partner with vendors and developers on website enhancements and new functionality.
- Monitor website analytics and recommend continuous improvements.
Digital Marketing & Campaign Management
- Develop and execute integrated digital campaigns supporting recruitment, admissions, referrals, and community outreach.
- Create and manage email marketing campaigns, landing pages, and digital outreach materials.
- Coordinate digital advertising initiatives, including search, display, social, and retargeting campaigns as appropriate.
- Measure campaign performance and optimize strategies based on data and results.
- Support marketing automation and lead nurturing initiatives.
Search & Local Presence
- Manage and optimize Google Business Profiles across multiple locations.
- Improve local search visibility through SEO best practices and directory management.
- Ensure consistent online listings, business information, and location content.
- Monitor search rankings and identify opportunities to improve digital discoverability.
Online Reputation & Brand Management
- Develop and implement strategies to strengthen the organization's online reputation.
- Monitor and manage reviews across Google, Indeed, Glassdoor, Facebook, and other platforms.
- Partner with Human Resources and operating company leadership to encourage positive employee and customer reviews.
- Coordinate appropriate responses to reviews while maintaining brand voice and organizational standards.
- Monitor online brand mentions and identify opportunities to enhance brand perception.
Digital Analytics & Reporting
- Monitor website, campaign, SEO, and digital marketing performance.
- Develop dashboards and reports that measure key performance indicators.
- Analyze user behavior and identify opportunities to improve engagement and conversion.
- Provide strategic recommendations based on analytics and emerging digital trends.
Collaboration
- Partner with Digital Content Creators to maximize the reach and effectiveness of visual content of operations.
- Work closely with the Social Media Coordinator to align MyPath digital campaigns and content distribution.
- Collaborate with operating company leaders to support local marketing initiatives.
- Coordinate with external vendors, agencies, and technology partners as needed.
KNOWLEDGE, SKILLS, AND ABILITIES:
Required
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.
- 5+ years of experience in digital marketing, website management, or digital strategy.
- Experience managing CMS platforms (WordPress preferred).
- Strong understanding of SEO, local SEO, GEO and website optimization.
- Experience with Google Analytics, Google Search Console, Google Business Profile, and similar reporting tools.
- Experience managing email marketing platforms and digital campaigns.
- Strong project management and organizational skills.
- Excellent written communication and content editing abilities.
- Ability to manage multiple priorities across several operating companies.
Preferred
- Experience in healthcare, education, behavioral health, or human services.
- Experience with CRM or marketing automation platforms.
- Knowledge of ADA website accessibility standards.
- Experience managing paid digital advertising.
WAGE & BENEFITS:
- Salary Range: $80,000 - $95,000; final salary offer is based on level of education + years of experience
- Tuition Assistance program for professional development opportunities
- Student Loan Paydown Program
- Health, Dental, Vision Insurance
- Short-term/long-term disability
- Life insurance
- Generous PTO package
- 401(k) Match
- We are an Employee Owned Company! You will automatically acquire company stock after one year of employment.
- Pet Insurance
- PayActive – access your wages the very next day!
Schedule:
- Schedule: Full-time, Monday-Friday, Hybrid position
- Location: Option to be based in Indiana or Wisconsin
Additional Information
MyPath and its Operating Companies provide specialized services and dignified care for children, adolescents and adults with special needs. Our companies provide a spectrum of services and support which promote the ability of those we serve to live as independently as possible in the community.
MyPath is composed of a beautifully diverse spectrum of employees with different characteristics, abilities, and life experiences. We believe that equitable, diverse, and inclusive practices in our workspaces are integral to the existence of MyPath. We value our diverse spectrum of Owners, the individuals we serve and the communities we encounter.
Our success as an organization is directly proportional to our ability to create belonging and genuinely engage our Owners and potential Owners. We ask for demographic information so that we can be intentional in supporting our Owners best. Although not required, we would appreciate you sharing to help our commitment of cultivating a diverse, equitable, inclusive, and belonging MyPath.
Our Culture
At MyPath, we support an ownership culture throughout the organization. Our culture is based on our five beliefs and behaviors:
Passion
Accountability
Teamwork
Openness
Continuous Learning and Innovation
As an employee owner, you can expect transparency, respect and appreciation. You’ll impact the place you work and map a career within MyPath. With your passion and our breadth of services, your options are nearly limitless!
MyPath is proudly Majority Women Employee-Owned, with women leading at every level from the frontline to the boardroom. Our strength comes from all of us. Every Owner, regardless of gender, plays a vital role in shaping our culture, driving our mission, and building a workplace where opportunity and ownership are shared by all.
MyPath is an Equal Opportunity Employer (EOE) committed to fostering a diverse, equitable, and inclusive workplace. We embrace the unique characteristics, abilities, and life experiences of our employees and believe that equitable and inclusive practices are essential to our success. We value the diversity of our Owners, the individuals we serve, and the communities we engage with.
Majority Women Employee-Owned. Empowered by Everyone to Transform Lives.
Overview
MyPath is currently seeking a Digital Marketing Manager to join their team!
The Digital Marketing Manager is responsible for leading and optimizing the organization's digital presence across multiple operating companies, based in both Wisconsin and Indiana.
This role oversees the following:
- Website strategy and content
- Search engine optimization (SEO)
- Local search visibility
- Online reputation management
- Digital marketing campaigns
- Analytics to strengthen brand awareness, support recruitment, increase referral generation, and enhance the overall digital experience
Working collaboratively with Marketing & Communications, Human Resources, Admissions, Outreach, and operating company leaders, the Digital Marketing Manager develops and executes digital strategies that connect prospective employees, families, referral partners, and communities with our MyPath services.
ESSENTIAL FUNCTIONS:
Website Strategy & Management
- Serve as the primary administrator for multiple operating company websites.
- Develop and maintain website content that is accurate, engaging, and optimized for search.
- Create landing pages supporting recruitment, admissions, outreach, and marketing initiatives.
- Improve user experience, navigation, accessibility, and overall website performance.
- Partner with vendors and developers on website enhancements and new functionality.
- Monitor website analytics and recommend continuous improvements.
Digital Marketing & Campaign Management
- Develop and execute integrated digital campaigns supporting recruitment, admissions, referrals, and community outreach.
- Create and manage email marketing campaigns, landing pages, and digital outreach materials.
- Coordinate digital advertising initiatives, including search, display, social, and retargeting campaigns as appropriate.
- Measure campaign performance and optimize strategies based on data and results.
- Support marketing automation and lead nurturing initiatives.
Search & Local Presence
- Manage and optimize Google Business Profiles across multiple locations.
- Improve local search visibility through SEO best practices and directory management.
- Ensure consistent online listings, business information, and location content.
- Monitor search rankings and identify opportunities to improve digital discoverability.
Online Reputation & Brand Management
- Develop and implement strategies to strengthen the organization's online reputation.
- Monitor and manage reviews across Google, Indeed, Glassdoor, Facebook, and other platforms.
- Partner with Human Resources and operating company leadership to encourage positive employee and customer reviews.
- Coordinate appropriate responses to reviews while maintaining brand voice and organizational standards.
- Monitor online brand mentions and identify opportunities to enhance brand perception.
Digital Analytics & Reporting
- Monitor website, campaign, SEO, and digital marketing performance.
- Develop dashboards and reports that measure key performance indicators.
- Analyze user behavior and identify opportunities to improve engagement and conversion.
- Provide strategic recommendations based on analytics and emerging digital trends.
Collaboration
- Partner with Digital Content Creators to maximize the reach and effectiveness of visual content of operations.
- Work closely with the Social Media Coordinator to align MyPath digital campaigns and content distribution.
- Collaborate with operating company leaders to support local marketing initiatives.
- Coordinate with external vendors, agencies, and technology partners as needed.
KNOWLEDGE, SKILLS, AND ABILITIES:
Required
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.
- 5+ years of experience in digital marketing, website management, or digital strategy.
- Experience managing CMS platforms (WordPress preferred).
- Strong understanding of SEO, local SEO, GEO and website optimization.
- Experience with Google Analytics, Google Search Console, Google Business Profile, and similar reporting tools.
- Experience managing email marketing platforms and digital campaigns.
- Strong project management and organizational skills.
- Excellent written communication and content editing abilities.
- Ability to manage multiple priorities across several operating companies.
Preferred
- Experience in healthcare, education, behavioral health, or human services.
- Experience with CRM or marketing automation platforms.
- Knowledge of ADA website accessibility standards.
- Experience managing paid digital advertising.
WAGE & BENEFITS:
- Salary Range: $80,000 - $95,000; final salary offer is based on level of education + years of experience
- Tuition Assistance program for professional development opportunities
- Student Loan Paydown Program
- Health, Dental, Vision Insurance
- Short-term/long-term disability
- Life insurance
- Generous PTO package
- 401(k) Match
- We are an Employee Owned Company! You will automatically acquire company stock after one year of employment.
- Pet Insurance
- PayActive – access your wages the very next day!
Schedule:
- Schedule: Full-time, Monday-Friday, Hybrid position
- Location: Option to be based in Indiana or Wisconsin
Additional Information
MyPath and its Operating Companies provide specialized services and dignified care for children, adolescents and adults with special needs. Our companies provide a spectrum of services and support which promote the ability of those we serve to live as independently as possible in the community.
MyPath is composed of a beautifully diverse spectrum of employees with different characteristics, abilities, and life experiences. We believe that equitable, diverse, and inclusive practices in our workspaces are integral to the existence of MyPath. We value our diverse spectrum of Owners, the individuals we serve and the communities we encounter.
Our success as an organization is directly proportional to our ability to create belonging and genuinely engage our Owners and potential Owners. We ask for demographic information so that we can be intentional in supporting our Owners best. Although not required, we would appreciate you sharing to help our commitment of cultivating a diverse, equitable, inclusive, and belonging MyPath.
Our Culture
At MyPath, we support an ownership culture throughout the organization. Our culture is based on our five beliefs and behaviors:
Passion
Accountability
Teamwork
Openness
Continuous Learning and Innovation
As an employee owner, you can expect transparency, respect and appreciation. You’ll impact the place you work and map a career within MyPath. With your passion and our breadth of services, your options are nearly limitless!
MyPath is proudly Majority Women Employee-Owned, with women leading at every level from the frontline to the boardroom. Our strength comes from all of us. Every Owner, regardless of gender, plays a vital role in shaping our culture, driving our mission, and building a workplace where opportunity and ownership are shared by all.
MyPath is an Equal Opportunity Employer (EOE) committed to fostering a diverse, equitable, and inclusive workplace. We embrace the unique characteristics, abilities, and life experiences of our employees and believe that equitable and inclusive practices are essential to our success. We value the diversity of our Owners, the individuals we serve, and the communities we engage with.
See All 17 Digital Marketing Specialist Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
Find JobsDigital Marketing Specialist Jobs by City in Wisconsin
Where Wisconsin roles are concentrated, by current openings.
Digital Marketing Specialist Job Market in Wisconsin
A snapshot from current Wisconsin openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Education
- Sports & Recreation
- Healthcare & Medical Services
What Wisconsin Employers Look For
The qualifications that appear most often in digital marketing specialist jobs across Wisconsin.
- Bachelor's degree in marketing, communications, or a closely related field
- Demonstrated proficiency with Google Ads, Meta Ads, and analytics platforms
- Experience managing SEO strategy and organic search performance
- Hands-on skills with marketing automation tools such as HubSpot or Marketo
- Ability to analyze campaign data and translate insights into actionable recommendations
- Strong written communication skills for content creation and campaign copywriting
Digital Marketing Specialist Jobs in Wisconsin: Frequently Asked Questions
How do you become a digital marketing specialist in Wisconsin?
Digital marketing specialist is not a state-licensed role in Wisconsin, so there is no Wisconsin-specific exam or registration required. Most employers hire candidates with a bachelor's degree in marketing, communications, business, or a related field. Building a portfolio of real campaign results, earning platform certifications from Google or Meta, and gaining experience through internships at Wisconsin employers or university marketing departments are the most direct paths to entry.
How much do digital marketing specialists make in Wisconsin?
Digital marketing specialists in Wisconsin earn a median of about $64,800 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $42,640 for the lowest 10% to over $117,910 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing specialists in Wisconsin?
Wisconsin digital marketing specialist roles are posted by Uline, MyPath, and Grainger and others right now, based on current listings on Migrate Mate as of September 2026. Wisconsin's mix of Fortune 500 headquartered companies, regional healthcare systems, and established consumer brands creates consistent demand for digital marketing talent.
Which Wisconsin cities have the most digital marketing specialist jobs?
Oshkosh, Milwaukee, and Madison have the most digital marketing specialist openings in Wisconsin. Milwaukee drives the largest share because of its concentration of financial services firms, insurance companies, and consumer brands headquartered there, while Madison's technology sector and large university employers anchor a strong second market, and Green Bay's retail and food-industry employers contribute steady openings.
Are there remote digital marketing specialist jobs in Wisconsin?
Yes, and more than most fields. About 57% of digital marketing specialist openings tied to Wisconsin are remote or hybrid as of September 2026, reflecting how fully the work translates to distributed teams. Content strategy, paid search management, and analytics roles are the most consistently offered as fully remote positions.
How can I get hired as a digital marketing specialist in Wisconsin with little or no experience?
The most realistic entry path is a coordinator or marketing associate role at a mid-size Wisconsin company, where generalist exposure builds fast. Northwestern Mutual, Exact Sciences, and regional healthcare networks like Froedtert Health and UW Health run internship and rotational programs that regularly convert to full-time hires. Candidates coming from adjacent roles in content creation, communications, or customer analytics have a natural transition point. A portfolio showing measurable results from even small campaigns, combined with a Google Ads or HubSpot certification, meaningfully separates entry-level applicants.
Where can I find and apply to digital marketing specialist jobs in Wisconsin?
You can find and apply to digital marketing specialist jobs in Wisconsin on Migrate Mate, which lists current openings across the state. Search the listings to find roles that match your experience and specialty, then apply directly to the ones that fit.
See All 17 Digital Marketing Specialist Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
Find Jobs