Digital Marketing Specialist Jobs in Tennessee

We are an established retailer specializing in quality knives, cutlery, and related products. With a strong presence in both e-commerce and physical retail, we offer products from many of the industry's leading brands.

We are seeking a creative, motivated, and results-driven Digital Marketing & Social Media Specialist to strengthen our online presence, develop engaging content, expand our audience, and help drive sales.

The ideal candidate combines strong photography, graphic design, and video production abilities with proven experience in digital marketing, social media strategy, and campaign performance.

Key Responsibilities

Social Media Management

• Manage and grow our presence on Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Develop and execute social media strategies to increase brand awareness, engagement, website traffic, and sales.
• Plan and maintain a consistent content calendar.
• Monitor social media engagement and respond to comments and messages as appropriate.
• Research industry trends, competitors, and opportunities to expand our audience.

Photography & Video Production

• Independently plan, photograph, produce, and edit professional marketing content.
• Produce high-quality product photographs for social media, websites, and promotional campaigns.
• Create engaging short-form videos, Reels, product demonstrations, and promotional content.
• Capture product details, finishes, materials, and features through creative photography and video.
• Organize and maintain a library of digital marketing assets.

Graphic Design & Creative Content

• Design professional social media graphics, advertisements, promotional banners, and other marketing materials.
• Develop creative content for product launches, promotions, and seasonal campaigns.
• Create website graphics, email marketing visuals, and other digital assets.
• Maintain consistent branding and visual identity across marketing channels.

Digital Marketing & Performance

• Develop and implement marketing campaigns to increase customer engagement, website traffic, and sales.
• Coordinate organic social media campaigns and assist with paid advertising where appropriate and permitted by platform policies.
• Monitor website traffic, social media performance, and marketing results.
• Track key performance indicators, evaluate campaign effectiveness, and recommend improvements.
• Identify opportunities to improve customer acquisition, engagement, and conversion.
• Collaborate with management on promotions, new product releases, and marketing initiatives.

Required Qualifications

• Minimum 5 years of professional experience in digital marketing, social media management, or content creation, with demonstrated success in developing campaigns, growing audiences, and improving engagement or sales.
• Strong hands-on photography skills, particularly product photography.
• Proven ability to independently produce and edit professional video content.
• Proficiency with graphic design and photo-editing software such as Adobe Photoshop, Illustrator, Canva, or similar tools.
• Experience with video-editing software such as Adobe Premiere Pro, CapCut, or similar applications.
• Strong understanding of social media marketing, audience development, and customer engagement.
• Ability to analyze marketing performance, identify opportunities for improvement, and demonstrate measurable results.
• Excellent written communication, creativity, organization, and attention to detail.
• Ability to independently manage multiple projects from concept to completion.
• A professional portfolio demonstrating personally created photography, graphic design, and video work.

Preferred Qualifications

• Experience managing Meta Ads and/or Google Ads campaigns.
• Experience with Google Analytics (GA4), campaign tracking, and performance reporting.
• Knowledge of SEO and e-commerce marketing.
• Experience with Shopify and email marketing platforms such as Klaviyo.
• Experience developing successful marketing campaigns for retail or consumer products.
• Familiarity with marketing platform advertising policies and restrictions.
• Knowledge of knives, outdoor products, or related industries is a plus but not required.

What We're Looking For

We are not looking for someone who simply schedules social media posts.

We want a creative, self-motivated marketing professional who takes ownership of projects, brings fresh ideas, and understands how to turn engaging content into measurable business results.

The successful candidate should be equally comfortable behind a camera, creating graphics, editing videos, developing marketing strategies, and analyzing campaign performance.

We value initiative, originality, accountability, and the ability to work independently.

How to Apply

Please submit:

• Your current résumé.
• A portfolio demonstrating photography, graphic design, and video work you personally created.
• Links to social media accounts or business pages you have professionally managed.
• Answers to the five application questions below.

Important Application Requirements

• All six application questions must be answered.
• Responses should be thoughtful, specific, and concise.
• Please provide examples from your actual professional experience whenever possible.
• A portfolio demonstrating your creative abilities is required.

Applications without a portfolio or responses to the required questions may not be considered.

Pay: $46,000.00 - $56,000.00 per year

Application Question(s):

• Describe one of the most successful social media or digital marketing campaigns you personally managed.

What was your specific role, what strategies did you implement, and what measurable results did you achieve? Please include actual numbers or percentage improvements wherever possible.

• Imagine we receive a new collection of premium Cutlery and want to introduce them to potential customers.

Explain how you would create a professional marketing campaign using photography, graphic design, and video. Describe your creative approach, the tools you would use, and how you would make the products stand out.

• Our business sells products that may face advertising restrictions on platforms such as Google and Meta.

If paid advertising opportunities were limited, how would you increase our brand awareness, attract new customers, and generate website traffic and sales?

Provide at least three specific strategies and explain how you would measure their success.

• Imagine you are hired and given responsibility for improving the social media presence of two established retail brands.

What would your priorities be during your first 30 days? How would you evaluate the existing accounts, identify opportunities, and develop a strategy for growth?

• Why are you interested in this position, and what makes you particularly qualified to succeed in it?

What do you believe separates an outstanding digital marketing and social media professional from an average one?

• Please provide 3–5 different days and specific times when you would be available for an interview within the next two weeks. Include the day of the week, date, and available time window (Eastern Time).

Work Location: In person