Field Marketing Specialist Jobs in California
Field Marketing Specialist jobs in California are among the most active in the country, concentrated in technology, consumer goods, and life sciences, with openings at every level from entry-level brand ambassador coordinator through senior field marketing manager. The largest hiring metros are San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Google, and PepsiCo maintain deep field marketing teams. Demand is strongest for specialists with event-driven campaign experience, regional territory management, and B2B pipeline generation skills. Find a role that fits below and apply directly.
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The Sr Events Specialist, USCAN Field Marketing, is responsible for planning, coordinating, executing, measuring, and reporting on assigned customer-facing field events across the United States and Canada.
This role partners closely with Field Marketing, Sales, Commercial Operations, Compliance, Legal, Procurement, and external vendors to deliver high-quality customer experiences that align with business priorities, operational standards, and compliance requirements.
The ideal candidate will bring strong corporate event planning experience, including venue sourcing, registration site development in Cvent, budget tracking, contract coordination, on-site execution, attendee communications, external speaker management, Transfers of Value reporting, and post-event measurement.
Success in this role requires strong project management, attention to detail, proactive communication, the ability to manage multiple assigned programs simultaneously, and a continuous improvement mindset focused on scalable, efficient event operations.
Responsibilities
In partnership with the marketing business partners and the sales team, plan, coordinate, and execute assigned USCAN Field Marketing events, including a high volume of regional sales events and local vendor shows.
Maintain detailed project timelines, deliverables, and stakeholder communication to ensure assigned events are delivered on time and aligned with business objectives .
Prepare RFPs, source venues, support contract routing, and coordinate hotel, food and beverage, audiovisual, housing, transportation, and ancillary vendor needs for assigned complex marketing events.
Build and manage event registration sites, attendee communications, and reporting workflows using Cvent and related event technology platforms.
Track event budgets, reconcile final expenses, process invoices, and provide accurate spend reporting to support financial accountability.
Collect, manage, and report Transfers of Value for Health Care Providers and ensure adherence to applicable corporate, legal, and government compliance requirements.
Manage external speaker logistics and contracting
Support post-event measurement, including attendee reporting, stakeholder feedback, lead capture coordination, and recommendations for future process improvements.
Requirements
Typically requires 5+ years of corporate event planning experience, including budget tracking, sourcing, contracting, registration, speaker management , audiovisual coordination, and post-event reporting with a Bachelor's degree; or equivalent experience
Demonstrated experience supporting a high volume of customer-facing field marketing events, user group meetings, or life sciences customer programs.
Strong working knowledge of Cvent, including sourcing, event website development, email communications, registration management, and reporting.
Experience coordinating hotel and vendor contracts, banquet event orders, and on-site logistics .
Strong project management skills with the ability to manage multiple assigned programs, timelines, and stakeholders simultaneously.
Excellent written and verbal communication skills with a proactive, customer-focused approach.
Demonstrated ability to collaborate effectively in a matrixed, highly cross-functional business environment.
Experience in medical device, pharmaceutical, diagnostics, healthcare, or life sciences meetings desired.
Experience with Transfers of Value and compliance reporting highly desired.
Ability to travel occasionally to support on-site event execution
We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.
The Sr Events Specialist, USCAN Field Marketing, is responsible for planning, coordinating, executing, measuring, and reporting on assigned customer-facing field events across the United States and Canada.
This role partners closely with Field Marketing, Sales, Commercial Operations, Compliance, Legal, Procurement, and external vendors to deliver high-quality customer experiences that align with business priorities, operational standards, and compliance requirements.
The ideal candidate will bring strong corporate event planning experience, including venue sourcing, registration site development in Cvent, budget tracking, contract coordination, on-site execution, attendee communications, external speaker management, Transfers of Value reporting, and post-event measurement.
Success in this role requires strong project management, attention to detail, proactive communication, the ability to manage multiple assigned programs simultaneously, and a continuous improvement mindset focused on scalable, efficient event operations.
Responsibilities
In partnership with the marketing business partners and the sales team, plan, coordinate, and execute assigned USCAN Field Marketing events, including a high volume of regional sales events and local vendor shows.
Maintain detailed project timelines, deliverables, and stakeholder communication to ensure assigned events are delivered on time and aligned with business objectives .
Prepare RFPs, source venues, support contract routing, and coordinate hotel, food and beverage, audiovisual, housing, transportation, and ancillary vendor needs for assigned complex marketing events.
Build and manage event registration sites, attendee communications, and reporting workflows using Cvent and related event technology platforms.
Track event budgets, reconcile final expenses, process invoices, and provide accurate spend reporting to support financial accountability.
Collect, manage, and report Transfers of Value for Health Care Providers and ensure adherence to applicable corporate, legal, and government compliance requirements.
Manage external speaker logistics and contracting
Support post-event measurement, including attendee reporting, stakeholder feedback, lead capture coordination, and recommendations for future process improvements.
Requirements
Typically requires 5+ years of corporate event planning experience, including budget tracking, sourcing, contracting, registration, speaker management , audiovisual coordination, and post-event reporting with a Bachelor's degree; or equivalent experience
Demonstrated experience supporting a high volume of customer-facing field marketing events, user group meetings, or life sciences customer programs.
Strong working knowledge of Cvent, including sourcing, event website development, email communications, registration management, and reporting.
Experience coordinating hotel and vendor contracts, banquet event orders, and on-site logistics .
Strong project management skills with the ability to manage multiple assigned programs, timelines, and stakeholders simultaneously.
Excellent written and verbal communication skills with a proactive, customer-focused approach.
Demonstrated ability to collaborate effectively in a matrixed, highly cross-functional business environment.
Experience in medical device, pharmaceutical, diagnostics, healthcare, or life sciences meetings desired.
Experience with Transfers of Value and compliance reporting highly desired.
Ability to travel occasionally to support on-site event execution
We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.
See All 6 Field Marketing Specialist Jobs in California
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Find JobsField Marketing Specialist Jobs by City in California
Where California roles are concentrated, by current openings.
Field Marketing Specialist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
What California Employers Look For
The qualifications that appear most often in field marketing specialist jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Two or more years of field or regional marketing experience preferred
- Proven ability to plan and execute in-market events and activations
- Experience managing territory budgets and tracking campaign ROI
- Strong cross-functional collaboration with sales teams required
- Proficiency with CRM platforms such as Salesforce or HubSpot expected
Field Marketing Specialist Jobs in California: Frequently Asked Questions
How do you become a field marketing specialist in California?
Most California employers require a bachelor's degree in marketing, communications, or business as the foundation for this role. There is no state-issued license or certification required to work as a field marketing specialist in California, but completing a professional marketing certificate through an accredited California university extension program can strengthen your candidacy. Building hands-on experience through internships or coordinator roles at California consumer brands or technology companies is the most direct path.
How much do field marketing specialists make in California?
Field marketing specialists in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire field marketing specialists in California?
Employers hiring field marketing specialists in California right now include Boston Scientific, Illumina, and Acceldata, based on current listings on Migrate Mate as of September 2026. California's density of technology headquarters, consumer packaged goods brands, and life sciences companies makes it one of the most consistent states for ongoing field marketing hiring.
Which California cities have the most field marketing specialist jobs?
San Diego, Campbell, and Costa Mesa have the most field marketing specialist openings in California right now. San Francisco leads because of its concentration of enterprise technology and SaaS companies that rely heavily on regional field teams, while Los Angeles draws demand from entertainment, consumer goods, and retail brands, and San Diego reflects strong life sciences and defense-sector marketing activity.
Are there remote field marketing specialist jobs in California?
Yes, but they're limited, since field marketing is inherently an on-site and in-territory role built around in-person events, retail activations, and direct sales support. About 67% of field marketing specialist openings tied to California are remote or hybrid as of September 2026, and those that are tend to cover the strategy, reporting, and campaign planning portions of the work rather than the field execution itself.
How can I get hired as a field marketing specialist in California with little or no experience?
The most realistic entry path is through a marketing coordinator or brand ambassador role at a California consumer goods company, retailer, or technology firm, then transitioning into a field marketing associate position. Large California employers like Pepsico's California regional offices and enterprise software companies regularly hire through university recruiting programs and post associate-level field marketing roles that do not require prior field experience. A portfolio showing event planning, social media campaigns, or lead generation work gives early-career candidates a strong edge.
Where can I find and apply to field marketing specialist jobs in California?
You can find and apply to field marketing specialist jobs in California on Migrate Mate, which lists current California openings across industries and experience levels. Find roles that fit your background and apply directly to the ones that match.
See All 6 Field Marketing Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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