Field Marketing Specialist Jobs
Field Marketing Specialist jobs are open across technology, healthcare, financial services, and consumer goods, at levels from associate to senior and manager, with specializations in event marketing, demand generation, and regional campaign execution. Find a role that fits from the openings below and apply directly.
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Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. The FMS acts as the face of Red Bull in their local market in the most relevant way and in line with the global and national strategies and priorities. The FMS is responsible for gathering key local insights by building strong networks with specific communities & playgrounds including key (local) creators. They give input to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Specialist is based ‘in the field,’ managing a local team of Student Marketeers and brings the World of Red Bull to life on campus and in market, reaching new entry point consumers.
Job Description
CONSUMER COLLECTING PROGRAM MANAGEMENT
Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that
engages new users and expands the consumer base on and off campus in your region.
Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions
Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.
Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.
Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
Manage sampling requests externally and internally, ensuring these align with wider priorities.
Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
PEOPLE MANAGEMENT
Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.
Implement and uphold the national recruitment, on-boarding and training modules for consistency.
Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the ‘top’ performing Student Marketeers
Lead a strong Team Leader program
PREMIUM APPEAL OF LOCAL PRIDE
Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation.
Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus.
Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull.
Be instrumental in the implementation of national and global events/projects with excellence.
Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.
Activate National pillars, events and Global Brand Projects in & around universities encompassing the core program objectives.
MARKETING INNOVATION
Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. ‘focus groups’).
Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
Drive efficiencies in our programs, using program tools to ensure we are set up for success
Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management.
Support the national operations team to manage product stock with discipline.
Regular maintenance and management of program tools, Mini fleet and other branded items in a premium manner.
Qualifications
- 2+ years marketing experience
- Experience in leading teams and managing people
- A strategic thinker who takes initiative and ownership and “makes things happen”.
- A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
- Strong ‘can do’ attitude, strives for perfection and love for the detail in every project.
- Leadership, motivation and ability to cultivate a team environment.
- Analytical, planning, budgetary and project management competencies.
- Creative mind with a track record of putting new ideas into practice and assessing results.
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Excellent communication skills, including presenting and training abilities.
- Must have valid US driver’s license
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $65,000 - $85,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. The FMS acts as the face of Red Bull in their local market in the most relevant way and in line with the global and national strategies and priorities. The FMS is responsible for gathering key local insights by building strong networks with specific communities & playgrounds including key (local) creators. They give input to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Specialist is based ‘in the field,’ managing a local team of Student Marketeers and brings the World of Red Bull to life on campus and in market, reaching new entry point consumers.
Job Description
CONSUMER COLLECTING PROGRAM MANAGEMENT
Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that
engages new users and expands the consumer base on and off campus in your region.
Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions
Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.
Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.
Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
Manage sampling requests externally and internally, ensuring these align with wider priorities.
Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
PEOPLE MANAGEMENT
Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.
Implement and uphold the national recruitment, on-boarding and training modules for consistency.
Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the ‘top’ performing Student Marketeers
Lead a strong Team Leader program
PREMIUM APPEAL OF LOCAL PRIDE
Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation.
Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus.
Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull.
Be instrumental in the implementation of national and global events/projects with excellence.
Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.
Activate National pillars, events and Global Brand Projects in & around universities encompassing the core program objectives.
MARKETING INNOVATION
Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. ‘focus groups’).
Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
Drive efficiencies in our programs, using program tools to ensure we are set up for success
Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management.
Support the national operations team to manage product stock with discipline.
Regular maintenance and management of program tools, Mini fleet and other branded items in a premium manner.
Qualifications
- 2+ years marketing experience
- Experience in leading teams and managing people
- A strategic thinker who takes initiative and ownership and “makes things happen”.
- A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
- Strong ‘can do’ attitude, strives for perfection and love for the detail in every project.
- Leadership, motivation and ability to cultivate a team environment.
- Analytical, planning, budgetary and project management competencies.
- Creative mind with a track record of putting new ideas into practice and assessing results.
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Excellent communication skills, including presenting and training abilities.
- Must have valid US driver’s license
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $65,000 - $85,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Field Marketing Specialist Jobs by Experience Level
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Find JobsField Marketing Specialist Job Market
Who's Hiring
- EPAM Systems10
- Sodexo3
- Anywhere Real Estate3
- Red Bull2
- TrueLook2T
Top Industries Hiring
- Food & Beverage
- Construction & Real Estate
- Retail
- Accounting & Auditing
What Employers Look For
The qualifications that appear most often in field marketing specialist jobs.
- Bachelor's degree in marketing, communications, or a related business field
- Hands-on experience planning and executing in-person and virtual events
- Proficiency with CRM platforms such as Salesforce to track lead and pipeline data
- Experience with marketing automation tools like HubSpot or Marketo
- Ability to manage regional budgets and report on campaign ROI metrics
- Strong cross-functional collaboration skills with sales and demand generation teams
Tips for Your Field Marketing Specialist Job Search
Quantify regional campaign results specifically
Field marketing is measured by pipeline influence and event-sourced leads, not impressions. Your resume should show how many opportunities a campaign generated or what percentage of regional pipeline came from your field activities, not just that events ran successfully.
Highlight CRM and marketing automation proficiency
Hiring managers screen for hands-on experience with tools like Salesforce, HubSpot, or Marketo. Name the specific platforms you've used to track event attendance, follow up with leads, or measure campaign ROI, because generic claims about being data-driven get filtered out fast.
Target openings by territory size and company stage
A field marketing role at a Series B startup often means owning an entire region solo, while an enterprise role may cover a single metro. Knowing which environment fits your experience level helps you apply to openings where your background is actually competitive.
Apply early to roles that fit
Migrate Mate lists field marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a portfolio of event and campaign examples
Field marketing interviews almost always include a request to walk through a campaign you ran end to end. Prepare two or three concrete examples covering objective, budget, execution, and measurable outcome so you're not improvising answers to predictable questions.
Negotiate on territory support and budget authority
Base salary matters, but field marketers leave money on the table by not asking about event budget ownership, travel reimbursement policies, and whether you'll have dedicated SDR support. Clarify these in the offer stage, not after you've already accepted.
Field Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most field marketing specialists?
The companies hiring the most field marketing specialists right now include EPAM Systems, Sodexo, and Anywhere Real Estate, with the largest share of openings in Illinois, Texas, and New York, based on current listings on Migrate Mate as of August 2026. Technology and enterprise software companies consistently account for a large share of field marketing hiring nationwide.
How many field marketing specialist jobs are remote?
About 62% of field marketing specialist openings are fully remote or hybrid as of August 2026, though the role is inherently tied to in-person activities in most cases. Demand generation and campaign coordination functions within field marketing tend to offer the most remote flexibility, while event-heavy roles typically require significant travel or on-site presence.
How do you become a field marketing specialist?
Most field marketing specialists start with a bachelor's degree in marketing or communications, then build experience in event coordination, demand generation, or inside sales. From there, the path typically involves moving into a field marketing coordinator or associate role at a mid-size company, developing CRM skills, learning to measure pipeline contribution, and taking on progressively larger regional territories over time.
Can you get a field marketing specialist job with little experience?
Yes, especially if you can show hands-on event or campaign work, even from internships, agency roles, or volunteer marketing projects. Emphasize any experience managing logistics, coordinating vendors, or tracking attendee data. Many companies hire associates or coordinators into field marketing and promote from within, so applying to those entry-level titles is a practical starting point.
What does the field marketing specialist interview process look like?
The process typically includes an initial recruiter screen, a hiring manager conversation focused on campaign examples and territory experience, and a final round that often involves a presentation or case study where you walk through how you'd plan a regional campaign. Some companies also include a panel with a sales leader, since field marketing and sales alignment is central to the role.
Where can I find and apply to field marketing specialist jobs?
You can find and apply to field marketing specialist jobs on Migrate Mate, which lists current openings from across the United States. Find the roles that fit your experience and target territory, then apply directly to each listing from the page.
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