Field Marketing Specialist Jobs
Field Marketing Specialist jobs are open across technology, healthcare, financial services, and consumer goods, at levels from associate to senior and manager, with specializations in event marketing, demand generation, and regional campaign execution. Find a role that fits from the openings below and apply directly.
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Field Marketing Specialist, Carolinas
Coldwell Banker Realty
Coldwell Banker Realty is seeking a dedicated and people-oriented Field Marketing Specialist to support real estate agents across the Carolinas region, specifically the Charlotte area.
This is a highly visible, relationship-driven role for someone who thrives at the intersection of marketing, technology, and business strategy.
You will partner directly with agents and branch leadership to help grow the agents' business by translating complex marketing tools, platforms, and tech/AI driven capabilities into simple, actionable strategies. Your ability to communicate clearly, think strategically, and execute quickly will directly impact agent performance and market share.
This role blends field marketing, one-on-one consultations, community engagement, and strategic planning, while helping bring Coldwell Banker Realty’s value proposition to life: Production, Coaching, Wealth, and Culture.
If you are organized, enthusiastic about marketing, and passionate about helping others succeed, this is an opportunity to build a meaningful career with real impact.
What You’ll Do
Advisor to Agents
- Serve as a trusted marketing partner to agents and work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Conduct an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately
- Lead group sessions and one-on-one consultations to guide personal marketing strategy
- Partner with top-producing agents to align marketing with business goals
- Maintain strong in-office presence to support engagement
Technology and Marketing Translator
- Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms
- Turn new tools and capabilities into practical, easy-to-use workflows
- Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem
- Prepare a monthly calendar of educational and workshop opportunities and promote/present marketing workshops in-office and online on multiple marketing-related topics
Strategic Market Support
- Execute localized marketing strategies that drive agent growth and market share
- Track performance and communicate insights to Field Marketing manager
- Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
Regional Collaboration & Compliance
- Attend and participate in regional marketing meetings and/or training sessions
- Communicate regularly with the Field Marketing Manager and branch managers on key initiatives, challenges
- Stay on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
What Makes This Role Exciting
- Direct impact on agent success and business growth
- Hands-on experience with AI, digital marketing, and emerging technology
- Opportunity to develop both strategic and executional skill sets early in your career
Who You Are
- A strong communicator who can simplify complex ideas
- Naturally curious about marketing, technology, and business growth
- Comfortable presenting to large audiences
- Organized, proactive, and able to manage multiple priorities
- Energized by being in the field and working directly with people
Qualifications
- 2+ years of experience in marketing, communications, or a related field
- Strong presentation, writing, and communication skills
- Ability to quickly learn and explain new technology platforms and tools
- Familiarity with social media marketing and digital content
- Experience managing multiple projects and deadlines
Nice to Have
- Exposure to real estate tools and an understanding of how they support marketing and productivity
- Experience working in real estate or a field-based environment
- Understanding of personal branding and lead generation strategies
- Prior CRM integration experience
Travel Requirements
- Weekly local travel to multiple assigned offices throughout Charlotte including Fort Mill, Ballantyne, South End/Dilworth, and Huntersville/Lake Norman.
- This role is in office 5 days a week.
Field Marketing Specialist, Carolinas
Coldwell Banker Realty
Coldwell Banker Realty is seeking a dedicated and people-oriented Field Marketing Specialist to support real estate agents across the Carolinas region, specifically the Charlotte area.
This is a highly visible, relationship-driven role for someone who thrives at the intersection of marketing, technology, and business strategy.
You will partner directly with agents and branch leadership to help grow the agents' business by translating complex marketing tools, platforms, and tech/AI driven capabilities into simple, actionable strategies. Your ability to communicate clearly, think strategically, and execute quickly will directly impact agent performance and market share.
This role blends field marketing, one-on-one consultations, community engagement, and strategic planning, while helping bring Coldwell Banker Realty’s value proposition to life: Production, Coaching, Wealth, and Culture.
If you are organized, enthusiastic about marketing, and passionate about helping others succeed, this is an opportunity to build a meaningful career with real impact.
What You’ll Do
Advisor to Agents
- Serve as a trusted marketing partner to agents and work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Conduct an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately
- Lead group sessions and one-on-one consultations to guide personal marketing strategy
- Partner with top-producing agents to align marketing with business goals
- Maintain strong in-office presence to support engagement
Technology and Marketing Translator
- Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms
- Turn new tools and capabilities into practical, easy-to-use workflows
- Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem
- Prepare a monthly calendar of educational and workshop opportunities and promote/present marketing workshops in-office and online on multiple marketing-related topics
Strategic Market Support
- Execute localized marketing strategies that drive agent growth and market share
- Track performance and communicate insights to Field Marketing manager
- Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
Regional Collaboration & Compliance
- Attend and participate in regional marketing meetings and/or training sessions
- Communicate regularly with the Field Marketing Manager and branch managers on key initiatives, challenges
- Stay on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
What Makes This Role Exciting
- Direct impact on agent success and business growth
- Hands-on experience with AI, digital marketing, and emerging technology
- Opportunity to develop both strategic and executional skill sets early in your career
Who You Are
- A strong communicator who can simplify complex ideas
- Naturally curious about marketing, technology, and business growth
- Comfortable presenting to large audiences
- Organized, proactive, and able to manage multiple priorities
- Energized by being in the field and working directly with people
Qualifications
- 2+ years of experience in marketing, communications, or a related field
- Strong presentation, writing, and communication skills
- Ability to quickly learn and explain new technology platforms and tools
- Familiarity with social media marketing and digital content
- Experience managing multiple projects and deadlines
Nice to Have
- Exposure to real estate tools and an understanding of how they support marketing and productivity
- Experience working in real estate or a field-based environment
- Understanding of personal branding and lead generation strategies
- Prior CRM integration experience
Travel Requirements
- Weekly local travel to multiple assigned offices throughout Charlotte including Fort Mill, Ballantyne, South End/Dilworth, and Huntersville/Lake Norman.
- This role is in office 5 days a week.
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Find JobsField Marketing Specialist Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Sodexo9
- Saviynt7
- Anywhere Real Estate5
- Aledade1
- AltaMed Health Services1
Top Industries Hiring
- Food & Beverage10
- Technology & Software9
- Construction & Real Estate5
- Cybersecurity3
- Consulting & Professional Services2
What Employers Look For
The qualifications that appear most often in field marketing specialist jobs.
- Bachelor's degree in marketing, communications, or a related business field
- Hands-on experience planning and executing in-person and virtual events
- Proficiency with CRM platforms such as Salesforce to track lead and pipeline data
- Experience with marketing automation tools like HubSpot or Marketo
- Ability to manage regional budgets and report on campaign ROI metrics
- Strong cross-functional collaboration skills with sales and demand generation teams
Tips for Your Field Marketing Specialist Job Search
Quantify regional campaign results specifically
Field marketing is measured by pipeline influence and event-sourced leads, not impressions. Your resume should show how many opportunities a campaign generated or what percentage of regional pipeline came from your field activities, not just that events ran successfully.
Highlight CRM and marketing automation proficiency
Hiring managers screen for hands-on experience with tools like Salesforce, HubSpot, or Marketo. Name the specific platforms you've used to track event attendance, follow up with leads, or measure campaign ROI, because generic claims about being data-driven get filtered out fast.
Target openings by territory size and company stage
A field marketing role at a Series B startup often means owning an entire region solo, while an enterprise role may cover a single metro. Knowing which environment fits your experience level helps you apply to openings where your background is actually competitive.
Apply early to roles that fit
Migrate Mate lists field marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a portfolio of event and campaign examples
Field marketing interviews almost always include a request to walk through a campaign you ran end to end. Prepare two or three concrete examples covering objective, budget, execution, and measurable outcome so you're not improvising answers to predictable questions.
Negotiate on territory support and budget authority
Base salary matters, but field marketers leave money on the table by not asking about event budget ownership, travel reimbursement policies, and whether you'll have dedicated SDR support. Clarify these in the offer stage, not after you've already accepted.
Field Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most field marketing specialists?
The companies hiring the most field marketing specialists right now include Sodexo, Saviynt, and Anywhere Real Estate, with the largest share of openings in California, New York, and North Carolina, based on current listings on Migrate Mate as of June 2026. Technology and enterprise software companies consistently account for a large share of field marketing hiring nationwide.
How many field marketing specialist jobs are remote?
About 19% of field marketing specialist openings are fully remote or hybrid as of June 2026, though the role is inherently tied to in-person activities in most cases. Demand generation and campaign coordination functions within field marketing tend to offer the most remote flexibility, while event-heavy roles typically require significant travel or on-site presence.
How do you become a field marketing specialist?
Most field marketing specialists start with a bachelor's degree in marketing or communications, then build experience in event coordination, demand generation, or inside sales. From there, the path typically involves moving into a field marketing coordinator or associate role at a mid-size company, developing CRM skills, learning to measure pipeline contribution, and taking on progressively larger regional territories over time.
Can you get a field marketing specialist job with little experience?
Yes, especially if you can show hands-on event or campaign work, even from internships, agency roles, or volunteer marketing projects. Emphasize any experience managing logistics, coordinating vendors, or tracking attendee data. Many companies hire associates or coordinators into field marketing and promote from within, so applying to those entry-level titles is a practical starting point.
What does the field marketing specialist interview process look like?
The process typically includes an initial recruiter screen, a hiring manager conversation focused on campaign examples and territory experience, and a final round that often involves a presentation or case study where you walk through how you'd plan a regional campaign. Some companies also include a panel with a sales leader, since field marketing and sales alignment is central to the role.
Where can I find and apply to field marketing specialist jobs?
You can find and apply to field marketing specialist jobs on Migrate Mate, which lists current openings from across the United States. Find the roles that fit your experience and target territory, then apply directly to each listing from the page.
See All 31+ Field Marketing Specialist Jobs
Jump back to the full list of openings and apply to any field marketing specialist role that fits.
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