Demand Generation Specialist Jobs in Georgia
Demand Generation Specialist jobs in Georgia are concentrated in technology, financial services, and B2B software, with the Atlanta metro driving the overwhelming share of openings and a secondary cluster in Savannah tied to logistics and manufacturing firms building out their marketing functions. Hiring ranges from coordinator-level roles at growth-stage companies to senior and director positions at established names like NCR Voyix, Cox Enterprises, and Global Payments, all of which maintain significant marketing operations in the state. Account-based marketing, marketing automation, and pipeline analytics are the most consistently requested specialties across Georgia listings. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 12+ Demand Generation Specialist jobs
Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.
Overview
Manhattan is looking for a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. In this role, you will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact.
You will shape priorities, develop campaign briefs, guide cross-functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels. You will also ensure BDR activation is built into campaign strategy from the start, creating a cohesive system that moves buyers through the funnel with clarity and consistency.
This is a high-ownership role for a marketer who is equally comfortable thinking strategically and acting operationally. You will use campaign, audience, and funnel insights to inform decisions, identify friction, improve conversion, and optimize performance over time.
A Day in the Life
- Own the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing.
- Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
- Create campaign briefs and planning inputs that align cross-functional teams around clear goals, audiences, messaging, and execution plans.
- Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market effectively.
- Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies in partnership with Marketing Operations.
- Ensure BDR outreach is aligned to campaign messaging, buyer signals, and activation timelines.
- Monitor campaign and funnel performance across volume, velocity, conversion, and progression to pipeline.
- Lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoff points.
- Support quarterly planning, campaign prioritization, and investment recommendations based on performance trends and expected impact.
- Translate data into actionable recommendations for stakeholders, including senior marketing leadership.
What We Need From You
- 6–10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy.
- Experience building and operating full-funnel, multi-channel campaigns in enterprise or complex B2B environments.
- Experience working closely with BDR or SDR teams to align outbound activation with campaign strategy and conversion goals.
- Experience managing multiple campaign workstreams and partnering across matrixed teams.
- Experience using campaign, audience, and funnel performance data to shape strategy and optimize results.
- Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.
- Experience collaborating with digital and channel specialists to improve traffic quality, conversion paths, and segment performance.
- Preferred experience in SaaS, supply chain, logistics, retail technology, or related enterprise technology markets.
Skills and Competencies
- Strong strategic thinking with the ability to connect segment priorities to campaign architecture and execution.
- Deep understanding of full-funnel demand generation and how channels work together to drive pipeline.
- Excellent analytical skills, with the ability to interpret performance data, identify gaps, and make fast, evidence-based recommendations.
- Strong written and verbal communication skills, including the ability to develop clear briefs, frameworks, and stakeholder-ready recommendations.
- Executive presence and confidence presenting strategy, performance, and recommendations to senior leaders.
- Ability to lead without direct authority and build alignment across Product Marketing, BDR, RevOps, Marketing Operations, Creative, and channel teams.
- Comfort operating in a fast-moving environment where priorities evolve and new processes are built in real time.
- Curiosity and sound judgment in exploring AI and automation to improve scale, efficiency, and campaign performance.
- Fluency with tools such as Salesforce, Marketo, Demandbase, People.ai, and Outreach, or equivalent platforms, with a strong understanding of how they support the revenue cycle.
Who You’ll Work With
- Product Marketing to align segment strategy, positioning, messaging, and story architecture.
- BDR Leadership to develop campaign-aligned messaging, talk tracks, sequences, and feedback loops.
- Digital and Channel Specialists to activate campaigns across web, paid, email, events, SEO, and partner channels.
- Marketing Operations to support audience segmentation, targeting, automation, campaign instrumentation, dashboards, and measurement planning.
- Regional Marketing teams to share knowledge, align coverage, and coordinate campaign planning across regions.
- Internal Creative to bring campaign concepts to life through compelling assets and visual execution.
Why Join Manhattan?
- Competitive Rewards: Market-leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one.
- Career Growth: Access Global Path, our structured development program with global opportunities, free LinkedIn Learning, and mentorship.
- Inclusive Culture: Join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women’s Initiative Network, and MA Mamas.
- Flexibility & Balance: Hybrid work options, flexible policies, and onsite fitness centers to help you recharge.
- Community Impact: Monthly volunteer events and opportunities to make a difference locally and globally.
#LI-CS1
At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.
We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.
Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.
Overview
Manhattan is looking for a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. In this role, you will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact.
You will shape priorities, develop campaign briefs, guide cross-functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels. You will also ensure BDR activation is built into campaign strategy from the start, creating a cohesive system that moves buyers through the funnel with clarity and consistency.
This is a high-ownership role for a marketer who is equally comfortable thinking strategically and acting operationally. You will use campaign, audience, and funnel insights to inform decisions, identify friction, improve conversion, and optimize performance over time.
A Day in the Life
- Own the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing.
- Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
- Create campaign briefs and planning inputs that align cross-functional teams around clear goals, audiences, messaging, and execution plans.
- Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market effectively.
- Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies in partnership with Marketing Operations.
- Ensure BDR outreach is aligned to campaign messaging, buyer signals, and activation timelines.
- Monitor campaign and funnel performance across volume, velocity, conversion, and progression to pipeline.
- Lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoff points.
- Support quarterly planning, campaign prioritization, and investment recommendations based on performance trends and expected impact.
- Translate data into actionable recommendations for stakeholders, including senior marketing leadership.
What We Need From You
- 6–10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy.
- Experience building and operating full-funnel, multi-channel campaigns in enterprise or complex B2B environments.
- Experience working closely with BDR or SDR teams to align outbound activation with campaign strategy and conversion goals.
- Experience managing multiple campaign workstreams and partnering across matrixed teams.
- Experience using campaign, audience, and funnel performance data to shape strategy and optimize results.
- Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.
- Experience collaborating with digital and channel specialists to improve traffic quality, conversion paths, and segment performance.
- Preferred experience in SaaS, supply chain, logistics, retail technology, or related enterprise technology markets.
Skills and Competencies
- Strong strategic thinking with the ability to connect segment priorities to campaign architecture and execution.
- Deep understanding of full-funnel demand generation and how channels work together to drive pipeline.
- Excellent analytical skills, with the ability to interpret performance data, identify gaps, and make fast, evidence-based recommendations.
- Strong written and verbal communication skills, including the ability to develop clear briefs, frameworks, and stakeholder-ready recommendations.
- Executive presence and confidence presenting strategy, performance, and recommendations to senior leaders.
- Ability to lead without direct authority and build alignment across Product Marketing, BDR, RevOps, Marketing Operations, Creative, and channel teams.
- Comfort operating in a fast-moving environment where priorities evolve and new processes are built in real time.
- Curiosity and sound judgment in exploring AI and automation to improve scale, efficiency, and campaign performance.
- Fluency with tools such as Salesforce, Marketo, Demandbase, People.ai, and Outreach, or equivalent platforms, with a strong understanding of how they support the revenue cycle.
Who You’ll Work With
- Product Marketing to align segment strategy, positioning, messaging, and story architecture.
- BDR Leadership to develop campaign-aligned messaging, talk tracks, sequences, and feedback loops.
- Digital and Channel Specialists to activate campaigns across web, paid, email, events, SEO, and partner channels.
- Marketing Operations to support audience segmentation, targeting, automation, campaign instrumentation, dashboards, and measurement planning.
- Regional Marketing teams to share knowledge, align coverage, and coordinate campaign planning across regions.
- Internal Creative to bring campaign concepts to life through compelling assets and visual execution.
Why Join Manhattan?
- Competitive Rewards: Market-leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one.
- Career Growth: Access Global Path, our structured development program with global opportunities, free LinkedIn Learning, and mentorship.
- Inclusive Culture: Join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women’s Initiative Network, and MA Mamas.
- Flexibility & Balance: Hybrid work options, flexible policies, and onsite fitness centers to help you recharge.
- Community Impact: Monthly volunteer events and opportunities to make a difference locally and globally.
#LI-CS1
At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.
We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.
See All 12 Demand Generation Specialist Jobs in Georgia
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Find JobsDemand Generation Specialist Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Demand Generation Specialist Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Human Resources
- Marketing & Advertising
What Georgia Employers Look For
The qualifications that appear most often in demand generation specialist jobs across Georgia.
- Bachelor's degree in marketing, business, or a related field required
- Proficiency in marketing automation platforms such as Marketo, HubSpot, or Pardot
- Demonstrated experience building and managing multi-channel demand generation campaigns
- Familiarity with CRM systems, particularly Salesforce, for pipeline reporting
- Ability to analyze campaign performance data and translate findings into actionable recommendations
- Experience collaborating with sales teams to align lead generation efforts with revenue goals
Demand Generation Specialist Jobs in Georgia: Frequently Asked Questions
How do you become a demand generation specialist in Georgia?
The role requires no state-issued license in Georgia. Most hiring managers expect a bachelor's degree in marketing, business, or communications, followed by hands-on experience running paid, email, or content campaigns. Georgia employers, particularly in the Atlanta technology corridor, heavily favor candidates who can show platform certifications from HubSpot, Marketo, or Google, along with a portfolio of campaigns tied to measurable pipeline results. Building those credentials while in an entry-level marketing or marketing coordinator role is the most direct path.
Which companies hire demand generation specialists in Georgia?
Employers hiring demand generation specialists in Georgia right now include Distro, TriNet, and UPS, based on current listings on Migrate Mate as of July 2026. Georgia's concentration of B2B technology companies and financial services firms headquartered in the Atlanta area makes it one of the more active states for this role.
Which Georgia cities have the most demand generation specialist jobs?
Atlanta, Alpharetta, and Duluth account for the most demand generation specialist openings in Georgia. Atlanta dominates because of its dense cluster of technology firms, fintech companies, and corporate headquarters, while cities like Alpharetta and Dunwoody contribute heavily given the large number of B2B software companies based in those northern suburbs.
Are there remote demand generation specialist jobs in Georgia?
Yes, and more than most fields, because demand generation work is primarily digital and does not require an on-site presence. About 67% of demand generation specialist openings tied to Georgia are remote or hybrid as of July 2026, reflecting how well the role translates to distributed teams. Campaign strategy, marketing automation management, and analytics reporting are the functions most commonly performed fully remotely.
How can I get hired as a demand generation specialist in Georgia with little or no experience?
The most realistic entry path is a marketing coordinator or marketing associate role at one of Atlanta's many B2B software or fintech companies, where you can own campaign execution tasks before moving into a dedicated demand generation function. Companies like NCR Voyix and Cox Enterprises run structured marketing rotational or associate programs that accept candidates without direct demand generation experience. Earning a HubSpot or Google Analytics certification before applying adds credibility, and a short portfolio of email or paid campaigns built through freelance projects or nonprofit volunteer work can substitute for formal experience.
Where can I find and apply to demand generation specialist jobs in Georgia?
You can find and apply to demand generation specialist jobs in Georgia on Migrate Mate, which lists current openings tied to this role across the state. Search the listings to find roles that match your experience level and target industry, then apply directly to the ones that fit.
See All 12 Demand Generation Specialist Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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