Demand Generation Specialist Jobs
Demand Generation Specialist jobs are open across SaaS, fintech, healthtech, and B2B services companies, with specializations in paid media, marketing automation, and ABM, at levels from entry-level associate to senior demand generation manager. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 201+ Demand Generation Specialist jobs
KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.
This position is a hybrid role open to candidates in the greater Arlington area. This position will require the intern to work in our Arlington, VA office 3 days a week.
Dates of Program: May 24th, 2027 - August 13, 2027 (12 weeks)
Application Dates: You should apply as soon as possible but understand that because of our large pool of applicants, the selection process can take a few months. We strive to create a diverse group of interns as we feel that it improves the overall internship experience.
Attention: This is a paid internship. Please note that the intern would be responsible for relocation (if needed) and lodging for the duration of the internship.
Internship Program Details: Join the best internship program around! Interns get unique insight into the minds of the CEO and senior executives during Ask Me Anything sessions. Interns will receive company training, onboarding, and professional development workshops to help transition into the workplace. Interns will also engage in team-building activities and awesome socials. For more information on the internship program, visit www.knowbe4.com/careers/internships.
The Demand Generation Intern will support the Global Demand team with internal and 3rd party marketing programs. The ideal candidate will support campaign setup and execution, reporting, asset organization, and tracking to ensure programs run smoothly and deliver high-quality results.
Key Responsibilities:
- Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
- Create and update Salesforce campaigns for various marketing programs
- Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors.
- Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns.
- Assist in the development of campaign assets, managing the hand-off to external vendors.
- Assist with verifying, cleaning and processing lead reports from 3rd party vendors.
- Gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce.
- Learn to interpret initiative pacing and ROI to make data-driven optimization decisions.
- Understand the "why" and "how" of UTM tracking and multi-channel program attribution.
- Understand the mechanics of 3rd-party partnerships, from creative delivery to lead quality audits.
Minimum Qualifications:
- Education: Currently pursuing or recently completed a Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field.
- A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred.
- Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors.
- Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines.
- Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization.
- Proficient in Google Sheets, Docs, and Slides.
- Talent for multi-tasking, being results oriented and organizationally proficient.
- Team oriented and willing to help others to achieve success.
- Ability to develop creative solutions.
- Ability to think and act independently.
- Ability to effectively prioritize and resolve multiple competing tasks.
- Ability to deal professionally, courteously and tactfully with external partners and coworkers.
- Self-reliant with the ability to innovate and introduce change showing sound judgment and pragmatism.
- Compliance or in-house experience is a plus.
Our Fantastic Benefits
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.
This position is a hybrid role open to candidates in the greater Arlington area. This position will require the intern to work in our Arlington, VA office 3 days a week.
Dates of Program: May 24th, 2027 - August 13, 2027 (12 weeks)
Application Dates: You should apply as soon as possible but understand that because of our large pool of applicants, the selection process can take a few months. We strive to create a diverse group of interns as we feel that it improves the overall internship experience.
Attention: This is a paid internship. Please note that the intern would be responsible for relocation (if needed) and lodging for the duration of the internship.
Internship Program Details: Join the best internship program around! Interns get unique insight into the minds of the CEO and senior executives during Ask Me Anything sessions. Interns will receive company training, onboarding, and professional development workshops to help transition into the workplace. Interns will also engage in team-building activities and awesome socials. For more information on the internship program, visit www.knowbe4.com/careers/internships.
The Demand Generation Intern will support the Global Demand team with internal and 3rd party marketing programs. The ideal candidate will support campaign setup and execution, reporting, asset organization, and tracking to ensure programs run smoothly and deliver high-quality results.
Key Responsibilities:
- Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
- Create and update Salesforce campaigns for various marketing programs
- Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors.
- Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns.
- Assist in the development of campaign assets, managing the hand-off to external vendors.
- Assist with verifying, cleaning and processing lead reports from 3rd party vendors.
- Gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce.
- Learn to interpret initiative pacing and ROI to make data-driven optimization decisions.
- Understand the "why" and "how" of UTM tracking and multi-channel program attribution.
- Understand the mechanics of 3rd-party partnerships, from creative delivery to lead quality audits.
Minimum Qualifications:
- Education: Currently pursuing or recently completed a Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field.
- A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred.
- Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors.
- Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines.
- Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization.
- Proficient in Google Sheets, Docs, and Slides.
- Talent for multi-tasking, being results oriented and organizationally proficient.
- Team oriented and willing to help others to achieve success.
- Ability to develop creative solutions.
- Ability to think and act independently.
- Ability to effectively prioritize and resolve multiple competing tasks.
- Ability to deal professionally, courteously and tactfully with external partners and coworkers.
- Self-reliant with the ability to innovate and introduce change showing sound judgment and pragmatism.
- Compliance or in-house experience is a plus.
Our Fantastic Benefits
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
Demand Generation Specialist Jobs by Experience Level
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Find JobsDemand Generation Specialist Job Market
Who's Hiring
- Clients Blackbox65
- Egnyte2
- Motive2
- Pacvue2
- KnowBe42
Top Industries Hiring
- Technology & Software
- Accounting & Auditing
- Staffing & Recruiting
- Banking & Financial Services
- Consulting & Professional Services
What Employers Look For
The qualifications that appear most often in demand generation specialist jobs.
- 2-5 years of B2B demand generation or growth marketing experience
- Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot
- Proficiency with CRM systems and campaign attribution reporting
- Experience running paid media campaigns across search, social, and display channels
- Familiarity with ABM platforms and account-based marketing strategies
- Bachelor's degree in marketing, business, or a related field
Tips for Your Demand Generation Specialist Job Search
Quantify pipeline impact on your resume
Demand generation hiring managers want to see pipeline contribution, not just activity metrics. Replace vague bullet points with specific outcomes like MQL volume growth, cost per lead improvements, or campaign-attributed revenue, tied to the programs you actually ran.
List your martech stack by category
Job descriptions for demand generation specialists almost always list required tools. Organize your resume skills section by category: marketing automation, CRM, paid channels, and analytics. Matching their exact tool names increases how often your application clears automated screening.
Target roles by go-to-market motion
Demand generation looks very different at a PLG company versus an enterprise ABM shop. Filter your search by the company's sales model before applying. Your experience with inbound nurture sequences won't translate cleanly to a role built entirely around outbound account-based programs.
Apply early to roles that fit
Migrate Mate lists demand generation specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign teardown for interviews
Many demand generation interviews include a take-home or live exercise where you analyze a campaign or build a sample program. Walk in ready to explain the logic behind channel selection, audience segmentation, and how you would measure success before the first lead converts.
Negotiate using channel-specific benchmarks
When discussing compensation, anchor your ask to the scope of the channel budget you'll manage, not just the title. Roles owning paid search spend at scale or full-funnel programs with revenue targets carry different expectations than coordinator-level content syndication roles.
Demand Generation Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most demand generation specialists?
The most active employers for demand generation specialists right now are Clients Blackbox, Egnyte, and Motive, and the most openings are in Texas, California, and Illinois, based on current listings on Migrate Mate as of November 2026. SaaS and enterprise software companies consistently post the highest volume of these roles.
How many demand generation specialist jobs are remote?
About 93% of demand generation specialist openings are fully remote or hybrid as of November 2026, making it one of the more flexible marketing functions. Roles focused on marketing automation, email nurture, and paid digital programs tend to be the most remote-friendly, while positions requiring close collaboration with field sales or events teams more often require in-office presence.
How do you become a demand generation specialist?
Start by building hands-on experience in a marketing coordinator or marketing operations role where you can run email campaigns, manage a CRM, and work inside a marketing automation platform. Learn paid media fundamentals through certifications or by managing small budgets. Build a portfolio of campaigns with documented results, then apply to junior demand generation roles at companies with structured marketing teams where you can grow into full-funnel ownership.
Can you get a demand generation specialist job with little experience?
Yes, entry-level demand generation specialist roles exist, but you'll need to show hands-on familiarity with at least one marketing automation platform and basic campaign execution. Internships, contract projects, or running paid campaigns for small businesses all count as relevant experience. Targeting companies that are scaling their marketing teams rather than established enterprise orgs tends to open more doors for candidates earlier in their careers.
What does the demand generation specialist interview process look like?
Most processes start with a recruiter screen focused on your background and tool experience, followed by a hiring manager interview that digs into specific campaigns you've owned and how you measure pipeline impact. Expect a take-home exercise or live case study where you design a demand program, select channels, and define success metrics. Final rounds often include a presentation to a marketing director or cross-functional stakeholders.
Where can I find and apply to demand generation specialist jobs?
You can find and apply to demand generation specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience and channel focus, then apply directly to each one that fits your background.
See All 201+ Demand Generation Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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