Demand Generation Specialist Jobs
Demand Generation Specialist jobs are open across SaaS, fintech, healthtech, and B2B services companies, with specializations in paid media, marketing automation, and ABM, at levels from entry-level associate to senior demand generation manager. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 163+ Demand Generation Specialist jobs
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Overview
We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.
You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability — owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.
The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs that drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
Key Responsibilities
- Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.
- Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.
- Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.
- Develop and manage a fleet of AI agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.
- Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.
- Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.
- Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
- Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Use performance data to identify what's working, flag issues early, and recommend optimizations.
Qualifications
- 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.
- Proven track record of driving measurable pipeline and revenue for new business.
- Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.
- Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
- Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
- Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data.
- Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Overview
We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.
You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability — owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.
The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs that drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
Key Responsibilities
- Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.
- Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.
- Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.
- Develop and manage a fleet of AI agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.
- Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.
- Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.
- Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
- Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Use performance data to identify what's working, flag issues early, and recommend optimizations.
Qualifications
- 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.
- Proven track record of driving measurable pipeline and revenue for new business.
- Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.
- Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
- Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
- Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data.
- Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Demand Generation Specialist Jobs by Experience Level
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Find JobsDemand Generation Specialist Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software22
- Manufacturing3
- Banking & Financial Services3
- Fintech2
- Human Resources2
What Employers Look For
The qualifications that appear most often in demand generation specialist jobs.
- 2-5 years of B2B demand generation or growth marketing experience
- Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot
- Proficiency with CRM systems and campaign attribution reporting
- Experience running paid media campaigns across search, social, and display channels
- Familiarity with ABM platforms and account-based marketing strategies
- Bachelor's degree in marketing, business, or a related field
Tips for Your Demand Generation Specialist Job Search
Quantify pipeline impact on your resume
Demand generation hiring managers want to see pipeline contribution, not just activity metrics. Replace vague bullet points with specific outcomes like MQL volume growth, cost per lead improvements, or campaign-attributed revenue, tied to the programs you actually ran.
List your martech stack by category
Job descriptions for demand generation specialists almost always list required tools. Organize your resume skills section by category: marketing automation, CRM, paid channels, and analytics. Matching their exact tool names increases how often your application clears automated screening.
Target roles by go-to-market motion
Demand generation looks very different at a PLG company versus an enterprise ABM shop. Filter your search by the company's sales model before applying. Your experience with inbound nurture sequences won't translate cleanly to a role built entirely around outbound account-based programs.
Apply early to roles that fit
Migrate Mate lists demand generation specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign teardown for interviews
Many demand generation interviews include a take-home or live exercise where you analyze a campaign or build a sample program. Walk in ready to explain the logic behind channel selection, audience segmentation, and how you would measure success before the first lead converts.
Negotiate using channel-specific benchmarks
When discussing compensation, anchor your ask to the scope of the channel budget you'll manage, not just the title. Roles owning paid search spend at scale or full-funnel programs with revenue targets carry different expectations than coordinator-level content syndication roles.
Demand Generation Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most demand generation specialists?
The most active employers for demand generation specialists right now are onbe, Adyen, and Courser, and the most openings are in California, Texas, and Georgia, based on current listings on Migrate Mate as of July 2026. SaaS and enterprise software companies consistently post the highest volume of these roles.
How many demand generation specialist jobs are remote?
About 86% of demand generation specialist openings are fully remote or hybrid as of July 2026, making it one of the more flexible marketing functions. Roles focused on marketing automation, email nurture, and paid digital programs tend to be the most remote-friendly, while positions requiring close collaboration with field sales or events teams more often require in-office presence.
How do you become a demand generation specialist?
Start by building hands-on experience in a marketing coordinator or marketing operations role where you can run email campaigns, manage a CRM, and work inside a marketing automation platform. Learn paid media fundamentals through certifications or by managing small budgets. Build a portfolio of campaigns with documented results, then apply to junior demand generation roles at companies with structured marketing teams where you can grow into full-funnel ownership.
Can you get a demand generation specialist job with little experience?
Yes, entry-level demand generation specialist roles exist, but you'll need to show hands-on familiarity with at least one marketing automation platform and basic campaign execution. Internships, contract projects, or running paid campaigns for small businesses all count as relevant experience. Targeting companies that are scaling their marketing teams rather than established enterprise orgs tends to open more doors for candidates earlier in their careers.
What does the demand generation specialist interview process look like?
Most processes start with a recruiter screen focused on your background and tool experience, followed by a hiring manager interview that digs into specific campaigns you've owned and how you measure pipeline impact. Expect a take-home exercise or live case study where you design a demand program, select channels, and define success metrics. Final rounds often include a presentation to a marketing director or cross-functional stakeholders.
Where can I find and apply to demand generation specialist jobs?
You can find and apply to demand generation specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience and channel focus, then apply directly to each one that fits your background.
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