Content Marketing Specialist Jobs
Content Marketing Specialist jobs are open across SaaS, healthcare, e-commerce, financial services, and media, from entry-level coordinator roles to senior and lead positions, with common specializations in SEO content, email marketing, and social content strategy. Find a role that fits from the openings below and apply directly.
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Job Title: Lifecycle & Content Marketing Lead
Location: Remote (United States)
Reports to: Vice President of Marketing
Employment Type: Exempt/Full-Time
About StrongMind:
StrongMind is a remote-first education and technology company on a mission to transform learning for students, families, and educators across the country. For more than 25 years, we’ve partnered with schools and districts to deliver innovative, student-centered learning experiences powered by technology, compassion, and bold thinking.
We believe education should be flexible, human, and built for real life. That belief shapes how we design our products, support our partners, and work together as a team. At StrongMind, you’ll find smart people doing meaningful work, a culture rooted in trust and accountability, and leaders who genuinely care about both outcomes and people.
The Team You Will Join:
You’ll join StrongMind’s Marketing organization and shared Marketing Center of Excellence, supporting multiple business units, including Managed Schools and StrongMind Products.
You’ll work closely with Marketing leaders and shared Creative, Brand, Web, Digital, Production, and business-unit teams to build integrated campaigns and customer journeys across the full customer lifecycle.
The team is modernizing its technology and operating systems, building AI-native ways of working, and creating clearer ownership around the business outcomes Marketing drives. This is a hands-on, collaborative environment where you’ll have the opportunity to set strategy, build programs, optimize campaigns, and help shape how StrongMind connects with its audiences.
The Difference You Will Make:
In this role, your work will help StrongMind communicate with the right people, at the right time, with the right message.
You’ll build lifecycle programs and content experiences that move audiences from awareness to action—from helping families take the next step toward enrollment to supporting customers through a product journey, re-engaging audiences, and strengthening StrongMind’s presence across organic search and content channels.
You’ll bring together customer journey strategy, messaging, content, lifecycle marketing, conversion, paid media, and testing to create experiences that are more relevant, useful, and effective.
Most importantly, you’ll help StrongMind move beyond one-off communications and toward intentional customer journeys and campaigns that create measurable business impact.
A Typical Day Looks Like:
While no two days are exactly the same, you can expect to:
- Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention.
- Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities.
- Develop paid digital strategies based on audience, business goals, funnel stage, geography, budget, and performance.
- Advise on and support campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization.
- Build, launch, audit, and optimize campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and emerging platforms.
- Analyze cross-channel performance and translate platform data into clear recommendations about where to invest, what to change, what to test, and what to stop.
- Stay current on platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels.
- Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels.
- Review performance data to identify customer drop-off points and opportunities to improve messaging.
- Write or refine copy for lifecycle programs, campaigns, websites, and conversion-focused content.
- Build segmentation strategies based on audience behavior, lifecycle stage, interests, and customer needs.
- Partner with Creative, Brand, Web, Production, and business-unit Marketing teams to bring integrated campaigns and customer journeys to life.
- Develop and test subject lines, calls to action, landing-page messaging, nurture paths, and content formats.
- Support AEO/GEO and organic content strategies to make StrongMind content easier to discover through traditional and AI-powered search.
- Identify opportunities to repurpose high-performing content across channels and audiences.
- Use AI to accelerate research, drafting, personalization, testing, content optimization, and workflow efficiency.
- Track results, share learnings, and continuously improve Marketing programs.
This role balances strategy and hands-on execution, creative thinking and data analysis, independent ownership and cross-functional collaboration and is well-suited for someone who enjoys understanding what drives customer behavior and turning insights into action.
Your Expertise Includes:
We’re looking for someone who brings:
- 5+ years of experience across lifecycle, growth, digital, performance, content, or integrated Marketing.
- Demonstrated hands-on experience managing both lifecycle programs and paid digital campaigns.
- Experience building and optimizing lifecycle or nurture programs.
- Strong writing and messaging skills, with the ability to adapt voice and content for different audiences.
- Experience with customer journey mapping, segmentation, conversion, and retention strategies.
- Strong understanding of email, CRM, Marketing automation, and campaign performance.
- Hands-on knowledge of major digital advertising platforms, including Google Ads and Meta Ads, with experience across additional platforms such as TikTok Ads, Snapchat Ads, Reddit Ads, YouTube, programmatic, or emerging channels.
- Experience building and managing paid digital campaigns, including campaign structure, objectives, audiences, keyword strategy, bidding, budgets, placements, creative testing, remarketing, lead generation, and optimization.
- Strong understanding of digital advertising measurement, including conversion tracking, attribution, pixels/tags, UTMs, platform reporting, GA4, and core performance metrics such as CPM, CPC, CTR, CPL, CPA, conversion rate, and ROAS.
- Ability to translate performance data into actionable business recommendations, channel strategy, budget decisions, and testing priorities.
- Experience using data to improve content, messaging, customer journeys, and conversion.
- Working knowledge of landing pages, CRO, SEO, AEO/GEO, and organic content strategy.
- Experience collaborating with Creative, Web, Digital, Product, and business stakeholders.
- Strong project ownership and follow-through.
- Comfort working in a fast-moving environment where priorities may evolve.
- An AI-native approach to work, including using AI to research, write, analyze, test, personalize, and improve efficiency.
Bonus points if you also have:
- Experience in K–12 education or education-focused brands.
- Experience with Customer.io, HubSpot, or similar lifecycle/CRM platforms.
- Experience with programmatic advertising or emerging digital platforms.
- Advanced GA4, attribution, or conversion tracking experience.
- AEO/GEO strategy experience.
- Conversion-focused copywriting experience.
- Customer research experience.
- Experience with monday.com or similar project-management tools.
- A Bachelor’s degree in Marketing, Business, Communications, or a related field.
Equivalent professional experience and demonstrated results matter more than checking a degree box.
Our Commitment to Inclusion & Belonging:
We believe the best ideas come from bringing together people with different perspectives, experiences, and ways of thinking. We are committed to welcoming a broad range of talent and encouraging all qualified individuals to apply. We strive to create an environment where everyone feels a sense of belonging and is empowered to contribute, grow, and do meaningful work.
How We'll Take Care of You:
We believe that when people feel supported, they do their best work.
Our commitment to you includes:
- A competitive total compensation package, including medical, dental, vision, and voluntary benefits
- Well-being that works for real life—from an on-site gym, virtual wellness programs, and wellness coaching to flexible work options for select roles, because your well-being fuels your brilliance
- Unlimited PTO for salaried roles and “life happens” days when you need flexibility
- A fully paid holiday week off at Christmas, so you can truly rest, reset, and reconnect
- Recognition and rewards that celebrate birthdays, meaningful anniversary milestones, and community service hours that let you give back
- Quarterly Town Halls that keep communication transparent, honest, and human
- Annual social events and traditions we genuinely look forward to—like Halloween celebrations, Wellness Fairs, and other moments that bring our community together
We’re intentional about building a workplace where people feel valued, connected, and empowered to thrive—at work and beyond.
Additional Info:
We welcome all qualified candidates eligible to work in the United States. At this time, we are unable to sponsor visas.
We are proud to be an Equal Opportunity Employer and provide consideration to all applicants regardless of race, religion, color, sex, gender, national origin, age, veteran status, marital status, or disability protected by law.
Content Marketing Specialist Jobs by Experience Level
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Who's Hiring



Top Industries Hiring
- Technology & Software14
- Banking & Financial Services4
- Manufacturing2
- Medical Devices2
- Biotechnology & Pharmaceuticals2
What Employers Look For
The qualifications that appear most often in content marketing specialist jobs.
- Two to four years of experience creating and distributing content across multiple channels
- Proficiency with a major CMS such as WordPress or Contentful and an email marketing platform
- Demonstrated understanding of SEO fundamentals including keyword research and on-page optimization
- Experience using analytics tools such as Google Analytics to measure content performance
- Strong writing and editing skills with a portfolio of published long-form and short-form work
- Familiarity with project management tools and the ability to manage editorial calendars independently
Tips for Your Content Marketing Specialist Job Search
Tailor your portfolio to channel depth
Employers scan portfolios for proof you can own a channel end to end. Include at least one example showing content strategy, execution, and measurable outcome for a single channel, whether that's organic search, email, or social.
Show SEO results with actual context
Listing keywords or traffic gains without context reads as filler. For each content win on your resume, name the starting condition, what you changed, and the result, so hiring managers can judge whether your experience maps to their situation.
Filter openings by the tools listed
Job postings for this role often hide their real requirements in the tools section. If a listing names HubSpot, Contentful, or a specific CMS, that's a signal about their stack and pace. Match your experience to those tools before applying.
Apply early to roles that fit
Migrate Mate lists content marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a content brief as an interview asset
Many content marketing specialist interviews include a take-home or live brief exercise. Practice writing a one-page brief for a hypothetical campaign before your interview so you can move quickly and show your strategic thinking without prompting.
Negotiate scope before negotiating anything else
Before discussing compensation, clarify what the role actually owns: editorial calendar, SEO, paid amplification, or all three. Knowing the scope tells you the workload and gives you concrete leverage when the conversation shifts to offer terms.
Content Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most content marketing specialists?
The companies hiring the most content marketing specialists right now include Rippling, Veeva Systems, and NAC Architecture, with the largest share of openings in California, Texas, and New York, based on current listings on Migrate Mate as of September 2026. Demand is concentrated in SaaS, healthcare technology, and direct-to-consumer e-commerce companies that run content-led acquisition strategies.
How many content marketing specialist jobs are remote?
About 65% of content marketing specialist openings are fully remote or hybrid as of September 2026, making it one of the more location-flexible roles in marketing. SEO-focused and email-focused positions tend to be the most remote-friendly, while roles tied closely to brand events or in-person content production are more likely to require an on-site presence.
How do you become a content marketing specialist?
Most content marketing specialists start by building a writing portfolio through freelance work, a personal blog, or volunteer projects that demonstrate channel ownership. From there, you develop working knowledge of SEO tools and at least one CMS, then pursue entry-level content coordinator or associate roles. Certifications in content marketing or inbound methodology can help you stand out if you're transitioning from another field.
Can you get hired as a content marketing specialist with little experience?
Yes, entry-level content marketing specialist roles exist, but employers expect a portfolio even when they don't require years of formal employment. Published writing samples, a demonstrated grasp of SEO basics, and familiarity with a CMS carry more weight than a degree in most hiring decisions. Internships, contract work, or a few well-executed personal projects give you the proof points you need to compete for junior openings.
What does the content marketing specialist interview process look like?
The process typically begins with a recruiter screen focused on channel experience and tools, followed by a hiring manager interview that goes deeper on strategy, metrics, and past campaigns. Most employers include a writing or content brief exercise, either as a take-home assignment or a live task during a second round. Final rounds often involve meeting cross-functional partners in design, demand generation, or product marketing.
Where can I find and apply to content marketing specialist jobs?
You can find and apply to content marketing specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience, channel focus, and industry preference, then apply directly to each one that fits.
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