Mid Level Content Marketing Specialist Jobs
Mid level content marketing specialist jobs go to professionals ready to own campaigns end to end, shape editorial strategy with limited oversight, and develop junior teammates. Roles cover Technology & Software, Medical Devices, and Banking & Financial Services, with a mix of remote, hybrid, and on-site positions, and employers like Veeva Systems, Stripe, and AeroVect hiring at this level now.
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Position Overview
Our retail client is seeking a hands-on Marketing Content Manager to lead content strategy and execution across its digital, promotional, educational, and video channels. This role will own the development of accurate, engaging content that strengthens Leslie's position as a trusted pool-care expert while helping the brand connect with current and emerging customer audiences. The Marketing Content Manager will manage the company blog and website content, write both long- and short-form marketing copy, advance SEO and answer engine optimization efforts, develop scripts for social and YouTube content, and oversee video projects produced by outside agency partners. This is an individual-contributor role for someone who can set direction, execute the work, and manage multiple content initiatives with minimal supervision.
Key Responsibilities
- Develop and execute an integrated content strategy across blogs, website content, organic social media, promotional marketing, email, video, and other customer-facing channels.
- Own the editorial calendar and manage content from concept and research through writing, review, approval, publication, and ongoing optimization.
- Write, edit, and publish long-form educational content, including blogs, articles, buying guides, how-to content, and other pool-care resources.
- Create concise, conversion-focused marketing copy for promotional campaigns, website pages, email, product messaging, headlines, calls to action, and related digital assets.
- Manage and maintain website content, ensuring information remains accurate, current, easy to navigate, and aligned with brand and business priorities.
- Apply SEO and answer engine optimization best practices to improve content visibility across traditional search engines and AI-powered discovery experiences.
- Conduct keyword, audience, and competitive research and use insights to guide content topics, structure, metadata, internal linking, and optimization priorities.
- Develop scripts, talking points, and content guidance for associates and subject-matter experts appearing in organic social and educational content.
- Write scripts and supporting content for YouTube and other video channels, balancing technical accuracy with approachable storytelling.
- Manage video production performed by outside agency partners, including creative briefs, schedules, reviews, feedback, approvals, and final deliverables.
- Partner with in-store associates, internal experts, and cross-functional teams to research pool-care topics and validate technical information.
- Serve as the marketing department's content gatekeeper, maintaining consistent voice, messaging, quality, and factual accuracy across channels.
- Collaborate with creative, digital, social, e-commerce, merchandising, retail, and agency partners to support integrated campaigns and seasonal priorities.
- Use content performance data to identify opportunities, improve engagement, and refine future content strategy.
- Recommend content approaches that resonate with millennial customers and other priority audiences while remaining relevant to Leslie's broader customer base.
Required Qualifications
- A minimum of three years of professional content marketing, copywriting, digital marketing, communications, or related experience; three to five years is preferred.
- A strong portfolio demonstrating both long-form educational writing and short-form promotional or conversion-focused copy.
- Demonstrated ability to develop content strategy and independently execute against it.
- Experience managing blog and website content through a content management system.
- Working knowledge of SEO, including keyword research, on-page optimization, metadata, content structure, and performance measurement.
- Familiarity with answer engine optimization and writing content for AI-powered search and discovery experiences.
- Experience writing scripts for video, social media, subject-matter experts, or other multimedia content.
- Experience coordinating external agencies, freelancers, or production partners and managing projects through completion.
- Exceptional writing, editing, proofreading, research, and fact-checking skills.
- Ability to learn technical subject matter and translate it into clear, useful, customer-friendly content.
- Strong project-management skills with the ability to prioritize multiple initiatives, stakeholders, and deadlines.
- A collaborative working style combined with the confidence to provide editorial direction and maintain content standards.
Preferred Qualifications
- Experience with a retail, consumer, e-commerce, home-care, home-improvement, or lifestyle brand.
- Experience developing educational content for products or services that require technical accuracy.
- Experience supporting high-volume promotional or seasonal marketing calendars.
- Knowledge of video production workflows and best practices for YouTube content.
- Experience using web analytics, SEO platforms, or content-performance tools to inform decisions.
- An understanding of how millennial audiences discover, evaluate, and engage with educational and promotional content.
Success in This Role
- Builds and maintains a cohesive content strategy across educational, promotional, website, search, and video channels.
- Produces accurate, engaging content that helps customers confidently understand and solve pool-care needs.
- Improves content visibility, engagement, and usefulness through SEO, answer engine optimization, and performance insights.
- Keeps internal stakeholders and external agency partners aligned while moving projects forward independently.
- Establishes a consistent, trustworthy brand voice across every customer touchpoint.
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Top Industries Hiring
- Technology & Software
- Medical Devices
- Banking & Financial Services
- Staffing & Recruiting
- Investment & Asset Management
Mid Level Content Marketing Specialist Jobs: Frequently Asked Questions
How do I get a mid level content marketing specialist job?
Position yourself around ownership rather than execution. Highlight campaigns you led from brief to performance report, content programs you built or scaled, and decisions you made independently. Employers at this level want to see that you can set a content direction, not just follow one. A portfolio showing measurable outcomes, such as traffic growth or lead generation, does more than a credentials list.
Which companies hire mid level content marketing specialists?
Companies hiring mid level content marketing specialists right now include Veeva Systems, Stripe, and AeroVect, based on current listings on Migrate Mate as of September 2026. Hiring at this level is broad, covering fast-growing startups building out their content function for the first time, mid-size brands adding depth to existing teams, and large enterprises backfilling experienced individual contributors.
Are there remote mid level content marketing specialist jobs?
Yes, and the share is substantial. About 80% of mid level content marketing specialist openings are remote or hybrid as of September 2026, reflecting how thoroughly content work has shifted to distributed teams. Fully remote roles tend to require stronger written communication skills and comfort with async collaboration, both of which experienced content marketers typically demonstrate well.
How do I move up to a mid level content marketing specialist role?
The shift from entry level to mid level happens when you move from assigned tasks to owned projects. Build it by taking full responsibility for a content format, channel, or campaign, then measuring and reporting on results. Deepening one specialty, such as SEO content, email, or long-form editorial, signals maturity faster than broad generalism. Mentoring a colleague or intern, even informally, also demonstrates the readiness employers expect at this level.
Which industries hire the most mid level content marketing specialists?
Mid Level content marketing specialist roles concentrate in Technology & Software, Medical Devices, and Banking & Financial Services, based on current listings on Migrate Mate as of September 2026. These sectors tend to have the content volume, audience complexity, and competitive pressure that make a seasoned content specialist a necessity rather than a nice-to-have, driving consistent demand for professionals with proven mid-career experience.