VP Marketing Jobs in California
VP Marketing jobs in California are among the most active in the country, concentrated in technology, entertainment, consumer brands, and venture-backed startups, with openings from director-track roles through C-suite-adjacent positions. The heaviest hiring clusters in San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Warner Bros. Discovery, and Qualcomm maintain lasting California footprints. Demand is strongest for vp marketing candidates with expertise in product-led growth, brand strategy, and performance marketing. Find a role that fits below and apply directly.
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Integration meets Innovation
At Celigo, we believe integration should empower — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we're on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world.
The VP of Product Marketing will own how Celigo competes, wins, and tells its story, turning a broad platform into a clear choice for IT and Operations leaders. You will be accountable for the growth that story drives, and you will lead Product Marketing's shift to an AI-led way of working so the team can move at the pace of our product.
What would you do if hired?
- Market strategy and positioning: Shape where Celigo plays and own platform positioning and messaging. Lead with automation breadth and governance, with AI applied where it creates value, and present the portfolio as one platform, not a set of point products. Partner with Product leadership on roadmap priorities.
- AI-led transformation: Lead Product Marketing's shift to an AI-led way of working, so the team produces content and assets at the pace of faster product development cycles. Set the model for AI adoption across marketing.
- Launches and enablement: Set launch strategy and make sure the field is equipped to win. Partner with Revenue Marketing, which owns the total marketing pipeline, so that launches and campaigns convert.
- Proof and show-and-tell: Build the story on product performance and customer outcome proof points. Move the team from words on a page to demos, interactive tours, and videos that let buyers see the platform working.
- Competitive and analyst position: Own competitive strategy and analyst strategy, and be accountable for win rates against key competitors and Celigo's placement in major evaluations.
- Free trial growth: Own the free trial as a pipeline channel. Transform the trial experience by using the product's agentic features to guide prospects to value faster, and be accountable for activation, conversion, and Product Marketing's share of the pipeline number.
- Organic search and model visibility: Make product content a driver of organic search and of how Celigo shows up in AI search and LLM answers.
- Pricing and packaging: Contribute to pricing and packaging direction with Product and Finance as a core growth lever.
- Organization leadership: Design the org and operating model, own the budget, and hire, develop, and lead a team of leaders and practitioners. Represent Celigo externally as an executive spokesperson.
Who are we looking for?
Skills & Abilities
- A point of view on how product marketing is fundamentally changing in the AI era, and the appetite to prove it in practice rather than argue it in theory.
- Genuinely energized by not knowing. You chase the questions others skip past, and you build the skill before the business asks for it.
- You connect the work to the outcome. You can tell the difference between a message that sounds good and one that moves a buyer, and you think through what a positioning change sets in motion across Product, Sales, and the field.
- You ship. You get the smallest version that delivers real value into market, learn from what comes back, and make it better, rather than letting perfect hold up value.
- You treat Celigo's problems as your own. You measure yourself by pipeline, win rates, and analyst placement, not by assets produced.
- You grow these instincts in other people. You build a team where curiosity, ownership, and pace are the default rather than something a leader has to ask for.
- Hands-on with AI in your own work, and credible marketing AI products without overpromising.
- Executive presence with the C-suite, analysts, and press, and the ability to lead through influence across Product, Sales, and Marketing.
Education & Experience
- Bachelor's degree in business or a technical field
- 12+ years of experience in B2B SaaS product marketing, with 6+ years leading teams, including managing managers, at a comparable scale (around $100M+ ARR)
- A track record of moving the market, such as positioning shifts, improved analyst placement, or measurable gains in competitive win rate
- Deep experience in integration, automation, iPaaS, or adjacent infrastructure software, including positioning a multi-product portfolio as one platform
- Experience with pricing and packaging, and free trial or product-led motions
- Experience building proof-driven, demo-led stories that help buyers see the product working
Celigo reasonably expects to pay a base salary between $240,000 and $275,000 per year for this position. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.
Celigo is proud to be
- Celigo is the #1 ranked iPaaS platform (G2, 8 quarters running)
- Celigo is a Visionary in the Gartner Magic Quadrant for iPaaS for the third consecutive year
- Celigo was named a 2026 Gartner Peer Insights Customers' Choice for iPaaS, the second consecutive year
- Celigo is ranked #1 iPaaS on G2 for multiple quarters and named a Leader in both B2B/EDI, API Marketplace, and API Management
- Celigo puts intelligent automation in the hands of every team, unifying workflows from the predictable to the fully agentic in a single platform through a first-of-its-kind natural language interface.
- See more of our success here.
Here you'll experience
- Remote-first culture, built on trust, collaboration, and transparency
- A high-growth, inclusive work environment where innovation thrives and ideas are implemented
- Lightspeed learning opportunities to keep you at the leading edge of your field
- Exceptional coworkers who challenge and inspire you daily
- Competitive compensation and benefits, including:
- Three weeks of vacation (starting year one)
- Wellness days and holidays to recharge
- Parental leave and a generous benefits package
- Monthly tech stipend
- Recognition and career development opportunities
Diversity, Equity, Inclusion, and Accessibility
As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about Taking a Stand.
Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Applications submitted to Celigo are screened for signals associated with fraudulent activity. This screening does not use automated decision-making, and all flagged applications are reviewed by a member of our recruiting team.
Integration meets Innovation
At Celigo, we believe integration should empower — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we're on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world.
The VP of Product Marketing will own how Celigo competes, wins, and tells its story, turning a broad platform into a clear choice for IT and Operations leaders. You will be accountable for the growth that story drives, and you will lead Product Marketing's shift to an AI-led way of working so the team can move at the pace of our product.
What would you do if hired?
- Market strategy and positioning: Shape where Celigo plays and own platform positioning and messaging. Lead with automation breadth and governance, with AI applied where it creates value, and present the portfolio as one platform, not a set of point products. Partner with Product leadership on roadmap priorities.
- AI-led transformation: Lead Product Marketing's shift to an AI-led way of working, so the team produces content and assets at the pace of faster product development cycles. Set the model for AI adoption across marketing.
- Launches and enablement: Set launch strategy and make sure the field is equipped to win. Partner with Revenue Marketing, which owns the total marketing pipeline, so that launches and campaigns convert.
- Proof and show-and-tell: Build the story on product performance and customer outcome proof points. Move the team from words on a page to demos, interactive tours, and videos that let buyers see the platform working.
- Competitive and analyst position: Own competitive strategy and analyst strategy, and be accountable for win rates against key competitors and Celigo's placement in major evaluations.
- Free trial growth: Own the free trial as a pipeline channel. Transform the trial experience by using the product's agentic features to guide prospects to value faster, and be accountable for activation, conversion, and Product Marketing's share of the pipeline number.
- Organic search and model visibility: Make product content a driver of organic search and of how Celigo shows up in AI search and LLM answers.
- Pricing and packaging: Contribute to pricing and packaging direction with Product and Finance as a core growth lever.
- Organization leadership: Design the org and operating model, own the budget, and hire, develop, and lead a team of leaders and practitioners. Represent Celigo externally as an executive spokesperson.
Who are we looking for?
Skills & Abilities
- A point of view on how product marketing is fundamentally changing in the AI era, and the appetite to prove it in practice rather than argue it in theory.
- Genuinely energized by not knowing. You chase the questions others skip past, and you build the skill before the business asks for it.
- You connect the work to the outcome. You can tell the difference between a message that sounds good and one that moves a buyer, and you think through what a positioning change sets in motion across Product, Sales, and the field.
- You ship. You get the smallest version that delivers real value into market, learn from what comes back, and make it better, rather than letting perfect hold up value.
- You treat Celigo's problems as your own. You measure yourself by pipeline, win rates, and analyst placement, not by assets produced.
- You grow these instincts in other people. You build a team where curiosity, ownership, and pace are the default rather than something a leader has to ask for.
- Hands-on with AI in your own work, and credible marketing AI products without overpromising.
- Executive presence with the C-suite, analysts, and press, and the ability to lead through influence across Product, Sales, and Marketing.
Education & Experience
- Bachelor's degree in business or a technical field
- 12+ years of experience in B2B SaaS product marketing, with 6+ years leading teams, including managing managers, at a comparable scale (around $100M+ ARR)
- A track record of moving the market, such as positioning shifts, improved analyst placement, or measurable gains in competitive win rate
- Deep experience in integration, automation, iPaaS, or adjacent infrastructure software, including positioning a multi-product portfolio as one platform
- Experience with pricing and packaging, and free trial or product-led motions
- Experience building proof-driven, demo-led stories that help buyers see the product working
Celigo reasonably expects to pay a base salary between $240,000 and $275,000 per year for this position. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.
Celigo is proud to be
- Celigo is the #1 ranked iPaaS platform (G2, 8 quarters running)
- Celigo is a Visionary in the Gartner Magic Quadrant for iPaaS for the third consecutive year
- Celigo was named a 2026 Gartner Peer Insights Customers' Choice for iPaaS, the second consecutive year
- Celigo is ranked #1 iPaaS on G2 for multiple quarters and named a Leader in both B2B/EDI, API Marketplace, and API Management
- Celigo puts intelligent automation in the hands of every team, unifying workflows from the predictable to the fully agentic in a single platform through a first-of-its-kind natural language interface.
- See more of our success here.
Here you'll experience
- Remote-first culture, built on trust, collaboration, and transparency
- A high-growth, inclusive work environment where innovation thrives and ideas are implemented
- Lightspeed learning opportunities to keep you at the leading edge of your field
- Exceptional coworkers who challenge and inspire you daily
- Competitive compensation and benefits, including:
- Three weeks of vacation (starting year one)
- Wellness days and holidays to recharge
- Parental leave and a generous benefits package
- Monthly tech stipend
- Recognition and career development opportunities
Diversity, Equity, Inclusion, and Accessibility
As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about Taking a Stand.
Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Applications submitted to Celigo are screened for signals associated with fraudulent activity. This screening does not use automated decision-making, and all flagged applications are reviewed by a member of our recruiting team.
See All 46 VP Marketing Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find VP Marketing JobsVP Marketing Jobs by City in California
Where California roles are concentrated, by current openings.
VP Marketing Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Electronics & Hardware
What California Employers Look For
The qualifications that appear most often in VP marketing jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Eight or more years of progressive marketing leadership experience
- Proven experience leading brand, demand generation, or integrated marketing campaigns
- Deep knowledge of California's technology, entertainment, or consumer goods markets
- Experience managing cross-functional teams and agency relationships at scale
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
VP Marketing Jobs in California: Frequently Asked Questions
How do you become a vp marketing in California?
Reaching a vp marketing role in California typically follows a path from individual contributor to manager to director before the VP level. California has no state-issued license or certification required for marketing leadership, but employers commonly expect an MBA or equivalent graduate credential from institutions like UCLA Anderson or UC Berkeley Haas. Candidates who combine a strong digital portfolio with experience in California's dominant industries, such as SaaS, media, or consumer tech, move faster through the pipeline.
How much do VP marketings make in California?
VP marketings in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire vp marketings in California?
Employers hiring vp marketings in California right now include Assured, Highwire, and Tillster, based on current listings on Migrate Mate as of November 2026. California's concentration of technology headquarters, entertainment studios, and venture-funded consumer brands means vp marketing roles appear consistently across a wide range of company sizes and sectors.
Which California cities have the most vp marketing jobs?
San Francisco, Los Angeles, and San Diego account for the most vp marketing openings in California. San Francisco and the broader Bay Area lead because of the density of technology and SaaS headquarters there, Los Angeles draws heavily from entertainment, streaming, and consumer brand companies, and San Diego's growing biotech and defense-tech sectors generate steady demand for senior marketing leadership.
Are there remote vp marketing jobs in California?
Yes, and more than most fields. About 78% of vp marketing openings tied to California are remote or hybrid as of November 2026, reflecting the desk-based and strategic nature of the role. Functions like brand strategy, content oversight, and performance marketing are the most commonly offered remotely, while roles tied to in-person executive teams or physical retail tend to require on-site presence.
How can I get hired as a vp marketing in California with little or no experience?
The most realistic entry path is through a senior manager or director of marketing role at a mid-size California company, which is the typical stepping stone before VP-level promotion. Large California employers like Adobe, Gap Inc., and NBCUniversal run structured marketing rotational or associate programs that develop candidates for leadership tracks. Building a portfolio of measurable campaign results, earning a Google Marketing certification or Meta Blueprint credential, and gaining experience in California's technology or consumer sectors all strengthen a candidacy before making the VP push.
Where can I find and apply to vp marketing jobs in California?
You can find and apply to vp marketing jobs in California on Migrate Mate, which lists current California openings. Search the listings for roles that match your experience level and target industry, then apply directly to the ones that fit.
See All 46 VP Marketing Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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