VP Marketing Jobs in California
VP Marketing jobs in California are among the most active in the country, concentrated in technology, entertainment, consumer brands, and venture-backed startups, with openings from director-track roles through C-suite-adjacent positions. The heaviest hiring clusters in San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Warner Bros. Discovery, and Qualcomm maintain lasting California footprints. Demand is strongest for vp marketing candidates with expertise in product-led growth, brand strategy, and performance marketing. Find a role that fits below and apply directly.
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Salary : $226,000 — $302,000
Bonus : 25% of base
Position Summary
The Vice President of Sales is responsible for leading the Company Aircraft’s strategic Account Management organization and driving profitable growth across OEM, aircraft conversion, airline, MRO, defense, and aftermarket customer segments.
This role serves as a technical-commercial leader who builds strategic customer relationships, identifies growth opportunities, and aligns internal teams to successfully capture and execute business opportunities. The Vice President of Sales will engage with customer executives, engineering leaders, program management teams, procurement organizations, quality representatives, and operational stakeholders while ensuring customer needs are translated into actionable business strategies.
The successful candidate combines aerospace technical knowledge, commercial leadership capability, and cross-functional influence to support sustainable revenue growth, strengthen customer partnerships, improve market position, and create long-term value for the Company.
Key Responsibilities
Strategic Growth Leadership
- Develop and execute strategic account growth plans aligned with Company’s business objectives, market opportunities, and customer strategies.
- Identify, evaluate, and prioritize growth opportunities across OEM, conversion, airline, MRO, defense, and aftermarket markets.
- Lead account capture strategies for major aircraft platforms, retrofit programs, modifications, conversions, and aftermarket opportunities.
- Establish disciplined pipeline management, forecasting, opportunity tracking, and account review processes.
Customer & Market Leadership
- Build and maintain executive-level relationships with key customers, including engineering, program management, procurement, quality, operations, and leadership stakeholders.
- Understand customer requirements, market trends, competitive landscape, and emerging opportunities to support business growth.
- Represent Company as a trusted technical-commercial partner capable of addressing customer needs and business challenges.
Cross-Functional Business Alignment
- Partner with Engineering, Manufacturing Engineering, Quality, Supply Chain, Program Management, Finance, Pricing, Contracts, and Operations to evaluate opportunities and ensure alignment.
- Drive effective collaboration to validate technical feasibility, manufacturing capability, schedule requirements, pricing strategy, profitability, certification considerations, and contractual expectations.
- Ensure customer commitments are aligned with approved technical, commercial, operational, and contractual requirements.
Team Leadership & Development
- Lead, coach, and develop the Account Management organization, including Strategic Account Directors, Account Managers, and other customer-facing resources.
- Establish organizational discipline, accountability, and best practices that support scalable growth.
- Develop talent, strengthen leadership capability, and build a sustainable customer management organization.
Success Measures
Success in this role will be demonstrated through:
- Achievement of strategic bookings, revenue growth, and profitability objectives.
- Expansion of key customer relationships and strategic accounts.
- Improved pipeline quality, forecast accuracy, and opportunity conversion.
- Successful capture and execution of new business opportunities.
- Strong cross-functional alignment between Commercial, Engineering, Operations, Quality, Finance, and Program Management teams.
- Development of a high-performing Account Management organization capable of supporting future growth.
Required Experience & Qualifications
- Bachelor’s degree from an accredited institution in Aerospace Engineering, Mechanical Engineering, Electrical Engineering, Systems Engineering, Industrial Engineering, Aviation Management, Business Administration, or related discipline.
- MBA or advanced technical/business degree preferred.
- Minimum of 10 years of experience in aerospace, aviation, defense, engineered products, aircraft systems, or related technical industries.
- Minimum of 7 years of leadership experience managing account management, business development, strategic sales, capture management, or commercial teams.
- Demonstrated success driving growth, customer expansion, strategic account development, and complex business opportunities.
- Experience working directly with aerospace OEMs, conversion providers, airlines, MROs, defense customers, Tier 1 suppliers, or major aerospace integrators.
- Experience operating in regulated aerospace environments, including FAA/EASA certification requirements, PMA, STC, military airworthiness, export-controlled programs, or similar compliance environments.
Technical & Commercial Competencies
Commercial Leadership
- Strategic account management
- Business development and capture strategy
- Complex negotiations
- Pipeline management and forecasting
- Revenue growth and profitability improvement
Aerospace Technical Understanding
- Aircraft systems and applications
- Product requirements and customer technical needs
- Certification considerations
- Manufacturing and supply chain constraints
- Product lifecycle management
Executive Leadership Capability
- Executive communication and relationship management
- Strategic thinking and business judgment
- Ability to influence without direct authority
- Cross-functional leadership in a matrix organization
- Ability to translate customer needs into business opportunities
Work Requirements
- Full-time, on-site position.
- Domestic and international travel is required to support customer relationships, business development activities, and strategic initiatives.
- Ability to access customer or supplier facilities, government-related programs, or export-controlled environments as required.
Disclaimer: Job responsibilities and requirements can change at any time.
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Where California roles are concentrated, by current openings.
VP Marketing Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software
- Music
- Education
What California Employers Look For
The qualifications that appear most often in VP marketing jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Eight or more years of progressive marketing leadership experience
- Proven experience leading brand, demand generation, or integrated marketing campaigns
- Deep knowledge of California's technology, entertainment, or consumer goods markets
- Experience managing cross-functional teams and agency relationships at scale
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
VP Marketing Jobs in California: Frequently Asked Questions
How do you become a vp marketing in California?
Reaching a vp marketing role in California typically follows a path from individual contributor to manager to director before the VP level. California has no state-issued license or certification required for marketing leadership, but employers commonly expect an MBA or equivalent graduate credential from institutions like UCLA Anderson or UC Berkeley Haas. Candidates who combine a strong digital portfolio with experience in California's dominant industries, such as SaaS, media, or consumer tech, move faster through the pipeline.
How much do VP marketings make in California?
VP marketings in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire vp marketings in California?
Employers hiring vp marketings in California right now include Intuit, Assured, and ORB, based on current listings on Migrate Mate as of September 2026. California's concentration of technology headquarters, entertainment studios, and venture-funded consumer brands means vp marketing roles appear consistently across a wide range of company sizes and sectors.
Which California cities have the most vp marketing jobs?
San Francisco, Los Angeles, and Mountain View account for the most vp marketing openings in California. San Francisco and the broader Bay Area lead because of the density of technology and SaaS headquarters there, Los Angeles draws heavily from entertainment, streaming, and consumer brand companies, and San Diego's growing biotech and defense-tech sectors generate steady demand for senior marketing leadership.
Are there remote vp marketing jobs in California?
Yes, and more than most fields. About 76% of vp marketing openings tied to California are remote or hybrid as of September 2026, reflecting the desk-based and strategic nature of the role. Functions like brand strategy, content oversight, and performance marketing are the most commonly offered remotely, while roles tied to in-person executive teams or physical retail tend to require on-site presence.
How can I get hired as a vp marketing in California with little or no experience?
The most realistic entry path is through a senior manager or director of marketing role at a mid-size California company, which is the typical stepping stone before VP-level promotion. Large California employers like Adobe, Gap Inc., and NBCUniversal run structured marketing rotational or associate programs that develop candidates for leadership tracks. Building a portfolio of measurable campaign results, earning a Google Marketing certification or Meta Blueprint credential, and gaining experience in California's technology or consumer sectors all strengthen a candidacy before making the VP push.
Where can I find and apply to vp marketing jobs in California?
You can find and apply to vp marketing jobs in California on Migrate Mate, which lists current California openings. Search the listings for roles that match your experience level and target industry, then apply directly to the ones that fit.
See All 38 VP Marketing Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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