Sales Director Jobs in California

Director of Sales & Marketing

Presidio Golf Course | San Francisco, California

Base Salary: $80,250 – $89,750 annually

Total Potential Compensation: $120,000 – $133,000 annually, including performance-based commissions and incentives.

Position Type: Full-Time, Salaried Exempt

Location: Onsite – Presidio Golf Course, San Francisco, CA

Incentive compensation is based on achievement of established performance goals and is not guaranteed.

How to Apply

All interested candidates must submit an application online through the official KemperSports careers portal to be considered for this position.

Apply Online – https://recruiting2.ultipro.com/KEM1000/JobBoard/b7740a8c-c0ca-499b-a366-0678f2baf63d/OpportunityDetail?opportunityId=bc225dba-ff3b-4410-a1b2-ae81d67c5635

Property Description

The Presidio Golf Course is a premium daily fee facility located in the heart of the Presidio of San Francisco. The golf course was built in its current form in 1921 as an amenity to the Presidio Army base and opened to the public in 1995. Over the past decade, the golf course has been renovated and restored to better reflect its historic "golden age" architecture.

The Presidio Golf Course is regularly recognized as one of the top public golf courses in California and is maintained and operated as a premium daily fee facility serving San Francisco and Northern California residents, as well as visitors from around the world.

Position Summary

The Director of Sales & Marketing leads special event sales and oversees property-wide marketing initiatives for Presidio Golf Course. This position is responsible for driving private event revenue through proactive sales efforts, developing client relationships, generating new business, and managing the planning and coordination of weddings, corporate events, banquets, and social gatherings.

The Director manages the special event sales process from initial inquiry through contract execution and event planning, working closely with the food and beverage team to ensure successful execution and exceptional client experiences.

In addition to special event sales, the Director develops and implements marketing strategies that strengthen the Presidio Golf Course brand and support revenue growth across daily fee golf, the clubhouse restaurant, and other property offerings. Responsibilities include digital advertising, social media, email marketing, website content, public relations, promotional campaigns, and community outreach.

The Director is expected to balance proactive sales efforts with consistent marketing initiatives, establish measurable performance objectives, and work collaboratively with department leaders and KemperSports corporate resources to achieve property-wide business goals.

Essential Duties and ResponsibilitiesSpecial Event Sales, Planning & Execution

• Develop and implement sales strategies to increase special event bookings, including weddings, corporate events, banquets, and social gatherings, maximize revenue, and achieve established budget goals.
• Proactively generate new business through direct outreach, networking, referrals, and strategic partnerships.
• Manage the sales process from initial inquiry through contract execution, including site tours, proposals, negotiations, and client follow-up.
• Establish and maintain relationships with wedding planners, corporate clients, event professionals, hotels, and community organizations.
• Develop competitive event packages and pricing strategies to maximize revenue and facility utilization.
• Lead the planning of special events, working with clients from booking through event day on timelines, menus, room setups, vendors, and event details.
• Partner with the food and beverage team to ensure successful event execution through clear communication, detailed event documentation, pre-event meetings, and post-event client follow-up.
• Maintain an onsite presence at events as needed to welcome clients, oversee setup and event flow, and resolve issues in real time.
• Identify opportunities to increase event revenue through upgrades, enhancements, and additional services while maintaining an exceptional client experience.

Property-Wide Marketing & Brand Visibility

• Develop and execute an annual property-wide marketing plan in partnership with the General Manager and department leaders, establishing measurable objectives and a consistent calendar of campaigns and promotions.
• Drive visibility and demand for daily fee golf through tee time promotions, seasonal and off-peak campaigns, player communications, and strategic partnerships that support rounds played and green fee revenue.
• Promote the clubhouse restaurant to golfers and non-golfers alike, building awareness of menus, specials, promotions, and events to increase guest traffic and food and beverage revenue.
• Develop marketing campaigns for weddings, corporate events, banquets, and social gatherings to generate qualified leads and maintain a consistent pipeline of potential clients.
• Strengthen the Presidio Golf Course brand by highlighting the course's history, historic restoration, natural setting, and reputation as one of California's premier public golf destinations.
• Manage property marketing channels, including social media, website content, email marketing, customer databases, digital advertising, online listings and reviews, and promotional materials.
• Collaborate with KemperSports corporate marketing resources to maximize brand exposure, lead generation, and marketing effectiveness.
• Identify new marketing opportunities, strategic partnerships, and promotional initiatives with local businesses, hotels, tourism organizations, and media to strengthen the property's position in the San Francisco golf, dining, and events markets.
• Coordinate with department leaders to promote golf programs, retail offerings, dining experiences, and other property initiatives.
• Dedicate consistent, scheduled time to marketing activities to ensure property-wide promotion remains a priority alongside special event sales responsibilities.

Revenue Management & Accountability

• Monitor special event revenue, booking pace, lead conversion, and sales performance against established budgets and goals.
• Develop and maintain accurate sales forecasts, track future bookings, and identify opportunities to improve event revenue performance.
• Track marketing results across property revenue centers, including rounds played, restaurant traffic, event inquiries, website engagement, social media performance, and campaign return on investment.
• Maintain accurate sales records, contracts, client communications, and revenue forecasts within established systems.
• Conduct market research, evaluate competitor golf, dining, and event offerings, and recommend adjustments to pricing, sales strategies, and marketing initiatives.
• Prepare monthly sales and marketing reports highlighting event sales performance, marketing results, completed initiatives, upcoming campaigns, and opportunities for improvement.
• Meet regularly with the General Manager to review performance, establish priorities, and ensure accountability for both sales and marketing objectives.
• Manage marketing expenditures within approved budgets and evaluate the effectiveness of advertising and promotional investments.

Client Relations & General Responsibilities

• Maintain professional relationships with clients, employees, vendors, and community partners while representing Presidio Golf Course and KemperSports.
• Collaborate with golf operations, food and beverage, and other department leaders to align marketing initiatives with operational priorities and deliver exceptional guest experiences.
• Ensure effective communication and coordination between the sales and operations teams throughout the event planning and execution process.
• Respond promptly and professionally to client inquiries, concerns, and requests.
• Participate in relevant industry events, networking opportunities, and professional development activities.
• Support the General Manager with special projects and strategic initiatives as needed.
• Perform other duties as assigned.

Qualifications

• Bachelor's degree in marketing, business, hospitality management, or a related field preferred.
• 3–5 years of relevant experience in event sales, hospitality marketing, or business development, preferably within the golf, hospitality, restaurant, wedding, or private events industries.
• Demonstrated success in generating new business, developing client relationships, executing marketing initiatives, and achieving established sales and revenue goals.
• Experience with digital marketing, social media, email campaigns, and promotional strategies designed to build brand awareness, increase traffic and revenue, and generate qualified event leads.
• Proficiency with CRM systems, event management software, and marketing analytics tools to track sales activity, manage client relationships, and evaluate marketing effectiveness.
• Familiarity with golf course operations, tee sheet and online booking platforms, or restaurant marketing is a plus.
• Strong organizational, written, verbal, and interpersonal communication skills, with the ability to communicate professionally with clients, employees, and business partners.
• Ability to work independently, manage multiple priorities, meet deadlines, and maintain consistent attention to both sales and marketing responsibilities.
• Demonstrated ability to develop and execute marketing plans while maintaining an active sales pipeline.
• Ability to work a flexible schedule that includes evenings and weekends as required by event schedules and business needs.
• This is an onsite position based at Presidio Golf Course and is not a remote role.
• Positive attitude, professional manner and appearance, and a commitment to exceptional customer service.

Apply Today

Join the team at one of San Francisco's premier public golf destinations and help drive the continued growth of Presidio Golf Course's special events business and overall brand.

All candidates, including referrals, must complete the official online application to be considered.

Pay: $80,250.00 - $89,750.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Retirement plan

Work Location: In person