VP Marketing Jobs in Texas
VP Marketing jobs in Texas are among the most active in the country, with strong demand concentrated in technology, energy, retail, healthcare, and financial services at every level from director-track marketers stepping into their first VP seat to seasoned executives managing nine-figure budgets. Austin, Dallas, and Houston lead hiring volume, anchored by employers like Dell Technologies, AT&T, and ExxonMobil, all of which maintain significant Texas marketing leadership teams. The most sought-after specialties are demand generation, brand strategy, and digital performance marketing. Find a role that fits below and apply directly.
Find VP Marketing JobsOverview
Open roles21
Top employerJPMorganChase
Top cityAustin, TX
Cities hiring9
Work type63% On-site
Top industryBanking
Showing 5 of 21+ VP Marketing jobs
VP of Marketing
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Added 1w ago
Inhabit
VP of Marketing
Plano, Texas
Added 1w ago
National VP, Strategy & Marketing, Mission Aligned Business
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Added 1w ago
American Heart Association
National VP, Strategy & Marketing, Mission Aligned Business
Dallas, Texas
Added 1w ago
Division Vice President of Sales and Marketing
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Added 1w ago
D.R. Horton
Division Vice President of Sales and Marketing
Conroe, Texas
Added 1w ago
VP, Growth Marketing
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Added 1w ago
Kendra Scott
VP, Growth Marketing
Austin, Texas
Added 1w ago
Vice President, Marketing
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Added 1w ago
Smith
Vice President, Marketing
Houston, Texas
Added 1w ago
Added 1w ago
VP of Marketing
Inhabit·Plano, Texas
Job functions:
On-Site
Master's degree in business administration
1,001-5,000 employees
Job Description
About Inhabit
Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at www.inhabit.com.
Job Description
The Vice President of Marketing for the Residential and Vacation Rental Divisions is responsible for setting and executing the marketing strategy across Inhabit's residential property management portfolio and its portfolio of short-term rental brands. This role leads the marketing teams supporting both divisions and serves as a senior marketing leader setting the brand and demand generation strategy across the brands in partnership with Product, Sales, Operations, and Executive Leadership.
In addition to brand and demand generation strategy ownership, the VP, Marketing will play a critical role in shaping and advancing AI driven marketing strategy and thought leadership for both the Residential and Vacation Rental divisions. This includes identifying, operationalizing, and communicating how artificial intelligence enhances product capabilities, customer outcomes, and internal marketing effectiveness. The role is expected to understand where AI creates real value across personalization, automation, analytics, pricing, risk mitigation, and operational efficiency.
Overall, this role owns integrated marketing strategy, brand and product positioning, demand generation, lifecycle marketing, and executing marketing activity associated with product go to market strategies across both divisions.
What You'll Do
Brand & Portfolio Strategy
- Serve as the steward for brand clarity and consistency across all Residential and Vacation brands while recognizing distinct audiences and value propositions.
- Guide messaging frameworks that clearly articulate how Inhabit solutions work together across the residential and vacation rental lifecycle (leasing, operations, distribution, risk, revenue).
- Balance near term performance needs with long term brand equity and platform adoption goals.
- Reposition brands as needed to be industry leading platforms and services utilizing AI to increase value for our customers.
- Maintain a coherent brand architecture across the Residential and Vacation portfolios, protecting each division's distinct positioning while presenting a unified Inhabit story to shared audiences.
Demand Generation & Growth Marketing
- Own demand generation strategy across all Residential and Vacation brands and channels including paid search and social, organic, lifecycle, partner, events and trade shows, and sales assisted channels.
- Maintain full ownership of the marketing budget for both divisions, ensuring spend is allocated strategically across brands, channels, and initiatives to maximize pipeline and revenue impact.
- Define, track, and optimize against core performance KPIs, including but not limited to: Marketing Qualified Leads (MQL), Cost per Click (CPC), Customer Acquisition Cost (CAC), Funnel conversion rates across all channels and stages, Meetings booked and sales accepted leads, Monthly, quarterly, and annual revenue and pipeline contribution from marketing.
- Establish clear demand targets by division, brand, and segment, aligned with company growth goals and sales capacity.
- Partner closely with Sales and Revenue Operations leadership to ensure alignment between demand generation programs, lead quality, conversion performance, and close rates.
- Build scalable measurement frameworks and reporting cadences that provide clarity and transparency to executive leadership on performance, ROI, and areas for optimization.
- Continuously test, refine, and improve channel mix, messaging, audience targeting, and spend efficiency based on performance data and market feedback.
- Allocate budget, headcount, and channel investment between the Residential and Vacation divisions based on pipeline contribution, growth targets, and market opportunity.
Leadership, Team Management & Executive Partnership
- Lead and mentor the Residential and Vacation division marketing teams, a multidisciplinary remote marketing organization spanning marketing automation, demand generation, content, paid media, social, events, partnerships, and marketing operations.
- Foster a high performing, collaborative team culture grounded in accountability, clarity, and continuous improvement.
- Provide clear prioritization and direction across divisions, brands, initiatives, and timelines in a fast paced growth matrixed environment.
- Act as a trusted thought partner to executive leadership, providing clear strategic recommendations, performance insights, and risk assessments.
- Translate complex initiatives (platform consolidation, new offerings, pricing and packaging changes) into simple, compelling narratives for internal and external audiences.
- Lead executive level communications related to marketing strategy, launch readiness, and performance outcomes.
Go to Market
- Support GTM strategy for new product and service offering launches including positioning, channel mix, timing, and execution strategy.
- Partner closely with Product Management, Sales, RevOps and Customer Success to align launches, roadmaps, enablement, and customer value propositions.
- Be accountable for internal and external marketing activities related to new product GTM readiness, including sales enablement materials, launch communications, competitive intelligence, and stakeholder alignment.
- Ensure GTM strategies are data driven, segmented by division, ICP, and market tier, and clearly differentiated from competitors.
Experience and Education Requirements
- 10+ years of progressive marketing leadership experience, with significant responsibility for B2B SaaS. Experience leading teams in prop tech, multifamily or residential property management, travel tech, or vacation rental adjacent platforms is a plus.
- BA/BS Degree in Marketing, Communications, Advertising or equivalent; MBA desired
- Have directly led marketing strategy and a team of multidisciplinary marketing experts across paid media, partnerships, events and conferences, etc.
- Demonstrated ability to operate effectively in complex, matrixed organizations with multiple divisions, stakeholders, and brands.
- Data driven mindset with strong fluency in performance metrics, attribution, and ROI analysis.
- Exceptional communication skills, with the ability to influence at the executive level and align cross functional teams.
- Proven experience leading multi product, multi brand GTM strategies at scale is a plus
- Experienced with industry leading tech stack for reporting and decision making. Familiarity with the following tech stack and sales enablement tools encouraged:
- Salesforce or HubSpot
- Marketo
- Chili Piper and or Popl
- Power BI and or Sigma
- AI tools (Copilot, Vercel, Cursor, ChatGPT)
- Metadata.io
Type
- Full-Time, Salaried Exempt (not overtime eligible)
Location
- We have an in office work style, with most team members working in the office from Monday to Thursday and remotely on Friday.
Benefits Include
- Competitive Pay
- Health Insurance: Medical, Dental, Vision and Prescription Plans
- Health Savings Accounts
- Flexible Spending Account
- Dependent Flexible Spending Account
- Critical Illness
- Accident
- Retirement Savings Plan (401K) with discretionary company match
- Short and Long Term Disability
- Company Paid $25,000.00 life insurance
- Supplemental Life and AD and D Insurance
- Employee Assistance Program
- Paid Holidays
- Paid Vacation
- Paid Volunteer Time
- Inhabit Employee Discount Programs
Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.
#Inhabithires
Inhabit
VP of Marketing
Plano, Texas
Added 1w ago1,001-5,000 employees
Job functions:
On-Site
Master's degree in business administration
Job Description
About Inhabit
Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at www.inhabit.com.
Job Description
The Vice President of Marketing for the Residential and Vacation Rental Divisions is responsible for setting and executing the marketing strategy across Inhabit's residential property management portfolio and its portfolio of short-term rental brands. This role leads the marketing teams supporting both divisions and serves as a senior marketing leader setting the brand and demand generation strategy across the brands in partnership with Product, Sales, Operations, and Executive Leadership.
In addition to brand and demand generation strategy ownership, the VP, Marketing will play a critical role in shaping and advancing AI driven marketing strategy and thought leadership for both the Residential and Vacation Rental divisions. This includes identifying, operationalizing, and communicating how artificial intelligence enhances product capabilities, customer outcomes, and internal marketing effectiveness. The role is expected to understand where AI creates real value across personalization, automation, analytics, pricing, risk mitigation, and operational efficiency.
Overall, this role owns integrated marketing strategy, brand and product positioning, demand generation, lifecycle marketing, and executing marketing activity associated with product go to market strategies across both divisions.
What You'll Do
Brand & Portfolio Strategy
- Serve as the steward for brand clarity and consistency across all Residential and Vacation brands while recognizing distinct audiences and value propositions.
- Guide messaging frameworks that clearly articulate how Inhabit solutions work together across the residential and vacation rental lifecycle (leasing, operations, distribution, risk, revenue).
- Balance near term performance needs with long term brand equity and platform adoption goals.
- Reposition brands as needed to be industry leading platforms and services utilizing AI to increase value for our customers.
- Maintain a coherent brand architecture across the Residential and Vacation portfolios, protecting each division's distinct positioning while presenting a unified Inhabit story to shared audiences.
Demand Generation & Growth Marketing
- Own demand generation strategy across all Residential and Vacation brands and channels including paid search and social, organic, lifecycle, partner, events and trade shows, and sales assisted channels.
- Maintain full ownership of the marketing budget for both divisions, ensuring spend is allocated strategically across brands, channels, and initiatives to maximize pipeline and revenue impact.
- Define, track, and optimize against core performance KPIs, including but not limited to: Marketing Qualified Leads (MQL), Cost per Click (CPC), Customer Acquisition Cost (CAC), Funnel conversion rates across all channels and stages, Meetings booked and sales accepted leads, Monthly, quarterly, and annual revenue and pipeline contribution from marketing.
- Establish clear demand targets by division, brand, and segment, aligned with company growth goals and sales capacity.
- Partner closely with Sales and Revenue Operations leadership to ensure alignment between demand generation programs, lead quality, conversion performance, and close rates.
- Build scalable measurement frameworks and reporting cadences that provide clarity and transparency to executive leadership on performance, ROI, and areas for optimization.
- Continuously test, refine, and improve channel mix, messaging, audience targeting, and spend efficiency based on performance data and market feedback.
- Allocate budget, headcount, and channel investment between the Residential and Vacation divisions based on pipeline contribution, growth targets, and market opportunity.
Leadership, Team Management & Executive Partnership
- Lead and mentor the Residential and Vacation division marketing teams, a multidisciplinary remote marketing organization spanning marketing automation, demand generation, content, paid media, social, events, partnerships, and marketing operations.
- Foster a high performing, collaborative team culture grounded in accountability, clarity, and continuous improvement.
- Provide clear prioritization and direction across divisions, brands, initiatives, and timelines in a fast paced growth matrixed environment.
- Act as a trusted thought partner to executive leadership, providing clear strategic recommendations, performance insights, and risk assessments.
- Translate complex initiatives (platform consolidation, new offerings, pricing and packaging changes) into simple, compelling narratives for internal and external audiences.
- Lead executive level communications related to marketing strategy, launch readiness, and performance outcomes.
Go to Market
- Support GTM strategy for new product and service offering launches including positioning, channel mix, timing, and execution strategy.
- Partner closely with Product Management, Sales, RevOps and Customer Success to align launches, roadmaps, enablement, and customer value propositions.
- Be accountable for internal and external marketing activities related to new product GTM readiness, including sales enablement materials, launch communications, competitive intelligence, and stakeholder alignment.
- Ensure GTM strategies are data driven, segmented by division, ICP, and market tier, and clearly differentiated from competitors.
Experience and Education Requirements
- 10+ years of progressive marketing leadership experience, with significant responsibility for B2B SaaS. Experience leading teams in prop tech, multifamily or residential property management, travel tech, or vacation rental adjacent platforms is a plus.
- BA/BS Degree in Marketing, Communications, Advertising or equivalent; MBA desired
- Have directly led marketing strategy and a team of multidisciplinary marketing experts across paid media, partnerships, events and conferences, etc.
- Demonstrated ability to operate effectively in complex, matrixed organizations with multiple divisions, stakeholders, and brands.
- Data driven mindset with strong fluency in performance metrics, attribution, and ROI analysis.
- Exceptional communication skills, with the ability to influence at the executive level and align cross functional teams.
- Proven experience leading multi product, multi brand GTM strategies at scale is a plus
- Experienced with industry leading tech stack for reporting and decision making. Familiarity with the following tech stack and sales enablement tools encouraged:
- Salesforce or HubSpot
- Marketo
- Chili Piper and or Popl
- Power BI and or Sigma
- AI tools (Copilot, Vercel, Cursor, ChatGPT)
- Metadata.io
Type
- Full-Time, Salaried Exempt (not overtime eligible)
Location
- We have an in office work style, with most team members working in the office from Monday to Thursday and remotely on Friday.
Benefits Include
- Competitive Pay
- Health Insurance: Medical, Dental, Vision and Prescription Plans
- Health Savings Accounts
- Flexible Spending Account
- Dependent Flexible Spending Account
- Critical Illness
- Accident
- Retirement Savings Plan (401K) with discretionary company match
- Short and Long Term Disability
- Company Paid $25,000.00 life insurance
- Supplemental Life and AD and D Insurance
- Employee Assistance Program
- Paid Holidays
- Paid Vacation
- Paid Volunteer Time
- Inhabit Employee Discount Programs
Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.
#Inhabithires
See All 21 VP Marketing Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find VP Marketing JobsVP Marketing Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Austin
6 jobsPlano
5 jobsDallas
3 jobsHouston
2 jobsConroe
1 jobIrving
1 jobLubbock
1 jobHuntsville
1 jobSan Antonio
1 jobVP Marketing Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
- Fintech
- Staffing & Recruiting
- Investment & Asset Management
- Consulting & Professional Services
What Texas Employers Look For
The qualifications that appear most often in VP marketing jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Eight or more years of progressive marketing leadership experience in relevant Texas industries
- Demonstrated experience leading cross-functional teams and managing agency or vendor relationships
- Proven ability to build and execute integrated marketing strategies across digital and traditional channels
- Experience with marketing technology stacks including CRM, automation, and analytics platforms
- Strong executive presence with ability to present to C-suite stakeholders and board members
VP Marketing Jobs in Texas: Frequently Asked Questions
How do you become a vp marketing in Texas?
Becoming a vp marketing in Texas follows a experience-driven path with no state-issued license or exam required for the role itself. Most candidates build toward it by earning a bachelor's degree in marketing or business, then advancing through manager and director roles within Texas's technology, energy, healthcare, or retail sectors. An MBA from a Texas institution like UT Austin McCombs or Rice Jones can accelerate the timeline, particularly for candidates targeting enterprise or publicly traded companies.
How much do VP marketings make in Texas?
VP marketings in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire vp marketings in Texas?
Employers hiring vp marketings in Texas right now include JPMorganChase, Jobot, and Smith, based on current listings on Migrate Mate as of September 2026. Texas's density of corporate headquarters and regional hubs across technology, energy, and financial services means marketing leadership openings appear consistently throughout the year rather than clustering in seasonal hiring cycles.
Which Texas cities have the most vp marketing jobs?
Austin, Plano, and Dallas account for the largest share of vp marketing openings in Texas. Dallas draws the most listings overall because of its concentration of Fortune 500 headquarters and large regional offices in financial services, telecom, and retail, while Austin's technology sector and Houston's energy and healthcare industries sustain strong and steady demand for senior marketing leadership.
Are there remote vp marketing jobs in Texas?
Yes, and more than most senior roles, since vp marketing work is largely strategic and communication-driven rather than location-dependent. About 38% of vp marketing openings tied to Texas are remote or hybrid as of September 2026, reflecting how broadly companies have accepted distributed leadership in this function. Strategy, brand, and digital performance responsibilities tend to transfer most cleanly to remote arrangements, while roles that require close coordination with in-house creative or sales teams more often call for a hybrid schedule.
How can I get hired as a vp marketing in Texas with little or no experience?
The most realistic path is earning a director-level title first, then pursuing a VP role at a growth-stage Texas company where the bar is slightly lower than at a large enterprise. Austin-based startups and Series B technology companies regularly hire first-time VPs from strong director backgrounds. Building a portfolio of measurable pipeline or revenue impact, obtaining a Google or HubSpot certification, and moving laterally from a senior manager role in demand generation or digital marketing are the moves that most often open the door.
Where can I find and apply to vp marketing jobs in Texas?
You can find and apply to vp marketing jobs in Texas on Migrate Mate, which lists current Texas openings from employers actively hiring for the role. Find the roles that fit your background and apply directly from the listing.
See All 21 VP Marketing Jobs in Texas
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