VP Marketing Jobs in Texas

Position Description:

Lyte Fiber, LLC (“Lyte”) is seeking a results driven, energetic and entrepreneurial marketing leader to fill the critical role of VP of Marketing. Backed by leading digital infrastructure investment firm SDC Capital Partners, Lyte is a well-capitalized fiber broadband start-up with aggressive plans to continue launching, scaling and expanding its FTTH, SMB and MDU business lines across multiple regions in Texas and beyond. Reporting directly to the VP of Sales and Marketing, the VP will be joining an executive team that brings decades of fiber broadband, infrastructure and technology experience with a proven track record of building and growing successful businesses.

With significant investment capital to support network and customer expansion across a growing number of new markets, Lyte is well-positioned for sustained exponential growth. To help the company achieve its aggressive growth plans, Lyte is recruiting a hands-on, creative and self-starter VP of Marketing to drive revenue, continue to grow brand awareness and build out Lyte’s product portfolio. This key member of the executive team will be responsible for all aspects of strategic and operational marketing for Lyte.

In successfully developing and growing these critical areas of the business, this VP will have a high-visibility opportunity to contribute to Lyte’s revenue growth, brand development and product portfolio.

Duties and Responsibilities:

• Oversee marketing strategy for Lyte’s residential, MDU and commercial business units. Responsible for driving organic growth through success development and execution of marketing plans. The position will drive results, exceed goals and bring a new level of performance in all marketing tactics and channels.
• Drive product differentiation and call to action programs enabling higher sales and conversion results. Provide a competitive value proposition to differentiate the new venture from competitors.
• Own and administer Lyte’s Salesforce and overall MarTech system, including leveraging full-stack technology to identify ways for both continuous internal improvement and to differentiate the overall customer experience.
• Operate as an integral member of the executive management team, responsible for developing and implementing holistic, creative strategies that drive the overall business forward.
• Drive NPS to new levels and reduce churn by customer communication and reward type programs to develop a “stickier” customer.
• Clearly define Lyte’s brand and value proposition in the markets it serves and ensure that Lyte’s product offering, pricing plans both meet and exceed customer expectations and drive results. Develop product pricing and packaging strategy on new products that enhance current offerings and can be bundled for overall customer satisfaction. Build product tiers and bundle pricing model for optimal revenue at both the market and subscriber level.
• Successfully drive more efficiencies in all marketing programs by accurately measuring success and identifying opportunities for continuous improvement. Improve customer acquisition, upsell and retention results, while reducing churn and cost per sale.
• Drive higher demand generation across online and inbound channels, delivering the right volume to the appropriate sales channels. Measure monthly success factors and KPIs to determine on-going execution of future plans.
• Follow trends of the market and direct the market research efforts of Lyte. Establish and implement standardized metrics and ensure the correct data is being measured in the right ways, deepening insights into what customers need, integrating channels, increasing connects and maintaining/increasing ARPU.
• Establish and implement a clear digital and social strategy for Lyte that engages with and supports customers at every touchpoint. Leverage digital channels as both a functional tool and an effective marketing tool that demonstrates a commitment to outstanding, differentiated and best-in-class service.
• Plan and organize marketing functions and operations (product development branding, communications, etc.) and ensure they properly project Lyte’s brand in the markets it serves. Work with other departmental leaders to guide a unified approach that aligns with Lyte’s brand message.
• Build and maintain a competitive analysis and corporate intelligence program to determine promotional and tactical execution of marketing plans by market.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

Minimum Qualifications:

• 8+ years of experience in senior marketing and sales leadership, with a strong preference for telecom/broadband, with responsibility for strategic planning and plan execution. Must demonstrate a successful track record of improving sales and retention trends for products/services as a result of new marketing initiatives.
• Bachelor’s in Marketing or Communications or relevant experience.
• Track record and reputation for conducting business with the highest standards of integrity and ethics.
• Deep knowledge of and strong experience in (preferably a Power User) full stack CRM and MarTech products, i.e., Salesforce.
• A unique blend of business prowess, strategic thinking and marketing savvy combined with a customer-first focus; must be able to synthesize market dynamics, customer behavior and tactics to achieve revenue and customer growth objectives. Solid understanding of market research and data analysis methods.
• Strong operational expertise, functional P&L management and general business knowledge, with a track record of successfully achieving revenue targets within budget.
• Demonstrable experience in developing efficient strategies and plans for all marketing aspects (branding, product promotion, etc.).
• History of developing business cases and executing pricing and packaging initiatives; ability to validate market trends to business and customer needs through customer insight and competitive intelligence.
• Ability to develop and apply marketing tactics across digital, social media and non-digital channels.
• Strong ability to develop and grow team members, as well as experience in implementing systems and infrastructure to support a company in rapid growth mode.
• Outstanding communication (written and verbal) and interpersonal abilities. Proven ability to interface with and present to both internal and external key stakeholders and large audiences with conviction and confidence.

Physical Demands and Work Environment

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times
• Will require travel up to 25% of work time
• Must possess a valid driver’s license and a clean driving record

About Lyte Fiber

Established in 2023 and headquartered in Houston, TX, Lyte Fiber, LLC (“Lyte”) is dedicated to bringing the fastest, most reliable home and business fiber optic internet to Texas and beyond. Formed in partnership with SDC Capital Partners, a leading digital infrastructure investment firm, Lyte was started by internet industry veterans who are passionate about providing a best-in-class customer experience, building a company where great employees want to work and connecting Texas communities. As part of our commitment to each community we serve, Lyte pledges a 1% giveback to local charities and causes annually.

Lyte Fiber, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy and sexual orientation), gender identity, national origin or ancestry, citizenship, ethnicity, genetic information, age, or protected veteran status and will not be discriminated against on the basis of physical or mental disability or any other characteristic protected by federal or Texas law.

Applicants who believe they need an accommodation on account of a disability or sincerely held religious belief to perform the essential functions of the job they are applying for, should submit those requests to HR. Requests will be evaluated on a case-by-case basis and cannot be guaranteed.