VP Marketing Jobs in New York
VP Marketing jobs in New York are among the most active and competitive in the country, concentrated in media, finance, consumer brands, and technology across a market that ranges from senior directors stepping up to C-suite-adjacent leadership roles. Most hiring is centered in New York City, with meaningful activity in White Plains and Stamford-adjacent markets, where companies like NBCUniversal, JPMorgan Chase, and Estée Lauder regularly seek senior marketing leaders. The most in-demand specialties are growth marketing, brand strategy, and integrated digital marketing. Find a role that fits below and apply directly.
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The VP of Marketing will own Cinelease's marketing strategy, brand, and go-to-market execution across all divisions and locations. Reporting to the executive team, you will set the vision for how Cinelease is positioned with studios, producers, and production professionals, and lead the people, budget, and programs that bring it to life.
You will partner closely with sales, operations, division leaders, and finance to translate business priorities into an integrated marketing plan tied to revenue, pipeline, and customer retention. This role combines executive leadership with a builder's mindset: you will shape strategy, lead a team, and stay close enough to the work to raise the quality of everything Cinelease puts into the world.
An initial priority will be a full assessment of Cinelease's brand, channels, and marketing operations, followed by a 12-month roadmap that aligns marketing investment with company growth goals.
Key Responsibilities
Strategy & Leadership
Develop and own the multi-year marketing strategy and annual plan, aligned with company growth targets across equipment rental, production services, and studio facilities.
Serve as a member of the leadership team, bringing market, customer, and competitive insight into company decisions on pricing, expansion, and new services.
Own the marketing budget, allocating investment across channels and programs based on measurable return.
Define success metrics for marketing and report results to the executive team, including pipeline contribution, customer acquisition, retention, and brand health.
Brand & Positioning
Own the Cinelease brand: positioning, messaging architecture, visual identity, and voice across every division, location, and channel.
Lead customer and market research to sharpen understanding of studios, producers, line producers, gaffers, key grips, and other buyer segments.
Ensure brand consistency while giving divisions and locations the flexibility they need to compete locally.
Go-to-Market & Growth
Partner with sales leadership to build integrated campaigns that generate qualified demand and support key accounts, new markets, and service launches.
Lead digital marketing, including website, SEO, paid media, email, CRM, and marketing automation, with clear attribution to business outcomes.
Oversee industry presence, including trade shows, sponsorships, events, guild and association relationships, and customer programs.
Lead public relations and corporate communications, including thought leadership, press relationships, and announcements.
Content, Social & Creative
Set the direction and standards for social media, content, photography, video, and design, ensuring work showcases Cinelease's people, equipment, facilities, and productions.
Build an efficient creative workflow that supports both planned campaigns and timely opportunities.
Ensure all published content respects usage permissions, client confidentiality, and production NDAs.
Team & Operations
Build, lead, and develop a marketing team, including hiring, coaching, and setting clear goals, plus management of agencies and freelance partners.
Establish marketing operations: tools, processes, reporting dashboards, and asset management that scale across divisions.
Collaborate across sales, operations, People & Culture, and finance on internal communications, employer branding, and recruiting support.
- At least 12 years of marketing experience, including 5+ years in a senior leadership role (Director level or above) with ownership of strategy, budget, and team.
Proven record of building marketing programs that drove measurable revenue, pipeline, or market-share growth.
Experience building and leading marketing teams, and managing agencies and outside partners.
Strong B2B marketing background, including account-based marketing, sales enablement, and close partnership with sales leadership.
Command of digital marketing, marketing technology, CRM, and analytics, with the ability to tie spend to business results.
Demonstrated brand leadership, including positioning, messaging, and creative direction across multiple channels.
Executive presence and excellent communication skills, with the ability to influence senior leaders and represent Cinelease externally.
Sound judgment in managing competing priorities, budgets, and timelines across divisions.
Preferred Experience
Experience in film and television production, equipment rental, studio operations, or entertainment-industry B2B services.
Existing relationships across studios, production companies, guilds, or industry associations.
Experience marketing a multi-location, multi-division, or multi-brand organization.
Experience supporting growth through new markets, acquisitions, or service launches.
A strong eye for visual storytelling and hands-on familiarity with photography, video, and design.
A degree in marketing, communications, business, film, or a related field; MBA a plus, or equivalent practical experience.
The VP of Marketing will own Cinelease's marketing strategy, brand, and go-to-market execution across all divisions and locations. Reporting to the executive team, you will set the vision for how Cinelease is positioned with studios, producers, and production professionals, and lead the people, budget, and programs that bring it to life.
You will partner closely with sales, operations, division leaders, and finance to translate business priorities into an integrated marketing plan tied to revenue, pipeline, and customer retention. This role combines executive leadership with a builder's mindset: you will shape strategy, lead a team, and stay close enough to the work to raise the quality of everything Cinelease puts into the world.
An initial priority will be a full assessment of Cinelease's brand, channels, and marketing operations, followed by a 12-month roadmap that aligns marketing investment with company growth goals.
Key Responsibilities
Strategy & Leadership
Develop and own the multi-year marketing strategy and annual plan, aligned with company growth targets across equipment rental, production services, and studio facilities.
Serve as a member of the leadership team, bringing market, customer, and competitive insight into company decisions on pricing, expansion, and new services.
Own the marketing budget, allocating investment across channels and programs based on measurable return.
Define success metrics for marketing and report results to the executive team, including pipeline contribution, customer acquisition, retention, and brand health.
Brand & Positioning
Own the Cinelease brand: positioning, messaging architecture, visual identity, and voice across every division, location, and channel.
Lead customer and market research to sharpen understanding of studios, producers, line producers, gaffers, key grips, and other buyer segments.
Ensure brand consistency while giving divisions and locations the flexibility they need to compete locally.
Go-to-Market & Growth
Partner with sales leadership to build integrated campaigns that generate qualified demand and support key accounts, new markets, and service launches.
Lead digital marketing, including website, SEO, paid media, email, CRM, and marketing automation, with clear attribution to business outcomes.
Oversee industry presence, including trade shows, sponsorships, events, guild and association relationships, and customer programs.
Lead public relations and corporate communications, including thought leadership, press relationships, and announcements.
Content, Social & Creative
Set the direction and standards for social media, content, photography, video, and design, ensuring work showcases Cinelease's people, equipment, facilities, and productions.
Build an efficient creative workflow that supports both planned campaigns and timely opportunities.
Ensure all published content respects usage permissions, client confidentiality, and production NDAs.
Team & Operations
Build, lead, and develop a marketing team, including hiring, coaching, and setting clear goals, plus management of agencies and freelance partners.
Establish marketing operations: tools, processes, reporting dashboards, and asset management that scale across divisions.
Collaborate across sales, operations, People & Culture, and finance on internal communications, employer branding, and recruiting support.
- At least 12 years of marketing experience, including 5+ years in a senior leadership role (Director level or above) with ownership of strategy, budget, and team.
Proven record of building marketing programs that drove measurable revenue, pipeline, or market-share growth.
Experience building and leading marketing teams, and managing agencies and outside partners.
Strong B2B marketing background, including account-based marketing, sales enablement, and close partnership with sales leadership.
Command of digital marketing, marketing technology, CRM, and analytics, with the ability to tie spend to business results.
Demonstrated brand leadership, including positioning, messaging, and creative direction across multiple channels.
Executive presence and excellent communication skills, with the ability to influence senior leaders and represent Cinelease externally.
Sound judgment in managing competing priorities, budgets, and timelines across divisions.
Preferred Experience
Experience in film and television production, equipment rental, studio operations, or entertainment-industry B2B services.
Existing relationships across studios, production companies, guilds, or industry associations.
Experience marketing a multi-location, multi-division, or multi-brand organization.
Experience supporting growth through new markets, acquisitions, or service launches.
A strong eye for visual storytelling and hands-on familiarity with photography, video, and design.
A degree in marketing, communications, business, film, or a related field; MBA a plus, or equivalent practical experience.
See All 66 VP Marketing Jobs in New York
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Find VP Marketing JobsVP Marketing Jobs by City in New York
Where New York roles are concentrated, by current openings.
VP Marketing Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
- Technology & Software
- Investment & Asset Management
- Fintech
- Insurance
What New York Employers Look For
The qualifications that appear most often in VP marketing jobs across New York.
- Bachelor's degree in marketing, business, or a related field required
- Ten or more years of progressive marketing leadership experience expected
- Proven ability to lead cross-functional teams and manage large marketing budgets
- Deep expertise in digital marketing, brand strategy, or performance marketing channels
- Experience presenting to C-suite executives and board-level stakeholders
- Strong command of marketing analytics platforms and data-driven decision-making
VP Marketing Jobs in New York: Frequently Asked Questions
How do you become a vp marketing in New York?
Most vp marketing roles in New York require a bachelor's degree in marketing, business, or communications, with many employers preferring an MBA from a recognized institution. There is no state-issued license for this role, but the path typically runs through director-level positions at New York-area companies. Candidates who build leadership experience within New York's media, finance, or consumer goods sectors and demonstrate measurable revenue or brand impact move into VP-level consideration most quickly.
How much do VP marketings make in New York?
VP marketings in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire vp marketings in New York?
Employers hiring vp marketings in New York right now include JPMorganChase, Goldman Sachs, and L'Oréal, based on current listings on Migrate Mate as of November 2026. New York's concentration of global media companies, financial institutions, and consumer brand headquarters makes it one of the deepest markets in the country for senior marketing leadership roles.
Which New York cities have the most vp marketing jobs?
The cities with the most vp marketing openings in New York are New York, Brooklyn, and Syracuse. New York City dominates this distribution because it is home to the headquarters of major media, finance, retail, and technology companies, while markets like White Plains attract roles tied to the regional headquarters and corporate offices that anchor Westchester County's commercial corridor.
Are there remote vp marketing jobs in New York?
Yes, and more than most fields. About 78% of vp marketing openings tied to New York are remote or hybrid as of November 2026, reflecting the desk-based and strategic nature of the role. Brand strategy, digital marketing leadership, and growth marketing functions are the most likely to offer remote or hybrid arrangements, while roles tied to in-person creative production or retail operations tend to require on-site presence.
How can I get hired as a vp marketing in New York with little or no experience?
The most realistic entry path is to build toward a vp marketing role from a senior manager or director position at a New York-area company, moving laterally from roles like marketing director, head of brand, or senior growth manager. Large New York employers in media and consumer goods frequently promote from within, and developing a portfolio of campaigns with measurable results is the credential that carries the most weight when competing for a first VP-level appointment.
Where can I find and apply to vp marketing jobs in New York?
You can find and apply to vp marketing jobs in New York on Migrate Mate, which lists current openings in New York. Find the roles that fit your background and apply directly to each one.
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