Senior Digital Marketing Manager Jobs in New York
Senior Digital Marketing Manager jobs in New York sit at the center of one of the most active digital marketing markets in the country, with demand concentrated in finance, media, e-commerce, and consumer goods across Manhattan, Brooklyn, and the greater New York City metro. Major employers with a lasting presence here include JPMorgan Chase, ViacomCBS, and Estée Lauder, all of which maintain sizable in-house marketing teams. The most sought-after specialties in New York listings are performance marketing, brand strategy, and integrated campaign management. Find a role that fits below and apply directly.
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Showing 5 of 6+ Senior Digital Marketing Manager jobs
Company Description
For over 160 years, Frette has crafted exquisite linens, blending Italian artistry with timeless luxury. Master artisans in Monza and Milan transform the finest fibers into creations of unmatched quality and elegance. Renowned for its signature finish, Frette has graced iconic destinations—from St. Peter’s Basilica to the Orient Express—while over 500 European royal families have slept beneath its sheets. Today, its legacy lives on in luxury hotels, private residences, yachts, and jets, remaining dedicated to outfitting the world’s most exceptional spaces.
Job Description
This role will be leading two interconnected disciplines: Performance Marketing and Digital Brand Content & Communication for Frette. This is a pivotal role that sits at the intersection of revenue growth and brand equity — responsible for driving measurable Ecommerce performance through paid media while simultaneously building Frette's digital brand presence, coordinating creative production, and ensuring a consistent brand voice across all markets and touchpoints.
The ideal candidate brings both a data-driven mindset and a sophisticated understanding of luxury brand communication. They will manage agency relationships, set and track KPIs, own the digital media budget, and collaborate closely with creative, regional marketing, and Ecommerce teams across North America and other regions.
Key Responsibilities
1. Performance Marketing
Own and drive the performance marketing strategy for the North American Ecom business, with the potential to expand scope to global markets over time.
- Channel Strategy: Develop and execute paid media strategy across all digital performance channels including paid search, paid social, affiliate marketing, email marketing, and SMS.
- Budget Management: Manage the digital marketing budget, ensuring efficient allocation across channels to maximize ROAs and meet revenue targets.
- KPI Ownership & Reporting: Set, monitor, and report on all performance KPIs including ROAs, CPA, CAC, conversion rate, revenue contribution, and channel-level efficiency metrics.
- Agency Management: Lead day-to-day management of digital marketing agencies, holding partners accountable to performance benchmarks and ensuring strategic alignment with Frette's brand and commercial objectives.
- Audience Strategy: Collaborate with the Ecom and CRM teams on audience segmentation, retention strategies, and lifecycle marketing programs to improve customer LTV.
- Innovation & Testing: Monitor competitive landscape and industry trends; continuously identify opportunities to test new channels, formats, or targeting strategies.
- Analytics & Insights: Leverage Google Analytics 4, Media Mix Modeling, and platform-native analytics to deliver regular performance reports and actionable recommendations.
- Ecommerce Alignment: Partner with the Ecom team and Merchandising team on product launches, promotional moments, seasonal campaigns, and website content to ensure all paid and owned channels are fully activated to support key commercial moments.
2. Digital Brand Content & Communication
Manage Frette's digital presence and lead the development of brand content that communicates the brand's heritage, luxury positioning, and seasonal narratives across all relevant digital touchpoints, while serving as the cross-functional connecting point across teams and regions to ensure consistency across every channel and moment.
- Organic Social Management: Own and manage all organic social media channels (Instagram, Facebook, Pinterest, LinkedIn), developing content calendars and channel strategies aligned to the global brand direction.
- Creative Briefing & Asset Production: Manage the briefing process for campaign shoots and content productions; collaborate with internal stakeholders (e.g. Marketing, Creative, Ecommerce) and external partners (agencies, photographers, production houses) to define deliverables by channel, region, and format, managing timelines and quality sign-off from concept through final asset delivery.
- Graphic Team & Advertising Assets: Manage and direct in-house graphic design team to develop advertising creative and digital assets, including copywriting support — ensuring deliverables meet business and marketing objectives across paid search, paid social, email, website and other channels, while remaining aligned to brand standards.
- Marketing & Content Calendar: Own the global marketing and content calendar; maintain a single source of truth for all planned marketing initiatives, product launches, seasonal campaigns, and channel activations to ensure visibility and alignment across teams.
- Cross-Functional Brand Alignment: Act as the cross-functional coordination point across Marketing, Ecommerce, Retail, and CRM to ensure brand messaging is coherent and consistent across all business units and customer touchpoints.
- PR, Influencer & Content Partnerships: Collaborate with the PR team on influencer strategy, digital PR activations, editorial content partnerships, and brand collaborations — ensuring digital and social amplification is planned and executed in lockstep with earned media activity.
- Brand Awareness & Channel Expansion: Identify and test new digital channels, formats, and content approaches to drive brand awareness, expand audience reach, and generate leads, bringing an experimental mindset to growing Frette's digital footprint.
Qualifications
- Strong command of paid media platforms: Google Ads (Search, Shopping, Display, YouTube), Meta, Bing, Pinterest, etc.
- Proficiency in GA4; familiarity with marketing mix modelling or attribution tools, Attentive and Salesforce Marketing Cloud will be an advantage.
- Excellent data analysis skills; highly proficient in Excel/ Google Sheet and comfortable working with performance dashboards and reporting tools.
- Strong creative instincts — able to brief creative teams clearly and evaluate content against brand and channel standards.
- Exceptional written and verbal communication skills; able to present confidently to senior leadership.
- Highly organized and able to manage multiple workstreams, stakeholders, and deadlines simultaneously.
- Collaborative mindset with the ability to build strong working relationships across cross-functional and cross-regional teams.
- Comfortable operating in a fast-paced, evolving environment where structure and process are still being built.
Additional Information
All your information will be kept confidential according to EEO guidelines.
The Salary Range for this role is $130,000 - $140,000 per year.
It is the policy and commitment of Frette to provide equal employment and advancement opportunities to all individuals. The objective of Frette is to recruit, hire, train, and promote the most qualified applicants into all job levels. Frette does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, national origin, age disability, or any other characteristic protected by law. Frette will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in any undue hardship to the Company. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.
For full time roles, in addition to the base salary, Frette offers a competitive benefits package that includes medical, dental, vision, life insurance, short + long term disability, 401K with Company match, paid maternity/paternity leave, employee discount, paid holidays, and a paid time-off policy.
LI-Hybrid
It is the policy and commitment of Frette to provide equal employment and advancement opportunities to all individuals. The objective of Frette is to recruit, hire, train, and promote the most qualified applicants into all job levels. Frette does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, national origin, age disability, or any other characteristic protected by law. Frette will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in any undue hardship to the Company. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.
For full time roles, in addition to the base salary, Frette offers a competitive benefits package that includes medical, dental, vision, life insurance, short + long term disability, 401K with Company match, paid maternity/paternity leave, employee discount, paid holidays, and a paid time-off policy.
Company Description
For over 160 years, Frette has crafted exquisite linens, blending Italian artistry with timeless luxury. Master artisans in Monza and Milan transform the finest fibers into creations of unmatched quality and elegance. Renowned for its signature finish, Frette has graced iconic destinations—from St. Peter’s Basilica to the Orient Express—while over 500 European royal families have slept beneath its sheets. Today, its legacy lives on in luxury hotels, private residences, yachts, and jets, remaining dedicated to outfitting the world’s most exceptional spaces.
Job Description
This role will be leading two interconnected disciplines: Performance Marketing and Digital Brand Content & Communication for Frette. This is a pivotal role that sits at the intersection of revenue growth and brand equity — responsible for driving measurable Ecommerce performance through paid media while simultaneously building Frette's digital brand presence, coordinating creative production, and ensuring a consistent brand voice across all markets and touchpoints.
The ideal candidate brings both a data-driven mindset and a sophisticated understanding of luxury brand communication. They will manage agency relationships, set and track KPIs, own the digital media budget, and collaborate closely with creative, regional marketing, and Ecommerce teams across North America and other regions.
Key Responsibilities
1. Performance Marketing
Own and drive the performance marketing strategy for the North American Ecom business, with the potential to expand scope to global markets over time.
- Channel Strategy: Develop and execute paid media strategy across all digital performance channels including paid search, paid social, affiliate marketing, email marketing, and SMS.
- Budget Management: Manage the digital marketing budget, ensuring efficient allocation across channels to maximize ROAs and meet revenue targets.
- KPI Ownership & Reporting: Set, monitor, and report on all performance KPIs including ROAs, CPA, CAC, conversion rate, revenue contribution, and channel-level efficiency metrics.
- Agency Management: Lead day-to-day management of digital marketing agencies, holding partners accountable to performance benchmarks and ensuring strategic alignment with Frette's brand and commercial objectives.
- Audience Strategy: Collaborate with the Ecom and CRM teams on audience segmentation, retention strategies, and lifecycle marketing programs to improve customer LTV.
- Innovation & Testing: Monitor competitive landscape and industry trends; continuously identify opportunities to test new channels, formats, or targeting strategies.
- Analytics & Insights: Leverage Google Analytics 4, Media Mix Modeling, and platform-native analytics to deliver regular performance reports and actionable recommendations.
- Ecommerce Alignment: Partner with the Ecom team and Merchandising team on product launches, promotional moments, seasonal campaigns, and website content to ensure all paid and owned channels are fully activated to support key commercial moments.
2. Digital Brand Content & Communication
Manage Frette's digital presence and lead the development of brand content that communicates the brand's heritage, luxury positioning, and seasonal narratives across all relevant digital touchpoints, while serving as the cross-functional connecting point across teams and regions to ensure consistency across every channel and moment.
- Organic Social Management: Own and manage all organic social media channels (Instagram, Facebook, Pinterest, LinkedIn), developing content calendars and channel strategies aligned to the global brand direction.
- Creative Briefing & Asset Production: Manage the briefing process for campaign shoots and content productions; collaborate with internal stakeholders (e.g. Marketing, Creative, Ecommerce) and external partners (agencies, photographers, production houses) to define deliverables by channel, region, and format, managing timelines and quality sign-off from concept through final asset delivery.
- Graphic Team & Advertising Assets: Manage and direct in-house graphic design team to develop advertising creative and digital assets, including copywriting support — ensuring deliverables meet business and marketing objectives across paid search, paid social, email, website and other channels, while remaining aligned to brand standards.
- Marketing & Content Calendar: Own the global marketing and content calendar; maintain a single source of truth for all planned marketing initiatives, product launches, seasonal campaigns, and channel activations to ensure visibility and alignment across teams.
- Cross-Functional Brand Alignment: Act as the cross-functional coordination point across Marketing, Ecommerce, Retail, and CRM to ensure brand messaging is coherent and consistent across all business units and customer touchpoints.
- PR, Influencer & Content Partnerships: Collaborate with the PR team on influencer strategy, digital PR activations, editorial content partnerships, and brand collaborations — ensuring digital and social amplification is planned and executed in lockstep with earned media activity.
- Brand Awareness & Channel Expansion: Identify and test new digital channels, formats, and content approaches to drive brand awareness, expand audience reach, and generate leads, bringing an experimental mindset to growing Frette's digital footprint.
Qualifications
- Strong command of paid media platforms: Google Ads (Search, Shopping, Display, YouTube), Meta, Bing, Pinterest, etc.
- Proficiency in GA4; familiarity with marketing mix modelling or attribution tools, Attentive and Salesforce Marketing Cloud will be an advantage.
- Excellent data analysis skills; highly proficient in Excel/ Google Sheet and comfortable working with performance dashboards and reporting tools.
- Strong creative instincts — able to brief creative teams clearly and evaluate content against brand and channel standards.
- Exceptional written and verbal communication skills; able to present confidently to senior leadership.
- Highly organized and able to manage multiple workstreams, stakeholders, and deadlines simultaneously.
- Collaborative mindset with the ability to build strong working relationships across cross-functional and cross-regional teams.
- Comfortable operating in a fast-paced, evolving environment where structure and process are still being built.
Additional Information
All your information will be kept confidential according to EEO guidelines.
The Salary Range for this role is $130,000 - $140,000 per year.
It is the policy and commitment of Frette to provide equal employment and advancement opportunities to all individuals. The objective of Frette is to recruit, hire, train, and promote the most qualified applicants into all job levels. Frette does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, national origin, age disability, or any other characteristic protected by law. Frette will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in any undue hardship to the Company. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.
For full time roles, in addition to the base salary, Frette offers a competitive benefits package that includes medical, dental, vision, life insurance, short + long term disability, 401K with Company match, paid maternity/paternity leave, employee discount, paid holidays, and a paid time-off policy.
LI-Hybrid
It is the policy and commitment of Frette to provide equal employment and advancement opportunities to all individuals. The objective of Frette is to recruit, hire, train, and promote the most qualified applicants into all job levels. Frette does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, national origin, age disability, or any other characteristic protected by law. Frette will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in any undue hardship to the Company. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.
For full time roles, in addition to the base salary, Frette offers a competitive benefits package that includes medical, dental, vision, life insurance, short + long term disability, 401K with Company match, paid maternity/paternity leave, employee discount, paid holidays, and a paid time-off policy.
See All 6 Senior Digital Marketing Manager Jobs in New York
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Find JobsSenior Digital Marketing Manager Jobs by City in New York
Where New York roles are concentrated, by current openings.
Senior Digital Marketing Manager Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- Cooley LLP2
- Louis Vuitton2
- Frette1
- Gen Digital1
Top Industries Hiring
- Consulting & Professional Services2
- Law & Legal Services2
- Technology & Software1
What New York Employers Look For
The qualifications that appear most often in senior digital marketing manager jobs across New York.
- Bachelor's degree in marketing, communications, or a closely related field required
- Seven or more years of digital marketing experience with at least two in a leadership role
- Demonstrated expertise managing paid search, paid social, and programmatic campaigns at scale
- Proven ability to lead cross-functional teams and manage agency or vendor relationships
- Proficiency with analytics platforms such as Google Analytics, Salesforce Marketing Cloud, or Adobe Analytics
- Experience developing and presenting performance reports and strategy to senior stakeholders
Senior Digital Marketing Manager Jobs in New York: Frequently Asked Questions
How do you become a senior digital marketing manager in New York?
Senior digital marketing manager roles in New York do not require a state-issued license, so the path runs through education and experience. Most hiring managers in New York expect a bachelor's degree in marketing, communications, or business, followed by several years of progressive digital marketing experience. New York employers across finance, media, and retail typically promote candidates who have managed cross-channel campaigns and led small teams, with certifications from platforms like Google or Meta adding credibility.
How much do senior digital marketing managers make in New York?
Senior digital marketing managers in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire senior digital marketing managers in New York?
Employers hiring senior digital marketing managers in New York right now include Cooley LLP, Louis Vuitton, and Frette, based on current listings on Migrate Mate as of June 2026. New York's concentration of financial services, consumer brands, and media companies means demand for this role is spread across a particularly wide range of industries compared to most other states.
Which New York cities have the most senior digital marketing manager jobs?
New York have the most senior digital marketing manager openings in New York. Manhattan drives the largest share of listings given its density of corporate headquarters, media companies, and financial institutions, while Brooklyn has grown as a hub for direct-to-consumer and e-commerce brands, and any other cities on that list typically reflect large regional employers or satellite offices of major New York City firms.
Are there remote senior digital marketing manager jobs in New York?
Yes, and more than most fields. About 33% of senior digital marketing manager openings tied to New York are remote or hybrid as of June 2026, reflecting how much of the work involves strategy, analytics, and campaign management rather than in-person execution. The roles most likely to be fully remote are those focused on performance marketing and content strategy, while positions tied to brand partnerships or executive leadership tend to require more time on site.
How can I get hired as a senior digital marketing manager in New York with little or no experience?
The most realistic entry path is securing an associate or coordinator role in digital marketing at a New York agency or in-house team and building upward from there. Large New York employers in media and retail, including Condé Nast and Macy's, regularly hire marketing associates and coordinators who move into management over time. Lateral moves from roles like content strategist, paid media analyst, or CRM specialist are common stepping stones, and a portfolio demonstrating campaign results or growth metrics carries significant weight with New York hiring managers.
Where can I find and apply to senior digital marketing manager jobs in New York?
You can find and apply to senior digital marketing manager jobs in New York on Migrate Mate, which lists current openings across the state. Find roles that fit your experience and apply directly to the ones that match.
See All 6 Senior Digital Marketing Manager Jobs in New York
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