Senior Digital Marketing Manager Jobs
Senior Digital Marketing Manager jobs are open across SaaS, e-commerce, healthcare, financial services, and agencies, at levels from mid-career to director, with specializations in paid media, SEO and content strategy, and marketing analytics. Find a role that fits from the openings below and apply directly.
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Location:
- [San Francisco, CA] This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.
Compensation:
- The annual salary range for this role is $153,000 - $170,000 in addition to equity & benefits.
The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.
About Gem
Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. By eliminating the headaches of juggling multiple tools, Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1,000 organizations — from startups to industry leaders like Zillow, DoorDash, and Asana — trust Gem to fuel their growth. With an industry-leading 4.8/5 rating on G2, Gem is the platform recruiters actually love to use. Gem has raised $148M from renown investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results.
Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:
- Forbes America's Best Startup Employers 2024, 2025, and 2026
- Great Place to Work Certified, 2024
- Fortune Best Workplaces for Millennials, 2023
The Team & Role
Gem’s marketing team is scaling fast, and paid digital is the engine behind our pipeline growth. This role sits at the center of our demand generation motion, owning the strategy and execution of Gem’s $1M+ annual digital advertising budget across Google Ads, LinkedIn, and emerging B2B channels.
You’ll report to the Head of Demand Gen and work shoulder-to-shoulder with campaigns, product marketing, content, SDRs, revenue operations, and sales. This isn’t a “set it and forget it” media buying role. You’ll build sophisticated, multi-channel programs that create and capture demand for an AI-first recruiting platform selling into TA leaders, recruiters, and recruiting ops teams at companies ranging from 30 to 5,000 employees.
The right person for this role is equal parts strategist and operator. You think in terms of pipeline and revenue, not just clicks and impressions. You’re deep in Google Ads and LinkedIn Ads. You’ve run account-based programs and know how to use intent data and enrichment tools to target the right accounts at the right time. You use AI tools daily to move faster, test more, and optimize harder. And you thrive in environments where you own the outcome end-to-end.
What You’ll Do Day-to-Day
- Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
- Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
- Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
- Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
- Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
- Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
- Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
- Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
- Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
- Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
- Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches
About You
- 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
- Deep, hands-on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking
- Deep, hands-on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns
- Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
- Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy
- Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar)
- Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration
- Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation
- Experience in B2B SaaS is required. HR Tech or recruiting industry experience is a plus
- Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously
- Startup or growth-stage company experience preferred. Comfortable with ambiguity, shifting priorities, and wearing multiple hats
Benefits
- Highly competitive salary & equity
- 10-year window to exercise your stock options
- Supportive Flexible Time Off program
- 16 paid holidays, including regular company-wide wellness days
- Best-in-class medical, dental & vision insurance
- $1,200 annual stipend for learning and development opportunities
- 16 weeks of Paid Parental Leave for birthing and non-birthing parents
- New Parent Perks totaling $1,500 and flexibility upon return to work
Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.
Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.
Gem’s Candidate Privacy Notice
By clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement, including the information provided on how Gem processes your personal data and your related rights as set forth therein.
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Find JobsSenior Digital Marketing Manager Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Veolia4

- Amazon2

- Cooley LLP2

- Euromarket Designs, Inc. (D/B/A Crate & Barrel And Cb2)2

- Louis Vuitton2

Top Industries Hiring
- Technology & Software9
- Biotechnology & Pharmaceuticals8
- Healthcare & Medical Services4
- Waste Management & Environmental Services4
- Consulting & Professional Services3
What Employers Look For
The qualifications that appear most often in senior digital marketing manager jobs.
- 5 or more years of digital marketing experience with direct team management responsibility
- Proven expertise in paid media platforms such as Google Ads and Meta Ads Manager
- Experience with marketing automation and CRM tools including HubSpot or Salesforce
- Strong analytical skills with proficiency in Google Analytics, Looker, or similar BI tools
- Bachelor's degree in marketing, communications, business, or a related field
- Demonstrated ability to manage six- or seven-figure marketing budgets across multiple channels
Tips for Your Senior Digital Marketing Manager Job Search
Quantify channel performance on your resume
Senior digital marketing manager roles attract high competition, so your resume needs specific outcomes: revenue influenced, cost-per-acquisition reductions, or organic traffic growth by channel. Hiring managers scan for proof you've owned a number, not just managed a team or platform.
Tailor your portfolio to the channel mix
If the job listing emphasizes paid search and lifecycle email, lead your portfolio examples with those channels. Showing a generic marketing mix when a company's stack is heavily performance-oriented is one of the most common reasons senior candidates get filtered out early.
Apply early to roles that fit
Migrate Mate lists senior digital marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter by stage and funnel ownership scope
Senior digital marketing manager titles vary widely. Some roles own full-funnel acquisition, others are narrowly focused on brand or retention. Read job descriptions for budget ownership and reporting structure before applying, so your cover letter reflects the actual scope the team is hiring for.
Prepare a cross-functional leadership example
Interviewers at this level consistently ask how you've aligned marketing goals with sales, product, or finance teams. Have a specific example ready that shows you drove a shared outcome, resolved a conflict over priorities, or changed how another team worked as a result of your initiative.
Negotiate the performance review timeline upfront
When you receive an offer, ask when the first formal performance review is scheduled and what the success metrics look like for the first six months. Senior marketing managers are often evaluated quickly on pipeline contribution, so aligning expectations before you start reduces early-tenure risk.
Senior Digital Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most senior digital marketing managers?
The companies hiring the most senior digital marketing managers right now include Veolia, Amazon, and Cooley LLP, with the largest share of openings in California, New York, and Georgia, based on current listings on Migrate Mate as of June 2026. Demand tends to be highest at mid-size technology companies, e-commerce brands, and healthcare systems investing in direct-to-patient digital strategies.
How many senior digital marketing manager jobs are remote?
About 52% of senior digital marketing manager openings are fully remote or hybrid as of June 2026, making it one of the more flexible roles at the senior level. Fully remote availability is most concentrated in performance marketing and SEO-focused positions, while brand and integrated campaign roles more often require on-site presence for cross-functional collaboration.
How do you become a senior digital marketing manager?
Most senior digital marketing managers reach the role by building deep channel expertise first, typically owning paid acquisition, SEO, or lifecycle marketing as a specialist or manager. From there, demonstrating budget ownership, leading a small team, and showing measurable impact on revenue or growth metrics are the steps that move candidates into senior consideration. Earning platform certifications and building a results-focused portfolio accelerates the path significantly.
Can you get hired as a senior digital marketing manager without extensive experience?
Breaking into a senior digital marketing manager role with limited experience is difficult but possible if you can demonstrate strong channel ownership and quantifiable outcomes from earlier roles. Candidates who've led cross-functional projects, managed agency relationships, or run paid and organic programs independently often interview competitively even without a traditional progression. Focusing applications on growth-stage companies, which tend to define seniority by impact rather than years, improves your odds.
What does the senior digital marketing manager interview process look like?
Most senior digital marketing manager interview processes include an initial recruiter screen, a hiring manager conversation focused on your strategic approach and channel philosophy, and at least one case study or take-home assignment requiring you to audit a funnel or build a campaign plan. Final rounds typically involve a panel with cross-functional stakeholders from sales, product, or finance, followed by reference checks before an offer is extended.
Where can I find and apply to senior digital marketing manager jobs?
You can find and apply to senior digital marketing manager jobs on Migrate Mate, which lists current openings from employers across the United States. Search the available roles by location or specialization, find the ones that match your background, and apply directly to each listing.
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