VP Marketing Jobs in District of Columbia
VP Marketing jobs in District of Columbia are concentrated in Washington, D.C. itself, with meaningful hiring activity from organizations like Booz Allen Hamilton, the American Red Cross, and National Geographic Partners across association marketing, federal contractor marketing, and nonprofit brand leadership. The market draws senior marketers with expertise in government-adjacent communications, membership organizations, and policy-driven campaigns at the director-to-C-suite level. Demand is steady given the region's dense concentration of trade associations, think tanks, and mission-driven institutions. See the openings below and apply to the ones that match your experience.
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The Vice President of Marketing will serve as a key member of Toastique’s leadership team, responsible for defining and executing the company’s overarching marketing vision across brand, digital, local store marketing, loyalty, public relations, creative, and customer acquisition.This individual will balance high-level brand strategy with hands-on execution, translating business objectives into integrated marketing programs that deliver measurable results at both the corporate and restaurant levels.
A primary focus of this role is driving profitable in-store sales growth through strategic, results-oriented marketing campaigns. The ideal candidate will have a proven track record of developing and leading restaurant marketing campaigns that demonstrably increase store visits, transaction frequency, average check, loyalty engagement, and overall restaurant revenue. They must be able to connect marketing investments to tangible business outcomes, identify what drives customers to visit and return, and consistently optimize campaigns based on sales performance and return on investment.
A critical component of this role is the ability to operate within a franchise-based quick-service restaurant (QSR) or fast-casual environment. The VP of Marketing must understand the unique relationship between corporate marketing and independently operated franchise locations, creating scalable programs that protect brand standards while empowering franchisees to drive local sales and profitability.
Key Responsibilities
Strategic Marketing Leadership & Sales Growth
Develop and implement a cohesive marketing strategy that aligns with the company’s overall growth objectives, including customer acquisition, and retention.
Analyze market trends, customer insights, and competitive dynamics to identify opportunities and inform strategic decisions.
Oversee brand positioning, messaging, and creative direction to ensure consistency across all channels and touchpoints.
Lead integrated marketing campaigns designed to generate measurable increases in in-store visits, transactions, purchase frequency, average ticket, and overall restaurant revenue.
Translate brand awareness and engagement initiatives into actionable strategies that drive customers into restaurants and encourage repeat visits.
Establish clear campaign objectives, sales targets, measurement frameworks, and post-campaign evaluations to determine effectiveness and inform future investments.
Balance long-term brand equity with short-term revenue opportunities through seasonal promotions, limited-time offers, product launches, local activations, and integrated marketing campaigns.
Restaurant Level & In-Store Sales, Traffic, and Campaign Performance
Own the marketing strategy that supports restaurant-level sales growth across the Toastique franchise system, ensuring campaigns deliver measurable business impact rather than awareness alone.
Develop and execute national, regional, and local campaigns that motivate customers to visit Toastique locations, try new products, increase visit frequency, and engage with the brand.
Lead seasonal campaigns, limited-time offers (LTOs), new product launches, promotional programs, community partnerships, and other initiatives designed to drive incremental sales.
Establish campaign measurement standards that connect marketing activity to restaurant performance, including transactions, same-store sales, average check, customer acquisition cost, return on ad spend (ROAS), loyalty enrollment, and repeat purchase behavior.
Partner with Operations and franchisees to identify sales opportunities, address underperforming locations, and develop targeted marketing plans based on individual store needs, competitive conditions, and trade-area demographics.
Evaluate promotional effectiveness and discounting strategies to ensure marketing initiatives drive sustainable sales growth without unnecessarily eroding margins or brand positioning.
Create feedback loops to capture franchise and store-level earnings, share best practices across the system, and continuously improve marketing programs.
Franchisee Support & Engagement
Partner with franchisees to create and execute local marketing initiatives that drive customer traffic and sales.
Provide tools, resources, and training to franchisees, empowering them to implement effective marketing strategies.
Act as a trusted advisor to franchisees, helping them navigate challenges and capitalize on opportunities.
Build trusted, productive relationships with franchisees and serve as a strategic partner in helping owners grow their individual businesses.
Drive adoption and consistent execution of national and regional marketing programs across the franchise system while balancing brand standards with relevant local-market opportunities.
Develop and oversee repeatable grand-opening marketing that builds pre-opening awareness, activate local communities, generate opening week traffic, and establish a foundation for sustained sales. Define success measures and post-opening evaluation processes.
Create structured ways to gather franchisee feedback, address barriers to adoption, and communicate program performance and learnings across the system.
Franchisee marketing and the brand fund
Manage the national marketing (brand) fund, including budgeting, allocation, and transparent reporting to franchisees.
Lead the franchisee marketing advisory council and communicate plans and results in a way owners trust. Effectively communicate strategy, investments, performance, and recommendations transparently.
Build scalable local store marketing (LSM) playbooks, toolkits, and asset libraries for franchise partners.
Develop and manage the broader marketing budget, allocating resources effectively to maximize return on investment.
Digital, Loyalty and Traditional Marketing
Grow the Toastique app and rewards program, including acquisition, frequency, and CRM segmentation.
Oversee paid media, SEO/SEM, email, SMS, and third-party delivery marketing.
Help lead social and influencer strategy that fits the brand's wellness and lifestyle audience.
Oversee digital marketing efforts, including paid media, SEO/SEM, social media, email marketing, and website optimization, to drive lead generation and engagement.
Manage traditional marketing campaigns, including print, TV, radio, and out-of-home advertising, as needed.
Leverage technology and data analytics to measure campaign effectiveness and continuously optimize marketing efforts.
Team Leadership & Collaboration
Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and excellence.
Collaborate with cross-functional teams, including operations, training, and development, to ensure marketing initiatives align with overall business objectives.
Serve as a member of the executive leadership team, contributing to strategic planning and decision-making.
Budgeting & Performance Management
Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
Define key performance indicators (KPIs) and regularly report on marketing performance to the executive team and board of directors.
Required Qualifications
10–12+ years of progressive marketing experience, including at least 5 years in a senior leadership role (Director level or above).
Direct franchise marketing experience within the QSR or fast-casual restaurant space, including managing a franchisee-funded marketing or advertising fund.
Proven track record of driving same-store sales and traffic across a multi-unit system.
Experience building local store marketing and grand-opening programs used by franchise owners.
Hands-on leadership of digital, loyalty, CRM, and app marketing programs.
Experience building teams and managing agencies and budgets at scale.
Strong analytical skills, with comfort turning sales and guest data into decisions.
Excellent communication skills, with the credibility to present to franchisees, the executive team, and investors.
Bachelor's degree in Marketing, Business, Communications, or a related field.
The Vice President of Marketing will serve as a key member of Toastique’s leadership team, responsible for defining and executing the company’s overarching marketing vision across brand, digital, local store marketing, loyalty, public relations, creative, and customer acquisition.This individual will balance high-level brand strategy with hands-on execution, translating business objectives into integrated marketing programs that deliver measurable results at both the corporate and restaurant levels.
A primary focus of this role is driving profitable in-store sales growth through strategic, results-oriented marketing campaigns. The ideal candidate will have a proven track record of developing and leading restaurant marketing campaigns that demonstrably increase store visits, transaction frequency, average check, loyalty engagement, and overall restaurant revenue. They must be able to connect marketing investments to tangible business outcomes, identify what drives customers to visit and return, and consistently optimize campaigns based on sales performance and return on investment.
A critical component of this role is the ability to operate within a franchise-based quick-service restaurant (QSR) or fast-casual environment. The VP of Marketing must understand the unique relationship between corporate marketing and independently operated franchise locations, creating scalable programs that protect brand standards while empowering franchisees to drive local sales and profitability.
Key Responsibilities
Strategic Marketing Leadership & Sales Growth
Develop and implement a cohesive marketing strategy that aligns with the company’s overall growth objectives, including customer acquisition, and retention.
Analyze market trends, customer insights, and competitive dynamics to identify opportunities and inform strategic decisions.
Oversee brand positioning, messaging, and creative direction to ensure consistency across all channels and touchpoints.
Lead integrated marketing campaigns designed to generate measurable increases in in-store visits, transactions, purchase frequency, average ticket, and overall restaurant revenue.
Translate brand awareness and engagement initiatives into actionable strategies that drive customers into restaurants and encourage repeat visits.
Establish clear campaign objectives, sales targets, measurement frameworks, and post-campaign evaluations to determine effectiveness and inform future investments.
Balance long-term brand equity with short-term revenue opportunities through seasonal promotions, limited-time offers, product launches, local activations, and integrated marketing campaigns.
Restaurant Level & In-Store Sales, Traffic, and Campaign Performance
Own the marketing strategy that supports restaurant-level sales growth across the Toastique franchise system, ensuring campaigns deliver measurable business impact rather than awareness alone.
Develop and execute national, regional, and local campaigns that motivate customers to visit Toastique locations, try new products, increase visit frequency, and engage with the brand.
Lead seasonal campaigns, limited-time offers (LTOs), new product launches, promotional programs, community partnerships, and other initiatives designed to drive incremental sales.
Establish campaign measurement standards that connect marketing activity to restaurant performance, including transactions, same-store sales, average check, customer acquisition cost, return on ad spend (ROAS), loyalty enrollment, and repeat purchase behavior.
Partner with Operations and franchisees to identify sales opportunities, address underperforming locations, and develop targeted marketing plans based on individual store needs, competitive conditions, and trade-area demographics.
Evaluate promotional effectiveness and discounting strategies to ensure marketing initiatives drive sustainable sales growth without unnecessarily eroding margins or brand positioning.
Create feedback loops to capture franchise and store-level earnings, share best practices across the system, and continuously improve marketing programs.
Franchisee Support & Engagement
Partner with franchisees to create and execute local marketing initiatives that drive customer traffic and sales.
Provide tools, resources, and training to franchisees, empowering them to implement effective marketing strategies.
Act as a trusted advisor to franchisees, helping them navigate challenges and capitalize on opportunities.
Build trusted, productive relationships with franchisees and serve as a strategic partner in helping owners grow their individual businesses.
Drive adoption and consistent execution of national and regional marketing programs across the franchise system while balancing brand standards with relevant local-market opportunities.
Develop and oversee repeatable grand-opening marketing that builds pre-opening awareness, activate local communities, generate opening week traffic, and establish a foundation for sustained sales. Define success measures and post-opening evaluation processes.
Create structured ways to gather franchisee feedback, address barriers to adoption, and communicate program performance and learnings across the system.
Franchisee marketing and the brand fund
Manage the national marketing (brand) fund, including budgeting, allocation, and transparent reporting to franchisees.
Lead the franchisee marketing advisory council and communicate plans and results in a way owners trust. Effectively communicate strategy, investments, performance, and recommendations transparently.
Build scalable local store marketing (LSM) playbooks, toolkits, and asset libraries for franchise partners.
Develop and manage the broader marketing budget, allocating resources effectively to maximize return on investment.
Digital, Loyalty and Traditional Marketing
Grow the Toastique app and rewards program, including acquisition, frequency, and CRM segmentation.
Oversee paid media, SEO/SEM, email, SMS, and third-party delivery marketing.
Help lead social and influencer strategy that fits the brand's wellness and lifestyle audience.
Oversee digital marketing efforts, including paid media, SEO/SEM, social media, email marketing, and website optimization, to drive lead generation and engagement.
Manage traditional marketing campaigns, including print, TV, radio, and out-of-home advertising, as needed.
Leverage technology and data analytics to measure campaign effectiveness and continuously optimize marketing efforts.
Team Leadership & Collaboration
Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and excellence.
Collaborate with cross-functional teams, including operations, training, and development, to ensure marketing initiatives align with overall business objectives.
Serve as a member of the executive leadership team, contributing to strategic planning and decision-making.
Budgeting & Performance Management
Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
Define key performance indicators (KPIs) and regularly report on marketing performance to the executive team and board of directors.
Required Qualifications
10–12+ years of progressive marketing experience, including at least 5 years in a senior leadership role (Director level or above).
Direct franchise marketing experience within the QSR or fast-casual restaurant space, including managing a franchisee-funded marketing or advertising fund.
Proven track record of driving same-store sales and traffic across a multi-unit system.
Experience building local store marketing and grand-opening programs used by franchise owners.
Hands-on leadership of digital, loyalty, CRM, and app marketing programs.
Experience building teams and managing agencies and budgets at scale.
Strong analytical skills, with comfort turning sales and guest data into decisions.
Excellent communication skills, with the credibility to present to franchisees, the executive team, and investors.
Bachelor's degree in Marketing, Business, Communications, or a related field.
See All 8 VP Marketing Jobs in District of Columbia
Find roles in District of Columbia that match your experience and apply in just a few clicks.
Find VP Marketing JobsVP Marketing Jobs by City in District of Columbia
Where District of Columbia roles are concentrated, by current openings.
VP Marketing Job Market in District of Columbia
A snapshot from current District of Columbia openings, updated as new roles post.
Who's Hiring
What District of Columbia Employers Look For
The qualifications that appear most often in VP marketing jobs across District of Columbia.
- Bachelor's degree in marketing, communications, or a related business field required
- Ten or more years of progressive marketing leadership with at least five in management
- Proven ability to lead integrated campaigns across digital, content, and events channels
- Experience marketing to government agencies, associations, or mission-driven audiences preferred
- Strong command of marketing automation platforms, CRM systems, and performance analytics
- Master's degree or MBA in marketing or business administration viewed favorably by District of Columbia employers
VP Marketing Jobs in District of Columbia: Frequently Asked Questions
How do you become a vp marketing in District of Columbia?
There is no state-issued license required to work as a vp marketing in District of Columbia. The typical path starts with a bachelor's degree in marketing, communications, or business, followed by progressive roles from marketing coordinator to director before reaching the VP level. Many District of Columbia employers, particularly associations and nonprofits, favor candidates who have worked within government-adjacent or membership-based organizations and can demonstrate both strategic leadership and budget ownership.
How much do VP marketings make in District of Columbia?
VP marketings in District of Columbia earn a median of about $177,170 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $107,400 for the lowest 10% to over $291,740 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire vp marketings in District of Columbia?
Employers hiring vp marketings in District of Columbia right now include Saildrone, Toastique, and Levine Music, based on current listings on Migrate Mate as of November 2026. District of Columbia's high concentration of trade associations, federal contractors, and global nonprofits means these roles often sit at the intersection of policy communications and brand strategy.
Which District of Columbia cities have the most vp marketing jobs?
Washington lead for vp marketing openings in District of Columbia. Washington, D.C. dominates because the headquarters of major associations, federal contractors, and international nonprofits are concentrated there, while nearby areas like Bethesda and Arlington benefit from spillover from defense and health-sector organizations that maintain substantial regional offices.
Are there remote vp marketing jobs in District of Columbia?
Yes, and they are more common than in many senior roles, since vp marketing work centers on strategy, stakeholder communication, and digital oversight rather than on-site operations. About 100% of vp marketing openings tied to District of Columbia are remote or hybrid as of November 2026, reflecting broad employer flexibility at the VP level. Brand strategy, content leadership, and digital marketing functions tend to be the most remote-eligible areas of the role.
How can I get hired as a vp marketing in District of Columbia with little or no experience?
The most realistic entry path is building a foundation in marketing coordinator or specialist roles at District of Columbia associations, nonprofits, or federal contractors, then moving into management. Organizations like AARP, the American Cancer Society, and mid-size government contracting firms regularly promote from within. Earning a marketing-focused certification and demonstrating measurable campaign results in a portfolio strengthens candidacy for those first management steps that eventually lead to the VP level.
Where can I find and apply to vp marketing jobs in District of Columbia?
You can find and apply to vp marketing jobs in District of Columbia on Migrate Mate, which lists current openings across the region. Search the available roles, identify the ones that match your background and seniority level, and apply directly to the employers posting them. No account creation is required to see the listings.
See All 8 VP Marketing Jobs in District of Columbia
Find roles in District of Columbia that match your experience and apply in just a few clicks.
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