Growth Marketing Lead Jobs in Texas
Growth Marketing Lead jobs in Texas are among the most active in the country, concentrated in technology, e-commerce, SaaS, and consumer brands across seniority levels from associate growth marketing lead through senior and director-level positions. The largest hiring metros are Austin, Dallas-Fort Worth, and Houston, where established employers like Dell Technologies, AT&T, and H-E-B consistently seek growth marketing talent. Demand is strongest in product-led growth, paid acquisition strategy, and lifecycle marketing. Find a role that fits below and apply directly.
Find Growth Marketing Lead JobsOverview
Showing 5 of 12+ Growth Marketing Lead jobs
Overview:
Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
Responsibilities:
In this role, you will:
- Own and establish the goals, outcomes, and strategy for the SEO/AEO team, aligning with department and organizational objectives to drive measurable results.
- Build and sustain a high-performing team culture — fostering efficiency, iteration, and collaboration.
- Develop team members' capabilities through ongoing coaching, mentorship, and guidance — helping them grow business acumen, cross-functional partnership skills, and channel expertise.
- Identify opportunities for improvement within the team's domain, leveraging industry knowledge to evaluate and resolve operational issues and optimize processes.
- Collaborate cross-functionally with product marketing, content, growth product, and engineering teams to ensure SEO/AEO recommendations are implemented effectively and aligned with broader marketing strategy.
- Ensure the team delivers on technical SEO priorities (site hygiene, accessibility, structured data), maintaining high quality and operational excellence.
- Develop metrics and KPIs to evaluate marketing impact — analyze data to optimize strategies, inform resource allocation, and communicate progress to leadership to foster alignment and transparency.
- Influence cross-functional partners and senior stakeholders by presenting data-driven evidence and building alignment between SEO/AEO and broader marketing and product strategies.
- Provide direction during industry transitions (e.g., AI-powered search, Google SGE, LLM-driven discovery), supporting the team and cross-functional peers in navigating change and adapting strategies to maintain Atlassian's visibility.
- Lead critical analysis of emerging risks or underperformance in organic and AI-driven channels — identify root causes, respond to algorithm changes or competitive shifts, and guide the team to effective solutions.
- Work through cross-functional prioritization requiring evaluation of multiple factors; apply independent judgment in selecting milestones and directing the team toward creative solutions.
Qualifications
Your background:
- 8+ years of SEO experience, including 2+ years leading or managing an SEO team.
- Experience setting team-level goals and OKRs aligned with broader organizational objectives.
- Demonstrated ability to influence cross-functional peers and senior stakeholders (e.g., product, engineering, PMM leaders) by translating SEO insights into business language and building alignment.
- Track record of building high-performing teams — hiring, setting expectations, giving feedback, and developing talent.
- Proven ability to scale organic search as a performance channel through a combination of content, technical SEO, and cross-functional collaboration.
- Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau.
- Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools.
- Experience with technical SEO implementation, including core areas like indexation, crawl optimization, page speed, and structured data.
- Ability to navigate ambiguity and make decisions with incomplete information, directing creative solutions at the team level.
- Experience driving high-performance culture and team health across distributed or remote teams.
Preferred Qualifications:
- 10+ years of SEO experience in an enterprise B2B SaaS environment.
- Experience managing large-scale enterprise SEO strategies for multi-product or international B2B brands.
- Exposure to AI-driven SEO/AEO workflows, such as content ideation, optimization, and large-scale testing and experimentation.
- Sets aspirational yet attainable goals for self and team; consistently evaluates team-level operational performance to optimize outcomes.
Compensation:
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
This role may also be eligible for benefits, bonuses, commissions, and equity.
Pay Ranges:
In The United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $135,000 - $176,250
Zone B: $121,500 - $158,625
Zone C: $112,500 - $146,875
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
Overview:
Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
Responsibilities:
In this role, you will:
- Own and establish the goals, outcomes, and strategy for the SEO/AEO team, aligning with department and organizational objectives to drive measurable results.
- Build and sustain a high-performing team culture — fostering efficiency, iteration, and collaboration.
- Develop team members' capabilities through ongoing coaching, mentorship, and guidance — helping them grow business acumen, cross-functional partnership skills, and channel expertise.
- Identify opportunities for improvement within the team's domain, leveraging industry knowledge to evaluate and resolve operational issues and optimize processes.
- Collaborate cross-functionally with product marketing, content, growth product, and engineering teams to ensure SEO/AEO recommendations are implemented effectively and aligned with broader marketing strategy.
- Ensure the team delivers on technical SEO priorities (site hygiene, accessibility, structured data), maintaining high quality and operational excellence.
- Develop metrics and KPIs to evaluate marketing impact — analyze data to optimize strategies, inform resource allocation, and communicate progress to leadership to foster alignment and transparency.
- Influence cross-functional partners and senior stakeholders by presenting data-driven evidence and building alignment between SEO/AEO and broader marketing and product strategies.
- Provide direction during industry transitions (e.g., AI-powered search, Google SGE, LLM-driven discovery), supporting the team and cross-functional peers in navigating change and adapting strategies to maintain Atlassian's visibility.
- Lead critical analysis of emerging risks or underperformance in organic and AI-driven channels — identify root causes, respond to algorithm changes or competitive shifts, and guide the team to effective solutions.
- Work through cross-functional prioritization requiring evaluation of multiple factors; apply independent judgment in selecting milestones and directing the team toward creative solutions.
Qualifications
Your background:
- 8+ years of SEO experience, including 2+ years leading or managing an SEO team.
- Experience setting team-level goals and OKRs aligned with broader organizational objectives.
- Demonstrated ability to influence cross-functional peers and senior stakeholders (e.g., product, engineering, PMM leaders) by translating SEO insights into business language and building alignment.
- Track record of building high-performing teams — hiring, setting expectations, giving feedback, and developing talent.
- Proven ability to scale organic search as a performance channel through a combination of content, technical SEO, and cross-functional collaboration.
- Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau.
- Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools.
- Experience with technical SEO implementation, including core areas like indexation, crawl optimization, page speed, and structured data.
- Ability to navigate ambiguity and make decisions with incomplete information, directing creative solutions at the team level.
- Experience driving high-performance culture and team health across distributed or remote teams.
Preferred Qualifications:
- 10+ years of SEO experience in an enterprise B2B SaaS environment.
- Experience managing large-scale enterprise SEO strategies for multi-product or international B2B brands.
- Exposure to AI-driven SEO/AEO workflows, such as content ideation, optimization, and large-scale testing and experimentation.
- Sets aspirational yet attainable goals for self and team; consistently evaluates team-level operational performance to optimize outcomes.
Compensation:
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
This role may also be eligible for benefits, bonuses, commissions, and equity.
Pay Ranges:
In The United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $135,000 - $176,250
Zone B: $121,500 - $158,625
Zone C: $112,500 - $146,875
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
See All 12 Growth Marketing Lead Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Growth Marketing Lead JobsGrowth Marketing Lead Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Growth Marketing Lead Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Apple2
- Aceable1
- Atlassian1
- Care1
- Digital Turbine1
Top Industries Hiring
- Technology & Software5
- Banking & Financial Services2
- Electronics & Hardware2
- Food & Beverage1
What Texas Employers Look For
The qualifications that appear most often in growth marketing lead jobs across Texas.
- Bachelor's degree in marketing, business, or a related analytical field required
- Proven experience owning full-funnel growth campaigns across paid and organic channels
- Proficiency with analytics platforms such as Google Analytics, Mixpanel, or Amplitude
- Demonstrated ability to design, run, and interpret A/B and multivariate experiments
- Experience collaborating cross-functionally with product, engineering, and data science teams
- Strong command of CRM and marketing automation tools such as HubSpot or Marketo
Growth Marketing Lead Jobs in Texas: Frequently Asked Questions
How do you become a growth marketing lead in Texas?
A bachelor's degree in marketing, business, data analytics, or a related field is the standard starting point for growth marketing leads in Texas. No state-issued license or Texas-specific credential is required. Most Texas employers prioritize a portfolio of measurable campaign results, hands-on experience with growth experimentation, and proficiency with analytics and automation tools over any single certification or formal exam.
How much do growth marketing leads make in Texas?
Growth marketing leads in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing leads in Texas?
Employers hiring growth marketing leads in Texas right now include Apple, Aceable, and Atlassian, based on current listings on Migrate Mate as of June 2026. Texas's large base of SaaS companies, e-commerce brands, and major corporate headquarters generates consistent, year-round demand for growth marketing talent across both enterprise and high-growth startup environments.
Which Texas cities have the most growth marketing lead jobs?
Austin, Dallas, and Houston have the most growth marketing lead openings in Texas. Austin's dense concentration of SaaS startups and technology headquarters drives the largest share of listings, while Dallas-Fort Worth's corporate headquarters and retail brands anchor strong demand, and Houston's energy-sector diversification into technology and consumer services has expanded its growth marketing hiring steadily.
Are there remote growth marketing lead jobs in Texas?
Yes, and more than most fields. About 33% of growth marketing lead openings tied to Texas are remote or hybrid as of June 2026, reflecting the desk-based and digital nature of the work. Strategy, experimentation design, and performance analysis are the areas most commonly offered fully remote, while roles requiring close collaboration with product or creative teams tend to favor hybrid arrangements.
How can I get hired as a growth marketing lead in Texas with little or no experience?
The most realistic entry path is moving laterally from a performance marketing coordinator, digital marketing analyst, or product marketing associate role at a Texas technology company or retailer. Large Texas employers such as Dell, Oracle, and H-E-B offer rotational marketing programs and associate-level growth roles that develop the skills needed to step into a lead position. Building a portfolio of documented experiments, conversion improvements, or channel-growth projects gives candidates a clear edge over those with credentials alone.
Where can I find and apply to growth marketing lead jobs in Texas?
You can find and apply to growth marketing lead jobs in Texas on Migrate Mate, which lists current Texas openings from employers actively hiring. Find roles that fit your experience and apply directly to each one without creating a profile or signing up.
See All 12 Growth Marketing Lead Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Growth Marketing Lead Jobs