Growth Marketing Lead Jobs in Georgia
Growth Marketing Lead jobs in Georgia are in strong demand, concentrated in technology, fintech, e-commerce, and consumer brands, with openings at every level from associate growth marketer through senior lead. Atlanta anchors the market, followed by Alpharetta and Savannah, where employers like NCR Voyix, Cox Enterprises, and The Home Depot maintain large marketing functions. The most sought-after specialties in Georgia are performance marketing, lifecycle and retention strategy, and product-led growth. Find a role that fits below and apply directly.
Find Growth Marketing Lead JobsOverview
Showing 5 of 12+ Growth Marketing Lead jobs
Who We Are
At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.
TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.
Are you a TaxSlayer?
Job Summary
The Senior Manager, Growth Marketing leads paid media, emerging channels, and growth initiatives across TaxSlayer Consumer and TaxSlayer Pro. This role develops and executes growth strategies that drive customer acquisition and business performance while improving measurement, reporting, and marketing effectiveness. The position works cross-functionally with internal teams and external partners to optimize marketing investments, evaluate new opportunities, and support long-term business growth.
Core Responsibilities
Growth and Channel Strategy
Develop integrated growth strategies across TaxSlayer Consumer brands and TaxSlayer Pro.
- Lead strategy and performance oversight for paid media, including paid social, display, YouTube, demand generation, influencer, and UGC.
- Evaluate emerging channels, including community-based and platform-specific opportunities.
- Translate priorities into channel plans, investment recommendations, test roadmaps, and measurable objectives.
- Balance near-term acquisition performance with longer-term channel development and brand-building.
Media Investment and Performance Management
- Lead budget planning, allocation, pacing, forecasting, and performance visibility for growth channels.
- Evaluate channel and partner performance using acquisition, incrementality, profitability, and strategic-value signals.
- Recommend investment changes based on performance, priorities, and portfolio tradeoffs.
- Ensure that creative, audience, landing- age, and measurement requirements are aligned before launch.
Affiliate Marketing
- Lead affiliate marketing strategy, planning, economics, and performance management.
- Manage affiliate publisher relationships, commission structures, promotional terms, and program governance.
- Set affiliate program objectives, measurement frameworks, and operating expectations.
- Monitor affiliate performance, publisher mix, compliance, and profitability.
- Identify opportunities to improve affiliate efficiency, incrementality, and contribution to acquisition goals.
Measurement, Analytics, and Marketing Technology
- Partner with Analytics, Marketing Operations, Product, Engineering, and vendors to strengthen reporting, attribution, and decision confidence.
- Define measurement plans for campaigns, channels, partners, and growth experiments.
- Oversee marketing tags, pixels, data-layer requirements, and related measurement infrastructure.
- Support reporting visibility and data governance through Atlan and internal analytics systems.
- Manage external analytics and measurement partners.
- Identify measurement gaps and drive cross-functional resolution.
Agency and Partner Orchestration
- Serve as the senior day-to-day leader for agencies and specialized marketing partners.
- Set scopes, deliverables, expectations, decision rights, and accountability across the partner ecosystem.
- Determine which capabilities should remain internal versus agency-supported.
- Ensure partners operate as integrated extensions of the marketing organization.
- Coordinate briefs, approvals, optimization priorities, reporting, and business reviews.
- Push partners toward proactive ideas, channel insights, and measurable business contribution.
Creative and Campaign Enablement
- Partner with Brand, Creative, Content, Product Marketing, and channel owners to turn growth opportunities into effective campaign concepts and assets.
- Manage creative requirements across paid media, affiliate, influencer, UGC, and emerging channels.
- Improve briefing, asset development, testing, approvals, and iteration.
- Build a creative testing agenda tied to audience insight and channel performance.
- Coordinate influencer and creator approvals with brand, legal, and compliance stakeholders.
Cross-Functional Leadership
- Work closely with Brand, Creative, Marketing Operations, Analytics, Product, Engineering, Finance, Legal, Compliance, Sales, and business-unit leaders.
- Create clarity around ownership, priorities, dependencies, timelines, and decisions.
- Represent growth marketing in planning, launch readiness, budget discussions, and operating reviews.
- Communicate complex channel and performance topics in a clear, executive-ready manner.
- Achievement of customer acquisition and growth targets across assigned business lines.
- Effective management and optimization of growth marketing budgets to maximize return on investment.
- Improvement in channel performance, affiliate program contribution, and overall marketing efficiency.
- Successful implementation and adoption of measurement, attribution, and reporting enhancements.
- Strong agency and partner performance aligned with business objectives.
- Delivery of actionable insights that support marketing and organizational decision-making.
- Effective cross-functional collaboration and stakeholder satisfaction
Required Qualifications
Education & Experience
- Significant experience in growth marketing, digital marketing, integrated media, or a related discipline.
- Experience managing multiple paid media or customer-acquisition channels.
- Strong knowledge of media planning, optimization, budgeting, forecasting, and performance analysis.
- Experience with affiliate programs, partnerships, influencer programs, or adjacent growth channels.
- Experience managing agencies, vendors, platforms, or external partners.
- Working knowledge of measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect channel activity to business, customer, and financial outcomes.
- Strong project leadership, operating discipline, and executive communication skills.
- Practical fluency with AI-enabled marketing tools and workflows.
- Ability to operate in a seasonal, deadline-driven, cross-functional environment.
- Experience across multiple brands, products, or business lines preferred.
- Experience in tax, financial services, fintech, e-commerce, subscription, or another performance-oriented category preferred.
- Experience launching new brands, products, channels, or acquisition programs preferred.
- Familiarity with incrementality testing, experimentation, segmentation, and attribution preferred.
- Demonstrated ability to develop junior talent and influence peers without relying solely on authority preferred.
- Evidence of increasing leadership responsibility and potential to grow into a director-level role preferred.
Skills & Competencies
- Strong understanding of media planning, budget management, forecasting, optimization, and performance analysis.
- Knowledge of marketing measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect marketing activities to business, customer, and financial outcomes.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent project leadership, organizational, and executive communication abilities.
- Practical experience utilizing AI-enabled marketing tools and technologies.
- Ability to thrive in a fast-paced, seasonal, and highly collaborative environment.
Physical & Work Environment Requirements
- This is a hybrid role based in Augusta, GA, with consideration for regional remote candidates in Charlotte, NC or Charleston, SC.
- Work is performed in a standard office environment with minimal physical demands.
- Must be able to work at a computer for extended periods.
What We Offer
At TaxSlayer, we know that our greatest strength lies in the talented individuals who drive our innovation and success. That’s why we’re proud to offer a competitive, comprehensive, and flexible benefits package designed to support your well-being, growth, and work-life balance.
Flexible Work Options
Enjoy remote and hybrid work opportunities, depending on the role and team needs.
Generous Time Off
Full-time employees receive a robust PTO bank, plus paid holidays to recharge and refresh.
Health & Wellness Coverage
- Medical, Dental, and Vision insurance through Aetna and SunLife
- Coverage options include: Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family
- Access to a Wellness Program and on-site fitness facility
Financial Benefits
- 401(k) with a 150% match on up to 3% of your contribution
- Performance-based bonuses and regular salary reviews
Additional Perks
- Company-paid life insurance, short-term disability, and long-term disability
- Optional critical illness and accident insurance
- Education assistance to support your professional development
- Company-paid parking, company store, and unlimited free coffee
Ready to Join Us?
Apply today and be sure to opt in for text updates to stay connected with our recruiting team throughout the process!
Legal Disclaimers
TaxSlayer is an equal opportunity employer and complies with all applicable laws regarding discrimination. Employment is based on qualifications, merit, and business need.
This job description is not intended to be all-inclusive and may be subject to change to meet business needs.
Who We Are
At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.
TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.
Are you a TaxSlayer?
Job Summary
The Senior Manager, Growth Marketing leads paid media, emerging channels, and growth initiatives across TaxSlayer Consumer and TaxSlayer Pro. This role develops and executes growth strategies that drive customer acquisition and business performance while improving measurement, reporting, and marketing effectiveness. The position works cross-functionally with internal teams and external partners to optimize marketing investments, evaluate new opportunities, and support long-term business growth.
Core Responsibilities
Growth and Channel Strategy
Develop integrated growth strategies across TaxSlayer Consumer brands and TaxSlayer Pro.
- Lead strategy and performance oversight for paid media, including paid social, display, YouTube, demand generation, influencer, and UGC.
- Evaluate emerging channels, including community-based and platform-specific opportunities.
- Translate priorities into channel plans, investment recommendations, test roadmaps, and measurable objectives.
- Balance near-term acquisition performance with longer-term channel development and brand-building.
Media Investment and Performance Management
- Lead budget planning, allocation, pacing, forecasting, and performance visibility for growth channels.
- Evaluate channel and partner performance using acquisition, incrementality, profitability, and strategic-value signals.
- Recommend investment changes based on performance, priorities, and portfolio tradeoffs.
- Ensure that creative, audience, landing- age, and measurement requirements are aligned before launch.
Affiliate Marketing
- Lead affiliate marketing strategy, planning, economics, and performance management.
- Manage affiliate publisher relationships, commission structures, promotional terms, and program governance.
- Set affiliate program objectives, measurement frameworks, and operating expectations.
- Monitor affiliate performance, publisher mix, compliance, and profitability.
- Identify opportunities to improve affiliate efficiency, incrementality, and contribution to acquisition goals.
Measurement, Analytics, and Marketing Technology
- Partner with Analytics, Marketing Operations, Product, Engineering, and vendors to strengthen reporting, attribution, and decision confidence.
- Define measurement plans for campaigns, channels, partners, and growth experiments.
- Oversee marketing tags, pixels, data-layer requirements, and related measurement infrastructure.
- Support reporting visibility and data governance through Atlan and internal analytics systems.
- Manage external analytics and measurement partners.
- Identify measurement gaps and drive cross-functional resolution.
Agency and Partner Orchestration
- Serve as the senior day-to-day leader for agencies and specialized marketing partners.
- Set scopes, deliverables, expectations, decision rights, and accountability across the partner ecosystem.
- Determine which capabilities should remain internal versus agency-supported.
- Ensure partners operate as integrated extensions of the marketing organization.
- Coordinate briefs, approvals, optimization priorities, reporting, and business reviews.
- Push partners toward proactive ideas, channel insights, and measurable business contribution.
Creative and Campaign Enablement
- Partner with Brand, Creative, Content, Product Marketing, and channel owners to turn growth opportunities into effective campaign concepts and assets.
- Manage creative requirements across paid media, affiliate, influencer, UGC, and emerging channels.
- Improve briefing, asset development, testing, approvals, and iteration.
- Build a creative testing agenda tied to audience insight and channel performance.
- Coordinate influencer and creator approvals with brand, legal, and compliance stakeholders.
Cross-Functional Leadership
- Work closely with Brand, Creative, Marketing Operations, Analytics, Product, Engineering, Finance, Legal, Compliance, Sales, and business-unit leaders.
- Create clarity around ownership, priorities, dependencies, timelines, and decisions.
- Represent growth marketing in planning, launch readiness, budget discussions, and operating reviews.
- Communicate complex channel and performance topics in a clear, executive-ready manner.
- Achievement of customer acquisition and growth targets across assigned business lines.
- Effective management and optimization of growth marketing budgets to maximize return on investment.
- Improvement in channel performance, affiliate program contribution, and overall marketing efficiency.
- Successful implementation and adoption of measurement, attribution, and reporting enhancements.
- Strong agency and partner performance aligned with business objectives.
- Delivery of actionable insights that support marketing and organizational decision-making.
- Effective cross-functional collaboration and stakeholder satisfaction
Required Qualifications
Education & Experience
- Significant experience in growth marketing, digital marketing, integrated media, or a related discipline.
- Experience managing multiple paid media or customer-acquisition channels.
- Strong knowledge of media planning, optimization, budgeting, forecasting, and performance analysis.
- Experience with affiliate programs, partnerships, influencer programs, or adjacent growth channels.
- Experience managing agencies, vendors, platforms, or external partners.
- Working knowledge of measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect channel activity to business, customer, and financial outcomes.
- Strong project leadership, operating discipline, and executive communication skills.
- Practical fluency with AI-enabled marketing tools and workflows.
- Ability to operate in a seasonal, deadline-driven, cross-functional environment.
- Experience across multiple brands, products, or business lines preferred.
- Experience in tax, financial services, fintech, e-commerce, subscription, or another performance-oriented category preferred.
- Experience launching new brands, products, channels, or acquisition programs preferred.
- Familiarity with incrementality testing, experimentation, segmentation, and attribution preferred.
- Demonstrated ability to develop junior talent and influence peers without relying solely on authority preferred.
- Evidence of increasing leadership responsibility and potential to grow into a director-level role preferred.
Skills & Competencies
- Strong understanding of media planning, budget management, forecasting, optimization, and performance analysis.
- Knowledge of marketing measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect marketing activities to business, customer, and financial outcomes.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent project leadership, organizational, and executive communication abilities.
- Practical experience utilizing AI-enabled marketing tools and technologies.
- Ability to thrive in a fast-paced, seasonal, and highly collaborative environment.
Physical & Work Environment Requirements
- This is a hybrid role based in Augusta, GA, with consideration for regional remote candidates in Charlotte, NC or Charleston, SC.
- Work is performed in a standard office environment with minimal physical demands.
- Must be able to work at a computer for extended periods.
What We Offer
At TaxSlayer, we know that our greatest strength lies in the talented individuals who drive our innovation and success. That’s why we’re proud to offer a competitive, comprehensive, and flexible benefits package designed to support your well-being, growth, and work-life balance.
Flexible Work Options
Enjoy remote and hybrid work opportunities, depending on the role and team needs.
Generous Time Off
Full-time employees receive a robust PTO bank, plus paid holidays to recharge and refresh.
Health & Wellness Coverage
- Medical, Dental, and Vision insurance through Aetna and SunLife
- Coverage options include: Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family
- Access to a Wellness Program and on-site fitness facility
Financial Benefits
- 401(k) with a 150% match on up to 3% of your contribution
- Performance-based bonuses and regular salary reviews
Additional Perks
- Company-paid life insurance, short-term disability, and long-term disability
- Optional critical illness and accident insurance
- Education assistance to support your professional development
- Company-paid parking, company store, and unlimited free coffee
Ready to Join Us?
Apply today and be sure to opt in for text updates to stay connected with our recruiting team throughout the process!
Legal Disclaimers
TaxSlayer is an equal opportunity employer and complies with all applicable laws regarding discrimination. Employment is based on qualifications, merit, and business need.
This job description is not intended to be all-inclusive and may be subject to change to meet business needs.
See All 12 Growth Marketing Lead Jobs in Georgia
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Find Growth Marketing Lead JobsGrowth Marketing Lead Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Growth Marketing Lead Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
What Georgia Employers Look For
The qualifications that appear most often in growth marketing lead jobs across Georgia.
- Bachelor's degree in marketing, business, or a quantitative field required
- Demonstrated experience owning full-funnel growth experiments and iterating on results
- Proficiency with analytics platforms such as Google Analytics, Amplitude, or Mixpanel
- Hands-on experience running paid acquisition channels including search and social
- Ability to collaborate cross-functionally with product, sales, and engineering teams
- Strong written communication skills for presenting growth roadmaps to stakeholders
Growth Marketing Lead Jobs in Georgia: Frequently Asked Questions
How do you become a growth marketing lead in Georgia?
Growth marketing leads in Georgia typically enter the field with a bachelor's degree in marketing, business, analytics, or a related discipline, though no state-issued license is required for the role. Most Georgia employers expect several years of hands-on experience in performance marketing, CRM, or product marketing before promoting someone into a lead position. Building a portfolio of measurable growth experiments, earning certifications from platforms like Google or Meta, and developing SQL or data-analysis skills accelerates the path considerably.
How much do growth marketing leads make in Georgia?
Growth marketing leads in Georgia earn a median of about $160,760 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $94,390 for the lowest 10% to over $277,180 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing leads in Georgia?
Employers hiring growth marketing leads in Georgia right now include McKinsey & Company, Foxit, and Aptean, based on current listings on Migrate Mate as of September 2026. Georgia's dense concentration of fintech firms, retail headquarters, and SaaS companies in and around Atlanta means demand for growth marketing talent is consistently broad.
Which Georgia cities have the most growth marketing lead jobs?
Atlanta, Macon, and Augusta account for the most growth marketing lead openings in Georgia. Atlanta drives the bulk of demand as the state's commercial and technology hub, home to major corporate headquarters and a growing startup ecosystem, while Alpharetta's concentration of SaaS and fintech companies and Savannah's expanding logistics and e-commerce sector generate a reliable secondary pipeline of openings.
Are there remote growth marketing lead jobs in Georgia?
Yes, and more than most fields. Growth marketing is largely an analytical and strategic desk role, making it well suited to remote and hybrid arrangements. About 80% of growth marketing lead openings tied to Georgia are remote or hybrid as of September 2026, reflecting how broadly companies have accepted distributed marketing teams. Roles focused on paid acquisition, lifecycle email, and data analysis are the most consistently offered in remote or flexible formats.
How can I get hired as a growth marketing lead in Georgia with little or no experience?
The most realistic entry path is starting in a coordinator or analyst role on a growth, digital marketing, or e-commerce team at one of Georgia's larger employers, such as a retail brand headquartered in Atlanta or a fintech firm in Alpharetta, then building ownership of specific channels or experiments. Adjacent roles in marketing operations, email marketing, or paid social translate well. Completing a Google Analytics or HubSpot certification and assembling a portfolio showing measurable outcomes, even from internships or freelance projects, gives candidates a clear edge when competing for lead-level openings.
Where can I find and apply to growth marketing lead jobs in Georgia?
You can find and apply to growth marketing lead jobs in Georgia on Migrate Mate, which lists current Georgia openings updated regularly. Search the listings to see roles that match your experience and location, then apply directly to the ones that fit.
See All 12 Growth Marketing Lead Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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