Growth Marketing Lead Jobs in Massachusetts

About PointFive

PointFive is the AI Efficiency OS. From the cloud to the coding agent, we're the only platform that manages AI spend everywhere it happens.

Engineering and FinOps teams use PointFive to make their organizations more efficient and their cloud and AI more effective. We don't just show what you spend. We show what you're wasting, and we fix it autonomously. NuBank saw ROI in 10 days. Customers average 1,200%+ ROI and a 4.9 rating on G2.

Founded by the team behind IntSights (acquired by Rapid7), PointFive recently closed a $60M Series B led by Accel, with participation from Entrée Capital and Salesforce Ventures.

About the Role

This is PointFive's first growth hire, and you'll own the demand engine end to end—from paid and lifecycle marketing to outbound orchestration and pipeline reporting. You'll report directly to the CRO with real latitude to decide what to run, what to kill, and where the next dollar goes, collaborating with colleagues across the globe as well as contractors and paid media agencies that you'll manage day to day.

What You'll Do

• Own paid media. Run Google, LinkedIn, Reddit, and any other channel you’re interested in testing —strategy, budget allocation, creative direction, and results.

• Build email and lifecycle marketing

• Run integrated campaigns and field events across paid, email, and outbound, owning the pre- and post-event motion

• Orchestrate outbound with sales, aligning targeting, sequences, signals, and content so outbound and marketing pull in the same direction.

• Own pipeline measurement and reporting, building it yourself across HubSpot, Salesforce, Snowflake, Google Analytics, and Common Room to show what's actually creating pipeline.

• Improve the website and conversion path, from traffic to conversion rate to the path from first visit to qualified meeting.

What We're Looking For

Must-have

• 5+ years in B2B growth or demand generation; bachelor's degree.

• Hands-on-keyboard experience building campaigns, pulling data, and shipping work yourself—this isn't a role that manages a team into results.

• Comfort working technically and operationally in HubSpot, Salesforce, and ad platforms, with the ability to work with data directly; SQL or Snowflake experience is a real advantage.

• A curious, fast working style—testing, reading data honestly, and changing course without being told to.

• High work ethic and high ownership; this is a small team with a big surface area and no passengers.

Nice to have

• Experience marketing technical products to technical personas, especially engineering or platform teams

• Familiarity with both PLG and sales-led GTM models

• FinOps, cloud infrastructure, or developer tools background

Compensation & Benefits

• Base Salary Range: $185,000 - $210,000 USD annually.

• Health, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, a team that will actually challenge you and much more

Why PointFive

• Build a function, not inherit one. You'll report to the CRO, sit close to revenue, and see the direct line between what you run and what closes.

• Real latitude from day one. You decide what to run, what to kill, and where the next dollar goes, backed by contractors and an agency you manage.

• A proving ground for your next step. If your goal is to run marketing as a VP or CMO, this is the job where you show you can.

Equal Opportunity Statement

PointFive is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome candidates from all backgrounds, experiences, and perspectives to apply.