Growth Marketing Lead Jobs in Washington
Growth Marketing Lead jobs in Washington are active and competitive, concentrated in technology, e-commerce, cloud infrastructure, and consumer software sectors, with opportunities from mid-level practitioners through senior strategists. Seattle anchors the market, with Bellevue and Redmond close behind, and employers like Amazon, Microsoft, and Expedia Group maintaining consistent demand for growth talent. The most sought-after specialties in Washington are product-led growth, lifecycle marketing automation, and performance analytics. Find a role that fits below and apply directly.
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Showing 5 of 24+ Growth Marketing Lead jobs
DESCRIPTION
This is a builder's role. Business demand does not always exist, in many of our segments it has to be created. You will own the full demand funnel across both established and new channels, deciding where to invest, what to test, and what to scale. You will operate with an entrepreneurial mindset and a sprint-based approach: form a hypothesis, run a tightly-scoped test, read the data, and double down or kill it fast.
You will: i) own and execute the Ring Business demand generation strategy across the funnel; ii) stand up, test, and scale new acquisition channels; iii) run a rigorous test-and-learn operating cadence; and iv) deliver the reporting and insight that steers investment. As a senior individual contributor, you will set the plan, influence cross-functional partners, and be measured on business outcomes.
Key job responsibilities
- Own demand generation end-to-end: Build and execute the Ring Business demand gen strategy across the full funnel, from category awareness and consideration through to conversion, accountable for new business location growth and qualified lead/pipeline targets.
- Scale established channels: Drive performance across in-market channels (Amazon.com, Amazon Business, Search, paid media, retail), improving targeting, conversion, and cost per acquired location.
- Build new channels: Stand up, test, and scale emerging channels (LinkedIn, Meta, YouTube, events, association and partner marketing, 3P-led / influencer content) to create demand where it does not yet exist.
- Run a test-and-learn cadence: Operate in sprints, define hypotheses and kill criteria, launch scoped experiments, read results quickly, and reallocate budget to what works.
- Develop and localize B2B materials:Create demand gen assets and adapt them to resonate across diverse markets and business segments (small vs. medium businesses), including EU localization.
- Lead market research: Plan and manage research initiatives (incl. EU) to uncover customer and category insight that sharpens targeting and messaging.
- Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR), own the demand gen dashboard and KPIs, and translate performance into clear investment recommendations.
A day in the life
In this role you balance strategy with hands-on execution to drive B2B growth. You set the demand gen plan, then get into the detail of making it work. A day might include reviewing live campaign performance and reallocating spend, scoping the next channel test, briefing and localizing creative for EU markets, pressure-testing a targeting segment with the analytics team, and preparing the week's demand gen read-out for leadership. You work closely with sales, product, finance, and regional teams — and you are comfortable moving fast, making decisions with incomplete data, and owning the outcome.
About the team
The Amazon Key team sits within the Amazon Devices team alongside Ring and other Home Security teams. Key is a uniquely cross-functional team within Amazon, and often serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping. We are the bridge between device management and physical services, and our team indexes highly on ownership and collaboration. We have lots of stakeholders, and we have relentlessly high standards for our high-visibility programs.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 118,200.00 - 160,000.00 USD annually
USA, WA, Bellevue - 118,200.00 - 160,000.00 USD annually
DESCRIPTION
This is a builder's role. Business demand does not always exist, in many of our segments it has to be created. You will own the full demand funnel across both established and new channels, deciding where to invest, what to test, and what to scale. You will operate with an entrepreneurial mindset and a sprint-based approach: form a hypothesis, run a tightly-scoped test, read the data, and double down or kill it fast.
You will: i) own and execute the Ring Business demand generation strategy across the funnel; ii) stand up, test, and scale new acquisition channels; iii) run a rigorous test-and-learn operating cadence; and iv) deliver the reporting and insight that steers investment. As a senior individual contributor, you will set the plan, influence cross-functional partners, and be measured on business outcomes.
Key job responsibilities
- Own demand generation end-to-end: Build and execute the Ring Business demand gen strategy across the full funnel, from category awareness and consideration through to conversion, accountable for new business location growth and qualified lead/pipeline targets.
- Scale established channels: Drive performance across in-market channels (Amazon.com, Amazon Business, Search, paid media, retail), improving targeting, conversion, and cost per acquired location.
- Build new channels: Stand up, test, and scale emerging channels (LinkedIn, Meta, YouTube, events, association and partner marketing, 3P-led / influencer content) to create demand where it does not yet exist.
- Run a test-and-learn cadence: Operate in sprints, define hypotheses and kill criteria, launch scoped experiments, read results quickly, and reallocate budget to what works.
- Develop and localize B2B materials:Create demand gen assets and adapt them to resonate across diverse markets and business segments (small vs. medium businesses), including EU localization.
- Lead market research: Plan and manage research initiatives (incl. EU) to uncover customer and category insight that sharpens targeting and messaging.
- Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR), own the demand gen dashboard and KPIs, and translate performance into clear investment recommendations.
A day in the life
In this role you balance strategy with hands-on execution to drive B2B growth. You set the demand gen plan, then get into the detail of making it work. A day might include reviewing live campaign performance and reallocating spend, scoping the next channel test, briefing and localizing creative for EU markets, pressure-testing a targeting segment with the analytics team, and preparing the week's demand gen read-out for leadership. You work closely with sales, product, finance, and regional teams — and you are comfortable moving fast, making decisions with incomplete data, and owning the outcome.
About the team
The Amazon Key team sits within the Amazon Devices team alongside Ring and other Home Security teams. Key is a uniquely cross-functional team within Amazon, and often serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping. We are the bridge between device management and physical services, and our team indexes highly on ownership and collaboration. We have lots of stakeholders, and we have relentlessly high standards for our high-visibility programs.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 118,200.00 - 160,000.00 USD annually
USA, WA, Bellevue - 118,200.00 - 160,000.00 USD annually
See All 24 Growth Marketing Lead Jobs in Washington
Find roles in Washington that match your experience and apply in just a few clicks.
Find Growth Marketing Lead JobsGrowth Marketing Lead Jobs by City in Washington
Where Washington roles are concentrated, by current openings.
Growth Marketing Lead Job Market in Washington
A snapshot from current Washington openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Electronics & Hardware
What Washington Employers Look For
The qualifications that appear most often in growth marketing lead jobs across Washington.
- Bachelor's degree in marketing, business, or a quantitative field
- Proven experience owning growth funnels across acquisition, activation, and retention
- Hands-on proficiency with analytics platforms such as Amplitude, Mixpanel, or Google Analytics
- Experience designing and executing A/B and multivariate experiments at scale
- Strong cross-functional collaboration skills with product, engineering, and data teams
- Familiarity with paid acquisition channels including search, social, and programmatic display
Growth Marketing Lead Jobs in Washington: Frequently Asked Questions
How do you become a growth marketing lead in Washington?
Growth marketing lead roles in Washington do not require a state-issued license or certification, so the path runs through education and demonstrated experience. Most Washington employers expect a bachelor's degree in marketing, business, statistics, or a related field, followed by several years in growth, product marketing, or demand generation. Building a portfolio of experiments with measurable outcomes, and earning platform certifications in analytics or paid media, strengthens a candidacy considerably in Washington's data-driven tech market.
How much do growth marketing leads make in Washington?
Growth marketing leads in Washington earn a median of about $172,270 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $98,220 for the lowest 10% to over $293,590 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing leads in Washington?
Employers hiring growth marketing leads in Washington right now include Amazon, Clients Blackbox, and Brex, based on current listings on Migrate Mate as of November 2026. Washington's concentration of technology headquarters and e-commerce operations means many of these openings sit inside product-driven organizations where growth functions are central to the business model.
Which Washington cities have the most growth marketing lead jobs?
Seattle, Redmond, and Kirkland account for the most growth marketing lead openings in Washington. Seattle dominates because it houses the headquarters and major offices of large technology and e-commerce companies, while Bellevue and Redmond draw significant hiring from enterprise software and cloud platforms that have built substantial campuses on the Eastside.
Are there remote growth marketing lead jobs in Washington?
Yes, and more than most fields, because growth marketing work is inherently analytical and conducted through digital tools rather than physical presence. About 81% of growth marketing lead openings tied to Washington are remote or hybrid as of November 2026, reflecting the tech sector's sustained flexibility. Strategy, experimentation design, and analytics work translate most cleanly to fully remote arrangements, while roles requiring close collaboration with product or engineering teams tend toward hybrid schedules.
How can I get hired as a growth marketing lead in Washington with little or no experience?
The most realistic entry path is moving into a growth marketing coordinator or analyst role at a mid-size Washington technology company, then building a record of experiment ownership from there. Large Washington employers like Amazon and Microsoft offer rotational marketing programs and associate product marketing roles that serve as direct on-ramps. Lateral moves from paid media specialist, marketing analyst, or lifecycle email roles are common stepping stones. A portfolio documenting funnel experiments, even from side projects or internships, and a Google Analytics or paid platform certification give candidates a concrete edge.
Where can I find and apply to growth marketing lead jobs in Washington?
You can find and apply to growth marketing lead jobs in Washington on Migrate Mate, which lists current Washington openings updated regularly. Search the available roles, find the ones that match your experience and location preferences, and apply directly to each employer without leaving the platform.
See All 24 Growth Marketing Lead Jobs in Washington
Find roles in Washington that match your experience and apply in just a few clicks.
Find Growth Marketing Lead Jobs