Digital Marketing Coordinator Jobs in California

Digital Marketing & Social Media Coordinator

Department: Marketing Reports To: Head of Marketing Location: Northern California / Homewise Appliance Target Salary Range: $65,000–$78,000 annually

Position Summary

Homewise Appliance is looking for a highly organized, creative and digitally savvy Digital Marketing & Social Media Coordinator to help execute marketing across social media, email, digital channels, media partnerships, vendor programs and our eight retail locations.

This is an execution-focused role for someone who enjoys making things happen. You will work closely with the Head of Marketing, Creative Director/Graphic Designer, E-commerce Merchandising Manager, Data Analyst, store teams, agencies, media partners and appliance brands to turn strategy into coordinated campaigns.

What You'll Own

Social Media & Community

· Manage day-to-day organic content across Instagram, Facebook, LinkedIn, Pinterest and emerging channels.

· Maintain the social content calendar; write, schedule and publish content.

· Proactively identify and engage designers, architects, contractors, builders, influencers, customers and community partners.

· Coordinate collaboration posts, showroom and vendor content, user-generated content and on-location content capture.

· Monitor comments, messages and tags, and identify stories that showcase Homewise expertise, customers, projects and people.

Campaign, Media & Creative Coordination

· Support promotional campaigns across digital, email, social, media and Homewise's eight retail locations.

· Maintain the master promotional calendar and gather offers, deadlines, disclaimers and vendor information before creative production begins.

· Coordinate campaign deliverables with the Creative Director/Graphic Designer.

· Coordinate specifications, deadlines and delivery of approved digital, video and audio assets with media partners.

· Track revisions, live dates and replacement creative so current offers and messaging remain accurate in market.

Email, Digital & Partnerships

· Support internal and external email campaign production and scheduling in Klaviyo, including creative, copy, products, offers and links.

· Assist with audience segmentation and work with the Data Analyst to review campaign performance.

· Coordinate vendor assets, product imagery, promotional programs, co-op deliverables and community partnerships.

· Support website promotional updates with the E-commerce Merchandising Manager and help maintain accurate local business information.

· Assist with campaign QA, including links, dates, offer language and customer-facing information.

Marketing Operations

· Maintain the Homewise Campaign Repository so briefs, approved messaging, final assets and historical promotions are organized and searchable.

· Maintain project statuses, campaign documentation and marketing calendars.

· Help enforce campaign naming, UTM and asset-organization standards.

· Support marketing meetings, follow-up items and documentation of repeatable processes as Homewise builds its Marketing Operating System.

What Success Looks Like

· A consistent, well-planned organic social presence is running across priority channels.

· The social and promotional calendars are accurate, current and independently maintained.

· Media partners receive the correct digital, video and audio assets accurately and on time.

· Routine campaigns move from brief to launch without the Head of Marketing managing every tactical detail.

· Campaign information, creative and results are organized so the team can find and reuse them.

Qualifications

· 1–3 years of marketing, social media, digital marketing, communications or related experience.

· Strong understanding of major social platforms and excellent written communication skills.

· Highly organized, detail-oriented and comfortable managing multiple deadlines.

· Familiarity with email marketing platforms such as Klaviyo is preferred.

· Experience coordinating creative, media or vendor deliverables is a plus.

· Experience with social scheduling, Canva/Adobe tools, project management systems or CMS platforms is a plus.

· Basic digital analytics knowledge is helpful, but curiosity, resourcefulness and a willingness to learn matter more.

The Person We're Looking For

We care less about finding someone who already knows everything and more about finding someone who is smart, curious, organized and hungry to learn. Homewise Marketing is building new systems, new capabilities and a more data-driven approach to retail marketing. This person should be excited by the opportunity to help build — not simply inherit — a marketing operation.

Pay: $65,000.00 - $78,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave

Work Location: In person