Acquisition Marketing Manager Jobs in California
Acquisition Marketing Manager jobs in California are among the most active in the country, concentrated in technology, e-commerce, fintech, and direct-to-consumer brands at levels from entry-level associate through senior and director. The largest hiring centers are San Francisco, Los Angeles, and San Diego, where companies like Google, Meta, and Adobe have established, lasting presences. The most in-demand specialties are paid acquisition, lifecycle marketing, and performance analytics. Find a role that fits below and apply directly.
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See related jobsINTRODUCTION
As a Growth Marketing Manager, you will be a key driver of Otter’s user acquisition engine—owning and scaling paid social channels while building a modern, AI-powered growth system. You’ll report to the Head of Growth Acquisition and combine performance marketing, creative intuition, and data-driven thinking to unlock scalable growth. This role is ideal for someone who moves fast, thinks in experiments, and is excited to leverage AI to improve marketing workflows and outcomes.
YOUR IMPACT
- Own Paid Social: Lead strategy, execution, and scaling across Meta, YouTube, TikTok, and emerging channels. Manage campaigns end-to-end and drive performance against CPA, LTV/CAC, and ROAS targets.
- Drive Creative-Led Growth: Rapidly test and iterate on UGC, video, and static ads. Partner cross-functionally to turn performance insights into high-performing assets while staying within brand guidelines.
- Build AI-Native Workflows: Leverage AI across creative, testing, and analysis to move faster, automate workflows, and scale what works. Help define what a modern, AI-native growth stack looks like at Otter.
- Experiment and Scale: Run structured, high-velocity experiments across audiences, creatives, and funnels—quickly turning insights into action. Go deep on performance data to identify scaling opportunities and inefficiencies.
- Grow Affiliate/Creator/Influencer Channels: Build and scale partnerships across influencers, publishers, and communities, owning the lifecycle from sourcing to optimization.
- Optimize the Full Funnel: Improve landing pages, messaging, and conversion flows—driving impact beyond conversions.
BASIC QUALIFICATIONS
- 7+ years in growth, performance marketing, or user acquisition, with a minimum of a BA in Economics/Business or a BS in Math, Computer Science, Statistics, or another engineering discipline
- Experience managing and scaling paid social channels with at least a 6-figure monthly budget per channel
- Comfortable being in the weeds daily: launching campaigns, pulling data, and iterating on creatives
- Strong analytical foundation (CAC, LTV, retention, incrementality) paired with strong creative instincts (what makes ads convert)
- Already using AI tools in your workflow and excited to push the edge of what AI can do in growth marketing
- Experience with analytics tools such as Amplitude, HubSpot, Appsflyer, Google Analytics, etc.
- Strong understanding of attribution, tracking, and measurement (GTM, MMPs, pixels)
- Experience in fast-growing PLG or subscription businesses with LTV/CAC-focused acquisition is a plus
ABOUT OTTER.AI
We are in the business of shaping the future of work. Our mission is to make conversations more valuable.
With over 1B meetings transcribed, Otter.ai is the world’s leading tool for meeting transcription, summarization, and collaboration. Using artificial intelligence, Otter generates real-time automated meeting notes, summaries, and other insights from in-person and virtual meetings - turning meetings into accessible, collaborative, and actionable data that can be shared across teams and organizations. The company is backed by early investors in Google, DeepMind, Zoom, and Tesla.
Otter.ai is an equal opportunity employer. We proudly celebrate diversity and are committed to building an inclusive and accessible workplace. We provide reasonable accommodations for qualified applicants throughout the hiring process.
ACCESSIBILITY & ACCOMMODATIONS
Otter.ai is committed to providing reasonable accommodations for candidates with disabilities in our hiring process. If you need assistance or an accommodation during any stage of the recruitment process, please contact hr@otter.ai at least 3 business days before your interview.
Otter.ai does not accept unsolicited resumes from 3rd party recruitment agencies without a written agreement in place for permanent placements. Any resume or other candidate information submitted outside of established candidate submission guidelines (including through our website or via email to any Otter.ai employee) and without a written agreement otherwise will be deemed to be our sole property, and no fee will be paid should we hire the candidate.
SALARY RANGE
Salary Range: $150,000 to $170,000 USD per year.
This salary range represents the low and high end of the estimated salary range for this position. The actual base salary offered for the role is dependent on several factors. Our base salary is just one component of a comprehensive total rewards package.
INTRODUCTION
As a Growth Marketing Manager, you will be a key driver of Otter’s user acquisition engine—owning and scaling paid social channels while building a modern, AI-powered growth system. You’ll report to the Head of Growth Acquisition and combine performance marketing, creative intuition, and data-driven thinking to unlock scalable growth. This role is ideal for someone who moves fast, thinks in experiments, and is excited to leverage AI to improve marketing workflows and outcomes.
YOUR IMPACT
- Own Paid Social: Lead strategy, execution, and scaling across Meta, YouTube, TikTok, and emerging channels. Manage campaigns end-to-end and drive performance against CPA, LTV/CAC, and ROAS targets.
- Drive Creative-Led Growth: Rapidly test and iterate on UGC, video, and static ads. Partner cross-functionally to turn performance insights into high-performing assets while staying within brand guidelines.
- Build AI-Native Workflows: Leverage AI across creative, testing, and analysis to move faster, automate workflows, and scale what works. Help define what a modern, AI-native growth stack looks like at Otter.
- Experiment and Scale: Run structured, high-velocity experiments across audiences, creatives, and funnels—quickly turning insights into action. Go deep on performance data to identify scaling opportunities and inefficiencies.
- Grow Affiliate/Creator/Influencer Channels: Build and scale partnerships across influencers, publishers, and communities, owning the lifecycle from sourcing to optimization.
- Optimize the Full Funnel: Improve landing pages, messaging, and conversion flows—driving impact beyond conversions.
BASIC QUALIFICATIONS
- 7+ years in growth, performance marketing, or user acquisition, with a minimum of a BA in Economics/Business or a BS in Math, Computer Science, Statistics, or another engineering discipline
- Experience managing and scaling paid social channels with at least a 6-figure monthly budget per channel
- Comfortable being in the weeds daily: launching campaigns, pulling data, and iterating on creatives
- Strong analytical foundation (CAC, LTV, retention, incrementality) paired with strong creative instincts (what makes ads convert)
- Already using AI tools in your workflow and excited to push the edge of what AI can do in growth marketing
- Experience with analytics tools such as Amplitude, HubSpot, Appsflyer, Google Analytics, etc.
- Strong understanding of attribution, tracking, and measurement (GTM, MMPs, pixels)
- Experience in fast-growing PLG or subscription businesses with LTV/CAC-focused acquisition is a plus
ABOUT OTTER.AI
We are in the business of shaping the future of work. Our mission is to make conversations more valuable.
With over 1B meetings transcribed, Otter.ai is the world’s leading tool for meeting transcription, summarization, and collaboration. Using artificial intelligence, Otter generates real-time automated meeting notes, summaries, and other insights from in-person and virtual meetings - turning meetings into accessible, collaborative, and actionable data that can be shared across teams and organizations. The company is backed by early investors in Google, DeepMind, Zoom, and Tesla.
Otter.ai is an equal opportunity employer. We proudly celebrate diversity and are committed to building an inclusive and accessible workplace. We provide reasonable accommodations for qualified applicants throughout the hiring process.
ACCESSIBILITY & ACCOMMODATIONS
Otter.ai is committed to providing reasonable accommodations for candidates with disabilities in our hiring process. If you need assistance or an accommodation during any stage of the recruitment process, please contact hr@otter.ai at least 3 business days before your interview.
Otter.ai does not accept unsolicited resumes from 3rd party recruitment agencies without a written agreement in place for permanent placements. Any resume or other candidate information submitted outside of established candidate submission guidelines (including through our website or via email to any Otter.ai employee) and without a written agreement otherwise will be deemed to be our sole property, and no fee will be paid should we hire the candidate.
SALARY RANGE
Salary Range: $150,000 to $170,000 USD per year.
This salary range represents the low and high end of the estimated salary range for this position. The actual base salary offered for the role is dependent on several factors. Our base salary is just one component of a comprehensive total rewards package.
See All 5 Acquisition Marketing Manager Jobs in California
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Find JobsAcquisition Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Acquisition Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Amazon1
- Box1
- HappyRobot1
- ImmunityBio1
- Otter.Ai1
Top Industries Hiring
- Technology & Software2
- Biotechnology & Pharmaceuticals1
What California Employers Look For
The qualifications that appear most often in acquisition marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Proven experience managing paid search, paid social, or performance marketing campaigns
- Proficiency with analytics platforms such as Google Analytics and attribution tools
- Experience setting and optimizing against customer acquisition cost and return on ad spend
- Strong data analysis skills with comfort in Excel, SQL, or business intelligence tools
- Experience collaborating cross-functionally with product, creative, and data science teams
Acquisition Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a acquisition marketing manager in California?
Acquisition marketing manager roles in California do not require a state-issued license or credential. Most employers expect a bachelor's degree in marketing, business, economics, or a related discipline, along with hands-on experience in performance or growth marketing. In California's competitive tech and e-commerce market, candidates who build expertise in paid media platforms, A/B testing, and funnel analytics and who can demonstrate measurable outcomes tend to advance most consistently.
How much do acquisition marketing managers make in California?
Acquisition marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire acquisition marketing managers in California?
Employers hiring acquisition marketing managers in California right now include Amazon, Box, and HappyRobot, based on current listings on Migrate Mate as of June 2026. California's density of technology headquarters, subscription-based businesses, and direct-to-consumer brands makes it one of the most active states for this role year-round.
Which California cities have the most acquisition marketing manager jobs?
San Francisco, Culver City, and Mountain View have the most acquisition marketing manager openings in California. San Francisco leads because of its concentration of technology and SaaS companies, Los Angeles is driven by e-commerce, entertainment tech, and consumer startups, and San Diego draws demand from biotech, fintech, and mid-size direct-to-consumer brands with growing performance marketing teams.
Are there remote acquisition marketing manager jobs in California?
Yes, and more than most fields. About 20% of acquisition marketing manager openings tied to California are remote or hybrid as of June 2026, reflecting how naturally the role suits digital collaboration. Campaign management, reporting, and strategy work are the functions most commonly done fully remote, while roles requiring close coordination with creative or product teams tend to stay hybrid.
How can I get hired as a acquisition marketing manager in California with little or no experience?
The most realistic entry path is moving into an acquisition marketing manager role from an adjacent position such as marketing coordinator, paid media specialist, or growth analyst. Large California technology and e-commerce employers regularly bring on associates through rotational marketing programs or new-grad tracks designed to build performance marketing skills. Building a portfolio of hands-on paid media campaigns, even from freelance or internship work, and earning platform certifications in Google Ads or Meta Blueprint gives candidates a concrete edge in California's competitive applicant pool.
Where can I find and apply to acquisition marketing manager jobs in California?
You can find and apply to acquisition marketing manager jobs in California on Migrate Mate, which lists current California openings across industries and seniority levels. Find roles that fit your background and apply directly to the ones that match.
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