Acquisition Marketing Manager Jobs
Acquisition Marketing Manager jobs are open across SaaS, e-commerce, fintech, and consumer apps, from mid-level to senior and director, with specializations in paid media, lifecycle marketing, and growth strategy. Find a role that fits from the openings below and apply directly.
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We are seeking a hands-on, strategic, and highly analytical marketing leader to join our Aptive team! This is a full-time Director, Performance Marketing & Customer Acquisition (B2C) position located in Provo, Utah or remotely.
This leader will drive profitable consumer growth through paid media, affiliate partnerships, and new acquisition channels. They will own the acquisition budget, channel mix, forecasting, and performance across the full funnel—from awareness and qualified lead generation to paying customers and long-term value.
The ideal candidate has personally owned substantial B2C paid media budgets and brings recent, hands-on experience building, managing, and optimizing campaigns. They can explain campaign performance in detail, make informed budget decisions, and defend investment recommendations with clear financial reasoning. This role combines direct execution with team and agency leadership, partnering closely with Search, Web, CRM, Brand, Inside Sales, and Operations to improve acquisition results.
What we offer:
- Annual salary + merit bonus
- Group health, dental, and vision plans
- Pet insurance, life insurance, and EAP benefits
- 401(k) with employer match up to 4%
- Paid holidays and paid time off
- Opportunity for advancement
- Upbeat and exciting company culture and much more!
Responsibilities include:
Paid Media, Customer Acquisition & Growth
- Own Aptive’s B2C acquisition strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand, with accountability for budget allocation, qualified lead volume, customer acquisition, and profitability.
- Remain directly involved in advertising platforms and campaign performance, evaluating campaign structure, bidding, audiences, creative, placements, and conversion results in coordination with internal channel owners and agencies.
- Establish and manage channel targets for cost per qualified lead, customer acquisition cost, return on ad spend, and payback, connecting media performance to sales conversion and customer value.
- Own annual acquisition budget planning, monthly forecasting, and daily and weekly pacing. Reallocate investment across channels and markets based on performance, incremental returns, seasonality, and operational capacity.
- Improve acquisition efficiency through disciplined testing and optimization of creative, audiences, bidding, offers, partner mix, payout economics, and landing pages.
- Identify, test, and scale new acquisition channels and growth partnerships, with defined test budgets, success measures, and decisions to scale, refine, or discontinue.
- Develop measurable awareness and consideration programs across opportunities such as video, CTV, streaming audio, paid social, creators, and local-market media, evaluating their contribution to customer acquisition.
- Improve digital conversion through systematic testing of landing pages, offers, forms, quote flows, and self-service purchase paths in partnership with Search, Web, Finance, Revenue Strategy, and Legal.
- Establish lead quality, routing, and speed-to-contact standards, partnering with Inside Sales and Operations to improve close rates and the full lead-to-service experience.
Analytics, Budget Accountability & Marketing Technology
- Own the financial case for acquisition investment, including fully loaded customer acquisition cost, payback, revenue, customer value, retention, and incremental growth.
- Present and defend budget recommendations to Finance and executive leadership, explaining channel economics, performance changes, assumptions, risks, and expected returns.
- Measure incrementality beyond platform-reported conversions through appropriate methods such as holdout groups, geographic testing, and lift studies.
- Lead the marketing technology and measurement function, including attribution, online and offline conversion tracking, audience activation, tag management, experimentation tools, call tracking, and consent-compliant data collection.
- Establish source-level reporting that connects marketing spend to qualified leads, sales conversion, acquired customers, first-year value, and retention in partnership with Strategy, Analytics, and Finance.
- Maintain acquisition forecasts by channel, market, and month, identifying performance gaps and taking clear corrective action.
- Lead a disciplined experimentation program with documented hypotheses, success criteria, and actionable findings.
- Apply AI and automation to improve campaign analysis, creative testing, reporting, and execution while maintaining accuracy and accountability.
Cross-Functional Leadership
- Partner across Search, AEO and Web, CRM and Lifecycle, Brand and Creative, Inside Sales, Operations, Finance, Technology, Data, Strategy, and Legal to improve the full customer acquisition funnel.
- Lead and develop two direct reports and a team of three, including the Senior Manager of Marketing Technology, while maintaining direct involvement in campaign analysis, testing, and optimization.
- Manage agencies and external partners through clear scopes, performance targets, testing plans, fee structures, and accountability for measurable business results.
- Evaluate agency recommendations using campaign data and acquisition economics, and provide specific direction on optimization and investment priorities.
- Communicate performance, decisions, and risks clearly to executive leadership, translating detailed marketing data into business implications.
- Build scalable processes and systems through internal capabilities, agencies, contractors, technology, and automation as Aptive’s digital business grows.
Requirements
- Bachelor’s degree in marketing, business, economics, statistics, communications, or a related field.
- 10+ years of relevant marketing experience, including substantial B2C paid media and direct customer acquisition experience, with progressive responsibility for campaign execution, budgets, and team leadership.
- Demonstrated personal ownership of annual paid media budgets of approximately $10–20 million or more, including channel allocation, forecasting, pacing, optimization, and financial accountability.
- Recent, hands-on expertise in Google Ads and Meta Ads Manager, including campaign setup, bidding, audience strategy, creative testing, conversion tracking, and performance troubleshooting.
- Proven results growing consumer lead volume and acquired customers while improving acquisition cost, ROAS, payback, or profitability.
- Ability to discuss specific budgets, channel allocations, performance targets, optimization decisions, and actual results in detail.
- Experience connecting paid media investment to downstream lead quality, sales conversion, revenue, and customer value in a B2C environment.
- A track record of reallocating budget across channels based on performance and incremental returns.
- Experience launching and scaling at least one new acquisition channel or growth partnership into a meaningful source of customers.
- Practical fluency in incrementality, experimentation, attribution limitations, cohort analysis, retention, and marketing measurement.
- Experience leading internal teams and agencies while remaining directly involved in campaign decisions and execution.
- Strong executive communication skills, including the ability to explain and defend investment recommendations to Finance and business leadership.
Preferred Qualifications
- Experience in home services, local services, franchising, or another consumer business operating across multiple markets.
- Experience with pay-per-lead, pay-per-call, affiliate, publisher, marketplace, or recurring-revenue models.
- Experience connecting digital acquisition to inside sales, offline transactions, completed services, or self-service purchasing.
- Demonstrated use of AI and automation to improve marketing productivity, testing, or performance.
- Professional certifications in digital advertising, marketing analytics, or experimentation.
Aptive Intelligent Pest Control™ is redefining the industry with a smarter, more proactive approach to pest control. By analyzing millions of pest data points across neighborhoods, pest activity, and weather patterns, Aptive tailors treatment plans to help homeowners stay one step ahead. We geek out so our customers don’t freak out. You never thought bugs could be this cool.
Our culture is built on accountability, discipline, and high integrity—we work hard and have fun doing it. Aptive has been recognized for both its impact and workplace culture, including Inc. Magazine’s Best in Business and Best of State, Glassdoor’s Top 100 U.S. Workplaces, and Entrepreneur Magazine’s Best Companies in America. And we’re just getting started.
To learn more, visit www.aptivepestcontrol.com or follow Aptive on Facebook (@AptivePestControl), Instagram (@Aptive.PestControl), and LinkedIn (@AptiveEnvironmental).
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.
Location Zip Code:
Job Family:
We are seeking a hands-on, strategic, and highly analytical marketing leader to join our Aptive team! This is a full-time Director, Performance Marketing & Customer Acquisition (B2C) position located in Provo, Utah or remotely.
This leader will drive profitable consumer growth through paid media, affiliate partnerships, and new acquisition channels. They will own the acquisition budget, channel mix, forecasting, and performance across the full funnel—from awareness and qualified lead generation to paying customers and long-term value.
The ideal candidate has personally owned substantial B2C paid media budgets and brings recent, hands-on experience building, managing, and optimizing campaigns. They can explain campaign performance in detail, make informed budget decisions, and defend investment recommendations with clear financial reasoning. This role combines direct execution with team and agency leadership, partnering closely with Search, Web, CRM, Brand, Inside Sales, and Operations to improve acquisition results.
What we offer:
- Annual salary + merit bonus
- Group health, dental, and vision plans
- Pet insurance, life insurance, and EAP benefits
- 401(k) with employer match up to 4%
- Paid holidays and paid time off
- Opportunity for advancement
- Upbeat and exciting company culture and much more!
Responsibilities include:
Paid Media, Customer Acquisition & Growth
- Own Aptive’s B2C acquisition strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand, with accountability for budget allocation, qualified lead volume, customer acquisition, and profitability.
- Remain directly involved in advertising platforms and campaign performance, evaluating campaign structure, bidding, audiences, creative, placements, and conversion results in coordination with internal channel owners and agencies.
- Establish and manage channel targets for cost per qualified lead, customer acquisition cost, return on ad spend, and payback, connecting media performance to sales conversion and customer value.
- Own annual acquisition budget planning, monthly forecasting, and daily and weekly pacing. Reallocate investment across channels and markets based on performance, incremental returns, seasonality, and operational capacity.
- Improve acquisition efficiency through disciplined testing and optimization of creative, audiences, bidding, offers, partner mix, payout economics, and landing pages.
- Identify, test, and scale new acquisition channels and growth partnerships, with defined test budgets, success measures, and decisions to scale, refine, or discontinue.
- Develop measurable awareness and consideration programs across opportunities such as video, CTV, streaming audio, paid social, creators, and local-market media, evaluating their contribution to customer acquisition.
- Improve digital conversion through systematic testing of landing pages, offers, forms, quote flows, and self-service purchase paths in partnership with Search, Web, Finance, Revenue Strategy, and Legal.
- Establish lead quality, routing, and speed-to-contact standards, partnering with Inside Sales and Operations to improve close rates and the full lead-to-service experience.
Analytics, Budget Accountability & Marketing Technology
- Own the financial case for acquisition investment, including fully loaded customer acquisition cost, payback, revenue, customer value, retention, and incremental growth.
- Present and defend budget recommendations to Finance and executive leadership, explaining channel economics, performance changes, assumptions, risks, and expected returns.
- Measure incrementality beyond platform-reported conversions through appropriate methods such as holdout groups, geographic testing, and lift studies.
- Lead the marketing technology and measurement function, including attribution, online and offline conversion tracking, audience activation, tag management, experimentation tools, call tracking, and consent-compliant data collection.
- Establish source-level reporting that connects marketing spend to qualified leads, sales conversion, acquired customers, first-year value, and retention in partnership with Strategy, Analytics, and Finance.
- Maintain acquisition forecasts by channel, market, and month, identifying performance gaps and taking clear corrective action.
- Lead a disciplined experimentation program with documented hypotheses, success criteria, and actionable findings.
- Apply AI and automation to improve campaign analysis, creative testing, reporting, and execution while maintaining accuracy and accountability.
Cross-Functional Leadership
- Partner across Search, AEO and Web, CRM and Lifecycle, Brand and Creative, Inside Sales, Operations, Finance, Technology, Data, Strategy, and Legal to improve the full customer acquisition funnel.
- Lead and develop two direct reports and a team of three, including the Senior Manager of Marketing Technology, while maintaining direct involvement in campaign analysis, testing, and optimization.
- Manage agencies and external partners through clear scopes, performance targets, testing plans, fee structures, and accountability for measurable business results.
- Evaluate agency recommendations using campaign data and acquisition economics, and provide specific direction on optimization and investment priorities.
- Communicate performance, decisions, and risks clearly to executive leadership, translating detailed marketing data into business implications.
- Build scalable processes and systems through internal capabilities, agencies, contractors, technology, and automation as Aptive’s digital business grows.
Requirements
- Bachelor’s degree in marketing, business, economics, statistics, communications, or a related field.
- 10+ years of relevant marketing experience, including substantial B2C paid media and direct customer acquisition experience, with progressive responsibility for campaign execution, budgets, and team leadership.
- Demonstrated personal ownership of annual paid media budgets of approximately $10–20 million or more, including channel allocation, forecasting, pacing, optimization, and financial accountability.
- Recent, hands-on expertise in Google Ads and Meta Ads Manager, including campaign setup, bidding, audience strategy, creative testing, conversion tracking, and performance troubleshooting.
- Proven results growing consumer lead volume and acquired customers while improving acquisition cost, ROAS, payback, or profitability.
- Ability to discuss specific budgets, channel allocations, performance targets, optimization decisions, and actual results in detail.
- Experience connecting paid media investment to downstream lead quality, sales conversion, revenue, and customer value in a B2C environment.
- A track record of reallocating budget across channels based on performance and incremental returns.
- Experience launching and scaling at least one new acquisition channel or growth partnership into a meaningful source of customers.
- Practical fluency in incrementality, experimentation, attribution limitations, cohort analysis, retention, and marketing measurement.
- Experience leading internal teams and agencies while remaining directly involved in campaign decisions and execution.
- Strong executive communication skills, including the ability to explain and defend investment recommendations to Finance and business leadership.
Preferred Qualifications
- Experience in home services, local services, franchising, or another consumer business operating across multiple markets.
- Experience with pay-per-lead, pay-per-call, affiliate, publisher, marketplace, or recurring-revenue models.
- Experience connecting digital acquisition to inside sales, offline transactions, completed services, or self-service purchasing.
- Demonstrated use of AI and automation to improve marketing productivity, testing, or performance.
- Professional certifications in digital advertising, marketing analytics, or experimentation.
Aptive Intelligent Pest Control™ is redefining the industry with a smarter, more proactive approach to pest control. By analyzing millions of pest data points across neighborhoods, pest activity, and weather patterns, Aptive tailors treatment plans to help homeowners stay one step ahead. We geek out so our customers don’t freak out. You never thought bugs could be this cool.
Our culture is built on accountability, discipline, and high integrity—we work hard and have fun doing it. Aptive has been recognized for both its impact and workplace culture, including Inc. Magazine’s Best in Business and Best of State, Glassdoor’s Top 100 U.S. Workplaces, and Entrepreneur Magazine’s Best Companies in America. And we’re just getting started.
To learn more, visit www.aptivepestcontrol.com or follow Aptive on Facebook (@AptivePestControl), Instagram (@Aptive.PestControl), and LinkedIn (@AptiveEnvironmental).
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.
Acquisition Marketing Manager Jobs by Experience Level
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Find JobsAcquisition Marketing Manager Job Market
Who's Hiring
- Clients Blackbox84
- Mill2
- Trupanion2
- Fox Corporation2
- Pratt & Whitney2
Top Industries Hiring
- Manufacturing
- Consumer Goods
- Food & Beverage
- Staffing & Recruiting
- Technology & Software
What Employers Look For
The qualifications that appear most often in acquisition marketing manager jobs.
- 3 to 6 years of experience managing paid acquisition channels including search and social
- Proficiency with analytics platforms such as Google Analytics and attribution tools
- Experience owning performance budgets and hitting customer acquisition cost targets
- Strong working knowledge of A/B testing methodologies and conversion rate optimization
- Bachelor's degree in marketing, business, or a related quantitative field
- Familiarity with CRM platforms and marketing automation tools such as HubSpot or Salesforce
Tips for Your Acquisition Marketing Manager Job Search
Quantify your channel performance clearly
Acquisition marketing managers live and die by numbers. Lead every work bullet with the channel you owned, the metric you moved, and the scale you worked at. Vague phrases like 'improved performance' won't get you past an initial screen.
Show attribution modeling experience upfront
Most teams want someone who can debate last-click versus data-driven attribution, not just run campaigns. Surface any hands-on experience with multi-touch attribution tools or in-house modeling in your resume summary and portfolio.
Target companies by their growth stage
A Series B startup wants someone who can build a paid strategy from scratch. An enterprise brand wants someone who can optimize at scale. Filter openings by company stage and tailor your resume accordingly so hiring managers see an immediate fit.
Apply early to roles that fit
Migrate Mate lists acquisition marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a channel audit as an interview asset
Top candidates often walk into final-round interviews with a brief audit of the company's current acquisition mix, spotting gaps in their paid, organic, or affiliate channels. It signals strategic thinking and turns the conversation into a two-way discussion.
Negotiate scope before negotiating anything else
When an offer arrives, clarify budget ownership, headcount, and reporting structure before discussing other terms. Acquisition managers at the same title level can have wildly different actual authority, and scope shapes the role more than title does.
Acquisition Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most acquisition marketing managers?
The companies hiring the most acquisition marketing managers right now include Clients Blackbox, Mill, and Trupanion, with the largest share of openings in Texas, California, and Florida, based on current listings on Migrate Mate as of November 2026. High-growth consumer apps and subscription businesses consistently account for a large portion of open roles.
How many acquisition marketing manager jobs are remote?
About 92% of acquisition marketing manager openings are fully remote or hybrid as of November 2026, making it one of the more flexible marketing disciplines in terms of location. Roles focused on paid digital channels and lifecycle marketing tend to have the highest share of remote availability, while positions tied to local or event-based acquisition lean more in-office.
How do you become an acquisition marketing manager?
Most acquisition marketing managers start in a channel-specific role, such as paid search, paid social, or email, and build up enough cross-channel experience to move into a manager position. Building fluency in analytics and budget management accelerates that path. Taking on reporting ownership, even informally, helps you demonstrate the strategic scope hiring managers look for at the manager level.
Can you get hired as an acquisition marketing manager with little experience?
Getting hired with limited experience is possible if you can show direct ownership of a paid channel and point to measurable outcomes, even from freelance, contract, or in-house growth projects. Roles at early-stage startups or smaller e-commerce brands are more likely to hire candidates who haven't yet held the title, especially when the candidate brings strong analytical skills and channel depth in at least one area.
What does the acquisition marketing manager interview process look like?
The process usually starts with a recruiter screen focused on channel experience and budget scale, followed by a hiring manager conversation about strategy and cross-functional collaboration. Most companies then include a take-home case or live exercise where you analyze acquisition data or build a channel plan. Final rounds typically involve stakeholder interviews with growth, product, or finance leaders who assess how you'd work across teams.
Where can I find and apply to acquisition marketing manager jobs?
You can find and apply to acquisition marketing manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Find roles that match your experience and channel focus, then apply directly to each listing that fits.
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