Acquisition Marketing Manager Jobs
Acquisition Marketing Manager jobs are open across SaaS, e-commerce, fintech, and consumer apps, from mid-level to senior and director, with specializations in paid media, lifecycle marketing, and growth strategy. Find a role that fits from the openings below and apply directly.
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Position Title
Deposit Acquisition Marketing Mgr Sr
Location
Work From Home GA, GA 30033
Job Summary
The Senior Manager, Deposit Acquisition Marketing owns the acquisition strategy, offer design, and funnel performance for Flagstar's consumer deposit portfolio. This role is accountable for driving new-to-bank account acquisition and balance growth through disciplined test design, data-informed offer strategy, and end-to-end ownership of the deposit acquisition funnel from channel entry through funded account. The Senior Manager defines the offer architecture, leads acquisition test design across channels, builds the measurement frameworks that connect marketing investment to funded account outcomes, and develops talent within the acquisition function.
Job Responsibilities:
Offer Strategy and Acquisition Test Design
- Define and own the deposit acquisition offer strategy, including cash bonus structures, rate offers, promotional terms, and product positioning across consumer and small business segments.
- Design and execute a rigorous acquisition test program, including test hypotheses, cell design, holdout methodology, channel sequencing, and measurement standards.
- Develop the offer testing roadmap, prioritizing tests based on potential acquisition impact, cost-of-funds implications, and strategic alignment with deposit growth objectives.
- Partner with Finance and Pricing to ensure all offer designs are economically grounded, with clear unit economics, payback periods, and cannibalization risk assessments.
- Translate test results into actionable offer and strategy recommendations, building a learning system that compounds over time.
- Stay current on the competitive deposit offer landscape, identifying gaps and opportunities in Flagstar's positioning.
Acquisition Funnel Ownership
- Own the end-to-end deposit acquisition funnel, from channel-level demand generation through application completion and funded account.
- Define funnel performance metrics and establish measurement infrastructure to track conversion rate, application completion rate, funded account volume, and cost per acquired account by channel and product.
- Partner with Acquisition Marketing on channel optimization for funnel conversion, not just top-of-funnel volume.
- Identify and prioritize funnel friction points, working with Digital Acquisition Experience and Technology teams to reduce drop-off and improve completion rates.
- Establish a continuous optimization cadence, using funnel data to drive ongoing improvements to offer presentation, landing experience, and application flow.
Product Marketing and Positioning
- Develop the consumer deposit product marketing strategy, ensuring each product in the portfolio has a clear, differentiated value proposition and a defined target segment.
- Partner with Brand and Creative teams to translate offer strategy and product positioning into compelling, conversion-optimized marketing assets across all channels.
- Ensure product marketing materials accurately reflect current offer terms, competitive positioning, and regulatory requirements.
- Partner with the Manager, Product Modernization to ensure product marketing strategy reflects the current and future state product portfolio.
Performance Measurement and Cross-Functional Partnership
- Define and own the deposit acquisition marketing scorecard, tracking funded accounts, balance inflows, new-to-bank acquisition rate, cost per account, and return on marketing investment.
- Develop regular performance reporting for the Senior Director, Consumer Banking Product Growth and CMO, translating acquisition data into strategic recommendations.
- Partner with Analytics to ensure acquisition data is consolidated, accurate, and actionable.
- Develop and manage talent within the deposit acquisition marketing function.
- Collaborate with Finance, Pricing, Operations, Compliance, and Legal to ensure all acquisition programs are economically sound, operationally feasible, and regulatory-compliant.
- Uses independent judgement and discretion to make decisions.
- Analyzes and resolves problems.
ADDITIONAL ACCOUNTABILITIES
- Performs special projects, and additional duties and responsibilities as required.
- Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.
Job Requirements
- Education level required: Undergraduate Degree (4 years or equivalent) in marketing, business or some other related field.
- Minimum experience required: 8+ Years of progressive experience in consumer acquisition marketing, product marketing, or a related discipline within financial services.
- Demonstrated experience designing and executing acquisition test programs with measurable funded account and balance growth outcomes.
- Deep understanding of deposit product economics, including unit economics, cost of funds, payback periods, and cannibalization risk.
- Strong analytical skills with the ability to translate funnel data, test results, and competitive intelligence into offer strategy and marketing recommendations.
- Experience partnering with channel marketing, performance marketing, and digital experience teams to optimize end-to-end acquisition funnels.
- Financial services experience.
Preferred Qualifications:
- Education level preferred: Master's Degree (or Postgraduate equivalent) MBA or other advanced degree.
- Consumer deposit or retail banking experience.
- Direct experience owning deposit acquisition offer strategy, including cash bonus programs, rate offers, and promotional product design.
- Familiarity with direct response marketing, A/B test design, holdout methodology, and incremental lift measurement.
- Experience working with Finance and Pricing on offer economics and business case development.
- Strong understanding of the competitive consumer deposit landscape, including aggregator platforms, digital banks, and regional peer positioning.
Job Competencies:
- Possesses deep consumer acquisition marketing expertise, with the ability to design offer strategies and test programs that drive funded account growth and balance inflows at scale.
- Demonstrates strong analytical discipline, with the ability to translate funnel data, test results, and competitive intelligence into clear, actionable acquisition strategy.
- Displays a rigorous test-and-learn mindset, designing experiments with clear hypotheses, clean measurement, and a commitment to acting on what the data shows.
- Exhibits deep understanding of deposit product economics, with the ability to evaluate offer designs through the lens of unit economics, cost of funds, and long-term portfolio impact.
- Demonstrates the ability to own an end-to-end acquisition funnel, connecting channel investment to application completion and funded account outcomes.
- Possesses strong cross-functional collaboration skills, with the ability to align Marketing, Finance, Pricing, Technology, and Compliance around a shared acquisition agenda.
- Displays comfort operating at both the strategic and executional level, moving between offer strategy development and hands-on campaign optimization as the work requires.
- Demonstrates people leadership capability, with the ability to develop and manage marketing talent within the function.
- Demonstrates strong communication skills, with the ability to present acquisition strategy and performance results clearly and compellingly to senior leadership.
- Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.
- Builds trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience.
- Fosters or supports a positive work culture and productive work environment, displaying importance of effective relationships with customers and stakeholders.
- Physical demands (ADA): No unusual physical exertion is involved.
Flagstar is an Equal Opportunity Employer
We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program.
Pay Range
$109,155.75 - $184,022.00
Position Title
Deposit Acquisition Marketing Mgr Sr
Location
Work From Home GA, GA 30033
Job Summary
The Senior Manager, Deposit Acquisition Marketing owns the acquisition strategy, offer design, and funnel performance for Flagstar's consumer deposit portfolio. This role is accountable for driving new-to-bank account acquisition and balance growth through disciplined test design, data-informed offer strategy, and end-to-end ownership of the deposit acquisition funnel from channel entry through funded account. The Senior Manager defines the offer architecture, leads acquisition test design across channels, builds the measurement frameworks that connect marketing investment to funded account outcomes, and develops talent within the acquisition function.
Job Responsibilities:
Offer Strategy and Acquisition Test Design
- Define and own the deposit acquisition offer strategy, including cash bonus structures, rate offers, promotional terms, and product positioning across consumer and small business segments.
- Design and execute a rigorous acquisition test program, including test hypotheses, cell design, holdout methodology, channel sequencing, and measurement standards.
- Develop the offer testing roadmap, prioritizing tests based on potential acquisition impact, cost-of-funds implications, and strategic alignment with deposit growth objectives.
- Partner with Finance and Pricing to ensure all offer designs are economically grounded, with clear unit economics, payback periods, and cannibalization risk assessments.
- Translate test results into actionable offer and strategy recommendations, building a learning system that compounds over time.
- Stay current on the competitive deposit offer landscape, identifying gaps and opportunities in Flagstar's positioning.
Acquisition Funnel Ownership
- Own the end-to-end deposit acquisition funnel, from channel-level demand generation through application completion and funded account.
- Define funnel performance metrics and establish measurement infrastructure to track conversion rate, application completion rate, funded account volume, and cost per acquired account by channel and product.
- Partner with Acquisition Marketing on channel optimization for funnel conversion, not just top-of-funnel volume.
- Identify and prioritize funnel friction points, working with Digital Acquisition Experience and Technology teams to reduce drop-off and improve completion rates.
- Establish a continuous optimization cadence, using funnel data to drive ongoing improvements to offer presentation, landing experience, and application flow.
Product Marketing and Positioning
- Develop the consumer deposit product marketing strategy, ensuring each product in the portfolio has a clear, differentiated value proposition and a defined target segment.
- Partner with Brand and Creative teams to translate offer strategy and product positioning into compelling, conversion-optimized marketing assets across all channels.
- Ensure product marketing materials accurately reflect current offer terms, competitive positioning, and regulatory requirements.
- Partner with the Manager, Product Modernization to ensure product marketing strategy reflects the current and future state product portfolio.
Performance Measurement and Cross-Functional Partnership
- Define and own the deposit acquisition marketing scorecard, tracking funded accounts, balance inflows, new-to-bank acquisition rate, cost per account, and return on marketing investment.
- Develop regular performance reporting for the Senior Director, Consumer Banking Product Growth and CMO, translating acquisition data into strategic recommendations.
- Partner with Analytics to ensure acquisition data is consolidated, accurate, and actionable.
- Develop and manage talent within the deposit acquisition marketing function.
- Collaborate with Finance, Pricing, Operations, Compliance, and Legal to ensure all acquisition programs are economically sound, operationally feasible, and regulatory-compliant.
- Uses independent judgement and discretion to make decisions.
- Analyzes and resolves problems.
ADDITIONAL ACCOUNTABILITIES
- Performs special projects, and additional duties and responsibilities as required.
- Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.
Job Requirements
- Education level required: Undergraduate Degree (4 years or equivalent) in marketing, business or some other related field.
- Minimum experience required: 8+ Years of progressive experience in consumer acquisition marketing, product marketing, or a related discipline within financial services.
- Demonstrated experience designing and executing acquisition test programs with measurable funded account and balance growth outcomes.
- Deep understanding of deposit product economics, including unit economics, cost of funds, payback periods, and cannibalization risk.
- Strong analytical skills with the ability to translate funnel data, test results, and competitive intelligence into offer strategy and marketing recommendations.
- Experience partnering with channel marketing, performance marketing, and digital experience teams to optimize end-to-end acquisition funnels.
- Financial services experience.
Preferred Qualifications:
- Education level preferred: Master's Degree (or Postgraduate equivalent) MBA or other advanced degree.
- Consumer deposit or retail banking experience.
- Direct experience owning deposit acquisition offer strategy, including cash bonus programs, rate offers, and promotional product design.
- Familiarity with direct response marketing, A/B test design, holdout methodology, and incremental lift measurement.
- Experience working with Finance and Pricing on offer economics and business case development.
- Strong understanding of the competitive consumer deposit landscape, including aggregator platforms, digital banks, and regional peer positioning.
Job Competencies:
- Possesses deep consumer acquisition marketing expertise, with the ability to design offer strategies and test programs that drive funded account growth and balance inflows at scale.
- Demonstrates strong analytical discipline, with the ability to translate funnel data, test results, and competitive intelligence into clear, actionable acquisition strategy.
- Displays a rigorous test-and-learn mindset, designing experiments with clear hypotheses, clean measurement, and a commitment to acting on what the data shows.
- Exhibits deep understanding of deposit product economics, with the ability to evaluate offer designs through the lens of unit economics, cost of funds, and long-term portfolio impact.
- Demonstrates the ability to own an end-to-end acquisition funnel, connecting channel investment to application completion and funded account outcomes.
- Possesses strong cross-functional collaboration skills, with the ability to align Marketing, Finance, Pricing, Technology, and Compliance around a shared acquisition agenda.
- Displays comfort operating at both the strategic and executional level, moving between offer strategy development and hands-on campaign optimization as the work requires.
- Demonstrates people leadership capability, with the ability to develop and manage marketing talent within the function.
- Demonstrates strong communication skills, with the ability to present acquisition strategy and performance results clearly and compellingly to senior leadership.
- Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.
- Builds trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience.
- Fosters or supports a positive work culture and productive work environment, displaying importance of effective relationships with customers and stakeholders.
- Physical demands (ADA): No unusual physical exertion is involved.
Flagstar is an Equal Opportunity Employer
We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program.
Pay Range
$109,155.75 - $184,022.00
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Find JobsAcquisition Marketing Manager Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- College of Saint Benedict/Saint John's University2
- Fanduel2
- Boston University1
- Box1
- Capital Vacations1
Top Industries Hiring
- Education4
- Technology & Software4
- Healthcare & Medical Services2
- Banking & Financial Services1
- Biotechnology & Pharmaceuticals1
What Employers Look For
The qualifications that appear most often in acquisition marketing manager jobs.
- 3 to 6 years of experience managing paid acquisition channels including search and social
- Proficiency with analytics platforms such as Google Analytics and attribution tools
- Experience owning performance budgets and hitting customer acquisition cost targets
- Strong working knowledge of A/B testing methodologies and conversion rate optimization
- Bachelor's degree in marketing, business, or a related quantitative field
- Familiarity with CRM platforms and marketing automation tools such as HubSpot or Salesforce
Tips for Your Acquisition Marketing Manager Job Search
Quantify your channel performance clearly
Acquisition marketing managers live and die by numbers. Lead every work bullet with the channel you owned, the metric you moved, and the scale you worked at. Vague phrases like 'improved performance' won't get you past an initial screen.
Show attribution modeling experience upfront
Most teams want someone who can debate last-click versus data-driven attribution, not just run campaigns. Surface any hands-on experience with multi-touch attribution tools or in-house modeling in your resume summary and portfolio.
Target companies by their growth stage
A Series B startup wants someone who can build a paid strategy from scratch. An enterprise brand wants someone who can optimize at scale. Filter openings by company stage and tailor your resume accordingly so hiring managers see an immediate fit.
Apply early to roles that fit
Migrate Mate lists acquisition marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a channel audit as an interview asset
Top candidates often walk into final-round interviews with a brief audit of the company's current acquisition mix, spotting gaps in their paid, organic, or affiliate channels. It signals strategic thinking and turns the conversation into a two-way discussion.
Negotiate scope before negotiating anything else
When an offer arrives, clarify budget ownership, headcount, and reporting structure before discussing other terms. Acquisition managers at the same title level can have wildly different actual authority, and scope shapes the role more than title does.
Acquisition Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most acquisition marketing managers?
The companies hiring the most acquisition marketing managers right now include College of Saint Benedict/Saint John's University, Fanduel, and Boston University, with the largest share of openings in New York, California, and Minnesota, based on current listings on Migrate Mate as of June 2026. High-growth consumer apps and subscription businesses consistently account for a large portion of open roles.
How many acquisition marketing manager jobs are remote?
About 35% of acquisition marketing manager openings are fully remote or hybrid as of June 2026, making it one of the more flexible marketing disciplines in terms of location. Roles focused on paid digital channels and lifecycle marketing tend to have the highest share of remote availability, while positions tied to local or event-based acquisition lean more in-office.
How do you become an acquisition marketing manager?
Most acquisition marketing managers start in a channel-specific role, such as paid search, paid social, or email, and build up enough cross-channel experience to move into a manager position. Building fluency in analytics and budget management accelerates that path. Taking on reporting ownership, even informally, helps you demonstrate the strategic scope hiring managers look for at the manager level.
Can you get hired as an acquisition marketing manager with little experience?
Getting hired with limited experience is possible if you can show direct ownership of a paid channel and point to measurable outcomes, even from freelance, contract, or in-house growth projects. Roles at early-stage startups or smaller e-commerce brands are more likely to hire candidates who haven't yet held the title, especially when the candidate brings strong analytical skills and channel depth in at least one area.
What does the acquisition marketing manager interview process look like?
The process usually starts with a recruiter screen focused on channel experience and budget scale, followed by a hiring manager conversation about strategy and cross-functional collaboration. Most companies then include a take-home case or live exercise where you analyze acquisition data or build a channel plan. Final rounds typically involve stakeholder interviews with growth, product, or finance leaders who assess how you'd work across teams.
Where can I find and apply to acquisition marketing manager jobs?
You can find and apply to acquisition marketing manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Find roles that match your experience and channel focus, then apply directly to each listing that fits.
See All Acquisition Marketing Manager Jobs
Jump back to the full list of openings and apply to any acquisition marketing manager role that fits.
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