Product Marketing Specialist Jobs in California
Product Marketing Specialist jobs in California are among the most active in the country, concentrated in technology, enterprise software, consumer apps, and life sciences, with openings at every level from associate through senior and director. The heaviest hiring is in San Francisco, San Jose, and Los Angeles, where companies like Salesforce, Adobe, and Google maintain large product marketing teams. The most in-demand specialties include go-to-market strategy, product launches, and competitive intelligence. Find a role that fits below and apply directly.
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Showing 5 of 8+ Product Marketing Specialist jobs
JOB TITLE: Product Marketing Specialist
POSITION LEVEL: Exempt
GENERAL POSITION SUMMARY:
The Product Marketing Specialist will have total responsibility to monitor and analyze new market opportunities as determined by the Director, Marketing. The individual must be able to identify and follow product opportunities at key target leadership accounts within the industry. Using this information, the Product Marketing Specialist must identify the product requirements within the respective industries, and recommend and execute appropriate strategic and tactical maneuvers to further penetrate the industries with JAE products.
MAJOR ACCOUNTABILITIES:
The primary function of the Product Marketing Specialist is to develop new business for the global JAE organization. This includes expansion of existing product into new markets and channels of distribution, as well as providing requirements for new product development.
Secondary functions include 1) Providing sales support to the Sales Managers and 2) periodic reporting of the market situation.
DUTIES AND RESPONSIBILTIES / PERCENT
New Market Research and Development /30
CORE COMPETENCIES
- Ability to comprehend and relay technical information
- Knowledge of electronic components and electronics market
- Ability to research new market developments and competitor status
- Quality verbal communication in small and large group settings and written communication
- Excellent organizational skills
- Ability and desire to work collaboratively with others
QUALIFICATION REQUIREMENTS:
Education: Bachelor’s degree in Engineering, Business or other relevant discipline.
Experience: 0 to 5 years working experience in Sales, Marketing, or Engineering position.
Skills: Computer proficiency including PowerPoint, Excel, Word and Outlook required.
BUSINESS TRAVEL:
This position requires traveling cross country up to 25% of the time.
PHYSICAL DEMAND:
This position requires lifting up to 25 pounds frequently.
JOB TITLE: Product Marketing Specialist
POSITION LEVEL: Exempt
GENERAL POSITION SUMMARY:
The Product Marketing Specialist will have total responsibility to monitor and analyze new market opportunities as determined by the Director, Marketing. The individual must be able to identify and follow product opportunities at key target leadership accounts within the industry. Using this information, the Product Marketing Specialist must identify the product requirements within the respective industries, and recommend and execute appropriate strategic and tactical maneuvers to further penetrate the industries with JAE products.
MAJOR ACCOUNTABILITIES:
The primary function of the Product Marketing Specialist is to develop new business for the global JAE organization. This includes expansion of existing product into new markets and channels of distribution, as well as providing requirements for new product development.
Secondary functions include 1) Providing sales support to the Sales Managers and 2) periodic reporting of the market situation.
DUTIES AND RESPONSIBILTIES / PERCENT
New Market Research and Development /30
CORE COMPETENCIES
- Ability to comprehend and relay technical information
- Knowledge of electronic components and electronics market
- Ability to research new market developments and competitor status
- Quality verbal communication in small and large group settings and written communication
- Excellent organizational skills
- Ability and desire to work collaboratively with others
QUALIFICATION REQUIREMENTS:
Education: Bachelor’s degree in Engineering, Business or other relevant discipline.
Experience: 0 to 5 years working experience in Sales, Marketing, or Engineering position.
Skills: Computer proficiency including PowerPoint, Excel, Word and Outlook required.
BUSINESS TRAVEL:
This position requires traveling cross country up to 25% of the time.
PHYSICAL DEMAND:
This position requires lifting up to 25 pounds frequently.
See All 8 Product Marketing Specialist Jobs in California
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Find JobsProduct Marketing Specialist Jobs by City in California
Where California roles are concentrated, by current openings.
Product Marketing Specialist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Electronics & Hardware
- Distribution & Wholesale
What California Employers Look For
The qualifications that appear most often in product marketing specialist jobs across California.
- Bachelor's degree in marketing, business, communications, or a related field
- Three or more years of product marketing or related B2B or B2C marketing experience
- Demonstrated ability to develop go-to-market strategies and product positioning
- Experience conducting competitive analysis and translating insights into messaging
- Proficiency with marketing analytics tools and CRM platforms such as Salesforce
- Strong cross-functional collaboration skills working with product, sales, and design teams
Product Marketing Specialist Jobs in California: Frequently Asked Questions
How do you become a product marketing specialist in California?
Product marketing specialist roles in California do not require a state-issued license or certification. Most employers expect a bachelor's degree in marketing, business, or communications, followed by experience in a marketing coordinator, content, or demand generation role. California's technology and software industries are the primary hiring sectors, so candidates who build a portfolio of launch campaigns, positioning work, or competitive research documents are well positioned for entry and mid-level roles.
How much do product marketing specialists make in California?
Product marketing specialists in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing specialists in California?
Employers hiring product marketing specialists in California right now include ASUS COMPUTER INTERNATIONAL, Advantech, and JAE ELECTRONICS, based on current listings on Migrate Mate as of November 2026. California's concentration of enterprise software, consumer technology, and medical device companies means product marketing roles appear consistently across a broad range of industries and company sizes.
Which California cities have the most product marketing specialist jobs?
Fremont, Irvine, and Brea have the most product marketing specialist openings in California. San Francisco and San Jose dominate because of the density of enterprise software and consumer technology headquarters in the Bay Area, while Los Angeles draws openings from entertainment technology, e-commerce, and digital media companies with large marketing organizations.
Are there remote product marketing specialist jobs in California?
Yes, and more than most marketing disciplines, since product marketing is primarily a desk-based, strategic role that relies on written deliverables, cross-functional meetings, and digital collaboration. About 40% of product marketing specialist openings tied to California are remote or hybrid as of November 2026, reflecting how widely this role has shifted away from in-office requirements. Go-to-market strategy, messaging development, and competitive analysis are the functions most commonly performed fully remotely.
How can I get hired as a product marketing specialist in California with little or no experience?
The most realistic entry path is a marketing coordinator or associate product marketing role at a California technology or software company. Large Bay Area employers including Salesforce, Intuit, and Cisco run rotational or associate marketing programs that place candidates without direct product marketing experience into structured roles. A portfolio showing a mock product launch, competitive teardown, or positioning document is often what moves a new-grad application forward when work history is limited.
Where can I find and apply to product marketing specialist jobs in California?
You can find and apply to product marketing specialist jobs in California on Migrate Mate, which lists current California openings from employers actively hiring. Find roles that fit your experience and location and apply directly to the ones that match.
See All 8 Product Marketing Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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