Senior Customer Marketing Manager Jobs in California
Senior Customer Marketing Manager jobs in California are among the most active in the country, concentrated heavily in technology, SaaS, e-commerce, and financial services sectors, with demand from early-career specialists through director-level talent. The largest hiring metros are San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Adobe, and PayPal have maintained deep customer marketing functions for years. The most sought-after specialties in California right now are lifecycle marketing, customer retention strategy, and cross-sell and upsell program management. Find a role that fits below and apply directly.
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Showing 5 of 13+ Senior Customer Marketing Manager jobs
Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.
Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.
But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.
Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.
What We Offer
Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.
Position Summary
Reporting to the Head of Marketing, the Senior Customer Marketing Manager owns expansion and adoption marketing for our existing mid-market and enterprise customer base. You partner closely with customer success and product to define which signals predict an expansion-ready account, then build the framework that turns those signals into campaigns and outreach, shaping how this works from the ground up rather than inheriting someone else's playbook. You also own the customer advocacy and case study pipeline, which supports both expansion and net-new sales.
This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.
This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside of these locations may be considered for a fully remote arrangement within North America.
What You'll Be Doing
Own expansion and adoption marketing strategy and execution across our existing mid-market and enterprise customer base, co-owning an expansion revenue target with customer success alongside adoption and advocacy as parallel measures of success.
Own the signal framework behind that work (product usage, account health, and commercial data), built with customer success and product rather than inherited.
Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees, reaching multiple personas and stakeholders inside an account and tied to adoption and expansion outcomes.
Own the customer advocacy and case study pipeline, sourcing, building, and maintaining a bench of reference-ready customers.
Partner with RevOps on customer data governance, targeting, suppression, and segmentation, give input on which events and activations serve expansion accounts with the Demand Generation team that owns events, and report regularly on adoption, expansion revenue, and retention influence.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build AI-enabled workflows, such as expansion signal scoring and account-level campaign orchestration, that customer success and the wider marketing team adopt, reviewing AI output before it reaches customers and using results to refine what you build.
What You'll Bring
Bachelor's degree in marketing, business, or a related field, or equivalent experience.
At minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing, selling into mid-market and enterprise accounts specifically.
Strong cross-functional operating skill with customer success, product, and RevOps.
A track record of co-owning a revenue or expansion number with customer success, including the accountability conversations that come with sharing a target across two functions.
Experience standing up a signal or segmentation framework in an organization that didn't already have one, not just executing against a mature stack someone else built.
Real experience running account-based campaigns that reached multiple members of a buying committee, not a single champion.
A real portfolio of advocacy and case study work you've personally built, not just managed day to day.
A track record of improving data quality or governance with an ops partner, rather than working around a broken foundation indefinitely.
Experience with the following tools/technology: Salesforce and Marketo, or comparable CRM and marketing automation platforms.
Demonstrated use of AI to drive an adoption or expansion outcome, a workflow, a signal model, or a campaign you built or directed, with results to show.
Nice to Have
Background in fintech, identity, compliance, or another regulated B2B category.
Experience building a customer marketing or lifecycle function in an organization without a mature signal or data foundation already in place.
Familiarity with an ABM or account intelligence platform, Demandbase, 6sense, or comparable.
Interview Process
At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.
Here's what you can expect throughout the interview process:
Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes
Thriving at Trulioo
At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.
We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.
Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.
Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
Privacy Notice
As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.
Compensation Range: CA$120K - CA$145K
Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.
Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.
But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.
Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.
What We Offer
Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.
Position Summary
Reporting to the Head of Marketing, the Senior Customer Marketing Manager owns expansion and adoption marketing for our existing mid-market and enterprise customer base. You partner closely with customer success and product to define which signals predict an expansion-ready account, then build the framework that turns those signals into campaigns and outreach, shaping how this works from the ground up rather than inheriting someone else's playbook. You also own the customer advocacy and case study pipeline, which supports both expansion and net-new sales.
This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.
This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside of these locations may be considered for a fully remote arrangement within North America.
What You'll Be Doing
Own expansion and adoption marketing strategy and execution across our existing mid-market and enterprise customer base, co-owning an expansion revenue target with customer success alongside adoption and advocacy as parallel measures of success.
Own the signal framework behind that work (product usage, account health, and commercial data), built with customer success and product rather than inherited.
Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees, reaching multiple personas and stakeholders inside an account and tied to adoption and expansion outcomes.
Own the customer advocacy and case study pipeline, sourcing, building, and maintaining a bench of reference-ready customers.
Partner with RevOps on customer data governance, targeting, suppression, and segmentation, give input on which events and activations serve expansion accounts with the Demand Generation team that owns events, and report regularly on adoption, expansion revenue, and retention influence.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build AI-enabled workflows, such as expansion signal scoring and account-level campaign orchestration, that customer success and the wider marketing team adopt, reviewing AI output before it reaches customers and using results to refine what you build.
What You'll Bring
Bachelor's degree in marketing, business, or a related field, or equivalent experience.
At minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing, selling into mid-market and enterprise accounts specifically.
Strong cross-functional operating skill with customer success, product, and RevOps.
A track record of co-owning a revenue or expansion number with customer success, including the accountability conversations that come with sharing a target across two functions.
Experience standing up a signal or segmentation framework in an organization that didn't already have one, not just executing against a mature stack someone else built.
Real experience running account-based campaigns that reached multiple members of a buying committee, not a single champion.
A real portfolio of advocacy and case study work you've personally built, not just managed day to day.
A track record of improving data quality or governance with an ops partner, rather than working around a broken foundation indefinitely.
Experience with the following tools/technology: Salesforce and Marketo, or comparable CRM and marketing automation platforms.
Demonstrated use of AI to drive an adoption or expansion outcome, a workflow, a signal model, or a campaign you built or directed, with results to show.
Nice to Have
Background in fintech, identity, compliance, or another regulated B2B category.
Experience building a customer marketing or lifecycle function in an organization without a mature signal or data foundation already in place.
Familiarity with an ABM or account intelligence platform, Demandbase, 6sense, or comparable.
Interview Process
At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.
Here's what you can expect throughout the interview process:
Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes
Thriving at Trulioo
At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.
We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.
Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.
Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
Privacy Notice
As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.
Compensation Range: CA$120K - CA$145K
See All 13 Senior Customer Marketing Manager Jobs in California
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Where California roles are concentrated, by current openings.
Senior Customer Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Electronics & Hardware
- Distribution & Wholesale
What California Employers Look For
The qualifications that appear most often in senior customer marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Five or more years of experience in customer or lifecycle marketing roles
- Proven experience building retention, upsell, or cross-sell marketing programs
- Proficiency with marketing automation platforms such as Marketo or Salesforce Marketing Cloud
- Strong cross-functional collaboration skills with product, sales, and customer success teams
- Experience using customer data and segmentation to drive personalized campaign strategies
Senior Customer Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a senior customer marketing manager in California?
The most direct path is a bachelor's degree in marketing, communications, or business, followed by several years in customer marketing, lifecycle marketing, or CRM roles at a California technology, SaaS, or consumer company. California employers at this level typically look for demonstrated ownership of retention or expansion programs rather than a state-issued license. Building a portfolio of measurable campaign outcomes and proficiency with enterprise marketing platforms strengthens candidacy considerably.
How much do senior customer marketing managers make in California?
Senior customer marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire senior customer marketing managers in California?
Employers hiring senior customer marketing managers in California right now include Amazon Web Services, Lytx, and Visa, based on current listings on Migrate Mate as of November 2026. California's concentration of SaaS and enterprise technology headquarters means demand is particularly consistent in the Bay Area and Los Angeles corridors.
Which California cities have the most senior customer marketing manager jobs?
San Francisco, San Diego, and Brea have the most senior customer marketing manager openings in California. San Francisco leads because of the Bay Area's dense cluster of SaaS, fintech, and enterprise software headquarters, while Los Angeles reflects strong demand from e-commerce, media tech, and consumer subscription brands, and San Diego draws from its growing biotech and cybersecurity employer base.
Are there remote senior customer marketing manager jobs in California?
Yes, and more than most fields. Senior customer marketing manager work is largely strategic and digital, making it well suited to remote or hybrid arrangements. About 50% of senior customer marketing manager openings tied to California are remote or hybrid as of November 2026, reflecting how broadly technology and SaaS employers in the state have embraced flexible work. Campaign strategy, analytics, and cross-functional coordination are the functions most often performed fully remotely.
How can I get hired as a senior customer marketing manager in California with little or no experience?
The most realistic entry path is through a marketing coordinator or CRM analyst role at a California technology or subscription-based company, then building toward lifecycle or customer marketing ownership. Large California employers like Salesforce, Adobe, and Oracle run rotational marketing programs and associate product marketing tracks that give early-career candidates structured exposure. A portfolio showing even one end-to-end email or retention campaign, combined with a certification in a platform like Marketo or HubSpot, gives candidates a measurable edge at the junior-to-mid level.
Where can I find and apply to senior customer marketing manager jobs in California?
You can find and apply to senior customer marketing manager jobs in California on Migrate Mate, which lists current California openings across technology, e-commerce, financial services, and other major sectors. Find roles that fit your background and apply directly to the employer.
See All 13 Senior Customer Marketing Manager Jobs in California
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