Product Marketing Specialist Jobs
Product Marketing Specialist jobs are open across SaaS, consumer tech, healthcare, financial services, and media, from entry-level to senior and principal, with specializations in go-to-market strategy, competitive intelligence, and product launch. Find a role that fits from the openings below and apply directly.
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Showing 5 of 41+ Product Marketing Specialist jobs
Location: Nashville, TN (Hybrid -2x onsite per week)
Schedule: 40 hours/week, Mon-Fri
Duration: 12 months (potential to extend or convert to permanent)
Compensation Range: $46-56/hr
Shape the future of healthcare technology by leading high-impact go-to-market strategies for cutting-edge, non-physical products. You will work closely with executive and account teams to drive product adoption, craft compelling brand messaging, and establish forward-looking strategies for 2027 and beyond.
Responsibilities:
- Market intelligence-deep understanding of our customers and prospects: who they are, what problems they face, and what outcomes they're trying to achieve.
- Go-to-market strategy - plan launch strategies for new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Brand management - maintain and grow brand awareness with our customer base through creative avenues
- Competitive landscape-deep understanding of our competition: who they are, how they are positioned and how our products compare.
- Customer feedback - continually work to capture customer feedback and success stories for marketing campaigns (case studies, testimonials, promotional videos)
- Campaign success tracking - track campaign success metrics. Then, drive changes to our sales and marketing processes based upon what you learn.
- Understand which competitor products our customers use, why, and develop recommendations for recapturing that market share
- Collaborate with product management and marketing communications to develop product positioning, branding, and messaging that resonate with our member personas.
- Understand and support our sales channels; develop internal tools and external collateral and teach them how and when to use it, e.g., FAQs, pitch decks and sales collateral.
- Develop a marketing plan for our products in conjunction with our product management, marketing, and account teams.
- Work with Account Management to create and maintain marketing content to educate the team on HealthTrust products to support their accounts, and ensure our customers understand the value our products provide to them.
- Assess the effectiveness of the marketing programs for our products on an ongoing basis, and report back to the business and product leads on required changes.
- Collaborate with product leaders to understand product usage metrics, accelerators and/or barriers to adoption, and ensure these insights are utilized to inform updates to sales, marketing, and product collateral
Qualifications:
- 5+ years of product marketing experience, with a focus on non-physical healthcare products.
- 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
- Proficiency in marketing automation and analytics tools such as HubSpot, Marketo, Pardot, Salesforce, or Google Analytics (open to similar).
- Bachelor's degree in Business, Marketing, or a related field (Pragmatic Institute certification a plus).
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer. Exceptional cross-functional leadership and executive-facing communication skills tailored for a dynamic, close-knit team culture.
-
JOBID: JN -092026-146649
#LI-CELLA
#LI-MM9
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing® Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.
Location: Nashville, TN (Hybrid -2x onsite per week)
Schedule: 40 hours/week, Mon-Fri
Duration: 12 months (potential to extend or convert to permanent)
Compensation Range: $46-56/hr
Shape the future of healthcare technology by leading high-impact go-to-market strategies for cutting-edge, non-physical products. You will work closely with executive and account teams to drive product adoption, craft compelling brand messaging, and establish forward-looking strategies for 2027 and beyond.
Responsibilities:
- Market intelligence-deep understanding of our customers and prospects: who they are, what problems they face, and what outcomes they're trying to achieve.
- Go-to-market strategy - plan launch strategies for new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Brand management - maintain and grow brand awareness with our customer base through creative avenues
- Competitive landscape-deep understanding of our competition: who they are, how they are positioned and how our products compare.
- Customer feedback - continually work to capture customer feedback and success stories for marketing campaigns (case studies, testimonials, promotional videos)
- Campaign success tracking - track campaign success metrics. Then, drive changes to our sales and marketing processes based upon what you learn.
- Understand which competitor products our customers use, why, and develop recommendations for recapturing that market share
- Collaborate with product management and marketing communications to develop product positioning, branding, and messaging that resonate with our member personas.
- Understand and support our sales channels; develop internal tools and external collateral and teach them how and when to use it, e.g., FAQs, pitch decks and sales collateral.
- Develop a marketing plan for our products in conjunction with our product management, marketing, and account teams.
- Work with Account Management to create and maintain marketing content to educate the team on HealthTrust products to support their accounts, and ensure our customers understand the value our products provide to them.
- Assess the effectiveness of the marketing programs for our products on an ongoing basis, and report back to the business and product leads on required changes.
- Collaborate with product leaders to understand product usage metrics, accelerators and/or barriers to adoption, and ensure these insights are utilized to inform updates to sales, marketing, and product collateral
Qualifications:
- 5+ years of product marketing experience, with a focus on non-physical healthcare products.
- 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
- Proficiency in marketing automation and analytics tools such as HubSpot, Marketo, Pardot, Salesforce, or Google Analytics (open to similar).
- Bachelor's degree in Business, Marketing, or a related field (Pragmatic Institute certification a plus).
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer. Exceptional cross-functional leadership and executive-facing communication skills tailored for a dynamic, close-knit team culture.
-
JOBID: JN -092026-146649
#LI-CELLA
#LI-MM9
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing® Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.
Product Marketing Specialist Jobs by Experience Level
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Find JobsProduct Marketing Specialist Job Market
Who's Hiring
Top Industries Hiring
- Manufacturing
- Electronics & Hardware
- Banking & Financial Services
- Technology & Software
- Distribution & Wholesale
What Employers Look For
The qualifications that appear most often in product marketing specialist jobs.
- Bachelor's degree in marketing, business, communications, or a related field
- Experience developing go-to-market strategies and product launch plans
- Proficiency with tools such as Salesforce, HubSpot, or similar CRM and marketing automation platforms
- Ability to create sales enablement materials including battle cards, one-pagers, and pitch decks
- Strong skills in competitive research, customer segmentation, and market positioning
- Experience collaborating cross-functionally with product, sales, and demand generation teams
Tips for Your Product Marketing Specialist Job Search
Quantify your launch impact on your resume
Hiring managers for product marketing roles want launch outcomes, not just ownership. Replace phrases like 'led product launch' with the adoption rate, pipeline generated, or sales enablement assets produced. Numbers tied to go-to-market results outperform task lists every time.
Build a portfolio of positioning artifacts
Many product marketing specialist candidates skip a portfolio entirely. Compile one-pagers, battle cards, messaging frameworks, or launch briefs you've authored. Even anonymized or side-project samples demonstrate that you can turn product insight into persuasive positioning.
Match your resume language to each job's GTM stage
A company launching its first product needs different skills than one optimizing a mature product line. Read the job description for signals like 'category creation', 'expansion', or 'retention', then mirror that language and match your examples to that specific growth stage.
Apply early to roles that fit
Migrate Mate lists product marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare competitive analysis examples for interviews
Interviewers frequently ask product marketing specialists to walk through a competitive analysis they've done. Have one ready that shows your methodology, the sources you used, and the strategic recommendation you delivered, not just a feature comparison table.
Negotiate using comp band transparency norms
Product marketing roles vary widely in scope, so anchor your negotiation to the responsibilities listed, not just the title. Ask about the product surface you'll own, the size of the launch roadmap, and cross-functional authority before discussing compensation structure.
Product Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most product marketing specialists?
The companies hiring the most product marketing specialists right now include Renesas, Klein Tools, and CNH Industrial, with the largest share of openings in Texas, California, and Illinois, based on current listings on Migrate Mate as of September 2026. Demand is particularly concentrated in SaaS and enterprise software companies expanding their go-to-market functions.
How many product marketing specialist jobs are remote?
About 70% of product marketing specialist openings are fully remote or hybrid as of September 2026, reflecting the role's heavy reliance on written communication and async collaboration. Sub-areas like competitive intelligence, content strategy, and messaging tend to attract the highest share of remote-eligible postings compared to roles that require close in-person coordination with sales or executive teams.
How do you become a product marketing specialist?
Start by building foundational marketing skills through a degree or coursework in marketing, communications, or business, then get hands-on experience in adjacent roles like content marketing, demand generation, or sales enablement. Develop a working knowledge of go-to-market frameworks, competitive analysis, and customer research methods. Assembling a portfolio of positioning work, launch briefs, or messaging documents significantly strengthens your candidacy when applying.
Can you get a product marketing specialist job with little experience?
Yes, entry-level product marketing specialist roles exist, particularly at mid-size SaaS companies and startups where generalist contributors can move quickly into product marketing work. Focus on demonstrating customer empathy, writing clarity, and analytical thinking rather than formal PMM experience. Side projects such as a self-initiated competitive teardown or a speculative messaging framework for a product you use can substitute for direct role experience in early conversations.
What does the product marketing specialist interview process look like?
Most product marketing specialist interview processes include an initial recruiter screen, a hiring manager conversation focused on your go-to-market experience and cross-functional collaboration style, and a take-home assignment or live exercise. The exercise typically involves building a positioning document, a launch plan, or a competitive brief. Final rounds often include presentations to marketing leadership and stakeholder interviews with product or sales counterparts.
Where can I find and apply to product marketing specialist jobs?
You can find and apply to product marketing specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience level and specialization, then apply directly to each one that fits. No separate signup is required to apply.
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