Entry Level Product Marketing Specialist Jobs

About TrueLook

At , we’re redefining jobsite visibility for the construction industry. Our cameras and platform give project teams real-time access to their jobsites, automated time-lapse documentation, AI-powered insights, and integrated security tools, all designed to help contractors build smarter, safer, and more efficiently.

We’re looking for a highly organized, proactive, and execution-focused Field & Product Marketing Specialist to support product marketing initiatives, field marketing efforts, and go-to-market execution across the business.

This role works closely with the Senior Product Marketing Manager and cross-functional teams to help bring product launches, campaigns, events, and customer-facing initiatives to life. It’s a high-impact role for someone who thrives in fast-moving environments and enjoys turning ideas into execution.

If you love coordinating projects, building processes, supporting launches, and helping teams move quickly and efficiently, this role is for you.

What You’ll DoField & Event Marketing

• Coordinate trade shows, customer events, and lunch-and-learns
• Manage event logistics including shipping, inventory, swag, booth coordination, and timelines
• Help maintain organized event inventory and marketing materials
• Support on-site event execution when needed
• Coordinate post-event follow-up materials and communications
• Help create polished, professional customer experiences at events and field activations

Product Marketing

• Support product launches and go-to-market initiatives across marketing, operations, product, and sales teams
• Assist with customer communications related to new features, releases, and product updates, including in-app announcements and website updates
• Partner with the operations team to develop product documentation, manuals, and other training resources
• Help maintain and organize sales enablement materials, including: one-pagers, presentations, battlecards, FAQs, and more.
• Coordinate internal launch timelines, deliverables, and cross-functional communication
• Assist with gathering and organizing customer feedback, sales insights, and market observations
• Support webinar coordination and other product-focused marketing initiatives

What We’re Looking For

• 2–5 years of experience in marketing, field marketing, product marketing, project coordination, or related roles
• Extremely organized with strong attention to detail
• Comfortable managing multiple projects and timelines simultaneously
• Strong written and verbal communication skills
• Self-starter with a willingness to jump in and help wherever needed
• Ability to work cross-functionally with product, sales, marketing, and customer-facing teams
• Must live within close driving distance of Winston-Salem, NC, and be available to come into the office regularly for collaboration, shipping/logistics support, events, and planning sessions
• Experience coordinating events, launches, logistics, or marketing programs is a plus
• Construction or B2B technology experience is a plus

Bonus Points If You Have Experience With

• Salesforce
• Customer.io or marketing automation tools
• Event planning and vendor coordination

Why Join TrueLook?

• Be part of a fast-growing construction technology company transforming how jobsites operate
• Work on products that combine AI, SaaS, security, and real-world field operations
• High visibility and direct collaboration with leadership
• Opportunity to grow within product marketing and go-to-market strategy
• Collaborative, entrepreneurial, and fast-moving environment
• Real ownership and the ability to make an impact quickly

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Gym membership
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Winston-Salem, NC 27127