Product Marketing Specialist Jobs in Texas
Product Marketing Specialist jobs in Texas are in strong demand, with active hiring concentrated in enterprise software, semiconductors, healthcare technology, and consumer goods companies at levels from entry-level associate to senior director. Austin, Dallas, and Houston anchor the market, and well-established employers such as Dell Technologies, Texas Instruments, and HCA Healthcare consistently recruit for these roles. The most sought-after specialties in Texas listings include go-to-market strategy, product launch management, and B2B demand generation. Find a role that fits below and apply directly.
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INTRODUCTION
Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for “on behalf.” Because that’s exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined — as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe!
SUMMARY
Supports product marketing by executing research, developing case studies, and contributing to go-to-market initiatives. This role helps connect client, market, and competitive insights to messaging and sales enablement, improving the effectiveness and consistency of marketing outputs.
This role is hybrid that will work onsite 2 days per week at one of our locations: Chicago, Philadelphia or Dallas metro areas. Occasional travel may be required as part of this role.
KEY RESPONSIBILITIES
- Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product
- Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities
- Own ongoing tracking of competitors, market trends, and positioning updates
- Maintain and update competitive battlecards and internal resources
- Own coordination of case study development, including outreach, scheduling, and approvals
- Support drafting and production of case studies, testimonials, and customer stories
- Own and maintain a centralized library of proof points, data, and customer evidence
- Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.)
- Support product launches by gathering inputs, research, and proof and contributing to messaging development
- Assist in developing and updating marketing materials and supporting sales enablement
REQUIREMENTS
- 3+ years in Product Marketing, Marketing, Research, or related role
- Experience supporting research, content, or case study development
- Strong organizational and project management skills
- Ability to gather and structure information from multiple sources
- Familiarity with competitive research or market analysis
- Basic understanding of B2B marketing and go-to-market concepts
- Comfortable working with data and supporting analysis
- Strong communicator and cross-functional collaborator
- Detail-oriented and able to manage multiple priorities
- FinTech or payments experience is a plus
COMPENSATION
- The base salary range for this position is budgeted for $71,010 to $81,900 with eligibility for an annual bonus. The actual base salary offered depends on a variety of factors, including but not limited to the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, business needs, and market demand.
Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, unlimited PTO, work from anywhere, generous parental leave, and more! Our job titles may span more than one career level. All candidates are encouraged to apply.
At Onbe, a diverse group of people, ideas, and perspectives are key to achieving phenomenal things. For over 25 years, our focus has remained on building a culture of openness and ingenuity, where employees come together to innovate and build disbursement solutions that make the lives of our clients and their consumers and workforces easier and better. Our definition of success includes celebrating differences and affirming belonging. To that end, we ask employees to come to Onbe as they are and contribute their diverse perspectives, identities, and experiences.
We believe that the recruiting phase is only the very beginning of diversity and inclusion. At Onbe, we’re constantly evolving the way we celebrate diversity every day and in everything we do. With several internal committees that are dedicated to mental and physical wellness, diversity, inclusion, and community outreach, we are committed to making a culture that is inclusive to all.
Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion. We do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex (including pregnancy), gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service. Our equal opportunity policy applies to all decisions of employment including hiring, placement, promotion or advancement, termination, layoff, recall, transfer, compensation, training and leaves of absence.
See All 12 Product Marketing Specialist Jobs in Texas
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Find JobsProduct Marketing Specialist Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Product Marketing Specialist Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Thermo Fisher Scientific2

- CHATSWORTH PRODUCTS1

- Chatsworth Products1

- Dell Technologies1

- First Command Financial Services1

Top Industries Hiring
- Manufacturing3
- Consulting & Professional Services2
- Electronics & Hardware2
- Science & Research2
- Banking & Financial Services1
What Texas Employers Look For
The qualifications that appear most often in product marketing specialist jobs across Texas.
- Bachelor's degree in marketing, business, communications, or a related field
- Demonstrated experience developing go-to-market strategies for technology or consumer products
- Proficiency with CRM and marketing automation platforms such as Salesforce or HubSpot
- Strong cross-functional collaboration skills working with product, sales, and engineering teams
- Experience creating positioning documents, competitive analyses, and sales enablement materials
- Ability to analyze market data and translate insights into actionable product messaging
Product Marketing Specialist Jobs in Texas: Frequently Asked Questions
How do you become a product marketing specialist in Texas?
Most product marketing specialist roles in Texas require a bachelor's degree in marketing, business, or communications, though no state-issued license or registration applies to this role. Texas employers, particularly in Austin's tech corridor and Dallas's corporate headquarters cluster, strongly favor candidates who have completed internships or rotational programs at technology or consumer goods companies. Building a portfolio of launch plans, competitive briefs, or positioning documents is the most reliable way to demonstrate readiness.
How much do product marketing specialists make in Texas?
Product marketing specialists in Texas earn a median of about $72,520 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,640 for the lowest 10% to over $135,710 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing specialists in Texas?
Employers hiring product marketing specialists in Texas right now include Thermo Fisher Scientific, CHATSWORTH PRODUCTS, and Chatsworth Products, based on current listings on Migrate Mate as of June 2026. Texas's concentration of enterprise software, semiconductor, and healthcare technology companies means consistent openings across both corporate headquarters and regional offices.
Which Texas cities have the most product marketing specialist jobs?
Austin, Dallas, and Georgetown have the most product marketing specialist openings in Texas. Austin leads because of its dense concentration of technology company headquarters and regional offices, Dallas draws hiring from large corporate headquarters in finance and telecommunications, and Houston's energy and healthcare sectors generate demand for specialists who can market complex technical products.
Are there remote product marketing specialist jobs in Texas?
Yes, and more than most fields, because product marketing work centers on strategy, messaging, and collaboration rather than on-site operations. About 33% of product marketing specialist openings tied to Texas are remote or hybrid as of June 2026, reflecting how readily the role transfers to distributed teams. Go-to-market strategy, competitive research, and content development are the functions most commonly performed remotely.
How can I get hired as a product marketing specialist in Texas with little or no experience?
The most realistic entry path is a marketing coordinator or associate product marketing role at a mid-size Texas technology or software company, where scope is broad enough to gain cross-functional exposure quickly. Large Texas employers such as Dell Technologies and NI run structured early-career and rotational marketing programs that accept new graduates. Candidates who arrive with a portfolio showing a mock go-to-market plan or competitive analysis consistently stand out over those relying on coursework alone.
Where can I find and apply to product marketing specialist jobs in Texas?
You can find and apply to product marketing specialist jobs in Texas on Migrate Mate, which lists current Texas openings from employers actively hiring. Find roles that match your experience and specialty, then apply directly to each one that fits.
See All 12 Product Marketing Specialist Jobs in Texas
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