Digital Marketing Director Jobs in Massachusetts
Digital Marketing Director jobs in Massachusetts are in strong demand, concentrated in technology, biotech, financial services, higher education, and healthcare sectors, with openings ranging from first-time directors stepping up from senior manager roles through seasoned executives leading enterprise teams. Boston, Cambridge, and Waltham are the primary hiring hubs, where employers like HubSpot, Fidelity Investments, and Mass General Brigham consistently seek leaders with expertise in demand generation, marketing analytics, and content strategy. Find a role that fits below and apply directly.
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Showing 5 of 31+ Digital Marketing Director jobs
The ideal candidate is curious, analytical, and eager to make an impact, someone who thrives in a fast-paced environment, loves finding the "why" behind the numbers, and communicates findings so that anyone can act on them. You will bring a passion for data-driven marketing and a drive to help unlock new digital revenue opportunities while continuously improving performance.
- Analyze performance across paid, email, SEO, social, and eCommerce channels, translating results into clear optimization recommendations.
- Build and maintain automated, self-serve dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
- Analyze the customer journey from visit to lead to order to show which channels and content drive revenue and net new customers.
- Design measurement plans and read out A/B and CRO tests with statistical rigor, turning results into next-step actions.
- Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
- Proactively identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
- Segment audiences and size opportunities to support planning, AOP, and investment cases.
- Translate complex data into concise insights and compelling presentations for senior leaders.
- Bachelor's degree in marketing, business, analytics, or a related field required
- 2-5 years of experience in digital marketing analytics, web analytics, or business intelligence
- Proficiency with web analytics tools (e.g., GA4, Adobe Analytics) and BI/dashboard tools (e.g., Tableau, Power BI, Looker)
- Strong SQL and advanced Excel skills; Python or R a plus
- Working knowledge of A/B testing, statistics, and marketing attribution
- Strong communication & organizational skills
- Excellent presentation and data storytelling skills
- Experience in B2B, eCommerce, or life sciences environments strongly preferred
Company Description:
Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.
The ideal candidate is curious, analytical, and eager to make an impact, someone who thrives in a fast-paced environment, loves finding the "why" behind the numbers, and communicates findings so that anyone can act on them. You will bring a passion for data-driven marketing and a drive to help unlock new digital revenue opportunities while continuously improving performance.
- Analyze performance across paid, email, SEO, social, and eCommerce channels, translating results into clear optimization recommendations.
- Build and maintain automated, self-serve dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
- Analyze the customer journey from visit to lead to order to show which channels and content drive revenue and net new customers.
- Design measurement plans and read out A/B and CRO tests with statistical rigor, turning results into next-step actions.
- Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
- Proactively identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
- Segment audiences and size opportunities to support planning, AOP, and investment cases.
- Translate complex data into concise insights and compelling presentations for senior leaders.
- Bachelor's degree in marketing, business, analytics, or a related field required
- 2-5 years of experience in digital marketing analytics, web analytics, or business intelligence
- Proficiency with web analytics tools (e.g., GA4, Adobe Analytics) and BI/dashboard tools (e.g., Tableau, Power BI, Looker)
- Strong SQL and advanced Excel skills; Python or R a plus
- Working knowledge of A/B testing, statistics, and marketing attribution
- Strong communication & organizational skills
- Excellent presentation and data storytelling skills
- Experience in B2B, eCommerce, or life sciences environments strongly preferred
Company Description:
Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.
See All 31 Digital Marketing Director Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find JobsDigital Marketing Director Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Digital Marketing Director Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Manufacturing
- Medical Devices
- Healthcare & Medical Services
What Massachusetts Employers Look For
The qualifications that appear most often in digital marketing director jobs across Massachusetts.
- Bachelor's degree in marketing, communications, business, or a related field required
- Seven or more years of progressive digital marketing experience with leadership responsibilities
- Demonstrated proficiency in marketing automation platforms such as HubSpot or Marketo
- Experience managing paid search, SEO, and multi-channel campaign strategy at scale
- Proven ability to lead and develop cross-functional marketing teams in a fast-paced environment
- Strong analytical skills with experience using Google Analytics, Salesforce, or comparable platforms
Digital Marketing Director Jobs in Massachusetts: Frequently Asked Questions
How do you become a digital marketing director in Massachusetts?
The path to a digital marketing director role in Massachusetts typically starts with a bachelor's degree in marketing, communications, or business, followed by progressive experience in digital roles. Massachusetts employers, particularly in tech and biotech corridors like the Seaport and Route 128 belt, favor candidates who have advanced through specialist and senior manager roles. Certifications from Google, HubSpot, or Meta carry weight, and an MBA from a Massachusetts institution can accelerate advancement into director-level positions.
How much do digital marketing directors make in Massachusetts?
Digital marketing directors in Massachusetts earn a median of about $212,020 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $122,350 for the lowest 10% to over $310,510 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing directors in Massachusetts?
Employers hiring digital marketing directors in Massachusetts right now include Waters, Force Factor, and Biogen, based on current listings on Migrate Mate as of November 2026. Massachusetts's dense concentration of technology, life sciences, and financial services firms means consistent director-level demand across both enterprise headquarters and fast-scaling growth-stage companies.
Which Massachusetts cities have the most digital marketing director jobs?
Boston, Bedford, and Milford account for the largest share of digital marketing director openings in Massachusetts. Boston dominates as the anchor market, driven by its concentration of financial services firms, biotech companies, and university-affiliated organizations, while Cambridge and Waltham attract openings from technology and life sciences employers clustered along the Route 128 and Kendall Square corridors.
Are there remote digital marketing director jobs in Massachusetts?
Yes, and more than most fields. About 88% of digital marketing director openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting the desk-based and analytically driven nature of the role. Strategy, campaign management, content leadership, and performance reporting functions transfer well to remote environments, making this one of the more location-flexible senior marketing positions available.
How can I get hired as a digital marketing director in Massachusetts with little or no experience?
The most realistic entry path is securing a senior digital marketing manager role first, then building a portfolio of measurable campaign results and team leadership. Massachusetts universities, including Boston University, Northeastern, and Babson, offer marketing programs with employer partnerships that connect graduates to coordinator and specialist roles at local firms. Moving laterally from a senior content, SEO, or paid media role into a broader leadership position at a Massachusetts mid-size technology or healthcare company is a well-worn path to a first director title.
Where can I find and apply to digital marketing director jobs in Massachusetts?
You can find and apply to digital marketing director jobs in Massachusetts on Migrate Mate, which lists current Massachusetts openings updated regularly. Search the listings for roles that match your experience level and specialty, then apply directly to the ones that fit.
See All 31 Digital Marketing Director Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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