Digital Marketing Director Jobs in Virginia
Digital Marketing Director jobs in Virginia are in strong and steady demand, concentrated in technology, federal contracting, defense, financial services, and healthcare sectors, with openings at every level from emerging manager through VP-track senior director. The largest hiring metros are Northern Virginia, Richmond, and Virginia Beach, where established employers such as Booz Allen Hamilton, Capital One, and Leidos regularly seek directors who can lead enterprise campaigns, manage paid media at scale, and drive SEO and content strategy. Find a role that fits below and apply directly.
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- 10004527
- Fairfax, Virginia, United States
- Virginia, United States
- Advancement and Alumni Relations
- Default
- Faculty (Salaried)
- Closing at: Sep 21 2026 - 23:55 EDT
- George Mason University
Department: Advancement and Alumni Relations
Classification: Administrative Faculty
Job Category: Administrative or Professional Faculty
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Sponsorship Eligibility: Not eligible for visa sponsorship
Salary: Salary starting low $150k; commensurate with education and experience
Criminal Background Check: Yes
About the Department:
The Office of Advancement and Alumni Relations is a comprehensive development and alumni relations enterprise with approximately 135 full-time employees. Functional areas within Advancement include fundraising and development, alumni relations, donor relations and stewardship, advancement communications, special events, gift processing, prospect research and management, gift planning, corporate and foundation relations, information systems and management, and infrastructure services.
Advancement’s mission is to build strong, lifelong relationships with George Mason University’s alumni and constituents while aligning their philanthropic interests with the university’s aspirations and priorities. The division is committed to serving the university, its alumni, and the broader community by supporting access to quality education and lifelong learning. Respect, service, integrity, collaboration, diversity, transparency, and creativity are the values that guide the division’s work and culture.
About the Position:
Reporting to the Associate VP, the Senior Director leads and provides strategic and creative direction for Advancement's digital engagement, integrated marketing, creative strategy, channel planning, audience activation, written communications and digital content across web, email, social media, texting, digital fundraising, direct marketing, and emerging platforms.
The position provides leadership for digital communication planning, graphic and multimedia content development, audience segmentation, marketing operations, and performance measurement, helping ensure Advancement communications reach the right audiences through coordinated channels, compelling visual presentation, strong creative execution, and measurable results.
Responsibilities:
Digital Strategy and Digital Experience
- Audience Strategy and Digital Engagement
- Develop audience segmentation strategies and digital engagement journeys for alumni, donors, prospects, volunteers, parents, faculty, staff, students, and friends of the university;
- Recommend targeted communication approaches that improve constituent engagement across digital channels;
- Support personalized communications that enhance the constituent experience throughout the engagement lifecycle; and
- Use audience insights, digital performance data, and engagement trends to refine messaging, creative presentation, channel strategy, and communication timing.
- Websites
- Lead Advancement's web strategy, governance, content presentation, and digital user experience;
- Manage and maintain the Advancement website, including content updates, campaign pages, giving pages, event pages, donor impact content, and other digital properties;
- Provide guidance and support for alumni relations website management and other Advancement web content;
- Ensure web content is accurate, current, accessible, visually engaging, and aligned with institutional priorities and brand standards; and
- Guide the visual presentation, content hierarchy, graphics, calls to action, and user experience of Advancement websites and digital platforms.
- Social Media
- Develop and execute the social media strategy for Advancement channels;
- Plan, publish, and evaluate social media content in collaboration with alumni engagement, annual giving, stewardship, campaign communications, and university partners;
- Identify opportunities to increase alumni engagement, donor education, event promotion, campaign storytelling, volunteer participation, and philanthropic engagement through social media;
- Direct the development of social media graphics, templates, short-form video concepts, digital campaign assets, and other platform-specific visual content; and
- Monitor channel performance and implement strategies to grow audience reach and engagement.
- Digital Marketing and Fundraising Communications
- Collaborate on digital marketing efforts supporting annual giving, alumni engagement, donor relations and stewardship, campaigns, Giving Day, and other institution-wide initiatives;
- Provide strategic guidance and support to Annual Giving for email, direct mail, texting, annual appeals, Giving Day, and other fundraising communications while recognizing Annual Giving's ownership of fundraising strategy, solicitation goals, and donor pipeline management;
- Partner with Advancement teams to develop integrated, multi-channel communication strategies that support fundraising and engagement objectives;
- Support campaign visibility and donor engagement through digital marketing strategies that include strong audience targeting, compelling graphic presentation, coordinated channel planning, and measurable calls to action; and
- Review digital marketing performance and recommend adjustments to messaging, design, graphics, audience segmentation, channel use, and timing.
Graphic Design, Creative Strategy, and Multimedia Content Development
- Lead the development of graphic design, visual communications, and multimedia content that support Advancement communications, fundraising, alumni engagement, donor stewardship, campaign priorities, and special initiatives;
- Design or direct the production of graphics for email marketing, websites, social media, digital advertising, digital fundraising pages, event promotion, presentations, reports, toolkits, and other Advancement communication channels;
- Develop original visual concepts, campaign graphics, templates, and digital collateral that help translate Advancement priorities into clear, compelling, and audience-centered communications;
- Create and direct visual storytelling assets that highlight donor impact, alumni success, philanthropic priorities, campaign progress, student experience, and university achievement;
- Provide creative direction, supervision, work direction, and design feedback to staff, student employees, freelancers, agencies, photographers, videographers, and university partners;
- Set priorities, assign work, review deliverables, and ensure timely completion of graphic design, multimedia, and creative content projects;
- Ensure all graphic and multimedia materials are visually effective, accessible, accurate, brand-aligned, and appropriate for the intended audience and channel; and
- Identify opportunities to strengthen Advancement communications through improved graphic presentation, multimedia content, information design, data visualization, short-form video, and emerging creative formats.
Digital Communications & Traffic Management
- Provide leadership, consultation, and direction for division-wide digital communications traffic, including project intake, scheduling, release calendars, approvals, deployment coordination, and message timing;
- Guide the coordination of digital communication schedules across Advancement to reduce audience fatigue, prevent competing messages, and prioritize strategic communications;
- Help establish and maintain communication governance processes and digital publishing standards, creative production timelines, and approval workflows;
- Provide direction to ensure sufficient time is built into project schedules for strategy, writing, graphic design, creative development, review, revision, production, and deployment;
- Work in partnership with Annual Giving, Strategic Advancement Systems, Advancement Communications, and Alumni Relations to coordinate digital priorities and manage timing across channels; and
- Monitor project flow, identify bottlenecks, and recommend process improvements that support timely, coordinated, and high-quality digital communications.
Digital Communications Consulting & Governance
- Serve as a strategic advisor to Advancement partners on digital communication best practices, including email, web, social media, texting, audience experience, campaign timing, and content performance;
- Develop and promote standards, processes, and governance that improve coordination, quality, consistency, accessibility, and effectiveness across Advancement digital communications;
- Provide leadership and guidance, and establish and maintain standards on digital strategy, visual communication, channel selection, message timing, audience segmentation, accessibility, brand alignment, and constituent experience;
- Advise Advancement partners on how to translate communication goals into coordinated digital plans with appropriate audiences, messages, creative assets, timelines, channels, and measures of success;
- Provide guidance and work direction to staff, student employees, vendors, and university partners to ensure digital communications and graphic materials meet established standards; and
- Identify opportunities to improve digital communication practices, strengthen creative presentation, reduce duplication, and create a more consistent experience for alumni, donors, prospects, volunteers, and other Advancement audiences.
Other duties as assigned within the scope of the role
- Track, measure, and report on analytics.
Required Qualifications:
- Master’s degree in related field or the equivalent combination of education and experience;
- Significant experience (generally 8-10 years) developing and executing marketing and digital communication strategies;
- Experience creating digital content and graphic design collateral for websites, emails, and social media;
- Experience developing multi-channel marketing strategies;
- Experience with photography, video production, and multimedia story telling;
- Experience supervising creative professionals;
- Demonstrated experience providing strategic guidance on marketing best practices;
- Significant knowledge (generally 8-10 years) of digital communications and marketing;
- Knowledge of website management, email marketing, and accessibility standards;
- Strong knowledge of social media strategy, and best practices;
- Strong knowledge of graphic design principles, including typography, layout, visual hierarchy, composition, accessibility, brand application, and digital content presentation;
- Demonstrated knowledge of graphic design principles;
- Skill in project management;
- Skill in creating digital collateral and basic web editing;
- Skill in creating graphics using Adobe Creative Cloud;
- Skill in developing graphic concepts and visual materials for web, email, social media, digital campaigns, fundraising communications, presentations, and events;
- Ability to produce marketing collateral for segmented audiences;
- Ability to communicate effectively with stakeholders;
- Ability to translate ideas into digital collateral;
- Ability to provide creative direction, review graphic work, and offer clear, constructive feedback to staff, vendors, freelancers, and partners; and
- Ability to guide digital communications workflows, establish standards, manage competing priorities, and lead work across multiple teams and channels.
Preferred Qualifications:
- Experience in higher education;
- Experience in digital communications and marketing for advancement;
- Experience supporting marketing campaigns;
- Knowledge of higher education advancement, fundraising, or alumni relations communications and marketing;
- Knowledge of CRM, specifically Salesforce;
- Knowledge of comprehensive campaign communications, annual giving, donor engagement, or constituent relationship-based marketing;
- Skill in managing or directing the work of creative vendors, freelancers, photographers, videographers, agencies, or student employees;
- Ability to work within established university brand standards while developing fresh, audience-centered creative approaches; and
- Ability to support senior-level communications, high-profile initiatives, sensitive announcements, or institution-wide priorities.
Instructions to Applicants:
For full consideration, applicants must apply for Senior Director of Digital Engagement, Marketing, and Communications at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information (one of which must be a current supervisor), and provide a cover letter, resume, and portfolio of work demonstrating competency in creative design, digital engagement, and/or communications for review.
Posting Open Date: September 4, 2026
Posting Close Date: September 21, 2026
Open Until Filled: No
- 10004527
- Fairfax, Virginia, United States
- Virginia, United States
- Advancement and Alumni Relations
- Default
- Faculty (Salaried)
- Closing at: Sep 21 2026 - 23:55 EDT
- George Mason University
Department: Advancement and Alumni Relations
Classification: Administrative Faculty
Job Category: Administrative or Professional Faculty
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Sponsorship Eligibility: Not eligible for visa sponsorship
Salary: Salary starting low $150k; commensurate with education and experience
Criminal Background Check: Yes
About the Department:
The Office of Advancement and Alumni Relations is a comprehensive development and alumni relations enterprise with approximately 135 full-time employees. Functional areas within Advancement include fundraising and development, alumni relations, donor relations and stewardship, advancement communications, special events, gift processing, prospect research and management, gift planning, corporate and foundation relations, information systems and management, and infrastructure services.
Advancement’s mission is to build strong, lifelong relationships with George Mason University’s alumni and constituents while aligning their philanthropic interests with the university’s aspirations and priorities. The division is committed to serving the university, its alumni, and the broader community by supporting access to quality education and lifelong learning. Respect, service, integrity, collaboration, diversity, transparency, and creativity are the values that guide the division’s work and culture.
About the Position:
Reporting to the Associate VP, the Senior Director leads and provides strategic and creative direction for Advancement's digital engagement, integrated marketing, creative strategy, channel planning, audience activation, written communications and digital content across web, email, social media, texting, digital fundraising, direct marketing, and emerging platforms.
The position provides leadership for digital communication planning, graphic and multimedia content development, audience segmentation, marketing operations, and performance measurement, helping ensure Advancement communications reach the right audiences through coordinated channels, compelling visual presentation, strong creative execution, and measurable results.
Responsibilities:
Digital Strategy and Digital Experience
- Audience Strategy and Digital Engagement
- Develop audience segmentation strategies and digital engagement journeys for alumni, donors, prospects, volunteers, parents, faculty, staff, students, and friends of the university;
- Recommend targeted communication approaches that improve constituent engagement across digital channels;
- Support personalized communications that enhance the constituent experience throughout the engagement lifecycle; and
- Use audience insights, digital performance data, and engagement trends to refine messaging, creative presentation, channel strategy, and communication timing.
- Websites
- Lead Advancement's web strategy, governance, content presentation, and digital user experience;
- Manage and maintain the Advancement website, including content updates, campaign pages, giving pages, event pages, donor impact content, and other digital properties;
- Provide guidance and support for alumni relations website management and other Advancement web content;
- Ensure web content is accurate, current, accessible, visually engaging, and aligned with institutional priorities and brand standards; and
- Guide the visual presentation, content hierarchy, graphics, calls to action, and user experience of Advancement websites and digital platforms.
- Social Media
- Develop and execute the social media strategy for Advancement channels;
- Plan, publish, and evaluate social media content in collaboration with alumni engagement, annual giving, stewardship, campaign communications, and university partners;
- Identify opportunities to increase alumni engagement, donor education, event promotion, campaign storytelling, volunteer participation, and philanthropic engagement through social media;
- Direct the development of social media graphics, templates, short-form video concepts, digital campaign assets, and other platform-specific visual content; and
- Monitor channel performance and implement strategies to grow audience reach and engagement.
- Digital Marketing and Fundraising Communications
- Collaborate on digital marketing efforts supporting annual giving, alumni engagement, donor relations and stewardship, campaigns, Giving Day, and other institution-wide initiatives;
- Provide strategic guidance and support to Annual Giving for email, direct mail, texting, annual appeals, Giving Day, and other fundraising communications while recognizing Annual Giving's ownership of fundraising strategy, solicitation goals, and donor pipeline management;
- Partner with Advancement teams to develop integrated, multi-channel communication strategies that support fundraising and engagement objectives;
- Support campaign visibility and donor engagement through digital marketing strategies that include strong audience targeting, compelling graphic presentation, coordinated channel planning, and measurable calls to action; and
- Review digital marketing performance and recommend adjustments to messaging, design, graphics, audience segmentation, channel use, and timing.
Graphic Design, Creative Strategy, and Multimedia Content Development
- Lead the development of graphic design, visual communications, and multimedia content that support Advancement communications, fundraising, alumni engagement, donor stewardship, campaign priorities, and special initiatives;
- Design or direct the production of graphics for email marketing, websites, social media, digital advertising, digital fundraising pages, event promotion, presentations, reports, toolkits, and other Advancement communication channels;
- Develop original visual concepts, campaign graphics, templates, and digital collateral that help translate Advancement priorities into clear, compelling, and audience-centered communications;
- Create and direct visual storytelling assets that highlight donor impact, alumni success, philanthropic priorities, campaign progress, student experience, and university achievement;
- Provide creative direction, supervision, work direction, and design feedback to staff, student employees, freelancers, agencies, photographers, videographers, and university partners;
- Set priorities, assign work, review deliverables, and ensure timely completion of graphic design, multimedia, and creative content projects;
- Ensure all graphic and multimedia materials are visually effective, accessible, accurate, brand-aligned, and appropriate for the intended audience and channel; and
- Identify opportunities to strengthen Advancement communications through improved graphic presentation, multimedia content, information design, data visualization, short-form video, and emerging creative formats.
Digital Communications & Traffic Management
- Provide leadership, consultation, and direction for division-wide digital communications traffic, including project intake, scheduling, release calendars, approvals, deployment coordination, and message timing;
- Guide the coordination of digital communication schedules across Advancement to reduce audience fatigue, prevent competing messages, and prioritize strategic communications;
- Help establish and maintain communication governance processes and digital publishing standards, creative production timelines, and approval workflows;
- Provide direction to ensure sufficient time is built into project schedules for strategy, writing, graphic design, creative development, review, revision, production, and deployment;
- Work in partnership with Annual Giving, Strategic Advancement Systems, Advancement Communications, and Alumni Relations to coordinate digital priorities and manage timing across channels; and
- Monitor project flow, identify bottlenecks, and recommend process improvements that support timely, coordinated, and high-quality digital communications.
Digital Communications Consulting & Governance
- Serve as a strategic advisor to Advancement partners on digital communication best practices, including email, web, social media, texting, audience experience, campaign timing, and content performance;
- Develop and promote standards, processes, and governance that improve coordination, quality, consistency, accessibility, and effectiveness across Advancement digital communications;
- Provide leadership and guidance, and establish and maintain standards on digital strategy, visual communication, channel selection, message timing, audience segmentation, accessibility, brand alignment, and constituent experience;
- Advise Advancement partners on how to translate communication goals into coordinated digital plans with appropriate audiences, messages, creative assets, timelines, channels, and measures of success;
- Provide guidance and work direction to staff, student employees, vendors, and university partners to ensure digital communications and graphic materials meet established standards; and
- Identify opportunities to improve digital communication practices, strengthen creative presentation, reduce duplication, and create a more consistent experience for alumni, donors, prospects, volunteers, and other Advancement audiences.
Other duties as assigned within the scope of the role
- Track, measure, and report on analytics.
Required Qualifications:
- Master’s degree in related field or the equivalent combination of education and experience;
- Significant experience (generally 8-10 years) developing and executing marketing and digital communication strategies;
- Experience creating digital content and graphic design collateral for websites, emails, and social media;
- Experience developing multi-channel marketing strategies;
- Experience with photography, video production, and multimedia story telling;
- Experience supervising creative professionals;
- Demonstrated experience providing strategic guidance on marketing best practices;
- Significant knowledge (generally 8-10 years) of digital communications and marketing;
- Knowledge of website management, email marketing, and accessibility standards;
- Strong knowledge of social media strategy, and best practices;
- Strong knowledge of graphic design principles, including typography, layout, visual hierarchy, composition, accessibility, brand application, and digital content presentation;
- Demonstrated knowledge of graphic design principles;
- Skill in project management;
- Skill in creating digital collateral and basic web editing;
- Skill in creating graphics using Adobe Creative Cloud;
- Skill in developing graphic concepts and visual materials for web, email, social media, digital campaigns, fundraising communications, presentations, and events;
- Ability to produce marketing collateral for segmented audiences;
- Ability to communicate effectively with stakeholders;
- Ability to translate ideas into digital collateral;
- Ability to provide creative direction, review graphic work, and offer clear, constructive feedback to staff, vendors, freelancers, and partners; and
- Ability to guide digital communications workflows, establish standards, manage competing priorities, and lead work across multiple teams and channels.
Preferred Qualifications:
- Experience in higher education;
- Experience in digital communications and marketing for advancement;
- Experience supporting marketing campaigns;
- Knowledge of higher education advancement, fundraising, or alumni relations communications and marketing;
- Knowledge of CRM, specifically Salesforce;
- Knowledge of comprehensive campaign communications, annual giving, donor engagement, or constituent relationship-based marketing;
- Skill in managing or directing the work of creative vendors, freelancers, photographers, videographers, agencies, or student employees;
- Ability to work within established university brand standards while developing fresh, audience-centered creative approaches; and
- Ability to support senior-level communications, high-profile initiatives, sensitive announcements, or institution-wide priorities.
Instructions to Applicants:
For full consideration, applicants must apply for Senior Director of Digital Engagement, Marketing, and Communications at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information (one of which must be a current supervisor), and provide a cover letter, resume, and portfolio of work demonstrating competency in creative design, digital engagement, and/or communications for review.
Posting Open Date: September 4, 2026
Posting Close Date: September 21, 2026
Open Until Filled: No
See All 29 Digital Marketing Director Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
Find JobsDigital Marketing Director Jobs by City in Virginia
Where Virginia roles are concentrated, by current openings.
Digital Marketing Director Job Market in Virginia
A snapshot from current Virginia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Education
- Hospitality & Tourism
- Consulting & Professional Services
What Virginia Employers Look For
The qualifications that appear most often in digital marketing director jobs across Virginia.
- Bachelor's degree in marketing, communications, or a closely related field required
- Seven or more years of progressive digital marketing experience with demonstrated leadership
- Proven ability to manage paid search, paid social, and programmatic advertising channels
- Experience with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
- Proficiency in analytics tools including Google Analytics, Adobe Analytics, and data visualization software
- Strong working knowledge of SEO strategy, content marketing, and conversion rate optimization
Digital Marketing Director Jobs in Virginia: Frequently Asked Questions
How do you become a digital marketing director in Virginia?
Digital marketing director roles in Virginia have no state-issued license or registration requirement, so the path runs through education and experience. Most Virginia employers expect a bachelor's degree in marketing, communications, business, or a related field, with a master's degree or MBA giving candidates an edge at larger contractors and financial firms. Industry certifications from Google, HubSpot, or the American Marketing Association strengthen a candidacy, and Virginia's dense federal contracting sector often values candidates with experience marketing technology or professional services.
How much do digital marketing directors make in Virginia?
Digital marketing directors in Virginia earn a median of about $187,820 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $107,710 for the lowest 10% to over $292,430 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing directors in Virginia?
Employers hiring digital marketing directors in Virginia right now include Team Velocity Marketing, Massanutten Resort, and George Mason University, based on current listings on Migrate Mate as of September 2026. Virginia's mix of federal contractors, financial institutions, healthcare systems, and technology companies creates consistent year-round demand for senior marketing leadership.
Which Virginia cities have the most digital marketing director jobs?
Herndon, Richmond, and Arlington have the most digital marketing director openings in Virginia. Northern Virginia dominates because of its concentration of federal contractors, defense technology firms, and corporate headquarters along the I-95 and Dulles corridors, while Richmond draws hiring from financial services, healthcare, and consumer brands, and Virginia Beach reflects demand from military-adjacent employers and regional retail and hospitality organizations.
Are there remote digital marketing director jobs in Virginia?
Yes, and more than most fields. About 70% of digital marketing director openings tied to Virginia are remote or hybrid as of September 2026, reflecting how thoroughly desk-based and tool-driven this work is. Strategy, campaign management, SEO, analytics, and content functions translate cleanly to remote arrangements, though directors overseeing in-house creative teams or agency relationships often work hybrid schedules tied to a Northern Virginia or Richmond office.
How can I get hired as a digital marketing director in Virginia with little or no experience?
The most realistic entry point is landing a digital marketing manager or senior specialist role first, then building toward director-level responsibility. Large Virginia employers in the federal contracting and financial services sectors, including firms headquartered in Northern Virginia and Richmond, regularly hire marketing coordinators and associates who move up internally. Earning a recognized certification from Google or HubSpot and assembling a portfolio of measurable campaign results accelerates that path, and associate-level roles in content, paid media, or email marketing at Virginia-based agencies or technology companies provide the cross-channel exposure directors need.
Where can I find and apply to digital marketing director jobs in Virginia?
You can find and apply to digital marketing director jobs in Virginia on Migrate Mate, which lists current Virginia openings across industries and experience levels. Find roles that fit your background and apply directly.
See All 29 Digital Marketing Director Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
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