Market Research Jobs in California
Market Research jobs in California are in strong demand, concentrated in the technology, entertainment, consumer goods, and healthcare sectors, with opportunities at every level from junior analyst through senior director. Los Angeles, San Francisco, and San Diego are the primary hiring markets, anchored by major employers such as Nielsen, The Walt Disney Company, and Google, all of which maintain active market research functions in the state. Consumer insights, UX research, and competitive intelligence are the specialties drawing the most consistent interest from California hiring managers. Find a role that fits below and apply directly.
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Showing 5 of 16+ Market Research jobs
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
The Analytics and Performance Excellence (APEX) team is an industry-recognized center of research excellence and strategic vision. We function as in-house strategic counsel — translating advanced analytics into business decisions and patient impact. We invest in diverse talent, cultivate new capabilities, and foster an inclusive culture where the best ideas win.
Role Summary
As Senior Manager within the Market Access & Patient Services Insights group, you will independently lead analytics and market research initiatives that shape U.S. Immunology brand strategy. You will identify payer opportunities, assess risk scenarios, and deliver actionable recommendations that advance patient access and provider reimbursement — with a particular emphasis on the medical benefit landscape, buy-and-bill dynamics, and ASP-driven pricing strategy.
Key Responsibilities
Analytics & Data Science
- Lead advanced analytics across utilization management, medical policy, pricing, and competitive launch assessment.
- Apply modeling, data science, and visualization tools to surface actionable business insights.
- Develop contracting strategies grounded in quantitative analysis of specialty pharmacies, PBMs, GPOs, health plans, and medical benefit access dynamics.
- Analyze reimbursement and access trends spanning buy-and-bill, ASP, site of care, and provider-administered therapies.
- Mine healthcare and operational datasets to identify trends, risks, and opportunities for improved access and execution.
Market Research
- Design and execute market research initiatives assessing payer dynamics, access barriers, and competitive positioning.
- Synthesize qualitative and quantitative findings into clear, strategy-ready insights.
- Track competitive launches and evolving healthcare policy through rigorous research methodologies.
- Inform medical benefit access, provider-administered therapy, and reimbursement strategy through targeted insights development.
Strategic Leadership & Collaboration
- Present analytics and research findings to senior leadership; influence high-impact, cross-functional decisions.
- Mentor junior team members in analytics and market research capabilities.
- Collaborate cross-functionally with market access, field teams, analytics partners, and external stakeholders to convert insights into action.
- Champion an innovative, high-performing, and inclusive team culture.
Qualifications
Required
- Bachelor's degree in Science, Business, Analytics, Health Economics, or a related field.
- 6+ years of progressive, hands-on experience in pharmaceutical or healthcare analytics, market access, or a closely related role.
- Direct industry experience across payer, manufacturer, consulting, or vendor environments supporting pharma/healthcare clients.
- Proficiency in one or more analytic tools (SQL, Python, R, Dataiku, or equivalent) and data visualization platforms (e.g., Power BI).
- Proven ability to independently lead projects and deliver strategic insights in fast-paced, cross-functional settings.
- Superior communication skills — able to distill complex analyses into clear, compelling narratives for senior audiences.
- Working knowledge of medical benefit access, reimbursement dynamics, and provider-administered therapy models.
Preferred
- Advanced degree (Master's, MBA, MPH, or equivalent).
- In-depth U.S. market access experience: value/contracting strategy, reimbursement policy analytics, or access barrier assessment.
- Hands-on experience with syndicated pharma data sources (e.g., IQVIA, Symphony Health, DRG, MMIT).
- Familiarity with statistical modeling, machine learning, or predictive analytics methodologies.
- Exposure to infusion provider operations, onboarding processes, or related operational data is a welcome plus.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
The Analytics and Performance Excellence (APEX) team is an industry-recognized center of research excellence and strategic vision. We function as in-house strategic counsel — translating advanced analytics into business decisions and patient impact. We invest in diverse talent, cultivate new capabilities, and foster an inclusive culture where the best ideas win.
Role Summary
As Senior Manager within the Market Access & Patient Services Insights group, you will independently lead analytics and market research initiatives that shape U.S. Immunology brand strategy. You will identify payer opportunities, assess risk scenarios, and deliver actionable recommendations that advance patient access and provider reimbursement — with a particular emphasis on the medical benefit landscape, buy-and-bill dynamics, and ASP-driven pricing strategy.
Key Responsibilities
Analytics & Data Science
- Lead advanced analytics across utilization management, medical policy, pricing, and competitive launch assessment.
- Apply modeling, data science, and visualization tools to surface actionable business insights.
- Develop contracting strategies grounded in quantitative analysis of specialty pharmacies, PBMs, GPOs, health plans, and medical benefit access dynamics.
- Analyze reimbursement and access trends spanning buy-and-bill, ASP, site of care, and provider-administered therapies.
- Mine healthcare and operational datasets to identify trends, risks, and opportunities for improved access and execution.
Market Research
- Design and execute market research initiatives assessing payer dynamics, access barriers, and competitive positioning.
- Synthesize qualitative and quantitative findings into clear, strategy-ready insights.
- Track competitive launches and evolving healthcare policy through rigorous research methodologies.
- Inform medical benefit access, provider-administered therapy, and reimbursement strategy through targeted insights development.
Strategic Leadership & Collaboration
- Present analytics and research findings to senior leadership; influence high-impact, cross-functional decisions.
- Mentor junior team members in analytics and market research capabilities.
- Collaborate cross-functionally with market access, field teams, analytics partners, and external stakeholders to convert insights into action.
- Champion an innovative, high-performing, and inclusive team culture.
Qualifications
Required
- Bachelor's degree in Science, Business, Analytics, Health Economics, or a related field.
- 6+ years of progressive, hands-on experience in pharmaceutical or healthcare analytics, market access, or a closely related role.
- Direct industry experience across payer, manufacturer, consulting, or vendor environments supporting pharma/healthcare clients.
- Proficiency in one or more analytic tools (SQL, Python, R, Dataiku, or equivalent) and data visualization platforms (e.g., Power BI).
- Proven ability to independently lead projects and deliver strategic insights in fast-paced, cross-functional settings.
- Superior communication skills — able to distill complex analyses into clear, compelling narratives for senior audiences.
- Working knowledge of medical benefit access, reimbursement dynamics, and provider-administered therapy models.
Preferred
- Advanced degree (Master's, MBA, MPH, or equivalent).
- In-depth U.S. market access experience: value/contracting strategy, reimbursement policy analytics, or access barrier assessment.
- Hands-on experience with syndicated pharma data sources (e.g., IQVIA, Symphony Health, DRG, MMIT).
- Familiarity with statistical modeling, machine learning, or predictive analytics methodologies.
- Exposure to infusion provider operations, onboarding processes, or related operational data is a welcome plus.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
See All 16 Market Research Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Market Research JobsMarket Research Jobs by City in California
Where California roles are concentrated, by current openings.
Market Research Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
What California Employers Look For
The qualifications that appear most often in market research jobs across California.
- Bachelor's degree in marketing, psychology, business, or a related field required
- Proficiency in quantitative and qualitative research methods and survey design
- Experience with data analysis tools such as SPSS, SAS, or similar platforms
- Ability to translate complex data into clear insights and business recommendations
- Strong written and verbal communication skills for presenting to stakeholders
- Familiarity with California consumer markets and relevant industry verticals preferred
Market Research Jobs in California: Frequently Asked Questions
How do you become a market research in California?
Most market research roles in California require a bachelor's degree in marketing, business, social sciences, or a related field, with no state-issued license or registration required for the profession. Many California employers, particularly in technology and consumer goods, favor candidates who also hold a Google Analytics certification or a certificate in market research from a recognized program. Building a portfolio of research projects and gaining experience with data visualization tools strengthens a candidacy considerably in this market.
How much do market researches make in California?
Market researches in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire market researchs in California?
Employers hiring market researchs in California right now include AbbVie, Revolution Medicines, and National Research, based on current listings on Migrate Mate as of November 2026. California's concentration of technology firms, entertainment studios, and consumer brands means hiring activity remains broad and reaches well beyond traditional research agencies.
Which California cities have the most market research jobs?
Irvine, Culver City, and Redwood City account for the largest share of market research openings in California. Los Angeles drives demand through its entertainment, consumer goods, and advertising industries, San Francisco and the surrounding Bay Area draw heavily from technology and venture-backed companies, and San Diego's life sciences and defense sectors add a distinct concentration of product and customer research roles.
Are there remote market research jobs in California?
Yes, and more than most fields. Market research is largely desk-based and data-driven, making it well suited to remote and hybrid arrangements. About 88% of market research openings tied to California are remote or hybrid as of November 2026, reflecting how broadly employers in this field have embraced flexible work. Quantitative analysis, survey programming, and report writing are the tasks most commonly performed fully remotely.
How can I get hired as a market research in California with little or no experience?
The most realistic entry path is applying for a junior analyst or research associate role at a California-based market research firm or in-house insights team. Large California employers in consumer technology and media, including entertainment companies based in Los Angeles and software firms in the Bay Area, regularly post entry-level openings designed for recent graduates. A capstone research project, a certification in data analysis, or experience as a data analyst or marketing coordinator in an adjacent role all open the door effectively.
Where can I find and apply to market research jobs in California?
You can find and apply to market research jobs in California on Migrate Mate, which lists current openings from employers hiring in the state right now. Search the available roles, find the ones that match your experience and target location, and apply directly to the ones that fit.
See All 16 Market Research Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Market Research Jobs