Regional Sales Manager Jobs in California
Regional Sales Manager jobs in California are among the most active in the country, with strong demand across technology, life sciences, medical devices, industrial distribution, and consumer packaged goods at every level from territory manager through senior regional director. The heaviest hiring is in Los Angeles, San Francisco, and San Diego, where companies like Salesforce, Abbott, and Sysco maintain substantial regional operations. The most sought-after specialties are SaaS and cloud sales management, medical and pharmaceutical device sales leadership, and food service and distribution territory oversight. Find a role that fits below and apply directly.
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Showing 5 of 212+ Regional Sales Manager jobs
Regional Sales Manager (West, North East, South East, Central)
Automotive Aftermarket – North America
Position Summary
The Regional Sales Manager is responsible for driving profitable sales growth, expanding distribution, and strengthening customer relationships within an assigned North American territory.
This position will lead regional sales activities for HL Mando automotive aftermarket products, focusing on traditional warehouse distributors, retailers, buying groups, e-commerce customers, and professional installer networks. The Regional Sales Manager will develop new business, grow existing accounts, improve product-line penetration, and execute the company’s regional go-to-market strategy.
The successful candidate will combine strong automotive aftermarket knowledge with disciplined account management, field execution, and data-driven sales planning.
Key Responsibilities
Regional Sales Strategy and Growth
- Develop and execute an annual regional sales plan aligned with company revenue, margin, and market-share objectives.
- Identify high-potential customers, product categories, applications, and geographic markets.
- Build a qualified new-business pipeline and convert targeted prospects into active customers.
- Increase sales penetration across existing accounts through new product-line placements, expanded SKU coverage, and additional customer locations.
- Establish regional pricing, promotional, and account-development plans in collaboration with senior management.
- Monitor competitive activity, market trends, vehicle population, and customer purchasing behavior.
Customer and Account Management
- Manage relationships with warehouse distributors, retailers, buying groups, e-commerce customers, fleets, jobbers, and installer networks.
- Develop strategic account plans for major regional customers.
- Conduct regular customer visits, business reviews, product presentations, and sales meetings.
- Build strong relationships with customer executives, category managers, purchasing teams, sales representatives, and branch managers.
- Negotiate pricing, programs, promotions, stocking requirements, and commercial terms within approved guidelines.
- Maintain accurate sales forecasts, customer pipelines, opportunity updates, and account activity records.
- Address customer concerns promptly and coordinate internal resources to ensure timely resolution.
Distribution and Market Development
- Expand regional distribution coverage by identifying underserved markets and qualified channel partners.
- Improve product availability, fill rates, and speed to market through close coordination with customers and internal operations.
- Support customer inventory planning, stocking recommendations, new-store openings, and product-line conversions.
- Partner with distributor sales teams to increase branch-level and installer-level demand.
- Conduct joint sales calls, sales blitzes, installer visits, trade events, and product training programs.
- Develop regional installer engagement programs that strengthen product awareness, trial, and repeat purchases.
Product and Category Development
- Promote the company’s automotive aftermarket portfolio, including suspension, steering, brake, electrical, HVAC, engine-management, and maintenance products.
- Identify assortment gaps, new application opportunities, and customer-specific product requirements.
- Work with Product Management to prioritize new part numbers and improve application coverage.
- Provide market feedback regarding pricing, quality, packaging, catalog data, warranty, and competitive positioning.
- Support new-product launches, line reviews, customer presentations, and product-change communications.
- Ensure customers understand HL Mando’s OE heritage, product quality, technical advantages, and overall value proposition.
Sales Performance and Profitability
- Achieve assigned regional revenue, gross-margin, new-business, and product-placement targets.
- Manage pricing and promotional programs while protecting profitability.
- Monitor customer sales performance, product mix, returns, deductions, warranty claims, and overdue accounts.
- Prepare monthly sales reports, forecasts, opportunity reviews, and corrective-action plans.
- Analyze sales data by customer, product category, SKU, geography, and channel.
- Recommend actions to improve customer profitability, inventory productivity, and regional market share.
Cross-Functional Collaboration
- Coordinate with Product Management, Marketing, Supply Chain, Customer Service, Finance, Quality, and Executive Management.
- Communicate customer forecasts, inventory requirements, promotional plans, and potential supply risks.
- Support demand planning and inventory allocation for key accounts.
- Collaborate with Marketing on regional campaigns, trade shows, customer materials, and installer programs.
- Work with Quality and Customer Service to resolve claims, returns, warranty issues, and product concerns.
- Ensure customer commitments are clearly documented and communicated internally.
Performance Indicators
Performance will be evaluated using metrics including:
- Regional sales growth
- Gross margin and account profitability
- New-customer acquisition
- New product-line and SKU placements
- Customer retention and account penetration
- Sales pipeline value and conversion rate
- Forecast accuracy
- Product availability and customer service performance
- Installer and field-sales activation
- Accounts-receivable performance
- Customer satisfaction
Qualifications
Required
- Bachelor’s degree in Business, Marketing, Automotive Technology, Supply Chain, or a related field.
- Five or more years of sales or account-management experience in the automotive aftermarket.
- Demonstrated experience working with warehouse distributors, retailers, buying groups, jobbers, installers, fleets, or e-commerce customers.
- Proven record of achieving sales-growth and profitability objectives.
- Strong understanding of automotive aftermarket distribution channels and customer decision-making processes.
- Experience with pricing, sales forecasting, account planning, and contract negotiations.
- Strong analytical, presentation, communication, and relationship-management skills.
- Proficiency with CRM systems, Microsoft Excel, PowerPoint, and sales-reporting tools.
- Ability to travel regularly throughout the assigned region.
Preferred
- Seven to ten years of automotive aftermarket sales experience.
- Existing relationships with regional or national automotive aftermarket customers.
- Experience selling chassis, suspension, steering, brake, electrical, HVAC, or engine-management products.
- Familiarity with ACES and PIES catalog standards.
- Experience launching new product lines or developing an underpenetrated sales territory.
- Knowledge of vehicle-in-operation data, application coverage, competitive pricing, and category-management practices.
- Experience managing independent manufacturer representatives or regional field-sales teams.
- Bilingual ability in English and Spanish or Korean is an advantage.
Core Competencies
- Results-driven and accountable
- Strategic regional planning
- New-business development
- Consultative and relationship-based selling
- Commercial negotiation
- Automotive aftermarket knowledge
- Data-driven decision-making
- Customer-focused problem-solving
- Cross-functional leadership
- Strong follow-through and execution
- Adaptability in a fast-growing organization
- High ethical and professional standards
Travel Requirements
Approximately 40%–60% travel may be required, including customer visits, joint field calls, industry conferences, trade shows, and internal meetings.
Reporting Relationship
The Regional Sales Manager reports to the Director of Sales or Vice President of Sales and works closely with Product Management, Marketing, Supply Chain, Customer Service, Finance, and Quality teams.
About HL Uriman and HL Mando
HL Uriman is the exclusive North American distributor of HL Mando automotive aftermarket products. HL Mando is a global Tier-1 original-equipment automotive supplier with extensive experience in safety-critical automotive systems and components.
The company delivers original-quality automotive products supported by global manufacturing expertise, strong technical capabilities, competitive value, and a commitment to customer service.
What We Offer
- Opportunity to represent a globally recognized Tier-1 OE and aftermarket brand (HL Mando)
- Competitive salary with performance-based bonus compensation
- Comprehensive benefits package including:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off (PTO) and company holidays
- Life insurance
- Collaborative, performance-driven culture focused on quality, execution, and accountability
- Exposure to both Aftermarket and OE business, supporting long-term career development
- Cross-functional partnership with Product, Engineering, Quality, and Supply Chain teams
- Stable organization with a long-term growth strategy in North America
HL Mando – Always Original Quality
Job Type: Full-time
Pay: $100,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Field execution, Territory management, Account management, Sales Strategy, Customer relationship skills, 5+years in B2B Automotive Parts or relevant industry Sales
Experience:
- Aftermarket Sales: 5 years (Preferred)
Willingness to travel:
- 25% (Preferred)
Work Location: Hybrid remote in Brea, CA 92821
Regional Sales Manager (West, North East, South East, Central)
Automotive Aftermarket – North America
Position Summary
The Regional Sales Manager is responsible for driving profitable sales growth, expanding distribution, and strengthening customer relationships within an assigned North American territory.
This position will lead regional sales activities for HL Mando automotive aftermarket products, focusing on traditional warehouse distributors, retailers, buying groups, e-commerce customers, and professional installer networks. The Regional Sales Manager will develop new business, grow existing accounts, improve product-line penetration, and execute the company’s regional go-to-market strategy.
The successful candidate will combine strong automotive aftermarket knowledge with disciplined account management, field execution, and data-driven sales planning.
Key Responsibilities
Regional Sales Strategy and Growth
- Develop and execute an annual regional sales plan aligned with company revenue, margin, and market-share objectives.
- Identify high-potential customers, product categories, applications, and geographic markets.
- Build a qualified new-business pipeline and convert targeted prospects into active customers.
- Increase sales penetration across existing accounts through new product-line placements, expanded SKU coverage, and additional customer locations.
- Establish regional pricing, promotional, and account-development plans in collaboration with senior management.
- Monitor competitive activity, market trends, vehicle population, and customer purchasing behavior.
Customer and Account Management
- Manage relationships with warehouse distributors, retailers, buying groups, e-commerce customers, fleets, jobbers, and installer networks.
- Develop strategic account plans for major regional customers.
- Conduct regular customer visits, business reviews, product presentations, and sales meetings.
- Build strong relationships with customer executives, category managers, purchasing teams, sales representatives, and branch managers.
- Negotiate pricing, programs, promotions, stocking requirements, and commercial terms within approved guidelines.
- Maintain accurate sales forecasts, customer pipelines, opportunity updates, and account activity records.
- Address customer concerns promptly and coordinate internal resources to ensure timely resolution.
Distribution and Market Development
- Expand regional distribution coverage by identifying underserved markets and qualified channel partners.
- Improve product availability, fill rates, and speed to market through close coordination with customers and internal operations.
- Support customer inventory planning, stocking recommendations, new-store openings, and product-line conversions.
- Partner with distributor sales teams to increase branch-level and installer-level demand.
- Conduct joint sales calls, sales blitzes, installer visits, trade events, and product training programs.
- Develop regional installer engagement programs that strengthen product awareness, trial, and repeat purchases.
Product and Category Development
- Promote the company’s automotive aftermarket portfolio, including suspension, steering, brake, electrical, HVAC, engine-management, and maintenance products.
- Identify assortment gaps, new application opportunities, and customer-specific product requirements.
- Work with Product Management to prioritize new part numbers and improve application coverage.
- Provide market feedback regarding pricing, quality, packaging, catalog data, warranty, and competitive positioning.
- Support new-product launches, line reviews, customer presentations, and product-change communications.
- Ensure customers understand HL Mando’s OE heritage, product quality, technical advantages, and overall value proposition.
Sales Performance and Profitability
- Achieve assigned regional revenue, gross-margin, new-business, and product-placement targets.
- Manage pricing and promotional programs while protecting profitability.
- Monitor customer sales performance, product mix, returns, deductions, warranty claims, and overdue accounts.
- Prepare monthly sales reports, forecasts, opportunity reviews, and corrective-action plans.
- Analyze sales data by customer, product category, SKU, geography, and channel.
- Recommend actions to improve customer profitability, inventory productivity, and regional market share.
Cross-Functional Collaboration
- Coordinate with Product Management, Marketing, Supply Chain, Customer Service, Finance, Quality, and Executive Management.
- Communicate customer forecasts, inventory requirements, promotional plans, and potential supply risks.
- Support demand planning and inventory allocation for key accounts.
- Collaborate with Marketing on regional campaigns, trade shows, customer materials, and installer programs.
- Work with Quality and Customer Service to resolve claims, returns, warranty issues, and product concerns.
- Ensure customer commitments are clearly documented and communicated internally.
Performance Indicators
Performance will be evaluated using metrics including:
- Regional sales growth
- Gross margin and account profitability
- New-customer acquisition
- New product-line and SKU placements
- Customer retention and account penetration
- Sales pipeline value and conversion rate
- Forecast accuracy
- Product availability and customer service performance
- Installer and field-sales activation
- Accounts-receivable performance
- Customer satisfaction
Qualifications
Required
- Bachelor’s degree in Business, Marketing, Automotive Technology, Supply Chain, or a related field.
- Five or more years of sales or account-management experience in the automotive aftermarket.
- Demonstrated experience working with warehouse distributors, retailers, buying groups, jobbers, installers, fleets, or e-commerce customers.
- Proven record of achieving sales-growth and profitability objectives.
- Strong understanding of automotive aftermarket distribution channels and customer decision-making processes.
- Experience with pricing, sales forecasting, account planning, and contract negotiations.
- Strong analytical, presentation, communication, and relationship-management skills.
- Proficiency with CRM systems, Microsoft Excel, PowerPoint, and sales-reporting tools.
- Ability to travel regularly throughout the assigned region.
Preferred
- Seven to ten years of automotive aftermarket sales experience.
- Existing relationships with regional or national automotive aftermarket customers.
- Experience selling chassis, suspension, steering, brake, electrical, HVAC, or engine-management products.
- Familiarity with ACES and PIES catalog standards.
- Experience launching new product lines or developing an underpenetrated sales territory.
- Knowledge of vehicle-in-operation data, application coverage, competitive pricing, and category-management practices.
- Experience managing independent manufacturer representatives or regional field-sales teams.
- Bilingual ability in English and Spanish or Korean is an advantage.
Core Competencies
- Results-driven and accountable
- Strategic regional planning
- New-business development
- Consultative and relationship-based selling
- Commercial negotiation
- Automotive aftermarket knowledge
- Data-driven decision-making
- Customer-focused problem-solving
- Cross-functional leadership
- Strong follow-through and execution
- Adaptability in a fast-growing organization
- High ethical and professional standards
Travel Requirements
Approximately 40%–60% travel may be required, including customer visits, joint field calls, industry conferences, trade shows, and internal meetings.
Reporting Relationship
The Regional Sales Manager reports to the Director of Sales or Vice President of Sales and works closely with Product Management, Marketing, Supply Chain, Customer Service, Finance, and Quality teams.
About HL Uriman and HL Mando
HL Uriman is the exclusive North American distributor of HL Mando automotive aftermarket products. HL Mando is a global Tier-1 original-equipment automotive supplier with extensive experience in safety-critical automotive systems and components.
The company delivers original-quality automotive products supported by global manufacturing expertise, strong technical capabilities, competitive value, and a commitment to customer service.
What We Offer
- Opportunity to represent a globally recognized Tier-1 OE and aftermarket brand (HL Mando)
- Competitive salary with performance-based bonus compensation
- Comprehensive benefits package including:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off (PTO) and company holidays
- Life insurance
- Collaborative, performance-driven culture focused on quality, execution, and accountability
- Exposure to both Aftermarket and OE business, supporting long-term career development
- Cross-functional partnership with Product, Engineering, Quality, and Supply Chain teams
- Stable organization with a long-term growth strategy in North America
HL Mando – Always Original Quality
Job Type: Full-time
Pay: $100,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Field execution, Territory management, Account management, Sales Strategy, Customer relationship skills, 5+years in B2B Automotive Parts or relevant industry Sales
Experience:
- Aftermarket Sales: 5 years (Preferred)
Willingness to travel:
- 25% (Preferred)
Work Location: Hybrid remote in Brea, CA 92821
See All 212+ Regional Sales Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Regional Sales Manager JobsRegional Sales Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Regional Sales Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Lakeshore Learning Materials15
- 2Modern6
- Oakmont Senior Living6
- Commercial Credit5
- Swickard Auto4
Top Industries Hiring
- Technology & Software
- Electronics & Hardware
- Healthcare & Medical Services
- Education
- Insurance
What California Employers Look For
The qualifications that appear most often in regional sales manager jobs across California.
- Bachelor's degree in business, marketing, or a related field required by most California employers
- Five or more years of B2B or B2C sales experience with demonstrated quota achievement
- Proven experience managing and coaching a field sales team of four or more representatives
- Proficiency with CRM platforms such as Salesforce, widely standard across California employers
- Strong knowledge of a specific vertical such as technology, life sciences, or distribution
- Willingness to travel throughout an assigned California or multi-state western region territory
Regional Sales Manager Jobs in California: Frequently Asked Questions
How do you become a regional sales manager in California?
Most regional sales managers in California reach the role by first building several years of individual contributor sales experience in their target industry, then moving into a team lead or senior sales representative role before stepping into management. California employers in technology and life sciences increasingly expect familiarity with structured sales methodologies such as MEDDIC or Challenger. A bachelor's degree is the standard baseline, and an MBA gives candidates a clear edge for senior appointments at larger California companies.
How much do regional sales managers make in California?
Regional sales managers in California earn a median of about $134,910 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $64,430 for the lowest 10% to over $300,580 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire regional sales managers in California?
Employers hiring regional sales managers in California right now include Lakeshore Learning Materials, 2Modern, and Oakmont Senior Living, based on current listings on Migrate Mate as of September 2026. California's concentration of technology headquarters, medical device manufacturers, and large food and industrial distributors makes it one of the deepest markets in the country for this role.
Which California cities have the most regional sales manager jobs?
The cities with the most regional sales manager openings in California are San Francisco, Los Angeles, and California. Los Angeles drives volume through its size and diversity across consumer goods, healthcare, and logistics, San Francisco and the broader Bay Area reflect heavy demand from technology and life sciences companies headquartered there, and San Diego's concentration of biotech and medical device firms anchors strong ongoing hiring in that metro.
Are there remote regional sales manager jobs in California?
Yes, though they are less common than in purely desk-based roles because regional sales managers typically oversee field teams and hold territory accountability that requires in-person presence. About 78% of regional sales manager openings tied to California are remote or hybrid as of September 2026, and those tend to concentrate in SaaS, cloud software, and inside-sales-led organizations where team coaching and pipeline review happen primarily over video.
How can I get hired as a regional sales manager in California with little or no experience?
The most realistic path is landing a senior individual contributor or team lead role first, which positions you for an internal promotion into management. Large California technology employers and medical device companies such as those based in the Bay Area and San Diego regularly hire from their own top-performing account executive or sales specialist ranks. Building experience managing an informal pod, mentoring new hires, or leading a regional project demonstrates readiness before a formal management title is on offer.
Where can I find and apply to regional sales manager jobs in California?
You can find and apply to regional sales manager jobs in California on Migrate Mate, which lists current California openings across technology, life sciences, distribution, and other major sectors. Find the roles that fit your experience and target industry below and apply directly to the employers posting them.
See All 212+ Regional Sales Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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