Product Marketing Jobs in San Diego, CA
Product Marketing jobs in San Diego are concentrated in the defense technology, biotech, and software sectors, with demand strong in Sorrento Valley, Torrey Pines, and the UTC corridor. Employers hiring right now include Qualcomm, BD, and Intuit. See the openings below and apply to the ones that match your experience.
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Showing 5 of 420+ Product Marketing jobs
DESCRIPTION
We are looking for a Product Marketing Manager to own the end-to-end marketing strategy for the most impactful product launches across the seller business. This role sits at the intersection of seller success, seller experience, and business growth — serving as the bridge between product/program development and the sellers who power Amazon's store.
You will define and execute marketing strategies that drive seller adoption and satisfaction, fostering the success of our selling partners. You will influence the seller experience across our most impactful products and develop go-to-market (GTM) frameworks that support sellers through their journey. You will operate with limited guidance on complex, ambiguous problems, influencing senior stakeholders and cross-functional partners to deliver measurable impact on key business metrics including adoption, traffic, conversion, and seller satisfaction.
This is a high-visibility role with direct impact on millions of sellers, many of which are small to medium-sized businesses. Independent sellers now account for more than 60% of all sales in Amazon’s store. The ideal candidate thinks both strategically and tactically — able to zoom out to see the big picture while maintaining sharp attention to critical details. You possess a passion for communications or marketing and the ability to manage and execute complex projects involving multiple stakeholders. You are comfortable diving into data, distilling insights, improving and simplifying cross-functional processes, and holding internal teams accountable to process improvements.
Key job responsibilities
-
Product marketing ownership. Act as the single point of contact for marketing on emerging SPX programs. Own the marketing strategy end-to-end with the product and technology teams, from roadmap input through launch and into adoption.
-
Go-to-market and adoption strategy. Own GTM strategy for your portfolio — positioning, targeting, segmentation, launch planning, and post-launch adoption campaigns. Build value propositions tailored to seller cohorts, and build GTM frameworks that hold up across launches rather than being rebuilt each time.
-
Seller messaging and content strategy. Own at-scale seller messaging for your launches. Define content strategy across formats — written, video, interactive tools, in-product — and run a test-and-learn approach to channel mix and creative.
-
Channel partnership and prioritization. Translate strategy into channel briefs for the shared channel marketing team and prioritize your asks against the team's intake framework. Make explicit trade-off calls on what does and does not get marketing support.
-
Seller insights and measurement. Use seller research, feedback, and sentiment data to ground positioning and messaging decisions. Define the success metrics for each launch up front, report against them, and feed what you learn back into the product roadmap.
About the team
Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded Amazonian.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting
- Experience identifying opportunities to integrate AI solutions into products and services to drive business value
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, San Diego - 142,800.00 - 193,200.00 USD annually
USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
DESCRIPTION
We are looking for a Product Marketing Manager to own the end-to-end marketing strategy for the most impactful product launches across the seller business. This role sits at the intersection of seller success, seller experience, and business growth — serving as the bridge between product/program development and the sellers who power Amazon's store.
You will define and execute marketing strategies that drive seller adoption and satisfaction, fostering the success of our selling partners. You will influence the seller experience across our most impactful products and develop go-to-market (GTM) frameworks that support sellers through their journey. You will operate with limited guidance on complex, ambiguous problems, influencing senior stakeholders and cross-functional partners to deliver measurable impact on key business metrics including adoption, traffic, conversion, and seller satisfaction.
This is a high-visibility role with direct impact on millions of sellers, many of which are small to medium-sized businesses. Independent sellers now account for more than 60% of all sales in Amazon’s store. The ideal candidate thinks both strategically and tactically — able to zoom out to see the big picture while maintaining sharp attention to critical details. You possess a passion for communications or marketing and the ability to manage and execute complex projects involving multiple stakeholders. You are comfortable diving into data, distilling insights, improving and simplifying cross-functional processes, and holding internal teams accountable to process improvements.
Key job responsibilities
-
Product marketing ownership. Act as the single point of contact for marketing on emerging SPX programs. Own the marketing strategy end-to-end with the product and technology teams, from roadmap input through launch and into adoption.
-
Go-to-market and adoption strategy. Own GTM strategy for your portfolio — positioning, targeting, segmentation, launch planning, and post-launch adoption campaigns. Build value propositions tailored to seller cohorts, and build GTM frameworks that hold up across launches rather than being rebuilt each time.
-
Seller messaging and content strategy. Own at-scale seller messaging for your launches. Define content strategy across formats — written, video, interactive tools, in-product — and run a test-and-learn approach to channel mix and creative.
-
Channel partnership and prioritization. Translate strategy into channel briefs for the shared channel marketing team and prioritize your asks against the team's intake framework. Make explicit trade-off calls on what does and does not get marketing support.
-
Seller insights and measurement. Use seller research, feedback, and sentiment data to ground positioning and messaging decisions. Define the success metrics for each launch up front, report against them, and feed what you learn back into the product roadmap.
About the team
Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded Amazonian.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting
- Experience identifying opportunities to integrate AI solutions into products and services to drive business value
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, San Diego - 142,800.00 - 193,200.00 USD annually
USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
See All 420+ Product Marketing Jobs in San Diego
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Find Product Marketing JobsProduct Marketing Job Market in San Diego
Who's Hiring
- Qualcomm105
- BD70
- Intuit35
- Renesas35
- Amazon35
Top Industries Hiring
- Electronics & Hardware
Product Marketing Jobs in San Diego: Frequently Asked Questions
How do I get a product marketing job in San Diego?
Focus your search on San Diego's dominant hiring sectors: defense technology, biotech and life sciences, cybersecurity, and B2B software. Roles concentrate in Sorrento Valley, Torrey Pines, and the Carmel Valley tech corridor. Candidates with experience in technical or regulated industries stand out here, as do those who can translate complex products for enterprise or government buyers. Networking through local industry groups in those corridors also helps.
Which companies hire product marketings in San Diego?
Companies currently hiring product marketings in San Diego include Qualcomm, BD, and Intuit, per current listings on Migrate Mate as of September 2026. San Diego's employer mix skews toward defense contractors, medical device makers, cybersecurity firms, and venture-backed software companies, many of which maintain dedicated product marketing functions.
Are there remote product marketing jobs in San Diego?
Yes, product marketing is generally well-suited to remote work given its focus on messaging, positioning, and content rather than hands-on operations. About 67% of product marketing openings tied to San Diego are remote or hybrid as of September 2026, reflecting that pattern. Fully on-site roles tend to cluster at biotech and defense employers with lab or cleared-facility requirements.
How can I get a product marketing job in San Diego with little or no experience?
The most realistic entry path in San Diego is through a product marketing coordinator or marketing specialist role at a mid-size biotech, SaaS company, or defense tech firm in Sorrento Valley or Carmel Valley. These employers often promote internally, so entry-level roles in demand generation or content marketing can bridge into product marketing. Familiarity with technical products or regulated industries gives local candidates a clear edge.
Which industries hire the most product marketings in San Diego?
The sectors hiring the most product marketings in San Diego are Electronics & Hardware, based on current listings on Migrate Mate as of September 2026. San Diego's concentration of defense contractors, biotech companies, and cybersecurity firms creates sustained demand for product marketers who can communicate complex, technical, or regulated offerings to specialized buyers.
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