Product Marketing Director Jobs in New York
Product Marketing Director jobs in New York sit at the center of one of the most active markets in the country, with strong demand in technology, financial services, media, and consumer brands, at every level from emerging director to senior executive. Most openings concentrate in New York City, particularly Midtown and the Flatiron District, with additional activity in Brooklyn and Westchester County, and well-established employers like Google, JPMorgan Chase, and Estée Lauder consistently staffing these roles. The most in-demand specialties are B2B SaaS positioning, go-to-market strategy, and brand-led growth marketing. Find a role that fits below and apply directly.
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Showing 5 of 65+ Product Marketing Director jobs
INTRODUCTION
Software is being written faster than ever. AI coding agents are merging PRs around the clock. But speed alone doesn't make better products, and most teams building fast have no reliable way to know what's actually happening in their software after it ships. Novus is Pendo's answer to that problem.
As the Product Marketing Director for Novus, you'll be the marketing lead and GTM owner for a new product in a new category, targeting a new audience for Pendo: product engineers and application owners who build and ship AI-native software. You'll own everything from narrative and positioning to demand generation, community activation, and launch execution — this isn't a role where you hand off to another team when the strategy is done. You build it, run it, and own the outcomes.
This is a rare opportunity to define the category, build the market, and drive the full GTM motion for a product that's redefining how teams understand their software. It requires someone who is energized by ambiguity, fluent in developer and builder culture, and capable of translating a genuinely novel product into a compelling story and a high-performing marketing engine.
ROLE RESPONSIBILITIES
- Develop and maintain messaging, positioning, and talk tracks that keep product, sales, marketing, and leadership aligned as Novus evolves
- Own the end-to-end GTM plan: audience targeting, channel strategy, campaign execution, launch moments, and success metrics
- Own top-of-funnel acquisition for Novus — defining the channel mix, running campaigns, and driving early access signups and free-to-paid conversion
- Build the community presence from the ground up: developer forums, social channels, influencer relationships, and event-driven activation
- Own the PLG motion — designing self-serve onboarding, activation flows, and freemium-to-paid conversion strategy in close collaboration with product and growth
- Help define how Novus and Pendo work together — positioning the relationship clearly for customers scaling from fast-moving startups into more complex product organizations
- Build sales and partner enablement materials that help the team have credible conversations with product engineers, a meaningfully different buyer than Pendo's traditional PM audience
- Define and own the metrics that connect Novus marketing activity to pipeline and early commercial outcomes — free-to-paid conversion, activation rates, and marketing-sourced ARR contribution.
MINIMUM QUALIFICATIONS
- 7+ years of marketing experience, with at least 2-3 years owning GTM for a technical product or developer-facing platform at the IC level
- You've built software, or worked closely enough alongside engineers that you understand the codebase, the PR, and the deploy cycle
- You're AI-native in how you work: Claude, ChatGPT, or similar tools are your first stop, not an afterthought. You use AI to move faster, generate and pressure-test ideas
- Strong content and storytelling instincts — you can write a crisp narrative, build a compelling launch moment, and translate technical depth into plain language without oversimplifying
- Hands-on experience building community and developer awareness — you understand how builders discover tools, what earns trust in communities like Hacker News or GitHub, and what feels authentic versus tone-deaf
PREFERRED QUALIFICATIONS
- Hands-on experience with PLG go-to-market motions: self-serve acquisition, freemium conversion, and community-led distribution
- Familiarity with product analytics, instrumentation, or observability tools
- Experience marketing to or within developer communities: open source, dev tools, AI coding tools, or similar
WHAT MAKES YOU SUCCESSFUL IN THIS ROLE
- You're a builder, not a maintainer. You're most energized when the playbook doesn't exist yet and you get to write it. Novus has no established GTM motion — you'll create it.
- You're AI-pilled. You don't use AI tools occasionally — you've rewired how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything you ship.
- You can do both. You're as comfortable crafting a narrative and a launch strategy as you are setting up a campaign, writing copy, and digging into conversion data. At this stage, there's no one to hand off to.
- Credibility with builders. You understand that product engineers are a distinct audience — skeptical of marketing, they evaluate tools by using them, and they talk to each other. You know how to earn their trust without talking like a marketer.
- Bias toward action. You ship, gather feedback, and iterate. You don't wait for perfect information before moving.
- You move product, sales, and leadership without a team under you. Your influence comes from the quality of your judgment and the speed of your output. People bring you into the room because your thinking makes the work better.
PENDO DESCRIPTION
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers - a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.
Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.
EEOC
We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
ACCESSIBILITY
Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
COMPENSATION
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.
The expected salary range for this role to be performed each location is as follows:
- New York, NY: $196,300 - $249,000
- San Francisco, CA: $196,300 - $249,000
Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.
INTRODUCTION
Software is being written faster than ever. AI coding agents are merging PRs around the clock. But speed alone doesn't make better products, and most teams building fast have no reliable way to know what's actually happening in their software after it ships. Novus is Pendo's answer to that problem.
As the Product Marketing Director for Novus, you'll be the marketing lead and GTM owner for a new product in a new category, targeting a new audience for Pendo: product engineers and application owners who build and ship AI-native software. You'll own everything from narrative and positioning to demand generation, community activation, and launch execution — this isn't a role where you hand off to another team when the strategy is done. You build it, run it, and own the outcomes.
This is a rare opportunity to define the category, build the market, and drive the full GTM motion for a product that's redefining how teams understand their software. It requires someone who is energized by ambiguity, fluent in developer and builder culture, and capable of translating a genuinely novel product into a compelling story and a high-performing marketing engine.
ROLE RESPONSIBILITIES
- Develop and maintain messaging, positioning, and talk tracks that keep product, sales, marketing, and leadership aligned as Novus evolves
- Own the end-to-end GTM plan: audience targeting, channel strategy, campaign execution, launch moments, and success metrics
- Own top-of-funnel acquisition for Novus — defining the channel mix, running campaigns, and driving early access signups and free-to-paid conversion
- Build the community presence from the ground up: developer forums, social channels, influencer relationships, and event-driven activation
- Own the PLG motion — designing self-serve onboarding, activation flows, and freemium-to-paid conversion strategy in close collaboration with product and growth
- Help define how Novus and Pendo work together — positioning the relationship clearly for customers scaling from fast-moving startups into more complex product organizations
- Build sales and partner enablement materials that help the team have credible conversations with product engineers, a meaningfully different buyer than Pendo's traditional PM audience
- Define and own the metrics that connect Novus marketing activity to pipeline and early commercial outcomes — free-to-paid conversion, activation rates, and marketing-sourced ARR contribution.
MINIMUM QUALIFICATIONS
- 7+ years of marketing experience, with at least 2-3 years owning GTM for a technical product or developer-facing platform at the IC level
- You've built software, or worked closely enough alongside engineers that you understand the codebase, the PR, and the deploy cycle
- You're AI-native in how you work: Claude, ChatGPT, or similar tools are your first stop, not an afterthought. You use AI to move faster, generate and pressure-test ideas
- Strong content and storytelling instincts — you can write a crisp narrative, build a compelling launch moment, and translate technical depth into plain language without oversimplifying
- Hands-on experience building community and developer awareness — you understand how builders discover tools, what earns trust in communities like Hacker News or GitHub, and what feels authentic versus tone-deaf
PREFERRED QUALIFICATIONS
- Hands-on experience with PLG go-to-market motions: self-serve acquisition, freemium conversion, and community-led distribution
- Familiarity with product analytics, instrumentation, or observability tools
- Experience marketing to or within developer communities: open source, dev tools, AI coding tools, or similar
WHAT MAKES YOU SUCCESSFUL IN THIS ROLE
- You're a builder, not a maintainer. You're most energized when the playbook doesn't exist yet and you get to write it. Novus has no established GTM motion — you'll create it.
- You're AI-pilled. You don't use AI tools occasionally — you've rewired how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything you ship.
- You can do both. You're as comfortable crafting a narrative and a launch strategy as you are setting up a campaign, writing copy, and digging into conversion data. At this stage, there's no one to hand off to.
- Credibility with builders. You understand that product engineers are a distinct audience — skeptical of marketing, they evaluate tools by using them, and they talk to each other. You know how to earn their trust without talking like a marketer.
- Bias toward action. You ship, gather feedback, and iterate. You don't wait for perfect information before moving.
- You move product, sales, and leadership without a team under you. Your influence comes from the quality of your judgment and the speed of your output. People bring you into the room because your thinking makes the work better.
PENDO DESCRIPTION
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers - a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.
Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.
EEOC
We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
ACCESSIBILITY
Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
COMPENSATION
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.
The expected salary range for this role to be performed each location is as follows:
- New York, NY: $196,300 - $249,000
- San Francisco, CA: $196,300 - $249,000
Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.
See All 65 Product Marketing Director Jobs in New York
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Find JobsProduct Marketing Director Jobs by City in New York
Where New York roles are concentrated, by current openings.
Product Marketing Director Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- CVS Health4
- Adobe2
- Brex2
- Faherty Brand2
- Foot Locker2
Top Industries Hiring
- Technology & Software21
- Retail10
- Consulting & Professional Services6
- Banking & Financial Services4
- Healthcare & Medical Services4
What New York Employers Look For
The qualifications that appear most often in product marketing director jobs across New York.
- Bachelor's degree in marketing, business, or a related field required
- Seven or more years of product marketing experience with demonstrated leadership
- Proven ability to develop and execute go-to-market strategies for complex products
- Experience collaborating with product, sales, and executive teams in cross-functional environments
- Strong background in market research, competitive analysis, and customer insights
- Proficiency with marketing analytics platforms and CRM tools such as Salesforce or HubSpot
Product Marketing Director Jobs in New York: Frequently Asked Questions
How do you become a product marketing director in New York?
Product marketing director is not a licensed or state-regulated role in New York, so there is no board exam or credential required to work in this capacity. Most New York employers expect a bachelor's degree in marketing or business, several years of progressively senior product marketing experience, and a strong portfolio of go-to-market work. Candidates who have led launches for technology or financial products tend to move through hiring processes faster in New York's competitive landscape.
How much do product marketing directors make in New York?
Product marketing directors in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing directors in New York?
Employers hiring product marketing directors in New York right now include CVS Health, Adobe, and Brex, based on current listings on Migrate Mate as of June 2026. New York's concentration of global technology companies, major financial institutions, and consumer brand headquarters makes it one of the deepest markets in the country for this role.
Which New York cities have the most product marketing director jobs?
New York, White Plains, and Brooklyn have the most product marketing director openings in New York. New York City drives the overwhelming majority of demand given its density of tech companies, financial services firms, and media and consumer brand headquarters, while any activity in suburban areas like Westchester or Long Island typically reflects large corporate campuses or regional offices of those same enterprises.
Are there remote product marketing director jobs in New York?
Yes, and more than most fields. About 43% of product marketing director openings tied to New York are remote or hybrid as of June 2026, reflecting how much of this work centers on strategy, messaging, and cross-functional collaboration rather than physical presence. The portions of the role most commonly performed remotely include competitive research, content development, and campaign planning, while product launch coordination and executive alignment tend to require in-person or hybrid availability.
How can I get hired as a product marketing director in New York with little or no experience?
The most realistic entry path is moving into a product marketing manager role first, then building toward director over two to three years. New York technology companies and financial services firms regularly hire associate or senior product marketing managers from adjacent roles in content strategy, growth marketing, or sales enablement. Employers like Spotify, Bloomberg, and Verizon run structured marketing rotational programs that place candidates without direct product marketing backgrounds. A clear portfolio demonstrating messaging work, a competitive analysis, or a launch plan gives candidates a concrete edge over those relying on titles alone.
Where can I find and apply to product marketing director jobs in New York?
You can find and apply to product marketing director jobs in New York on Migrate Mate, which lists current openings in the state. Find the roles that fit your experience and seniority level and apply directly to those listings.
See All 65 Product Marketing Director Jobs in New York
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