Regional Marketing Manager Jobs in California
Regional Marketing Manager jobs in California are among the most active in the country, concentrated in consumer goods, technology, entertainment, and healthcare across a seniority range from associate-level to senior director. Los Angeles, San Francisco, and San Diego account for the majority of openings, with major employers like Salesforce, The Walt Disney Company, and Kaiser Permanente consistently seeking regional marketing talent. Multi-channel campaign management, brand strategy, and B2B demand generation are the specialties California employers ask for most. Find a role that fits below and apply directly.
Find JobsOverview
Open roles21
Top employerTeam Velocity Marketing
Top cityLos Angeles, CA
Cities hiring13
Work type71% Remote
Top industryManufacturing
Showing 5 of 21+ Regional Marketing Manager jobs
Regional Marketing Director
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Added 1d ago
Gensler
Regional Marketing Director
San Francisco, California
Added 1d ago
Sr. Manager, Americas Regional Marketing -- Clinical Next-Generation Sequencing
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Added 2d ago
Thermo Fisher Scientific
Sr. Manager, Americas Regional Marketing -- Clinical Next-Generation Sequencing
Carlsbad, California
Added 2d ago
Senior Staff Specialist Regional Marketing
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Added 2d ago
Renesas
Senior Staff Specialist Regional Marketing
La Jolla, California
Added 2d ago
Regional HR Mgr
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Added 3d ago
Self-Help
Regional HR Mgr
Vallejo, California
Added 3d ago
Regional Portfolio Mgr Sr
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Added 4d ago
CONAM Group of Companies
Regional Portfolio Mgr Sr
San Diego, California
Added 4d ago
Added 1d ago
Regional Marketing Director
Gensler·San Francisco, California
Job functions:
Military encouraged
5,001-10,000 employees
Job Description
General Information
Posting Date
09-04-2026
Time Type
Full-Time
Job ID
8996
Areas of Expertise
Marketing
Job Category
Marketing, Communications, Public Relations
Locations
San Francisco, CA, US
Description
Your Role
Gensler's Northwest Regional Marketing & Communications team plays a critical role in shaping how the firm shows up in the market by driving growth, strengthening client relationships, attracting top talent, and amplifying Gensler's influence through integrated, insight-led marketing and communications strategies.
We are seeking a Regional Marketing Director (RMD) to serve as a strategic leader and trusted partner to Regional Managing Principals, Office Managing Directors, Practice Area Leaders, and Firmwide Marketing leadership. This role sits at the intersection of regional growth strategy, brand stewardship, business development, communications, and talent leadership.
The RMD will be a proven strategist, planner, and people leader who can balance high-level strategic vision with execution. They will lead an integrated team of marketing, communications, and PR professionals while developing regional plans, targets, and standards that support business growth and market differentiation. The ideal candidate thrives in a highly matrixed environment, brings clarity to complexity, and effectively translates firmwide priorities into regionally relevant and locally resonant strategies.
This leader will embody Gensler's Guiding Principles, champion a people-first culture, and actively develop the next generation of marketing and communications professionals across the region.
What You Will Do
Regional Strategy & Leadership
- Serve as a strategic partner to Regional Managing Principals, Office Managing Directors, Practice Area Leaders, and Shared Service Leaders to drive regional growth, market positioning, and business expansion.
- Develop an annual regional strategic plan alongside regional leadership.
- Create integrated marketing, communications, and business development plans that align firmwide priorities with regional opportunities and measurable performance goals.
- Leverage client insights, market intelligence, and competitive analysis to identify opportunities, allocate resources, and inform strategic decision-making.
- Build alignment and drive execution across a complex, matrixed organization through collaboration, influence, and stakeholder engagement.
Team Leadership & Talent Development
- Foster a high-performing, collaborative, and inclusive team focused on professional development, succession planning, and long-term career growth.
- Regularly assess team capabilities to identify strengths, development opportunities, resource gaps, and future talent needs.
- Build organizational capability by recruiting, retaining, and developing top marketing and communications talent.
- Serve as a coach-and-player, providing strategic leadership while directly contributing to high-priority initiatives when needed.
Business Development & Market Positioning
- Partner with regional and local leadership, Client Relationship Leaders, Practice Area leaders, and sector-specific marketers to support growth in existing markets and expansion into new ones.
- Provide strategic oversight for high-profile business development activities including pursuits and public engagements.
- Leverage Gensler's research, thought leadership, and intellectual property to strengthen market relevance and support client engagement.
Communications, Brand & Content
- Lead integrated internal and external communications strategies that strengthen brand visibility, employee engagement, and market positioning.
- Partner with regional leadership to develop internal communication programs that foster connectivity, alignment, and shared purpose across offices and teams.
- Oversee public relations, media engagement, social media strategy, thought leadership, awards programs, and executive visibility efforts.
Operations, Standards & Governance
- Work with the Regional Managing Principals, Office Managing Directors, Practice Area and Studio leaders to develop the regional marketing and communications budgets, overseeing investments across pursuits, events, content creation, photography, video, awards, and related initiatives.
- Oversee regional marketing operations, leveraging CRM platforms, business intelligence tools, email automation, social analytics, and emerging technologies to generate actionable insights.
- Establish and drive standardization of marketing processes, tools, reporting, templates, and best practices in partnership with Firmwide Marketing teams.
- Monitor performance, measure ROI, and deliver insights that inform strategic decision-making and resource allocation.
- Represent the region within Gensler's global marketing and communications network, sharing best practices and contributing to firmwide innovation.
Your Qualifications
- 15+ years of progressive experience in marketing, communications, business development, or related disciplines, preferably within architecture, design, real estate, or professional services.
- Demonstrated success leading multi-office, geographically dispersed, and cross-functional teams within complex, matrixed organizations.
- Proven ability to build trusted partnerships with executive leadership and influence decision-making without direct authority.
- Strong strategic planning skills with the ability to translate vision into actionable plans, measurable goals, and successful outcomes.
- Experience creating and managing regional marketing plans, business development strategies, and performance targets.
- Track record of leading through consensus while building alignment, trust, and commitment across diverse stakeholder groups.
- Demonstrated success identifying organizational strengths, talent gaps, and development opportunities to build high-performing teams.
- Exceptional written, verbal, and presentation communication skills, with strong design literacy and the ability to elevate creative output.
- Proficiency with CRM platforms (Salesforce preferred), Microsoft Office Suite, Adobe Creative Suite, social media platforms, marketing automation tools, and emerging visualization technologies.
**The base salary will be estimated between $165-195k plus bonuses and benefits and contingent on relevant experience.
From curated art exhibits to internal design competitions to “Well-being Awareness Week,” our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.
As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
NOTICE TO APPLICANTS
We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state and local law.
Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with federal, state and local law.
See also Know your rights: Workplace discrimination is illegal , right to work and E-verify program , as required by law.
Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us .
Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud . Anyone who suspects that they have been contacted by someone falsely representing Gensler should email
talentacquisition@gensler.com
.Gensler
Regional Marketing Director
San Francisco, California
Added 1d ago5,001-10,000 employees
Job functions:
Military encouraged
Job Description
General Information
Posting Date
09-04-2026
Time Type
Full-Time
Job ID
8996
Areas of Expertise
Marketing
Job Category
Marketing, Communications, Public Relations
Locations
San Francisco, CA, US
Description
Your Role
Gensler's Northwest Regional Marketing & Communications team plays a critical role in shaping how the firm shows up in the market by driving growth, strengthening client relationships, attracting top talent, and amplifying Gensler's influence through integrated, insight-led marketing and communications strategies.
We are seeking a Regional Marketing Director (RMD) to serve as a strategic leader and trusted partner to Regional Managing Principals, Office Managing Directors, Practice Area Leaders, and Firmwide Marketing leadership. This role sits at the intersection of regional growth strategy, brand stewardship, business development, communications, and talent leadership.
The RMD will be a proven strategist, planner, and people leader who can balance high-level strategic vision with execution. They will lead an integrated team of marketing, communications, and PR professionals while developing regional plans, targets, and standards that support business growth and market differentiation. The ideal candidate thrives in a highly matrixed environment, brings clarity to complexity, and effectively translates firmwide priorities into regionally relevant and locally resonant strategies.
This leader will embody Gensler's Guiding Principles, champion a people-first culture, and actively develop the next generation of marketing and communications professionals across the region.
What You Will Do
Regional Strategy & Leadership
- Serve as a strategic partner to Regional Managing Principals, Office Managing Directors, Practice Area Leaders, and Shared Service Leaders to drive regional growth, market positioning, and business expansion.
- Develop an annual regional strategic plan alongside regional leadership.
- Create integrated marketing, communications, and business development plans that align firmwide priorities with regional opportunities and measurable performance goals.
- Leverage client insights, market intelligence, and competitive analysis to identify opportunities, allocate resources, and inform strategic decision-making.
- Build alignment and drive execution across a complex, matrixed organization through collaboration, influence, and stakeholder engagement.
Team Leadership & Talent Development
- Foster a high-performing, collaborative, and inclusive team focused on professional development, succession planning, and long-term career growth.
- Regularly assess team capabilities to identify strengths, development opportunities, resource gaps, and future talent needs.
- Build organizational capability by recruiting, retaining, and developing top marketing and communications talent.
- Serve as a coach-and-player, providing strategic leadership while directly contributing to high-priority initiatives when needed.
Business Development & Market Positioning
- Partner with regional and local leadership, Client Relationship Leaders, Practice Area leaders, and sector-specific marketers to support growth in existing markets and expansion into new ones.
- Provide strategic oversight for high-profile business development activities including pursuits and public engagements.
- Leverage Gensler's research, thought leadership, and intellectual property to strengthen market relevance and support client engagement.
Communications, Brand & Content
- Lead integrated internal and external communications strategies that strengthen brand visibility, employee engagement, and market positioning.
- Partner with regional leadership to develop internal communication programs that foster connectivity, alignment, and shared purpose across offices and teams.
- Oversee public relations, media engagement, social media strategy, thought leadership, awards programs, and executive visibility efforts.
Operations, Standards & Governance
- Work with the Regional Managing Principals, Office Managing Directors, Practice Area and Studio leaders to develop the regional marketing and communications budgets, overseeing investments across pursuits, events, content creation, photography, video, awards, and related initiatives.
- Oversee regional marketing operations, leveraging CRM platforms, business intelligence tools, email automation, social analytics, and emerging technologies to generate actionable insights.
- Establish and drive standardization of marketing processes, tools, reporting, templates, and best practices in partnership with Firmwide Marketing teams.
- Monitor performance, measure ROI, and deliver insights that inform strategic decision-making and resource allocation.
- Represent the region within Gensler's global marketing and communications network, sharing best practices and contributing to firmwide innovation.
Your Qualifications
- 15+ years of progressive experience in marketing, communications, business development, or related disciplines, preferably within architecture, design, real estate, or professional services.
- Demonstrated success leading multi-office, geographically dispersed, and cross-functional teams within complex, matrixed organizations.
- Proven ability to build trusted partnerships with executive leadership and influence decision-making without direct authority.
- Strong strategic planning skills with the ability to translate vision into actionable plans, measurable goals, and successful outcomes.
- Experience creating and managing regional marketing plans, business development strategies, and performance targets.
- Track record of leading through consensus while building alignment, trust, and commitment across diverse stakeholder groups.
- Demonstrated success identifying organizational strengths, talent gaps, and development opportunities to build high-performing teams.
- Exceptional written, verbal, and presentation communication skills, with strong design literacy and the ability to elevate creative output.
- Proficiency with CRM platforms (Salesforce preferred), Microsoft Office Suite, Adobe Creative Suite, social media platforms, marketing automation tools, and emerging visualization technologies.
**The base salary will be estimated between $165-195k plus bonuses and benefits and contingent on relevant experience.
From curated art exhibits to internal design competitions to “Well-being Awareness Week,” our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.
As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
NOTICE TO APPLICANTS
We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state and local law.
Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with federal, state and local law.
See also Know your rights: Workplace discrimination is illegal , right to work and E-verify program , as required by law.
Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us .
Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud . Anyone who suspects that they have been contacted by someone falsely representing Gensler should email
talentacquisition@gensler.com
.See All 21 Regional Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsRegional Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Los Angeles
6 jobsSan Diego
2 jobsSan Francisco
2 jobsIrvine
1 jobFremont
1 jobVallejo
1 jobVisalia
1 jobCarlsbad
1 jobLa Jolla
1 jobSan Jose
1 jobCalistoga
1 jobSacramento
1 jobSanta Clara
1 jobRegional Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Manufacturing
- Food & Beverage
- Science & Research
- Electronics & Hardware
- Distribution & Wholesale
What California Employers Look For
The qualifications that appear most often in regional marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related field required by most California employers
- Five or more years of progressive marketing experience with regional or multi-market scope
- Demonstrated ability to manage cross-functional teams and agency partners across multiple California markets
- Proficiency in marketing automation platforms such as Salesforce Marketing Cloud or HubSpot
- Experience developing and executing integrated campaigns across digital, social, and offline channels
- Strong analytical skills with comfort interpreting performance data and presenting to senior leadership
Regional Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a regional marketing manager in California?
Most regional marketing managers in California enter the role by building five or more years of experience in marketing coordinator, specialist, or campaign manager positions before stepping into regional oversight. California does not require a state-issued license for marketing roles, so the path centers on a bachelor's degree in marketing or business, a strong portfolio of multi-market campaigns, and demonstrated team leadership. Earning certifications from Google, HubSpot, or the American Marketing Association can strengthen candidacy with California employers.
How much do regional marketing managers make in California?
Regional marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire regional marketing managers in California?
Employers hiring regional marketing managers in California right now include Team Velocity Marketing, Uber, and Bunge, based on current listings on Migrate Mate as of September 2026. California's concentration of Fortune 500 headquarters, entertainment studios, and major health systems means consistent regional marketing demand across a wide range of industries throughout the state.
Which California cities have the most regional marketing manager jobs?
Los Angeles, San Diego, and San Francisco have the most regional marketing manager openings in California. Los Angeles dominates due to its entertainment, media, and consumer brand headquarters, while San Francisco draws demand from technology and SaaS companies, and San Diego's biotech and defense sectors support a steady volume of regional marketing roles across both corporate and agency employers.
Are there remote regional marketing manager jobs in California?
Yes, and more than many comparable management roles. About 71% of regional marketing manager openings tied to California are remote or hybrid as of September 2026, reflecting how much of the work involves digital strategy, reporting, and agency coordination that can happen off-site. Functions tied to in-person field activation, retail partnerships, or event marketing are more likely to require a physical presence in a specific California market.
How can I get hired as a regional marketing manager in California with little or no experience?
The most realistic entry path is landing a marketing coordinator or specialist role at a mid-size or large California employer and building visible multi-market experience from there. Technology companies in the Bay Area and consumer brands headquartered in Los Angeles regularly hire junior marketers through rotational programs that expose candidates to regional campaign work early. Roles in field marketing, retail marketing, or brand ambassador programs at California-based retailers and health systems also create a clear ladder toward regional oversight, particularly when combined with a Google Analytics or HubSpot certification.
Where can I find and apply to regional marketing manager jobs in California?
You can find and apply to regional marketing manager jobs in California on Migrate Mate, which lists current California openings updated regularly. Search the available roles, find the ones that fit your background and target market, and apply directly to each employer without leaving the platform.
See All 21 Regional Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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