Integrated Marketing Manager Jobs in California
Integrated Marketing Manager jobs in California are among the most active in the country, concentrated in technology, entertainment, consumer goods, and direct-to-consumer e-commerce, with demand at every level from coordinator-track candidates to senior marketing leaders. Los Angeles, San Francisco, and San Diego account for the largest share of openings, anchored by employers such as Apple, Warner Bros. Discovery, and Salesforce. The most sought-after specialties are multi-channel campaign strategy, marketing automation, and brand-integrated demand generation. Find a role that fits below and apply directly.
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Showing 5 of 35+ Integrated Marketing Manager jobs
About Fellow
We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.
About the Role
We're looking for a Director of Integrated Brand Marketing to lead the strategy, planning, and execution of cohesive, multi-channel marketing programs — including integrated campaigns, GTM calendar, Influencer Marketing, and PR.
This role shapes how Fellow shows up culturally, socially, and publicly. You'll lead the earned + creator ecosystem, ensuring influencer partnerships, press strategy, and integrated campaigns work together to drive brand awareness, relevance, and business impact.
You'll sit at the intersection of brand, growth, and storytelling — translating product innovation and creative ideas into integrated go-to-market plans across owned, earned, and paid channels.
This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.
What You'll Do
Integrated Strategy & Planning
Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.
Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.
Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.
Define campaign objectives, KPIs, and success metrics across the full funnel.
Influencer Marketing (Direct Ownership)
Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).
Build and scale a tiered creator ecosystem (nano macro cultural tastemakers).
Oversee influencer sourcing, outreach, contracts, budgets, and usage rights.
Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.
Partner with Performance Marketing to leverage creator content for paid amplification.
Track and optimize influencer performance across CPM, engagement, content value, and downstream impact.
Public Relations (Direct Ownership, Agency Management)
Drive Fellow's PR strategy, positioning the brand at the intersection of design, lifestyle, coffee culture, and innovation.
Manage PR agency partners and/or internal resources.
Lead press strategy for product launches, brand moments, partnerships, and cultural initiatives.
Build and maintain strong media relationships across design, lifestyle, food & beverage, and business outlets.
Ensure PR storytelling is integrated with influencer, social, and campaign narratives.
Campaign Execution & Budget Management
Oversee execution of campaigns across owned, earned, and paid channels.
Ensure cohesive storytelling, timing, and messaging across influencer, PR, social, email, site, and retail.
Partner closely with Creative to bring campaigns to life with consistency and craft.
Drive flawless launch execution with clear timelines, milestones, and accountability.
Performance & Optimization
Track integrated campaign performance, synthesizing insights across influencer, PR, and paid channels.
Balance brand health metrics (awareness, consideration, share of voice) with performance outcomes (traffic, conversion, revenue).
Optimize campaigns based on data, testing new formats, platforms, and creator/media strategies.
Build reporting frameworks that clearly communicate impact to leadership.
Team & Cross-Functional Leadership
Manage 1+ direct reports and agency partners, with potential to grow the team over time.
Build scalable processes, playbooks, and calendars for integrated execution.
Serve as a key connector between Marketing, Creative, Product, E-commerce, Retail, and Operations.
Mentor and develop a high-performing, collaborative team.
Qualifications
Experience
10+ years of experience in integrated marketing, brand marketing, or growth marketing.
Proven experience leading Influencer Marketing and PR for premium consumer brands.
Strong track record of launching products and scaling integrated, earned-led campaigns.
Experience managing budgets, teams, and agency partners.
Skills & Mindset
Strategic, creative thinker with strong operational discipline.
Deep understanding of influencer ecosystems, media relations, and cultural marketing.
Strong creative instincts with a sharp eye for design and storytelling.
Data-driven and comfortable using insights to guide decisions.
Exceptional communicator, relationship builder, and people leader.
Thrives in fast-moving, highly collaborative environments.
Bonus Points
Experience in DTC or omnichannel retail.
Background in design-led, lifestyle, or premium home brands.
Passion for coffee, design, and elevating everyday rituals
Why You'll Love This Role
A creative, fast-moving environment where ideas turn into action
Competitive compensation including employee equity plan
Generous paid time off plan
401k with company contribution after 6 months of employment
Medical/dental/vision insurance
Better Yourself Wellness credit & Better Your Community donation matching
Monthly Fitness Stipend
Summer Fridays
Paid Parental Leave
Generous discount on Fellow products
Best coffee anywhere
Salary Range: $180,000–$190,000 (final offer dependent on level and experience). Plus, bonus and equity package. We intentionally publish salary ranges to promote transparency and set clear expectations. Final compensation is determined based on a number of factors, including relevant experience, skills, expertise, scope of previous work, demonstrated impact, and internal equity. As a result, not every candidate will be hired at the top of the range.
Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.
Compensation Range: $180K - $190K
About Fellow
We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.
About the Role
We're looking for a Director of Integrated Brand Marketing to lead the strategy, planning, and execution of cohesive, multi-channel marketing programs — including integrated campaigns, GTM calendar, Influencer Marketing, and PR.
This role shapes how Fellow shows up culturally, socially, and publicly. You'll lead the earned + creator ecosystem, ensuring influencer partnerships, press strategy, and integrated campaigns work together to drive brand awareness, relevance, and business impact.
You'll sit at the intersection of brand, growth, and storytelling — translating product innovation and creative ideas into integrated go-to-market plans across owned, earned, and paid channels.
This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.
What You'll Do
Integrated Strategy & Planning
Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.
Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.
Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.
Define campaign objectives, KPIs, and success metrics across the full funnel.
Influencer Marketing (Direct Ownership)
Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).
Build and scale a tiered creator ecosystem (nano macro cultural tastemakers).
Oversee influencer sourcing, outreach, contracts, budgets, and usage rights.
Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.
Partner with Performance Marketing to leverage creator content for paid amplification.
Track and optimize influencer performance across CPM, engagement, content value, and downstream impact.
Public Relations (Direct Ownership, Agency Management)
Drive Fellow's PR strategy, positioning the brand at the intersection of design, lifestyle, coffee culture, and innovation.
Manage PR agency partners and/or internal resources.
Lead press strategy for product launches, brand moments, partnerships, and cultural initiatives.
Build and maintain strong media relationships across design, lifestyle, food & beverage, and business outlets.
Ensure PR storytelling is integrated with influencer, social, and campaign narratives.
Campaign Execution & Budget Management
Oversee execution of campaigns across owned, earned, and paid channels.
Ensure cohesive storytelling, timing, and messaging across influencer, PR, social, email, site, and retail.
Partner closely with Creative to bring campaigns to life with consistency and craft.
Drive flawless launch execution with clear timelines, milestones, and accountability.
Performance & Optimization
Track integrated campaign performance, synthesizing insights across influencer, PR, and paid channels.
Balance brand health metrics (awareness, consideration, share of voice) with performance outcomes (traffic, conversion, revenue).
Optimize campaigns based on data, testing new formats, platforms, and creator/media strategies.
Build reporting frameworks that clearly communicate impact to leadership.
Team & Cross-Functional Leadership
Manage 1+ direct reports and agency partners, with potential to grow the team over time.
Build scalable processes, playbooks, and calendars for integrated execution.
Serve as a key connector between Marketing, Creative, Product, E-commerce, Retail, and Operations.
Mentor and develop a high-performing, collaborative team.
Qualifications
Experience
10+ years of experience in integrated marketing, brand marketing, or growth marketing.
Proven experience leading Influencer Marketing and PR for premium consumer brands.
Strong track record of launching products and scaling integrated, earned-led campaigns.
Experience managing budgets, teams, and agency partners.
Skills & Mindset
Strategic, creative thinker with strong operational discipline.
Deep understanding of influencer ecosystems, media relations, and cultural marketing.
Strong creative instincts with a sharp eye for design and storytelling.
Data-driven and comfortable using insights to guide decisions.
Exceptional communicator, relationship builder, and people leader.
Thrives in fast-moving, highly collaborative environments.
Bonus Points
Experience in DTC or omnichannel retail.
Background in design-led, lifestyle, or premium home brands.
Passion for coffee, design, and elevating everyday rituals
Why You'll Love This Role
A creative, fast-moving environment where ideas turn into action
Competitive compensation including employee equity plan
Generous paid time off plan
401k with company contribution after 6 months of employment
Medical/dental/vision insurance
Better Yourself Wellness credit & Better Your Community donation matching
Monthly Fitness Stipend
Summer Fridays
Paid Parental Leave
Generous discount on Fellow products
Best coffee anywhere
Salary Range: $180,000–$190,000 (final offer dependent on level and experience). Plus, bonus and equity package. We intentionally publish salary ranges to promote transparency and set clear expectations. Final compensation is determined based on a number of factors, including relevant experience, skills, expertise, scope of previous work, demonstrated impact, and internal equity. As a result, not every candidate will be hired at the top of the range.
Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.
Compensation Range: $180K - $190K
See All 35 Integrated Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsIntegrated Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Integrated Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Retail
- Consumer Goods
- Banking & Financial Services
What California Employers Look For
The qualifications that appear most often in integrated marketing manager jobs across California.
- Bachelor's degree in marketing, communications, or a closely related field required
- Five or more years of experience managing integrated or cross-channel marketing campaigns
- Demonstrated proficiency with marketing automation platforms such as Marketo or HubSpot
- Experience leading campaign strategy across paid, owned, and earned media channels
- Strong collaboration skills working with product, sales, and creative teams
- Proficiency with analytics tools including Google Analytics and CRM reporting dashboards
Integrated Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a integrated marketing manager in California?
Integrated marketing manager roles in California do not require a state-issued license, but employers here consistently expect a bachelor's degree in marketing, communications, or business alongside a portfolio of multi-channel campaign work. California's competitive market rewards candidates who have supplemented their degree with recognized certifications from Google, HubSpot, or the American Marketing Association. Progression typically moves from marketing coordinator or specialist roles into management after several years of campaign ownership.
How much do integrated marketing managers make in California?
Integrated marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire integrated marketing managers in California?
Employers hiring integrated marketing managers in California right now include TikTok, Highwire, and OpenAI, based on current listings on Migrate Mate as of November 2026. California's concentration of technology headquarters, major entertainment studios, and consumer brand companies means demand for this role is unusually broad across sectors compared with most other states.
Which California cities have the most integrated marketing manager jobs?
San Francisco, Los Angeles, and San Diego have the most integrated marketing manager openings in California. Los Angeles drives volume through its entertainment, media, and direct-to-consumer industries, San Francisco reflects the density of technology and SaaS headquarters in the Bay Area, and San Diego draws consistent demand from its biotech, defense, and consumer brand employers.
Are there remote integrated marketing manager jobs in California?
Yes, and more than most fields. About 68% of integrated marketing manager openings tied to California are remote or hybrid as of November 2026, reflecting the desk-based, collaborative nature of the role. Strategy, content planning, and campaign analytics work is especially well suited to remote arrangements, while brand activations and in-person creative productions typically require on-site presence.
How can I get hired as a integrated marketing manager in California with little or no experience?
The most realistic entry path is a marketing coordinator or marketing specialist role at a mid-size California technology, retail, or consumer goods company, where you can own campaign execution across at least two channels and build a concrete portfolio. Large California employers such as those in the Bay Area tech sector and Los Angeles entertainment and e-commerce space regularly hire marketing associates and rotational program participants who move into management. A Google Analytics certification, HubSpot Content Marketing credential, or a demonstrable campaign case study gives early-career candidates a measurable edge in California interviews.
Where can I find and apply to integrated marketing manager jobs in California?
You can find and apply to integrated marketing manager jobs in California on Migrate Mate, which lists current California openings. Find roles that fit your background and apply directly to the ones that match.
See All 35 Integrated Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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