Integrated Marketing Manager Jobs in New York
Integrated Marketing Manager jobs in New York represent one of the most active markets in the country, with demand concentrated in media and entertainment, financial services, fashion and retail, and consumer packaged goods, and openings at every level from associate manager through senior director. The heaviest hiring runs through New York City, with additional activity in White Plains and Stamford just across the border pulling from the same talent pool. Companies like NBCUniversal, Estée Lauder, and American Express maintain large and consistent marketing organizations here. The most sought-after specialties are integrated campaign strategy, brand management, and cross-channel media planning. Find a role that fits below and apply directly.
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Showing 5 of 24+ Integrated Marketing Manager jobs
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.
We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
About the role
This is a brand and growth marketing role focused on Norton product initiatives and go-to-market execution. Working closely with Brand, Growth, Integrated Marketing, Product, Creative, Analytics, Regional Marketing and Channel teams, you'll translate positioning into clear, compelling marketing messaging and materials, and quarterback launches for existing Norton products and features from planning through in-market optimization.
This hands-on role applies product marketing expertise and disciplines to integrated marketing and GTM execution: clear storytelling, disciplined launch planning, operational excellence and measurable business impact.
Key responsibilities
Product messaging and foundational assets
Own marketing messaging for current Norton products, crafting clear, compelling, differentiated product narratives, while keeping messaging, narratives and assets accurate, up to date and optimized, communicating updates to teams across the organization.
Define messaging architecture aligned to target audiences and product strategy, laddering up to the Norton brand narrative.
Develop high-impact product copy, value propositions, key selling points and feature narratives. And maintain core copy as a central company asset for use across teams and geographies.
Own the accuracy and messaging and availability of foundational product storytelling assets, including videos, screenshots and hero product materials.
Stay current on competitive positioning, messaging and launches, and move proactively to adjust Norton's messaging and assets accordingly. Use message testing to ensure Norton has relevant and impactful messages, visuals and stories in market.
End-to-end launch marketing and GTM for existing Norton products and features
Define comprehensive launch plans including tiering, target audiences, key messages, acquisition channel mix (owned, earned and paid, across DTC and non-DTC), investment levels, launch cadence, campaign frameworks and required assets.
Build launch plans in partnership with Product Strategy, Integrated Marketing, Acquisition Strategy and Regional Marketing teams.
Lead and quarterback integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.
Partner closely with Product Strategy and product managers so marketing execution aligns to broader GTM objectives.
Set business goals and objectives for each GTM and build plans to reach them.
Drive cross-functional integrated campaigns across paid, owned, earned, lifecycle, partner and regional channels, covering the end-to-end customer journey.
Translate launch strategy into required materials across web, lifecycle, paid, partner and regional channels, ensuring they represent product capabilities accurately and compellingly.
Analytics-driven planning and optimization
Partner with Analytics to size opportunities, forecast impact and define launch KPIs.
Connect launch performance back to plan and business objectives.
Monitor in-market results post-launch and coordinate cross-channel learnings.
Continuously optimize messaging, materials and activation based on performance insights.
Cross-functional leadership and execution
Embed AI into workflows to speed up insight synthesis, messaging, launch planning, asset creation and optimization.
Work fluently across channels, product, brand, analytics and regional teams.
Proactively connect teams and drive clarity across complex launches.
Apply strong project management to keep timelines and deliverables on track.
Bring innovative, bold launch ideas while keeping execution disciplined.
Equip regional, partner and customer support teams with launch kits, messaging and training.
About you
8–12 years of experience across product marketing, integrated marketing and GTM strategy in technology or subscription businesses.
Solid understanding of DTC and subscription businesses and performance marketing, with experience supporting global or multi-regional marketing programs.
Proven leadership in product positioning and differentiated messaging.
Track record of developing product storytelling assets and high-impact launch materials.
Demonstrated ownership of end-to-end launch marketing strategy and execution.
Strong integrated campaign planning across owned, earned and paid channels and investment levels.
Experience driving regional GTM activation and equipping regional, partner and customer support teams with launch toolkits and messaging.
Analytics-driven mindset, with experience forecasting impact and optimizing performance.
Highly organized and execution-focused, with strong project management fundamentals and experience building the systems and operating processes that keep multiple initiatives on track.
Strong cross-functional collaboration and the ability to influence stakeholders globally.
Genuinely curious about AI and proven use of AI to advance the work, the team and the output (i.e. launch planning, messaging development and optimization workflows).
Location: New York City (Hybrid Requirement 3 days per week)
Compensation Range: $155K - $180K
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.
We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
About the role
This is a brand and growth marketing role focused on Norton product initiatives and go-to-market execution. Working closely with Brand, Growth, Integrated Marketing, Product, Creative, Analytics, Regional Marketing and Channel teams, you'll translate positioning into clear, compelling marketing messaging and materials, and quarterback launches for existing Norton products and features from planning through in-market optimization.
This hands-on role applies product marketing expertise and disciplines to integrated marketing and GTM execution: clear storytelling, disciplined launch planning, operational excellence and measurable business impact.
Key responsibilities
Product messaging and foundational assets
Own marketing messaging for current Norton products, crafting clear, compelling, differentiated product narratives, while keeping messaging, narratives and assets accurate, up to date and optimized, communicating updates to teams across the organization.
Define messaging architecture aligned to target audiences and product strategy, laddering up to the Norton brand narrative.
Develop high-impact product copy, value propositions, key selling points and feature narratives. And maintain core copy as a central company asset for use across teams and geographies.
Own the accuracy and messaging and availability of foundational product storytelling assets, including videos, screenshots and hero product materials.
Stay current on competitive positioning, messaging and launches, and move proactively to adjust Norton's messaging and assets accordingly. Use message testing to ensure Norton has relevant and impactful messages, visuals and stories in market.
End-to-end launch marketing and GTM for existing Norton products and features
Define comprehensive launch plans including tiering, target audiences, key messages, acquisition channel mix (owned, earned and paid, across DTC and non-DTC), investment levels, launch cadence, campaign frameworks and required assets.
Build launch plans in partnership with Product Strategy, Integrated Marketing, Acquisition Strategy and Regional Marketing teams.
Lead and quarterback integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.
Partner closely with Product Strategy and product managers so marketing execution aligns to broader GTM objectives.
Set business goals and objectives for each GTM and build plans to reach them.
Drive cross-functional integrated campaigns across paid, owned, earned, lifecycle, partner and regional channels, covering the end-to-end customer journey.
Translate launch strategy into required materials across web, lifecycle, paid, partner and regional channels, ensuring they represent product capabilities accurately and compellingly.
Analytics-driven planning and optimization
Partner with Analytics to size opportunities, forecast impact and define launch KPIs.
Connect launch performance back to plan and business objectives.
Monitor in-market results post-launch and coordinate cross-channel learnings.
Continuously optimize messaging, materials and activation based on performance insights.
Cross-functional leadership and execution
Embed AI into workflows to speed up insight synthesis, messaging, launch planning, asset creation and optimization.
Work fluently across channels, product, brand, analytics and regional teams.
Proactively connect teams and drive clarity across complex launches.
Apply strong project management to keep timelines and deliverables on track.
Bring innovative, bold launch ideas while keeping execution disciplined.
Equip regional, partner and customer support teams with launch kits, messaging and training.
About you
8–12 years of experience across product marketing, integrated marketing and GTM strategy in technology or subscription businesses.
Solid understanding of DTC and subscription businesses and performance marketing, with experience supporting global or multi-regional marketing programs.
Proven leadership in product positioning and differentiated messaging.
Track record of developing product storytelling assets and high-impact launch materials.
Demonstrated ownership of end-to-end launch marketing strategy and execution.
Strong integrated campaign planning across owned, earned and paid channels and investment levels.
Experience driving regional GTM activation and equipping regional, partner and customer support teams with launch toolkits and messaging.
Analytics-driven mindset, with experience forecasting impact and optimizing performance.
Highly organized and execution-focused, with strong project management fundamentals and experience building the systems and operating processes that keep multiple initiatives on track.
Strong cross-functional collaboration and the ability to influence stakeholders globally.
Genuinely curious about AI and proven use of AI to advance the work, the team and the output (i.e. launch planning, messaging development and optimization workflows).
Location: New York City (Hybrid Requirement 3 days per week)
Compensation Range: $155K - $180K
See All 24 Integrated Marketing Manager Jobs in New York
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Find JobsIntegrated Marketing Manager Jobs by City in New York
Where New York roles are concentrated, by current openings.
Integrated Marketing Manager Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- E-Commerce & Online Marketplaces
- Consulting & Professional Services
What New York Employers Look For
The qualifications that appear most often in integrated marketing manager jobs across New York.
- Bachelor's degree in marketing, communications, or a related field required
- Proven experience managing integrated campaigns across digital and traditional channels
- Strong command of marketing analytics platforms and campaign measurement tools
- Experience collaborating with creative, media, and paid-social teams simultaneously
- Familiarity with New York media markets and consumer behavior in dense urban environments
- Excellent written and verbal communication skills for presenting to senior stakeholders
Integrated Marketing Manager Jobs in New York: Frequently Asked Questions
How do you become a integrated marketing manager in New York?
Most integrated marketing managers in New York enter through a bachelor's degree in marketing, communications, or advertising followed by several years in channel-specific or brand roles. There is no state-issued license required to work in this role in New York. New York City's density of agencies, media companies, and brand headquarters makes it practical to move from coordinator or specialist roles into manager positions relatively quickly, and an MBA from a New York institution can accelerate the path into senior roles.
How much do integrated marketing managers make in New York?
Integrated marketing managers in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire integrated marketing managers in New York?
Employers hiring integrated marketing managers in New York right now include Highwire, Amazon Web Services, and Ro, based on current listings on Migrate Mate as of November 2026. New York's concentration of global media companies, financial brands, and consumer goods headquarters makes it one of the deepest markets for this role in the country.
Which New York cities have the most integrated marketing manager jobs?
New York, Fairport, and Henrietta have the most integrated marketing manager openings in New York. New York City drives the overwhelming majority of demand because it is headquarters to most major media, retail, and financial brands, while markets like White Plains attract openings from large corporate campuses in Westchester County that manage national marketing functions from suburban offices.
Are there remote integrated marketing manager jobs in New York?
Yes, and more than most marketing roles, because integrated marketing management is largely a desk and strategy function that translates well to remote work. About 86% of integrated marketing manager openings tied to New York are remote or hybrid as of November 2026, reflecting how broadly New York employers adopted flexible arrangements for marketing and creative leadership. Campaign strategy and cross-channel planning work tend to be the most remote-compatible parts of the role.
How can I get hired as a integrated marketing manager in New York with little or no experience?
The most realistic entry path is through a marketing coordinator or brand associate role at a New York agency or in-house marketing team, then building toward a manager title over two to three years. Large New York employers like media conglomerates and consumer brands regularly hire new graduates into rotational marketing programs that expose candidates to multiple channels. Building a portfolio of campaign work, even from internships or freelance projects with New York area organizations, is the credential that opens doors fastest when a formal credential is not required.
Where can I find and apply to integrated marketing manager jobs in New York?
You can find and apply to integrated marketing manager jobs in New York on Migrate Mate, which lists current New York openings from employers actively hiring for this role. Find the roles that fit your experience and seniority level and apply directly from the listing.
See All 24 Integrated Marketing Manager Jobs in New York
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