Market Manager Jobs in California
Market Manager jobs in California are among the most active in the country, concentrated in consumer packaged goods, technology, retail, and food and beverage industries, with openings at every level from associate market manager through senior and director-level roles. Los Angeles, San Francisco, and San Diego are the largest hiring metros, where companies like The Trade Desk, Google, and PepsiCo maintain significant California operations and regularly hire for these positions. The most in-demand specialties are digital and programmatic market management, retail channel management, and brand-led trade marketing. Find a role that fits below and apply directly.
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Showing 5 of 124+ Market Manager jobs
Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.
As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.
We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.
Our Values:
- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally.
As the Market Manager, you’ll lead efforts to achieve revenue, depletion, distribution and retail execution goals by improving performance with our distributor partners in your assigned Market. You’ll report to the Director of Sales, identify opportunities, influence distributors, and hold them accountable for execution.
This is a remote role based in San Francisco, CA. Markets range in size from one distributor in two counties to many distributors across several states.
WHAT YOU’LL DO:
Planning & Strategy
- Develop Distributor Business Plans at all branches to ensure alignment on business objectives (annually, quarterly, and monthly).
- Lead innovation launches.
- Drive execution to achieve volume, distribution, and retail execution targets.
- Manage market blitzes and develop strategies for prioritization and execution.
- Create action plans to address gaps in performance.
- Manage all POS needs and ensure proper and timely execution.
People & Distributor Management
- Provide consistent communication around performance against distribution targets and display programs.
- Conduct business reviews and establish the appropriate cadence for each.
- Generate reports as needed for local markets.
- Lead Retail Sales Managers to manage important retail outlets (where applicable).
- Guide activity, provide performance feedback, and recommend development plans.
- Build and maintain relationships with distributors to increase share of mind across all levels of their organizations.
- Develop a strong partnership with the Market Development team, ensuring they have the distributor support and resources needed to excel at retail.
WHAT YOU’LL BRING:
- Experience working in sales or field execution within a CPG and/or DSD environment.
- Proven ability to manage distributor relationships and drive in-market execution.
- Strong communication, organizational, and follow-through skills.
- Comfort using data, scorecards, and reporting tools to inform decisions.
- Ability to influence without authority and hold partners accountable.
KEY COMPETENCIES:
- Build strong relationships with distributor partners and internal teams.
- Influence cross-functional partners, drive execution, and align with stakeholders.
- Take accountability for market performance, proactively identifying gaps and implementing solutions.
- Provide hands-on leadership in the field, supporting Retail Sales Managers, through coaching, guidance, and development.
- Assess market dynamics, identify growth opportunities, and develop clear strategies that drive volume, distribution, and retail execution.
This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
US Pay Range
$60,000 - $70,000 USD
A NOTE FROM US
We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.
Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.
As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.
We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.
Our Values:
- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally.
As the Market Manager, you’ll lead efforts to achieve revenue, depletion, distribution and retail execution goals by improving performance with our distributor partners in your assigned Market. You’ll report to the Director of Sales, identify opportunities, influence distributors, and hold them accountable for execution.
This is a remote role based in San Francisco, CA. Markets range in size from one distributor in two counties to many distributors across several states.
WHAT YOU’LL DO:
Planning & Strategy
- Develop Distributor Business Plans at all branches to ensure alignment on business objectives (annually, quarterly, and monthly).
- Lead innovation launches.
- Drive execution to achieve volume, distribution, and retail execution targets.
- Manage market blitzes and develop strategies for prioritization and execution.
- Create action plans to address gaps in performance.
- Manage all POS needs and ensure proper and timely execution.
People & Distributor Management
- Provide consistent communication around performance against distribution targets and display programs.
- Conduct business reviews and establish the appropriate cadence for each.
- Generate reports as needed for local markets.
- Lead Retail Sales Managers to manage important retail outlets (where applicable).
- Guide activity, provide performance feedback, and recommend development plans.
- Build and maintain relationships with distributors to increase share of mind across all levels of their organizations.
- Develop a strong partnership with the Market Development team, ensuring they have the distributor support and resources needed to excel at retail.
WHAT YOU’LL BRING:
- Experience working in sales or field execution within a CPG and/or DSD environment.
- Proven ability to manage distributor relationships and drive in-market execution.
- Strong communication, organizational, and follow-through skills.
- Comfort using data, scorecards, and reporting tools to inform decisions.
- Ability to influence without authority and hold partners accountable.
KEY COMPETENCIES:
- Build strong relationships with distributor partners and internal teams.
- Influence cross-functional partners, drive execution, and align with stakeholders.
- Take accountability for market performance, proactively identifying gaps and implementing solutions.
- Provide hands-on leadership in the field, supporting Retail Sales Managers, through coaching, guidance, and development.
- Assess market dynamics, identify growth opportunities, and develop clear strategies that drive volume, distribution, and retail execution.
This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
US Pay Range
$60,000 - $70,000 USD
A NOTE FROM US
We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.
See All 124+ Market Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Market Manager JobsMarket Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Market Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Block7
- City National Bank7
- Thermo Fisher Scientific6
- 99 Ranch Market5
- Bank Of Montreal4
Top Industries Hiring
- Banking & Financial Services27
- Technology & Software25
- Consulting & Professional Services14
- Retail9
- Distribution & Wholesale8
What California Employers Look For
The qualifications that appear most often in market manager jobs across California.
- Bachelor's degree in marketing, business, or a closely related field required
- Three or more years of experience in market management or brand marketing preferred
- Demonstrated experience managing trade or retail accounts in California markets
- Proficiency with CRM platforms, syndicated data tools such as Nielsen or IRI
- Strong cross-functional collaboration skills with sales, finance, and supply chain teams
- Experience developing and executing go-to-market strategies for regional or national accounts
Market Manager Jobs in California: Frequently Asked Questions
How do you become a market manager in California?
Most market manager roles in California require a bachelor's degree in marketing, business administration, or a related field, followed by experience in sales, brand management, or trade marketing. California does not require a state-issued license for this role, but many employers prioritize candidates who have worked with California-specific retail chains or distributors. Building experience in account management or category analysis and earning a professional marketing certification can strengthen your candidacy significantly in this competitive state market.
How much do market managers make in California?
Market managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire market managers in California?
Employers hiring market managers in California right now include Block, City National Bank, and Thermo Fisher Scientific, based on current listings on Migrate Mate as of June 2026. California's dense concentration of consumer brands, technology firms, and regional grocery and foodservice operators makes it one of the most active states for this role year-round.
Which California cities have the most market manager jobs?
San Francisco, Los Angeles, and Carlsbad have the most market manager openings in California. Los Angeles and San Francisco dominate because of their headquarters density in consumer goods, media, and technology, while San Diego draws hiring from its strong biotech, retail, and hospitality sectors, meaning openings outside the Bay Area are often tied to regional sales territories rather than smaller local markets.
Are there remote market manager jobs in California?
Yes, and more than many commercial roles, because market managers who handle digital channels, programmatic strategy, or national account analytics can often work remotely. About 18% of market manager openings tied to California are remote or hybrid as of June 2026, reflecting the role's mix of desk-based strategy work and in-market field responsibilities. Roles focused on trade execution, retail resets, or on-site distributor management tend to require an in-person presence.
How can I get hired as a market manager in California with little or no experience?
The most realistic entry path is a sales coordinator, marketing coordinator, or category analyst role at a California consumer goods company or regional distributor, where you build the account and data skills that market manager positions require. Large California-based employers like Calavo Growers, BevMo, or regional grocery chains run associate and rotational programs that place new graduates into market-facing roles. Completing a CPG or retail marketing internship in California and building proficiency in syndicated data tools gives candidates without direct management experience a measurable edge.
Where can I find and apply to market manager jobs in California?
You can find and apply to market manager jobs in California on Migrate Mate, which lists current openings across the state. Search the available roles, find the ones that match your experience and location, and apply directly to each position without needing to create a profile or sign up first.
See All 124+ Market Manager Jobs in California
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