Market Manager Jobs in California
Market Manager jobs in California are among the most active in the country, concentrated in consumer packaged goods, technology, retail, and food and beverage industries, with openings at every level from associate market manager through senior and director-level roles. Los Angeles, San Francisco, and San Diego are the largest hiring metros, where companies like The Trade Desk, Google, and PepsiCo maintain significant California operations and regularly hire for these positions. The most in-demand specialties are digital and programmatic market management, retail channel management, and brand-led trade marketing. Find a role that fits below and apply directly.
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Showing 5 of 170+ Market Manager jobs
About Handshake
Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.
In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We’ve grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.
Why join Handshake now:
Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world’s top educational institutions
Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders
Build a massive, fast-growing business with billions in revenue
About The Role
Handshake is hiring a Senior Manager of Mid-Market Sales reporting to the VP of Mid-Market Sales on the Employer Team. This individual will be responsible for managing a team of people responsible for introducing Handshake’s innovative platform to companies looking to strengthen their early talent strategies, enhance event attendance, improve candidate quality, and elevate brand presence.
You’ll lead a sales team in executing aggressive outbound efforts, driving value-based story telling and sales strategies to increase engagement and pipeline. This role requires a strong focus on outbound sales productivity, clear and compelling product demos, and leading the team to successfully close deals.
This person will be expected to work 3 days out of our SF hub (M/W/Th) and remote the remainder of the time to help facilitate collaboration and get face time with the team.
Manage, coach and develop a growing team of Mid-Market Account ExecutivesManage daily and weekly activities, pipelines, forecasts and closed deals to ensure above-quota results based on successful pipeline management
Coordinate and manage weekly one-on-one and team-wide pipeline reviews, meetings, and training sessions to ensure ongoing improvement and best practice sharing
Collaborate closely across the extended Handshake Employer Business to develop sales strategies and monitor, analyze and improve sales performance
Lead aligned SDRs and work with the marketing leadership team to increase lead flow and drive stronger pipeline conversion rates
Help reestablish optimal thresholds for Mid-Market, SMB and self-serve customer segmentation based on historical data and future business goals
You Have
Must haves:
Manage, coach and develop a growing team of Mid-Market Account Executives
Manage daily and weekly activities, pipelines, forecasts and closed deals to ensure above-quota results based on successful pipeline management
Coordinate and manage weekly one-on-one and team-wide pipeline reviews, meetings, and training sessions to ensure ongoing improvement and best practice sharing
Collaborate closely across the extended Handshake Employer Business to develop sales strategies and monitor, analyze and improve sales performance
Lead aligned SDRs and work with the marketing leadership team to increase lead flow and drive stronger pipeline conversion rates
Help reestablish optimal thresholds for Mid-Market, SMB and self-serve customer segmentation based on historical data and future business goals
Bonus Points:
Experience selling into HR/Talent departments
Experience selling into talent acquisition and L&D leaders
Experience leading both Account Executives and Account Managers
Experience in a startup environment
We Offer
Handshake delivers benefits that help you feel supported and thrive at work and in life.
The below benefits are for full-time US employees.
Ownership: Equity in a fast-growing company
Financial Wellness: 401(k) match, competitive compensation, financial coaching
Family Support: Paid parental leave, fertility benefits, parental coaching
Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
Growth: $2,000 learning stipend, ongoing development
Remote & Office: Internet, commuting, and free lunch/gym in our SF office
Time Off: Flexible PTO, 15 holidays + 2 flex days
Connection: Team outings & referral bonuses
Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.
Compensation Range: $232K - $290K
About Handshake
Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.
In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We’ve grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.
Why join Handshake now:
Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world’s top educational institutions
Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders
Build a massive, fast-growing business with billions in revenue
About The Role
Handshake is hiring a Senior Manager of Mid-Market Sales reporting to the VP of Mid-Market Sales on the Employer Team. This individual will be responsible for managing a team of people responsible for introducing Handshake’s innovative platform to companies looking to strengthen their early talent strategies, enhance event attendance, improve candidate quality, and elevate brand presence.
You’ll lead a sales team in executing aggressive outbound efforts, driving value-based story telling and sales strategies to increase engagement and pipeline. This role requires a strong focus on outbound sales productivity, clear and compelling product demos, and leading the team to successfully close deals.
This person will be expected to work 3 days out of our SF hub (M/W/Th) and remote the remainder of the time to help facilitate collaboration and get face time with the team.
Manage, coach and develop a growing team of Mid-Market Account ExecutivesManage daily and weekly activities, pipelines, forecasts and closed deals to ensure above-quota results based on successful pipeline management
Coordinate and manage weekly one-on-one and team-wide pipeline reviews, meetings, and training sessions to ensure ongoing improvement and best practice sharing
Collaborate closely across the extended Handshake Employer Business to develop sales strategies and monitor, analyze and improve sales performance
Lead aligned SDRs and work with the marketing leadership team to increase lead flow and drive stronger pipeline conversion rates
Help reestablish optimal thresholds for Mid-Market, SMB and self-serve customer segmentation based on historical data and future business goals
You Have
Must haves:
Manage, coach and develop a growing team of Mid-Market Account Executives
Manage daily and weekly activities, pipelines, forecasts and closed deals to ensure above-quota results based on successful pipeline management
Coordinate and manage weekly one-on-one and team-wide pipeline reviews, meetings, and training sessions to ensure ongoing improvement and best practice sharing
Collaborate closely across the extended Handshake Employer Business to develop sales strategies and monitor, analyze and improve sales performance
Lead aligned SDRs and work with the marketing leadership team to increase lead flow and drive stronger pipeline conversion rates
Help reestablish optimal thresholds for Mid-Market, SMB and self-serve customer segmentation based on historical data and future business goals
Bonus Points:
Experience selling into HR/Talent departments
Experience selling into talent acquisition and L&D leaders
Experience leading both Account Executives and Account Managers
Experience in a startup environment
We Offer
Handshake delivers benefits that help you feel supported and thrive at work and in life.
The below benefits are for full-time US employees.
Ownership: Equity in a fast-growing company
Financial Wellness: 401(k) match, competitive compensation, financial coaching
Family Support: Paid parental leave, fertility benefits, parental coaching
Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
Growth: $2,000 learning stipend, ongoing development
Remote & Office: Internet, commuting, and free lunch/gym in our SF office
Time Off: Flexible PTO, 15 holidays + 2 flex days
Connection: Team outings & referral bonuses
Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.
Compensation Range: $232K - $290K
See All 170+ Market Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Market Manager JobsMarket Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Market Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Consulting & Professional Services
- Retail
- Construction & Real Estate
What California Employers Look For
The qualifications that appear most often in market manager jobs across California.
- Bachelor's degree in marketing, business, or a closely related field required
- Three or more years of experience in market management or brand marketing preferred
- Demonstrated experience managing trade or retail accounts in California markets
- Proficiency with CRM platforms, syndicated data tools such as Nielsen or IRI
- Strong cross-functional collaboration skills with sales, finance, and supply chain teams
- Experience developing and executing go-to-market strategies for regional or national accounts
Market Manager Jobs in California: Frequently Asked Questions
How do you become a market manager in California?
Most market manager roles in California require a bachelor's degree in marketing, business administration, or a related field, followed by experience in sales, brand management, or trade marketing. California does not require a state-issued license for this role, but many employers prioritize candidates who have worked with California-specific retail chains or distributors. Building experience in account management or category analysis and earning a professional marketing certification can strengthen your candidacy significantly in this competitive state market.
How much do market managers make in California?
Market managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire market managers in California?
Employers hiring market managers in California right now include Intuit, Gothic Landscape, and JPMorganChase, based on current listings on Migrate Mate as of September 2026. California's dense concentration of consumer brands, technology firms, and regional grocery and foodservice operators makes it one of the most active states for this role year-round.
Which California cities have the most market manager jobs?
San Francisco, Los Angeles, and San Diego have the most market manager openings in California. Los Angeles and San Francisco dominate because of their headquarters density in consumer goods, media, and technology, while San Diego draws hiring from its strong biotech, retail, and hospitality sectors, meaning openings outside the Bay Area are often tied to regional sales territories rather than smaller local markets.
Are there remote market manager jobs in California?
Yes, and more than many commercial roles, because market managers who handle digital channels, programmatic strategy, or national account analytics can often work remotely. About 65% of market manager openings tied to California are remote or hybrid as of September 2026, reflecting the role's mix of desk-based strategy work and in-market field responsibilities. Roles focused on trade execution, retail resets, or on-site distributor management tend to require an in-person presence.
How can I get hired as a market manager in California with little or no experience?
The most realistic entry path is a sales coordinator, marketing coordinator, or category analyst role at a California consumer goods company or regional distributor, where you build the account and data skills that market manager positions require. Large California-based employers like Calavo Growers, BevMo, or regional grocery chains run associate and rotational programs that place new graduates into market-facing roles. Completing a CPG or retail marketing internship in California and building proficiency in syndicated data tools gives candidates without direct management experience a measurable edge.
Where can I find and apply to market manager jobs in California?
You can find and apply to market manager jobs in California on Migrate Mate, which lists current openings across the state. Search the available roles, find the ones that match your experience and location, and apply directly to each position without needing to create a profile or sign up first.
See All 170+ Market Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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