Marketing Specialist Jobs in Colorado

University Staff

Description

University of Colorado Anschutz Medical Campus
Department: Graduate School
Job Title: Recruitment and Marketing Specialist Open Rank (Senior or Principal Professional)
Position #: 00809585 – Requisition #: 40210

Job Summary:

The CU Anschutz Graduate School is seeking a full-time (1.0 FTE) Open Rank Recruitment and Marketing Specialist. This position will promote graduate school programs through online and in-person venues and advise students on issues related to CU Anschutz Graduate School admissions, academic requirements, and more. The position will also support and maintain positive relationships with university departments involved in recruiting, marketing, and admissions within other CU Anschutz schools and colleges, and with external institutions such as universities, federal agencies, alumni, employers, and other prospective student pipelines.

Key Responsibilities:

Recruitment and Student Engagement (50%):

- Facilitate in-person and virtual information sessions for all CU Anschutz Graduate School programs (master’s and PhD).
- Provide advice and counsel to prospective students by suggesting programs that align with individual students’ educational preparation and career goals.
- Collaborate with CU Anschutz graduate program directors and administrators to ensure recruitment services align with program needs and goals.
- Develop and maintain relationships with advisors, faculty, and staff at designated pipeline institutions to ensure prospective students have up-to-date program information.
- Represent the Graduate School at selected career and grad school fairs, college programs, and campus open houses.
- Manage and oversee activities and events for prospective and current students, including logistical support for information sessions, receptions, special events, and other student-related functions.

Marketing & Communications (40%):

- Create brochures, promotional materials, advertising, and other recruitment and marketing materials, including the Graduate School’s Annual report. Utilize data to inform materials’ content.
- Create, implement, and monitor marketing campaigns across digital and traditional channels to attract prospective students aligned with graduate program goals.
- Develop and manage social media presence to promote Graduate School programs and support recruitment goals.
- Collaborate with internal university communications and marketing teams to produce content for websites, email campaigns, digital media, and print materials.
- Ensure alignment with university brand standards for all digital, print, and promotional materials.
- Support graduate programs with the development and maintenance of content on graduate program websites.
- Analyze campaign performance metrics and recommend improvements to increase engagement and application conversion.
- Create CRM communications, email outreach, website updates, and other marketing initiatives aligned with program enrollment goals.

Principal Level:

- Assist with the development of recruitment strategies and activities to help graduate programs attract a broad and highly competitive applicant pool to achieve their application and enrollment goals.
- Serve as a subject matter expert in graduate student recruitment, enrollment marketing, and applicant engagement strategies, providing consultation to graduate programs and campus partners.
- Analyze recruitment and enrollment data to identify trends and help support the Graduate School’s mission by recommending evidence-based strategies that support application and enrollment goals.

Work Location:

Hybrid – this role is eligible for a hybrid schedule of 3 days per week on campus and as needed for in-person meetings.

Why Join Us:

The Graduate School is an amazing place to be. We have the distinct advantage of being a part of a major academic medical campus with leading hospitals and research facilities where students and faculty learn every day. The Graduate School supports a diverse portfolio of graduate programs in all of the CU Anschutz Schools and College of Nursing and plays a central role in advancing education, research, and workforce development across the university. Be a part of an innovative, dynamic, diverse, and exciting workplace - helping make great things happen. Join us in our quest to advance knowledge and education together.

Why work for the University?

We have AMAZING benefits and offer exceptional amounts of holiday, vacation and sick leave! The University of Colorado offers an excellent benefits package including:
- Medical: Multiple plan options
- Dental: Multiple plan options
- Additional Insurance: Disability, Life, Vision
- Retirement 401(a) Plan: Employer contributes 10% of your gross pay
- Paid Time Off: Accruals over the year
- Vacation Days: 22/year (maximum accrual 352 hours)
- Sick Days: 15/year (unlimited maximum accrual)
- Holiday Days: 15/year
- Tuition Benefit: Employees have access to this benefit on all CU campuses
- ECO Pass: Reduced rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Qualifications

Minimum Qualifications:

Senior Level:
- A bachelor’s degree in education, psychology, business, public administration, health care, educational technology, social science, liberal arts, communications, accounting, finance, library science, or a directly related field from an accredited institution.
- Two (2) years of professional experience supporting student recruitment, admissions, enrollment management, academic program outreach or related field.

Principal Level:

- A bachelor’s degree in education, psychology, business, public administration, health care, educational technology, social science, liberal arts, communications, accounting, finance, library science, or a directly related field from an accredited institution.
- 3-5 years of professional experience supporting student recruitment, admissions, enrollment management, academic program outreach or related field.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

- Master’s degree in a related field.
- Experience with large event organization and planning.
- Experience working with graduate students, faculty, and campus departments.
- Experience presenting information in fast-paced, in-person settings.
- Experience using Technolutions Slate for recruitment and admissions purposes.

Knowledge, Skills and Abilities:

- Ability to communicate effectively, both in writing and orally.
- Ability to establish and maintain effective working relationships.
- Outstanding customer service skills.

How to Apply:

For full consideration, please submit the following document(s):
- A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position
- Curriculum vitae / Resume
- Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address

Questions should be directed to: Kathryn Wennerstrom, Kathryn.wennerstrom@cuanschutz.edu

Screening of Applications Begins:

Applications will be accepted until finalists are identified, but preference will be given to complete applications received by July 3, 2026. Those who do not apply by this date may or may not be considered.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as
- Senior Level: $52,961 to $67,367
- Principal Professional: $60,905-$77,472

The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Total Compensation Calculator

Equal Employment Opportunity Statement:

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.

Application Materials Required:

Cover Letter, Resume/CV, List of References

Job Category:

Academic Services

Primary Location:

Hybrid

Department:

U0001 - Anschutz Med Campus or Denver - 20542 - GS-DEAN GRAD SCHOOL-ANSCHUTZ

Schedule:

Full-time

Posting Date:

Jun 11, 2026

Unposting Date:

Ongoing

Posting Contact Name:

Kathryn Wennerstrom

Posting Contact Email:

Kathryn.wennerstrom@cuanschutz.edu

Position Number:

00809585