Remote Cosmetics Counter Manager Jobs
Remote Cosmetics Counter Manager jobs are open across the U.S. in direct-to-consumer beauty, e-commerce retail, and subscription box sectors, where brands run distributed sales and education teams without a physical counter footprint. Companies hiring remotely right now include L'Oréal, SGS, and Facelove. Find a role that fits below and apply directly.
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Division: Consumer Products Division
Location: Hudson Yards, NYC
Reports To: AVP Brand Engagement, L’Oréal Paris Cosmetics
Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
About the role: The L’Oréal Paris US Cosmetics Brand Engagement Team is seeking an operational, creative, and consumer-centric marketer to lead the execution and day-to-day management of brand engagement activations for our face categories. In this role, you will bring business-driving strategies to life through flawless 360-degree execution across Paid Social, Advocacy & Influencer (A&I), Social Media, PR, and Events. You will connect brand engagement verticals to the consumer journey to meet key KPIs, recruiting new audiences while maximizing our existing customer base.
Key Responsibilities:
Strategy & Cross-Functional Leadership:
- Partner with US Marketing, DMI, and Brand Engagement to shape the long-term social vision for L’Oréal Paris in alignment with divisional business objectives.
- Develop breakthrough strategies to compete and win in the dynamic beauty social landscape.
- Identify, test, and scale innovative social opportunities and first-to-market programs (e.g., TikTok Shop, L’Orealistar).
- Collaborate seamlessly with cross-functional teams including Media, PR, Digital Marketing, and Customer Marketing.
- Advocacy & Influencer (A&I)Manage end-to-end influencer campaigns for the face categories—including casting, contract negotiation, content review, budget management, and creator boosting
- Partner with external influencer agencies to execute impactful activations.
- Leverage deep knowledge of social trends to deploy top-tier creators timely and authentically.
- Partner with the BAL team and Shopper Marketing experts to craft socially-driven, retailer-specific programs that drive awareness and sales conversion.
- Manage relationships with post-production partners to edit, iterate, and optimize creative assets for paid media.
- Storyboard and propose cut-downs of influencer content for Meta, YouTube programmatic, and emerging placements.
- Own recommendations for paid content strategy (boosting, content swaps, cut-downs) and ensure alignment with marketing priorities.
- Oversee asset tracking documentation and collaborate on content production shoots as needed.
- Traffic influencer and branded assets for paid media campaigns.
- Analyze paid media reporting to deliver actionable content optimization recommendations.
- Define social KPIs for influencer campaigns, track performance through execution, and author detailed campaign recaps and monthly Share of Voice (SOI) diagnoses.
- Execute event and seeding strategies for the face category in partnership with production agencies and PR teams to build brand love and advocacy.
- Own the organic social strategy for the face categories, collaborating with cross-category teams and our social agency to manage the editorial calendar and approve assets.
- Ensure key product priorities are integrated into PR pitching and social calendars.
- Oversee the social budget for assigned campaigns, ensuring optimal spend, efficiency, and ROI.
3-5 years of experience in Social Media, Influencer Relations, and Paid Media for a consumer brand (in-house or agency), ideally within the beauty or lifestyle space.
Deep expertise in the digital and social media landscape.
Strong analytical skills with the ability to translate data into strategic content recommendations.
- Exceptional cross-functional leadership and matrix-management skills (Brand Engagement, CDMO, Global DMI).
Experience in photography, editing, or lightweight in-house content creation is a strong plus.
What’s in it for you:
- Salary Range: $117,300-$140,000
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
We are an Equal Employer Opportunity and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [1] [1] USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
References
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1. mailto: USApplicationAccommodation@support.lorealusa.com
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Who's Hiring


What Employers Look For
The qualifications that appear most often in remote cosmetics counter manager jobs.
- Minimum two years of retail cosmetics or beauty sales experience
- Demonstrated ability to meet and exceed monthly sales goals
- Experience coaching and supervising a small sales team
- Proficiency with point-of-sale systems and inventory management software
- Active cosmetology license or esthetician certification preferred by many employers
- High school diploma or equivalent required, associate degree a plus
Tips for Your Remote Cosmetics Counter Manager Job Search
Apply early to remote roles that fit
Migrate Mate lists remote cosmetics counter manager openings from across the U.S. in one place, so you can find roles that match your background and apply directly without sorting through unrelated listings.
Show your remote team management approach
Remote beauty employers want to know how you coach staff and track counter performance without being on the floor. Call out specific video check-in cadences, shared dashboards, or digital clienteling tools you've used to keep a team on target.
Highlight async communication skills upfront
Remote counter managers communicate goals, feedback, and product education through written messages more than in-person conversation. Your resume and cover letter should reflect clear, direct writing, since that's exactly what hiring managers are screening for before the first interview.
Prepare for remote interview simulations
Many remote beauty brands will ask you to walk through a virtual team meeting, a sales coaching scenario, or a product launch briefing on video. Practice presenting product knowledge and performance feedback on camera before your interview so it reads as natural, not rehearsed.
Remote Cosmetics Counter Manager Jobs: Frequently Asked Questions
How do I get a remote cosmetics counter manager job?
Remote cosmetics counter manager roles go to candidates who can run a sales team, hit revenue targets, and coach staff without being in the same room. Remote employers screen for strong written communication, comfort with video tools, and a proven ability to manage inventory and performance data independently. Highlighting experience with virtual team meetings, digital clienteling, or online product education gives you a real edge.
Which companies hire remote cosmetics counter managers?
Companies hiring remote cosmetics counter managers right now include L'Oréal, SGS, and Facelove, based on current remote listings on Migrate Mate as of November 2026. The roles tend to come from direct-to-consumer beauty brands, e-commerce retailers, and subscription beauty services that manage distributed sales teams across regions without centralized retail locations.
Can you get a remote cosmetics counter manager job with no experience?
Yes, but remote entry-level counter manager roles are harder to land because employers expect you to direct a team and manage sales performance without daily in-person oversight. Direct-to-consumer beauty startups and subscription services are the most likely to hire junior candidates remotely. Showing results from freelance beauty work, online product education, or any remote supervisory role, even informal, helps close the experience gap.
Do you need a degree for remote cosmetics counter manager jobs?
Not always. Remote employers in beauty and retail care more about sales performance, product knowledge, and team leadership than a specific credential. A demonstrated history of hitting counter revenue goals, coaching staff, and managing inventory carries more weight than a diploma. Certifications in skincare, makeup artistry, or retail management can strengthen a candidacy when formal education is limited.
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