Retail General Manager Jobs
Retail General Manager jobs are open across grocery, apparel, home goods, specialty retail, and big-box stores, at every level from assistant general manager to multi-unit director, with specializations in operations, P&L management, and store development. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 285+ Retail General Manager jobs
About us:
Want to bring the “care” back to the vision care industry? We're looking for charismatic types who are ready to be the heart of our brand. Whether it's a friendly voice over the phone, or a welcoming smile when a patient walks into your store, we need individuals who are passionate about helping customers look great and see great.
Job Type: Full Time
Pay: $58,656 - $68,795.01 per year
The Role:
A Visionworks General Manager (GM) is a leader of others and leader of the business at Visionworks. This person is a smart, business-savvy self-starter who knows their way around profitability and the driving factors of success. The General Manager will also manage a service driven team to ensure a simple, human and bold patient and customer journey from doctor appointment to eyewear pickup.
- Maximize the store’s profitability without compromising the patient/customer experience by setting and exceeding organization’s financial and performance goals
- Engage regularly with the Doctor to touch base on business needs, associates and patient/customer experience
- Prep and plan business for the day by managing incoming traffic, doctor appointments, and scheduled eyewear services
- Hire, Train, coach, develop and support store associates to perform in their respective roles with excellence to ensure a flawless patient/customer experience
- Remove obstacles and find resolution in the patient/customer experience when needed
- Lead, execute and improve all broad operational activities to meet the store's financial and customer experience goals
Qualifications:
- HS Diploma or GED required; Bachelor’s degree preferred
- Three (3) or more years of related experience required
- Optical management experience preferred
- Licensed GMs must have a current State Opticians License
What we offer!
At Visionworks, we offer a generous, competitive benefits package (for our part timers, too!) and exclusive employee discounts —including but not limited to
- Vision Coverage
- Paid Parental Leave
- Bereavement Leave
- 401 (k) Savings Plan
- Paid Time off
- Milestone anniversary awards
- Medical, Dental for Full Timers
- And more!
For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFM), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment.
Compensation range for the roles is listed above. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity, and commissions.
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
About us:
Want to bring the “care” back to the vision care industry? We're looking for charismatic types who are ready to be the heart of our brand. Whether it's a friendly voice over the phone, or a welcoming smile when a patient walks into your store, we need individuals who are passionate about helping customers look great and see great.
Job Type: Full Time
Pay: $58,656 - $68,795.01 per year
The Role:
A Visionworks General Manager (GM) is a leader of others and leader of the business at Visionworks. This person is a smart, business-savvy self-starter who knows their way around profitability and the driving factors of success. The General Manager will also manage a service driven team to ensure a simple, human and bold patient and customer journey from doctor appointment to eyewear pickup.
- Maximize the store’s profitability without compromising the patient/customer experience by setting and exceeding organization’s financial and performance goals
- Engage regularly with the Doctor to touch base on business needs, associates and patient/customer experience
- Prep and plan business for the day by managing incoming traffic, doctor appointments, and scheduled eyewear services
- Hire, Train, coach, develop and support store associates to perform in their respective roles with excellence to ensure a flawless patient/customer experience
- Remove obstacles and find resolution in the patient/customer experience when needed
- Lead, execute and improve all broad operational activities to meet the store's financial and customer experience goals
Qualifications:
- HS Diploma or GED required; Bachelor’s degree preferred
- Three (3) or more years of related experience required
- Optical management experience preferred
- Licensed GMs must have a current State Opticians License
What we offer!
At Visionworks, we offer a generous, competitive benefits package (for our part timers, too!) and exclusive employee discounts —including but not limited to
- Vision Coverage
- Paid Parental Leave
- Bereavement Leave
- 401 (k) Savings Plan
- Paid Time off
- Milestone anniversary awards
- Medical, Dental for Full Timers
- And more!
For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFM), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment.
Compensation range for the roles is listed above. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity, and commissions.
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
Retail General Manager Jobs by Experience Level
See All 285+ Retail General Manager Jobs
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Find Retail General Manager JobsRetail General Manager Job Market
Who's Hiring
- Love’s Travel Stops91
- Visionworks28
- Applegreen23
- Vuori11
- Office Depot OfficeMax11
Top Industries Hiring
- Retail
- Manufacturing
- Energy
- Technology & Software
What Employers Look For
The qualifications that appear most often in retail general manager jobs.
- Five or more years of retail management experience, including direct store leadership
- Demonstrated P&L ownership and experience managing a full-store budget
- Experience recruiting, training, and developing department managers and hourly staff
- Proficiency with retail operations software, inventory management systems, and POS platforms
- Strong loss prevention awareness and familiarity with shrink reduction practices
- High school diploma required, bachelor's degree in business or related field preferred
Tips for Your Retail General Manager Job Search
Quantify your P&L and store performance
Retail general manager resumes live or die on numbers. Pull your actual comp store sales growth, shrink reduction results, and payroll efficiency figures. Hiring managers skip past resumes that describe responsibilities without showing what changed on your watch.
Apply early to roles that fit
Migrate Mate lists retail general manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your resume to store volume
A $5M store and a $50M store are different jobs to hiring managers. State your annual sales volume in your summary line so recruiters immediately calibrate your experience to the opening they need to fill.
Target postings by banner and format type
Soft-line apparel, hard-line electronics, and grocery operations each reward different skills. Filter your search by retail segment and read the job description for format-specific language like 'fresh department oversight' or 'shrink compliance' to confirm it's your lane.
Prepare a turnaround or build-out story
Interviewers for general manager roles almost always ask you to walk through a store you inherited in poor shape or opened from scratch. Have a concrete, chronological example ready that covers your diagnosis, the actions you took, and the outcome.
Negotiate total compensation, not just base pay
Retail general manager offers frequently include a store bonus tied to controllable profit and a shrink target. Ask for the bonus structure in writing before you accept so you can evaluate what hitting plan actually pays out.
Retail General Manager Jobs: Frequently Asked Questions
Which companies are hiring the most retail general managers?
Love’s Travel Stops, Visionworks, and Applegreen are hiring the most retail general managers right now, with openings concentrated in New Jersey, Texas, and California, based on current listings on Migrate Mate as of November 2026. Volume tends to spike around new store openings and the pre-holiday planning cycle.
How many retail general manager jobs are remote?
About 34% of retail general manager openings are fully remote or hybrid as of November 2026, reflecting the hands-on nature of most store leadership roles. The sub-areas most likely to offer remote or hybrid arrangements are district-level operations roles and corporate retail training or field support positions.
How do you become a retail general manager?
Most retail general managers move up through department lead and assistant manager roles, building experience in scheduling, inventory, and team development before taking on full store P&L responsibility. Getting exposure to opening and closing procedures, loss prevention, and vendor relations at the assistant level accelerates the path. Demonstrating strong sales results and low turnover in a department manager seat is what most companies look for before promoting to the general manager level.
Can you get a retail general manager job with little experience?
Breaking in with little experience is realistic if you've managed a department or a small-format store and can show measurable results. Some specialty retailers and franchise groups hire motivated assistant managers into acting general manager roles when a store underperforms and needs a quick turnaround. Focusing on smaller store volumes and independently owned operators gives you the best chance of landing your first full general manager title.
What does the retail general manager interview process look like?
The process typically starts with a phone screen from a recruiter or district manager, followed by an in-store walkthrough where you observe operations and give your read on what you see. A second round with the district or regional manager focuses on your P&L experience and leadership philosophy. Final-stage interviews often include a scenario exercise or presentation on how you'd approach the first ninety days in the role.
Where can I find and apply to retail general manager jobs?
You can find and apply to retail general manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings for roles that match your store format and experience level, then apply directly to each one that fits.
See All 285+ Retail General Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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