Social Media Coordinator Jobs in Maryland
Social Media Coordinator jobs in Maryland are consistently active, with demand concentrated in government contracting, higher education, healthcare, and hospitality sectors across the Baltimore metro, the Washington D.C. suburbs in Montgomery and Prince George's counties, and Annapolis. Major employers with long-standing Maryland operations including Johns Hopkins Health System, Marriott International, and Northrop Grumman regularly hire for this role across a spectrum from entry-level content creators to senior community managers. Content strategy, paid social, and analytics are the most sought-after specialties in Maryland postings. Find a role that fits below and apply directly.
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Showing 5 of 27+ Social Media Coordinator jobs
Job Number26142135
Job CategoryHuman Resources
Location7750 Wisconsin Avenue, Bethesda MD 20814, United States
ScheduleFull Time
Located Remotely?N
Position Type Management
Pay Range: $110,400-$194,100 Annually
Bonus Eligible: Y
JOB SUMMARY
At Marriott, you can be a part of something bigger than yourself. As part of the world’s largest hotel company, you will be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
As Senior Manager, People Brand Activation & Social Media, you’ll lead Marriott’s global people brand social media strategy and hands-on daily delivery, bringing Be, Marriott’s people brand, to life for prospective talent. Working within established People Brand strategy, creative standards, and narrative approvals, you’ll translate our employer value proposition (EVP) into compelling content that builds employer consideration, engages talent, and connects audiences with career opportunities. You’ll create and publish content, including on social media and our Life at Marriott blog, manage community responses, optimize channel performance, and deliver Centennial social activation. You’ll also equip the Marriott People Brand Network through scheduled training, reusable content, templates, and activation guidance; local teams retain local execution and people management. In partnership with the global storytelling lead, Talent Acquisition, Global Communications and Public Affairs, Marketing, and brand, property, and regional teams, you’ll connect approved stories and campaigns with talent-audience needs.
How success will be measured:
- Consistent, relevant, on-brand social publishing against agreed channel priorities and delivery commitments
- Meaningful engagement and relevant audience growth, with social-driven careers-site traffic and defined candidate actions measured where data is available; contribution to applications and hires assessed with partners rather than treated as sole accountability
- Timely, accurate, on-brand community responses within agreed coverage arrangements, with consistent moderation and appropriate escalation of sensitive issues
- Delivery of scheduled People Brand Network training and activation guidance, with participation, content reuse, and toolkit adoption used to improve enablement
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Marketing, Communications, Journalism, or related major and 7+ years of relevant professional experience in employer brand, recruitment marketing, brand marketing, social media, content marketing, communications, or a related field, with progressively responsible experience delivering audience-focused content and campaigns;
OR 8+ years of relevant professional experience in employer brand, recruitment marketing, brand marketing, social media, content marketing, communications, or a related field, with progressively responsible experience delivering audience-focused content and campaigns.
- Demonstrated experience in employer branding or recruitment marketing, including translating an employer value proposition into candidate-facing content and campaigns, understanding candidate motivations, and partnering with Talent Acquisition on audience priorities and relevant next actions.
- Proven experience managing global or multi-market social media channels, including hands-on content creation, publishing, community moderation and responses, and reporting.
- Experience building data-based social media strategy at enterprise scale and translating it into daily channel delivery and optimization, and reporting ROI to leadership on a regular basis.
- Exceptional writing and editing skills, with range across voice and channel.
- Hands-on ability to adapt approved visual templates and existing assets for social channels, apply brand standards, and write clear production briefs for specialist design and video support.
- Experience delivering social campaigns from brief to publication, coordinating available creative support, and using social analytics to improve content, channel performance, and candidate engagement.
- Ability to influence cross-functional stakeholders in a matrixed organization.
Preferred
- 5+ years of dedicated employer brand and/or recruitment marketing experience
- Hospitality or multi-brand experience.
- Experience with social listening and publishing tools, such as Sprinklr.
- Experience creating and delivering training.
- Experience editing short-form video for social channels.
CORE WORK ACTIVITIES
Global Social Media Strategy & Daily Delivery
- Own global people brand social media strategy and channel plans, including talent audiences, channel objectives, content mix, platform adaptation, timing, and relevant pathways to career opportunities; partner with Talent Acquisition on audience needs.
- Own the global social media calendar and hands-on daily content creation, scheduling, publishing, and distribution within agreed channel coverage and publishing priorities; escalate competing requests and coverage gaps to People Brand leadership for reprioritization.
- Write and edit social copy, adapt approved visual templates and existing assets, and prepare channel-ready content using approved Be messaging and creative standards; brief and coordinate specialist design or video production within agreed resources and timelines.
- Partner with the global storytelling lead to translate editorial priorities, approved associate stories, and major narratives into platform-specific social content; independently manage routine publishing within established approval guidelines, coordinating with blog and careers-site content without owning those channels.
- Lead execution of Centennial social activation, translating approved narratives and creative direction into channel-specific content, publishing plans, and reusable assets for local activation.
- Coordinate social content and campaign delivery with Talent Acquisition, Global Communications and Public Affairs, Marketing, and brand, property, and regional teams, securing required approvals before publication.
- Use technology and tools within established content standards and workflows; partner with the global storytelling lead
Community Management & Channel Performance
- Manage daily community moderation and responses across global social channels within agreed coverage and backup arrangements, using approved guidance and escalating sensitive issues to People Brand leadership and other partners as appropriate.
- Own social channel reporting, testing, and optimization within the People Brand measurement framework, using content performance, community feedback, and social listening to improve meaningful engagement, relevant audience growth, and social-driven careers-site traffic. Agree definitions for candidate actions with relevant partners and report downstream outcomes only where data and attribution support them.
People Brand Network Enablement
- Deliver planned training, reusable social content, and activation guidance through a People Brand Network enablement calendar, helping local teams adapt global content and campaigns for their audiences.
- Develop and distribute reusable social content, templates, and activation toolkits within established creative standards, with clear guidance for local adaptation.
- Coordinate social-content needs and planned campaign contributions with the global storytelling lead and local teams.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Job Number26142135
Job CategoryHuman Resources
Location7750 Wisconsin Avenue, Bethesda MD 20814, United States
ScheduleFull Time
Located Remotely?N
Position Type Management
Pay Range: $110,400-$194,100 Annually
Bonus Eligible: Y
JOB SUMMARY
At Marriott, you can be a part of something bigger than yourself. As part of the world’s largest hotel company, you will be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
As Senior Manager, People Brand Activation & Social Media, you’ll lead Marriott’s global people brand social media strategy and hands-on daily delivery, bringing Be, Marriott’s people brand, to life for prospective talent. Working within established People Brand strategy, creative standards, and narrative approvals, you’ll translate our employer value proposition (EVP) into compelling content that builds employer consideration, engages talent, and connects audiences with career opportunities. You’ll create and publish content, including on social media and our Life at Marriott blog, manage community responses, optimize channel performance, and deliver Centennial social activation. You’ll also equip the Marriott People Brand Network through scheduled training, reusable content, templates, and activation guidance; local teams retain local execution and people management. In partnership with the global storytelling lead, Talent Acquisition, Global Communications and Public Affairs, Marketing, and brand, property, and regional teams, you’ll connect approved stories and campaigns with talent-audience needs.
How success will be measured:
- Consistent, relevant, on-brand social publishing against agreed channel priorities and delivery commitments
- Meaningful engagement and relevant audience growth, with social-driven careers-site traffic and defined candidate actions measured where data is available; contribution to applications and hires assessed with partners rather than treated as sole accountability
- Timely, accurate, on-brand community responses within agreed coverage arrangements, with consistent moderation and appropriate escalation of sensitive issues
- Delivery of scheduled People Brand Network training and activation guidance, with participation, content reuse, and toolkit adoption used to improve enablement
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Marketing, Communications, Journalism, or related major and 7+ years of relevant professional experience in employer brand, recruitment marketing, brand marketing, social media, content marketing, communications, or a related field, with progressively responsible experience delivering audience-focused content and campaigns;
OR 8+ years of relevant professional experience in employer brand, recruitment marketing, brand marketing, social media, content marketing, communications, or a related field, with progressively responsible experience delivering audience-focused content and campaigns.
- Demonstrated experience in employer branding or recruitment marketing, including translating an employer value proposition into candidate-facing content and campaigns, understanding candidate motivations, and partnering with Talent Acquisition on audience priorities and relevant next actions.
- Proven experience managing global or multi-market social media channels, including hands-on content creation, publishing, community moderation and responses, and reporting.
- Experience building data-based social media strategy at enterprise scale and translating it into daily channel delivery and optimization, and reporting ROI to leadership on a regular basis.
- Exceptional writing and editing skills, with range across voice and channel.
- Hands-on ability to adapt approved visual templates and existing assets for social channels, apply brand standards, and write clear production briefs for specialist design and video support.
- Experience delivering social campaigns from brief to publication, coordinating available creative support, and using social analytics to improve content, channel performance, and candidate engagement.
- Ability to influence cross-functional stakeholders in a matrixed organization.
Preferred
- 5+ years of dedicated employer brand and/or recruitment marketing experience
- Hospitality or multi-brand experience.
- Experience with social listening and publishing tools, such as Sprinklr.
- Experience creating and delivering training.
- Experience editing short-form video for social channels.
CORE WORK ACTIVITIES
Global Social Media Strategy & Daily Delivery
- Own global people brand social media strategy and channel plans, including talent audiences, channel objectives, content mix, platform adaptation, timing, and relevant pathways to career opportunities; partner with Talent Acquisition on audience needs.
- Own the global social media calendar and hands-on daily content creation, scheduling, publishing, and distribution within agreed channel coverage and publishing priorities; escalate competing requests and coverage gaps to People Brand leadership for reprioritization.
- Write and edit social copy, adapt approved visual templates and existing assets, and prepare channel-ready content using approved Be messaging and creative standards; brief and coordinate specialist design or video production within agreed resources and timelines.
- Partner with the global storytelling lead to translate editorial priorities, approved associate stories, and major narratives into platform-specific social content; independently manage routine publishing within established approval guidelines, coordinating with blog and careers-site content without owning those channels.
- Lead execution of Centennial social activation, translating approved narratives and creative direction into channel-specific content, publishing plans, and reusable assets for local activation.
- Coordinate social content and campaign delivery with Talent Acquisition, Global Communications and Public Affairs, Marketing, and brand, property, and regional teams, securing required approvals before publication.
- Use technology and tools within established content standards and workflows; partner with the global storytelling lead
Community Management & Channel Performance
- Manage daily community moderation and responses across global social channels within agreed coverage and backup arrangements, using approved guidance and escalating sensitive issues to People Brand leadership and other partners as appropriate.
- Own social channel reporting, testing, and optimization within the People Brand measurement framework, using content performance, community feedback, and social listening to improve meaningful engagement, relevant audience growth, and social-driven careers-site traffic. Agree definitions for candidate actions with relevant partners and report downstream outcomes only where data and attribution support them.
People Brand Network Enablement
- Deliver planned training, reusable social content, and activation guidance through a People Brand Network enablement calendar, helping local teams adapt global content and campaigns for their audiences.
- Develop and distribute reusable social content, templates, and activation toolkits within established creative standards, with clear guidance for local adaptation.
- Coordinate social-content needs and planned campaign contributions with the global storytelling lead and local teams.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
See All 27 Social Media Coordinator Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find Social Media Coordinator JobsSocial Media Coordinator Jobs by City in Maryland
Where Maryland roles are concentrated, by current openings.
Social Media Coordinator Job Market in Maryland
A snapshot from current Maryland openings, updated as new roles post.
Who's Hiring
What Maryland Employers Look For
The qualifications that appear most often in social media coordinator jobs across Maryland.
- Bachelor's degree in communications, marketing, journalism, or a related field
- Demonstrated experience managing branded social accounts across major platforms
- Proficiency with social media management tools such as Hootsuite or Sprout Social
- Ability to create and edit short-form video and graphic content for digital channels
- Experience using analytics platforms to report on engagement and campaign performance
- Strong written communication skills with an understanding of brand voice and tone
Social Media Coordinator Jobs in Maryland: Frequently Asked Questions
How do you become a social media coordinator in Maryland?
There is no state-issued license or certification required to work as a social media coordinator in Maryland. Most employers hire candidates with a bachelor's degree in communications, marketing, public relations, or a related field. Building a portfolio of real or volunteer social media work is the most direct path, and platform-specific credentials such as Meta Blueprint or Google Analytics certificates strengthen applications at Maryland's government contractors, universities, and healthcare institutions.
Which companies hire social media coordinators in Maryland?
Companies currently hiring social media coordinators in Maryland include ICF, AMBU, and Potomac, per current listings on Migrate Mate as of November 2026. Maryland's mix of federal contractors, major hospital networks, and hospitality headquarters means openings appear across a wide range of industries and organization sizes throughout the state.
Which Maryland cities have the most social media coordinator jobs?
Baltimore, Bethesda, and Rockville account for the most social media coordinator openings in Maryland. Baltimore leads as the state's largest city and home to major healthcare systems, universities, and tourism organizations, while the suburban D.C. corridor in cities like Bethesda and Rockville draws volume from corporate headquarters and federal contractors with strong communications teams.
Are there remote social media coordinator jobs in Maryland?
Yes, and more than most fields. Social media coordination is largely a desk-based, digital role, making it well suited to remote and hybrid arrangements. About 67% of social media coordinator openings tied to Maryland are remote or hybrid as of November 2026, reflecting how broadly employers have accepted distributed work for content and digital marketing roles. Strategy, copywriting, and reporting tasks are the most consistently remote, while roles tied to live events or on-site brand activations tend to require a physical presence.
How can I get hired as a social media coordinator in Maryland with little or no experience?
The most realistic entry path is building a demonstrable content portfolio through internships, student organization accounts, or volunteer work for Maryland nonprofits and community groups. Large Maryland employers such as the University of Maryland system and Johns Hopkins often post junior communications or digital assistant roles that serve as on-ramps. Adjacent positions in administrative communications, content writing, or marketing coordination are also common lateral moves. Completing a free platform credential like Meta Blueprint or Google Analytics gives candidates a concrete edge when applying without a full work history.
Where can I find and apply to social media coordinator jobs in Maryland?
You can find and apply to social media coordinator jobs in Maryland on Migrate Mate, which lists current Maryland openings. Find roles that fit your experience and location and apply directly to the employers posting them.
See All 27 Social Media Coordinator Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find Social Media Coordinator Jobs