TN Visa Digital Content Strategist Jobs
Digital Content Strategist roles qualify for TN visa sponsorship under the USMCA's Computer Systems Analyst category when the position centers on content architecture, SEO strategy, or digital analytics requiring a bachelor's degree. Canadian citizens can apply at the border with no cap; Mexican citizens are subject to a limited annual allocation.
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Get Access To All JobsINTRODUCTION
Reporting to the senior associate director of web and digital strategy, the digital strategist support lead provides leadership, consultation, advice, and project management to academic and administrative units across campus. Each digital strategist has a portfolio of institutional clients to manage and collaborate with to ensure adherence to CMU brand alignment and the development of robust, engaging content. This position will help create a cohesive user experience and provide support to campus content publishers.
BASIC QUALIFICATIONS
- Bachelor’s degree in digital media, marketing, communications, journalism, design, or a related field.
- One year of relevant experience.
- Demonstrated experience working cross-functionally within a team.
- Demonstrated experience working with an enterprise-class content management system or digital experience platform.
- Demonstrated experience leading internal and external client presentations.
- Demonstrated understanding of digital strategy, design, production, and project management, as well as digital marketing and accessibility.
- Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content in order to identify feasible options and evaluate strategic trade-offs.
- Ability to meet deadlines and work on multiple initiatives and projects simultaneously.
- Excellent organizational and prioritization skills, with some project management experience.
- Proven ability to operate with a strategic mindset with outstanding program management skills and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.
- Ability to demonstrate a strong customer service focus, including interpersonal skills, courtesy, professionalism, and a cooperative attitude.
- Strong critical thinking, analytical, and creative talent skills and the ability to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.
- Ability to effectively present conceptual solutions to key stakeholders and team members.
- Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills.
- Ability to work independently, as well as on a team.
PREFERRED QUALIFICATIONS
- Three years of relevant work experience.
DUTIES & RESPONSIBILITIES
- Serves as the primary point of contact for campus collaborators, providing day-to-day support, guidance, and issue resolution.
- Provides consultation and real-time support on web best practices, including accessibility, SEO, content structure, and writing for the web.
- Reviews content prior to publication to ensure adherence to CMU brand standards, accessibility requirements, and UX best practices.
- Supports and enforces web governance standards.
- Leads onboarding and trainings for new and existing collaborators.
- Develops and maintains training materials, documentation, and resources to support campus-wide content contributors.
- Monitors and supports proper use of workflows, ensuring content is reviewed, approved, and published according to established processes.
- Partners with other digital strategists to escalate complex strategy, Information Architecture (IA), or technical issues as needed.
- Conducts regular audits of collaborator created content and provides actionable feedback.
- Communicates platform updates, governance changes, and best practices through established channels (e.g., trainings, documentation, internal communications).
- Supports content cleanup initiatives, including draft management, outdated content removal, and accessibility efforts.
- Assists with monitoring site health through routine checks (e.g., broken links, formatting issues) and coordinates corrections with collaborators.
- Provides basic interpretation of analytics to collaborators to inform content improvements and reinforce best practices.
- Builds strong relationships with campus partners to promote consistency, accountability, and continuous improvement in web content.
- Performs other duties as assigned.
SUPERVISION EXERCISED
None.
MESSAGE TO APPLICANTS
Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
Applicants are strongly encouraged to submit letters of recommendation. If you wish to include recommendation letter(s) that are not required, please utilize the Recommendation Letters upload field.
If there is a writing sample you wish to include that is not required, please utilize the Writing Sample upload field.
This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before Tuesday, May 19, 2026.
EMPLOYEE GROUP
Professional & Administrative - Salary
PAY RANGE
$52,000 - $62,000 per year
DIVISION
President
DEPARTMENT
University Marketing & Communications
POSITION STATUS
Regular
POSITION TYPE
12 month
WEEKLY WORK SCHEDULE
Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
LOCATION
Mount Pleasant, MI
ABOUT THE DEPARTMENT
We take a data-driven approach to strategy and content to help set the pace for the university’s communications.
We work to build a brand worthy of this great institution.
And we use every means available to amplify the hard-fought successes of our University community.
ABOUT CMU
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU LEADERSHIP STANDARDS
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Please review the Leadership Standards before applying for this position.
INTRODUCTION
Reporting to the senior associate director of web and digital strategy, the digital strategist support lead provides leadership, consultation, advice, and project management to academic and administrative units across campus. Each digital strategist has a portfolio of institutional clients to manage and collaborate with to ensure adherence to CMU brand alignment and the development of robust, engaging content. This position will help create a cohesive user experience and provide support to campus content publishers.
BASIC QUALIFICATIONS
- Bachelor’s degree in digital media, marketing, communications, journalism, design, or a related field.
- One year of relevant experience.
- Demonstrated experience working cross-functionally within a team.
- Demonstrated experience working with an enterprise-class content management system or digital experience platform.
- Demonstrated experience leading internal and external client presentations.
- Demonstrated understanding of digital strategy, design, production, and project management, as well as digital marketing and accessibility.
- Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content in order to identify feasible options and evaluate strategic trade-offs.
- Ability to meet deadlines and work on multiple initiatives and projects simultaneously.
- Excellent organizational and prioritization skills, with some project management experience.
- Proven ability to operate with a strategic mindset with outstanding program management skills and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.
- Ability to demonstrate a strong customer service focus, including interpersonal skills, courtesy, professionalism, and a cooperative attitude.
- Strong critical thinking, analytical, and creative talent skills and the ability to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.
- Ability to effectively present conceptual solutions to key stakeholders and team members.
- Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills.
- Ability to work independently, as well as on a team.
PREFERRED QUALIFICATIONS
- Three years of relevant work experience.
DUTIES & RESPONSIBILITIES
- Serves as the primary point of contact for campus collaborators, providing day-to-day support, guidance, and issue resolution.
- Provides consultation and real-time support on web best practices, including accessibility, SEO, content structure, and writing for the web.
- Reviews content prior to publication to ensure adherence to CMU brand standards, accessibility requirements, and UX best practices.
- Supports and enforces web governance standards.
- Leads onboarding and trainings for new and existing collaborators.
- Develops and maintains training materials, documentation, and resources to support campus-wide content contributors.
- Monitors and supports proper use of workflows, ensuring content is reviewed, approved, and published according to established processes.
- Partners with other digital strategists to escalate complex strategy, Information Architecture (IA), or technical issues as needed.
- Conducts regular audits of collaborator created content and provides actionable feedback.
- Communicates platform updates, governance changes, and best practices through established channels (e.g., trainings, documentation, internal communications).
- Supports content cleanup initiatives, including draft management, outdated content removal, and accessibility efforts.
- Assists with monitoring site health through routine checks (e.g., broken links, formatting issues) and coordinates corrections with collaborators.
- Provides basic interpretation of analytics to collaborators to inform content improvements and reinforce best practices.
- Builds strong relationships with campus partners to promote consistency, accountability, and continuous improvement in web content.
- Performs other duties as assigned.
SUPERVISION EXERCISED
None.
MESSAGE TO APPLICANTS
Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
Applicants are strongly encouraged to submit letters of recommendation. If you wish to include recommendation letter(s) that are not required, please utilize the Recommendation Letters upload field.
If there is a writing sample you wish to include that is not required, please utilize the Writing Sample upload field.
This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before Tuesday, May 19, 2026.
EMPLOYEE GROUP
Professional & Administrative - Salary
PAY RANGE
$52,000 - $62,000 per year
DIVISION
President
DEPARTMENT
University Marketing & Communications
POSITION STATUS
Regular
POSITION TYPE
12 month
WEEKLY WORK SCHEDULE
Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
LOCATION
Mount Pleasant, MI
ABOUT THE DEPARTMENT
We take a data-driven approach to strategy and content to help set the pace for the university’s communications.
We work to build a brand worthy of this great institution.
And we use every means available to amplify the hard-fought successes of our University community.
ABOUT CMU
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU LEADERSHIP STANDARDS
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Please review the Leadership Standards before applying for this position.
See all 11+ Digital Content Strategist jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Content Strategist roles.
Get Access To All JobsTips for Finding TN Visa Sponsorship as a Digital Content Strategist
Frame your degree for TN eligibility
TN approval hinges on connecting your degree field to the role. A communications or marketing degree supports content strategy work, but you'll need your employer's offer letter to explicitly tie your daily duties to that credential.
Target employers with recent visa filings
Companies that have filed recent work visa applications for content or digital marketing roles already understand specialty occupation sponsorship. Searching employer visa filing history narrows your list to organizations experienced with sponsoring skilled workers in similar roles.
Search TN-specific roles through Migrate Mate
Migrate Mate filters Digital Content Strategist jobs by TN visa sponsorship availability, so you're only seeing employers actively open to USMCA-based hiring rather than sifting through postings with no sponsorship pathway.
Get your job offer letter TN-ready
The offer letter is your primary TN document. It must state your title, duties, degree requirement, full-time status, and employer details. Vague language around 'content creation' without strategic scope can trigger a CBP denial at the port of entry.
Distinguish your role from marketing generalists
CBP officers sometimes challenge Digital Content Strategist titles as not meeting specialty occupation standards. Your employer should document that the role requires a specific bachelor's degree, not that any degree qualifies, to withstand scrutiny at the border.
Understand the Mexican TN cap timeline
Mexican nationals face an annual TN allocation that can be exhausted before year-end. Filing earlier in the fiscal year improves your chances of securing one of the available numbers before the cap closes for that cycle.
Digital Content Strategist jobs are hiring across the US. Find yours.
Find Digital Content Strategist JobsDigital Content Strategist TN Visa: Frequently Asked Questions
Does a Digital Content Strategist role qualify for TN visa status?
It can qualify, but the classification isn't automatic. TN status for this role typically falls under the Computer Systems Analyst category, which requires that the position centers on systematic content architecture, digital analytics, or SEO strategy tied directly to a relevant bachelor's degree. Generalist content creation duties without a strategic or technical scope are harder to defend at the port of entry.
How does TN visa sponsorship compare to H-1B for Digital Content Strategist jobs?
TN has no annual lottery, no cap for Canadian citizens, and can be obtained at a Canadian port of entry on the same day with the right documents. H-1B requires a lottery selection, a months-long USCIS process, and an October 1 start date. For Canadians in particular, TN is a faster and more predictable path to starting a Digital Content Strategist role in the U.S.
Where can I find Digital Content Strategist jobs that offer TN visa sponsorship?
Migrate Mate is built specifically for this search. It surfaces Digital Content Strategist roles filtered by TN visa sponsorship availability, so you're not manually screening hundreds of postings that have no USMCA-based hiring pathway. The platform is designed for Canadian and Mexican professionals navigating exactly this job market.
What documents does my employer need to prepare for my TN application?
Your employer's core responsibility is drafting a detailed offer letter that states your job title, a description of duties demonstrating specialty occupation, the minimum degree required, your salary, and the employment start date. For Mexican nationals, the employer also files a TN petition with USCIS rather than the applicant presenting at the border, which means additional lead time and filing fees are involved.
Can I switch Digital Content Strategist employers while on TN status?
Yes, but you can't simply start working for the new employer without first obtaining TN authorization for that position. Canadians can apply at a port of entry with a new offer letter before starting. Mexican nationals need USCIS to approve a new TN petition. Working for the new employer before authorization is in place violates your status, so timing the transition carefully matters.
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