TN Visa Email Marketing Manager Jobs
Email Marketing Manager roles qualify for TN visa sponsorship under the USMCA's Marketing professional category, covering campaign strategy, automation, and analytics work. Canadian citizens can apply at the port of entry or by mail; Mexican citizens require a U.S. consulate appointment. Employers file no separate petition with USCIS for Canadian applicants.
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Get Access To All JobsHere at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.
Key Responsibilities
Email Strategy & Governance:
- Develop and implement a comprehensive global email marketing strategy, including rules for audience targeting and send cadences.
- Establish and manage complex list hierarchies, suppression rules, and exclusion logic to prevent database fatigue.
- Oversee the end-to-end email content calendar to ensure alignment with overall marketing and business objectives.
Nurture Program Development:
- Architect and optimize automated nurture series that align with the global marketing campaign strategy and buyer journey.
- Collaborate with Global Campaign Managers to ensure email nurtures are integrated into larger, cross-functional marketing initiatives.
- Utilize data-driven insights from email campaigns to influence future campaign themes and audience segmentation.
Deliverability & Domain Health:
- Manage and protect global domain health, including monitoring opt-in/opt-out trends and managing batch sending protocols.
- Ensure compliance with global data privacy regulations, such as GDPR and CCPA, across all email communications.
- Conduct regular audits of email deliverability and performance, identifying areas for technical optimization.
Cross-Functional Leadership:
- Provide strategic guidance to team members responsible for point-in-time and nurture email execution.
- Collaborate with marketing operations to ensure seamless data flow between Marketo and other sales enablement tools.
About You
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
- Technical Expertise: Advanced, hands-on experience with Marketo is a must.
- Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
- Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
- Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.
The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
LI-MB1
Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.
Key Responsibilities
Email Strategy & Governance:
- Develop and implement a comprehensive global email marketing strategy, including rules for audience targeting and send cadences.
- Establish and manage complex list hierarchies, suppression rules, and exclusion logic to prevent database fatigue.
- Oversee the end-to-end email content calendar to ensure alignment with overall marketing and business objectives.
Nurture Program Development:
- Architect and optimize automated nurture series that align with the global marketing campaign strategy and buyer journey.
- Collaborate with Global Campaign Managers to ensure email nurtures are integrated into larger, cross-functional marketing initiatives.
- Utilize data-driven insights from email campaigns to influence future campaign themes and audience segmentation.
Deliverability & Domain Health:
- Manage and protect global domain health, including monitoring opt-in/opt-out trends and managing batch sending protocols.
- Ensure compliance with global data privacy regulations, such as GDPR and CCPA, across all email communications.
- Conduct regular audits of email deliverability and performance, identifying areas for technical optimization.
Cross-Functional Leadership:
- Provide strategic guidance to team members responsible for point-in-time and nurture email execution.
- Collaborate with marketing operations to ensure seamless data flow between Marketo and other sales enablement tools.
About You
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
- Technical Expertise: Advanced, hands-on experience with Marketo is a must.
- Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
- Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
- Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.
The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
LI-MB1
Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
See all 11+ Email Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Email Marketing Manager roles.
Get Access To All JobsTips for Finding TN Visa Sponsorship as an Email Marketing Manager
Align your credentials to USMCA categories
TN status for Marketing professionals requires a baccalaureate degree in marketing, business, or a closely related field. If your degree is in communications or a non-business discipline, gather documentation showing your coursework directly supports the email marketing role's analytical and strategic functions.
Target employers experienced with visa sponsorship
Mid-size e-commerce, SaaS, and retail brands with recent visa filings frequently hire TN professionals in marketing roles and have demonstrated experience navigating work visa sponsorship. Prioritize companies that list remote or hybrid roles, as distributed teams are more accustomed to cross-border employment paperwork and supporting international hires through the TN application process.
Request a detailed TN support letter from your employer
Your employer's support letter must specify your job title, duties, and how your degree qualifies you for those duties. Vague descriptions like 'marketing work' are a common rejection trigger. Ask HR to map your email marketing responsibilities explicitly to the USMCA Marketing occupation definition.
Use Migrate Mate to find and file with sponsoring employers
Search Migrate Mate to identify Email Marketing Manager roles posted by employers actively offering TN sponsorship. Once you have an offer, Migrate Mate's filing service handles the documentation package so your employer submits a complete, correctly formatted TN support letter from day one.
Prepare for port-of-entry questions as a Canadian applicant
Canadian citizens do not need a visa stamp, but CBP officers at the port of entry will review your support letter, degree credentials, and job offer on the spot. Bring printed originals of all documents, not just digital copies, and be ready to explain how email marketing qualifies as a specialty occupation.
Negotiate a start date that accounts for Mexican consulate wait times
Mexican nationals must attend a consulate interview before entering in TN status. Consulate appointment availability varies significantly by location and season. Build at least four to six weeks into your offer letter start date to account for scheduling delays and avoid accepting a start date your timeline can't support.
Email Marketing Manager jobs are hiring across the US. Find yours.
Find Email Marketing Manager JobsEmail Marketing Manager TN Visa: Frequently Asked Questions
Does an Email Marketing Manager role qualify for TN visa status?
Yes, provided your employer classifies the role under the USMCA's Marketing professional category and your duties center on strategy, analytics, or campaign management rather than purely administrative tasks. You'll also need a baccalaureate degree in marketing, business, or a closely related field. Roles focused solely on content writing without a strategic marketing component can face scrutiny at the border.
How does TN visa sponsorship compare to H-1B for Email Marketing Manager roles?
TN has no annual lottery, no cap for Canadian citizens, and can be approved at the port of entry on the same day. H-1B requires a cap-subject lottery, a USCIS petition, and months of processing. For Canadian professionals, TN is a faster and more predictable path to starting an Email Marketing Manager role in the U.S., with no filing fees paid to USCIS.
What documents does my employer need to provide for my TN application?
Your employer must provide a support letter on company letterhead that states your job title, a description of your duties, your qualifications, and your anticipated length of employment. The letter should explicitly connect your email marketing responsibilities to the USMCA Marketing occupation. You'll combine this with your degree credentials and, for Mexican nationals, present everything at your consulate interview.
How can I find Email Marketing Manager jobs that offer TN visa sponsorship?
Migrate Mate is built specifically to surface roles where employers are open to TN sponsorship, so you're not cold-applying to companies that don't understand the process. Filtering by TN-eligible positions saves time and connects you with employers who already have HR infrastructure to support your application from offer letter to border crossing.
Can I switch employers after starting an Email Marketing Manager role on TN status?
Yes, but you must obtain a new TN approval before starting work with the new employer. Canadian citizens can apply at the port of entry with a new support letter from the incoming company. Mexican nationals need a new consulate appointment. There is no grace period that allows you to begin working for a new employer while your new TN application is pending.
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