TN Visa Paid Social Manager Jobs
Paid Social Manager roles qualify for TN visa sponsorship under the USMCA treaty's Management Consultant or Computer Systems Analyst categories, depending on how the position is scoped. Canadian citizens can apply at the port of entry with no cap or lottery. Mexican citizens require a consular appointment. A bachelor's degree in marketing, business, or a related field is typically required.
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Get Access To All JobsWHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
Responsibilities:
- Build and manage paid social campaigns in alignment with media plans
- Act as the primary contact and media expert for clients representing your assigned accounts
- Make swift optimizations to ensure optimal pacing and performance
- Provide clients with actionable insights and recommendations based on campaign goals and best practices
- Leverage Zeta’s Data Cloud to identify and target additional audiences for scale
Requirements
- 2+ year of hands-on experience with Meta Ads Manager
- Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required
- Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
- Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
- Strong quantitative skills with meticulous attention to detail
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
- And more!!
SALARY RANGE
The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
Responsibilities:
- Build and manage paid social campaigns in alignment with media plans
- Act as the primary contact and media expert for clients representing your assigned accounts
- Make swift optimizations to ensure optimal pacing and performance
- Provide clients with actionable insights and recommendations based on campaign goals and best practices
- Leverage Zeta’s Data Cloud to identify and target additional audiences for scale
Requirements
- 2+ year of hands-on experience with Meta Ads Manager
- Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required
- Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
- Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
- Strong quantitative skills with meticulous attention to detail
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
- And more!!
SALARY RANGE
The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
See all 7+ Paid Social Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Social Manager roles.
Get Access To All JobsTips for Finding TN Visa Sponsorship as a Paid Social Manager
Align your degree to the role
TN approval hinges on your degree matching the job. A Paid Social Manager role filed under Management Consultant requires your credential to reflect business, marketing, or a closely related discipline. Have your transcripts ready to show that alignment.
Target companies with dedicated paid media teams
Employers who already run in-house paid social operations understand how to scope a Paid Social Manager role as a specialty occupation. Look for job postings that list platform certifications and campaign ROI accountability, not just general marketing duties.
Request a role-specific offer letter
Your offer letter must describe duties that map cleanly to a TN-qualifying category. Ask your employer to specify platform management, budget ownership, and performance analytics responsibilities. Vague titles like 'marketing specialist' create unnecessary scrutiny at the border or consulate.
Confirm the employer's recent visa filing history
Mexican citizens should have their employer prepare a support letter before applying at a U.S. consulate. Confirm your employer is prepared to document your role, qualifications, and eligibility before you accept an offer, so the application process doesn't delay your start date.
Use Migrate Mate to find TN-ready employers
Search Migrate Mate to identify employers already familiar with TN visa sponsorship for marketing and paid media roles. Targeting employers with prior TN filing experience cuts negotiation friction and speeds up the offer-to-start timeline significantly.
Prepare for port-of-entry questions as a Canadian
Canadian citizens apply directly at the border with your offer letter, degree credentials, and a TN support letter from your employer. CBP officers may ask detailed questions about your day-to-day duties, so rehearse a concise description tied to your specific paid social responsibilities.
Paid Social Manager jobs are hiring across the US. Find yours.
Find Paid Social Manager JobsPaid Social Manager TN Visa: Frequently Asked Questions
Does a Paid Social Manager role qualify for TN visa sponsorship?
Yes, but the category matters. Paid Social Manager roles are most commonly filed under Management Consultant or Computer Systems Analyst, depending on whether the position emphasizes campaign strategy and business advisory functions or technical platform management. Your employer's offer letter must describe duties that map to one of these USMCA-listed categories, and your degree must align with that classification.
How does TN compare to H-1B for Paid Social Manager roles?
TN is significantly more practical for this role. There's no annual lottery, no cap for Canadian citizens, and approvals for Canadians can happen at the port of entry on the same day. H-1B requires filing months in advance and surviving a random lottery. TN status is granted in two-year increments and can be renewed indefinitely as long as you maintain a qualifying job offer.
Where can I find Paid Social Manager jobs that offer TN visa sponsorship?
Migrate Mate is built specifically for Canadian and Mexican professionals seeking U.S. jobs with TN visa sponsorship. It filters for employers familiar with the TN process, so you're not cold-pitching sponsorship to HR teams who've never filed one. Searching by role and visa type surfaces opportunities where the employer is already prepared to support your application.
What documents do I need to bring to the border as a Canadian applicant?
You'll need a valid Canadian passport, an offer letter that clearly describes your Paid Social Manager duties and links them to a TN category, proof of your qualifying degree, and ideally a support letter from your employer summarizing why the role qualifies. CBP does not require advance filing, but incomplete or vague documentation is the most common reason for denial or deferred inspection.
Can a Mexican citizen get TN sponsorship for a Paid Social Manager role?
Yes, but the process differs from the Canadian pathway. Mexican citizens must apply at a U.S. consulate in Mexico rather than at the border. The employer must prepare a support letter outlining the job requirements and the applicant's qualifications for TN eligibility. Mexico also has a 5,500 annual TN allocation under USMCA, though this cap has not historically been exhausted for professional roles like Paid Social Manager.
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