Product Marketing Lead Visa Sponsorship Jobs in Georgia
Product marketing lead visa sponsorship jobs in Georgia are concentrated in Atlanta, where technology firms, fintech companies, and enterprise software employers such as NCR Voyix, Mailchimp, and Cox Enterprises actively hire for senior marketing roles. Georgia's growing tech corridor and presence of Fortune 500 headquarters make it a competitive market for international candidates seeking sponsorship.
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Get Access To All JobsJob ID
LEADP020084
Employment Type
Regular
Work Style
hybrid
Location
Lowell, MA, United States
Sunrise, FL, United States
Atlanta, GA, United States
Alpharetta, GA, United States
Travel
Up to 25%
Role
Lead Product Marketing Manager
Why UKG:
At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.
We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.
About the Role:
We are seeking a Product Marketing Lead to help shape the market narrative, go-to-market strategy, and commercial success of our Workforce Management portfolio. Reporting to the Senior Director of Product Marketing for Workforce Management, this is a role for someone who can move comfortably between strategic thinking and hands-on execution—developing differentiated positioning, influencing product direction, and creating the messaging and content that help customers understand the value of what we build.
You will translate complex Workforce Management capabilities into clear business outcomes for enterprise buyers, including CHROs, CFOs, and senior HR and IT leaders. You will help shift the conversation from software features to strategic outcomes such as workforce productivity, operational efficiency, compliance, employee experience, and measurable return on investment.
As a cross-functional leader, you will work closely with Product Management, Sales, Marketing, Customer Success, and senior leaders to help create a cohesive market approach. You will lead through influence, bring structure to competing inputs, and develop a clear point of view on buyers, markets, competitors, and the opportunities that matter most.
You will also partner with Product Management to shape roadmap priorities, coordinate with Analyst Relations to strengthen our market position, and support Marketing and Sales with the messaging and content they need to generate demand and win complex enterprise deals.
Responsibilities:
- Develop differentiated Workforce Management messaging and positioning that connects product capabilities to strategic business outcomes and clearly communicates why the problem matters, why our solution is different, and why customers should act now.
- Drive alignment in a matrixed environment by building consensus, managing dependencies, and influencing peers and leaders across Product, Sales, Marketing, and other departments.
- Advocate for the Workforce Management team’s go-to-market needs and contribute to broader GTM strategy, including product launches, pricing and packaging, commercialization, field readiness, and post-launch optimization.
- Partner with Product Management to synthesize customer, market, competitive, field, and usage insights into actionable recommendations that inform roadmap priorities and revenue-based product decisions.
- Support the GTM team in developing sales plays and create the supporting commercial content—such as value and ROI frameworks, executive presentations, objection-handling guidance, solution briefs, and other assets—that helps enterprise sales teams win.
- Partner with Marketing on ABM, demand-generation, webinar, and thought-leadership programs by providing the messaging, content, and market insights needed to generate qualified enterprise pipeline.
- Maintain a strong point of view on Workforce Management buyers, market trends, industry dynamics, and competitive positioning, using voice-of-the-market insights to shape Product, Sales, and Marketing strategy.
- Coordinate with Analyst Relations and Product Management on analyst briefings, product narratives, and supporting materials, including editing content to ensure clarity and consistency.
- Work with Sales Operations to define and evaluate GTM KPIs, including pipeline, adoption, content effectiveness, competitive win rates, and other commercial signals; bring those insights to the Product team to support revenue-based prioritization.
Required Qualifications:
- Bachelor’s degree in marketing, business, communications, or a related field—or equivalent experience.
- 5+ years of progressive experience in product marketing, including experience leading B2B SaaS or multi-product platform solutions.
- Proven ability to develop differentiated messaging and positioning that connects product capabilities to measurable customer and business outcomes.
- Experience developing executive presentations, sales enablement content, value propositions, ROI frameworks, and other commercial materials.
- Demonstrated ability to drive alignment and influence without formal authority across Product, Sales, Marketing, and other cross-functional teams.
- Experience leading product launches or go-to-market programs from strategy and positioning through field readiness and performance measurement.
- Deep understanding of enterprise buying journeys and complex, multi-stakeholder sales cycles, including experience partnering with Product Management to inform roadmap decisions.
We collaborate and succeed in a hybrid model. 3 days per week in one of these UKG offices is a requirement.
Preferred Qualifications:
- Exceptional written, verbal, and visual communication skills, including the ability to simplify complex ideas and present effectively to senior leaders.
- Strong strategic and analytical judgment, with the ability to synthesize customer, market, product, competitive, and revenue data into clear recommendations and priorities.
- Experience in Workforce Management, HR technology, or adjacent enterprise software markets is a plus.
- Experience working with Healthcare customers or within the Healthcare vertical is also a plus.
- Familiarity with AI-enabled products or AI-supported marketing workflows is preferred.
Success in This Role Looks Like:
- A differentiated Workforce Management narrative that resonates with buyers, is consistently adopted across Product, Sales, and Marketing, and establishes the Product Marketing Lead as a trusted thought partner to senior leaders.
- Product Marketing content and GTM programs that improve enterprise sales effectiveness and contribute to measurable outcomes such as qualified pipeline, deal velocity, competitive win rates, customer adoption, or expansion.
- Customer, market, competitive, field, and product insights that meaningfully influence product roadmap decisions and revenue-based prioritization.
- Well-coordinated analyst engagements and strong collaboration with Analyst Relations that support the broader Workforce Management market narrative.
- Recognition as a trusted thought partner by Product, Marketing and Sales.
Company Overview
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge.
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
UKG participates in E-Verify.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
The pay range for this position is $115,100 to $165,450. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation.
NOTICE ON HIRING SCAMS
UKG will never ask you for a copy of your driver’s license, social security card, or passport during a job interview.
ABOUT OUR JOB DESCRIPTIONS
All job descriptions are written to accurately reflect the open job and include general work responsibilities. They do not present a comprehensive, detailed inventory of all duties, responsibilities, and qualifications required for the job. Management reserves the right to revise the job or require that other or different tasks be performed if or when circumstances change.
Job ID
LEADP020084
Employment Type
Regular
Work Style
hybrid
Location
Lowell, MA, United States
Sunrise, FL, United States
Atlanta, GA, United States
Alpharetta, GA, United States
Travel
Up to 25%
Role
Lead Product Marketing Manager
Why UKG:
At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.
We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.
About the Role:
We are seeking a Product Marketing Lead to help shape the market narrative, go-to-market strategy, and commercial success of our Workforce Management portfolio. Reporting to the Senior Director of Product Marketing for Workforce Management, this is a role for someone who can move comfortably between strategic thinking and hands-on execution—developing differentiated positioning, influencing product direction, and creating the messaging and content that help customers understand the value of what we build.
You will translate complex Workforce Management capabilities into clear business outcomes for enterprise buyers, including CHROs, CFOs, and senior HR and IT leaders. You will help shift the conversation from software features to strategic outcomes such as workforce productivity, operational efficiency, compliance, employee experience, and measurable return on investment.
As a cross-functional leader, you will work closely with Product Management, Sales, Marketing, Customer Success, and senior leaders to help create a cohesive market approach. You will lead through influence, bring structure to competing inputs, and develop a clear point of view on buyers, markets, competitors, and the opportunities that matter most.
You will also partner with Product Management to shape roadmap priorities, coordinate with Analyst Relations to strengthen our market position, and support Marketing and Sales with the messaging and content they need to generate demand and win complex enterprise deals.
Responsibilities:
- Develop differentiated Workforce Management messaging and positioning that connects product capabilities to strategic business outcomes and clearly communicates why the problem matters, why our solution is different, and why customers should act now.
- Drive alignment in a matrixed environment by building consensus, managing dependencies, and influencing peers and leaders across Product, Sales, Marketing, and other departments.
- Advocate for the Workforce Management team’s go-to-market needs and contribute to broader GTM strategy, including product launches, pricing and packaging, commercialization, field readiness, and post-launch optimization.
- Partner with Product Management to synthesize customer, market, competitive, field, and usage insights into actionable recommendations that inform roadmap priorities and revenue-based product decisions.
- Support the GTM team in developing sales plays and create the supporting commercial content—such as value and ROI frameworks, executive presentations, objection-handling guidance, solution briefs, and other assets—that helps enterprise sales teams win.
- Partner with Marketing on ABM, demand-generation, webinar, and thought-leadership programs by providing the messaging, content, and market insights needed to generate qualified enterprise pipeline.
- Maintain a strong point of view on Workforce Management buyers, market trends, industry dynamics, and competitive positioning, using voice-of-the-market insights to shape Product, Sales, and Marketing strategy.
- Coordinate with Analyst Relations and Product Management on analyst briefings, product narratives, and supporting materials, including editing content to ensure clarity and consistency.
- Work with Sales Operations to define and evaluate GTM KPIs, including pipeline, adoption, content effectiveness, competitive win rates, and other commercial signals; bring those insights to the Product team to support revenue-based prioritization.
Required Qualifications:
- Bachelor’s degree in marketing, business, communications, or a related field—or equivalent experience.
- 5+ years of progressive experience in product marketing, including experience leading B2B SaaS or multi-product platform solutions.
- Proven ability to develop differentiated messaging and positioning that connects product capabilities to measurable customer and business outcomes.
- Experience developing executive presentations, sales enablement content, value propositions, ROI frameworks, and other commercial materials.
- Demonstrated ability to drive alignment and influence without formal authority across Product, Sales, Marketing, and other cross-functional teams.
- Experience leading product launches or go-to-market programs from strategy and positioning through field readiness and performance measurement.
- Deep understanding of enterprise buying journeys and complex, multi-stakeholder sales cycles, including experience partnering with Product Management to inform roadmap decisions.
We collaborate and succeed in a hybrid model. 3 days per week in one of these UKG offices is a requirement.
Preferred Qualifications:
- Exceptional written, verbal, and visual communication skills, including the ability to simplify complex ideas and present effectively to senior leaders.
- Strong strategic and analytical judgment, with the ability to synthesize customer, market, product, competitive, and revenue data into clear recommendations and priorities.
- Experience in Workforce Management, HR technology, or adjacent enterprise software markets is a plus.
- Experience working with Healthcare customers or within the Healthcare vertical is also a plus.
- Familiarity with AI-enabled products or AI-supported marketing workflows is preferred.
Success in This Role Looks Like:
- A differentiated Workforce Management narrative that resonates with buyers, is consistently adopted across Product, Sales, and Marketing, and establishes the Product Marketing Lead as a trusted thought partner to senior leaders.
- Product Marketing content and GTM programs that improve enterprise sales effectiveness and contribute to measurable outcomes such as qualified pipeline, deal velocity, competitive win rates, customer adoption, or expansion.
- Customer, market, competitive, field, and product insights that meaningfully influence product roadmap decisions and revenue-based prioritization.
- Well-coordinated analyst engagements and strong collaboration with Analyst Relations that support the broader Workforce Management market narrative.
- Recognition as a trusted thought partner by Product, Marketing and Sales.
Company Overview
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge.
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
UKG participates in E-Verify.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
The pay range for this position is $115,100 to $165,450. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation.
NOTICE ON HIRING SCAMS
UKG will never ask you for a copy of your driver’s license, social security card, or passport during a job interview.
ABOUT OUR JOB DESCRIPTIONS
All job descriptions are written to accurately reflect the open job and include general work responsibilities. They do not present a comprehensive, detailed inventory of all duties, responsibilities, and qualifications required for the job. Management reserves the right to revise the job or require that other or different tasks be performed if or when circumstances change.
Product Marketing Lead Job Roles in Georgia
See all Product Marketing Lead Jobs in Georgia
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Search Product Marketing Lead Jobs in GeorgiaProduct Marketing Lead Jobs in Georgia: Frequently Asked Questions
Which companies in Georgia sponsor visas for product marketing leads?
Atlanta-based employers with consistent H-1B visa sponsorship activity for senior marketing roles include NCR Voyix, Global Payments, Cox Enterprises, Mailchimp, and Salesforce's Atlanta offices. Enterprise software and fintech firms along the Peachtree corridor file Labor Condition Applications for product marketing positions regularly. Larger corporations with established immigration programs are generally the most active sponsors for this role category in Georgia.
What visa types realistically cover a product marketing lead role in Georgia?
The H-1B is the primary visa for product marketing leads, as the role qualifies as a specialty occupation requiring a bachelor's degree in marketing, business, or a related field. The employer files a Labor Condition Application with DOL and an I-129 petition with USCIS. H-1B1 visa applies to Chilean and Singaporean nationals. E-3 visa covers Australian nationals. F-1 students may work under OPT. EB-2 or EB-3 green cards are available for permanent sponsorship.
Which cities in Georgia have the most product marketing lead sponsorship jobs?
Atlanta accounts for the overwhelming majority of product marketing lead sponsorship activity in Georgia, particularly in Midtown, Buckhead, and the Tech Square district. Alpharetta, a northern suburb hosting technology and cybersecurity companies, also generates sponsorship filings for senior marketing roles. Outside metro Atlanta, meaningful product marketing lead opportunities with visa sponsorship are limited, making Atlanta the practical target city for international candidates.
How to find product marketing lead visa sponsorship jobs in Georgia?
Migrate Mate lists Georgia employers with verified H-1B and other visa sponsorship history for product marketing lead roles, so you can focus on companies already familiar with the sponsorship process rather than applying broadly. Searching by role and state on Migrate Mate surfaces Atlanta-area and Alpharetta employers that have filed Labor Condition Applications for similar senior marketing positions, giving you a practical starting point for your job search.
Are there state-specific factors that affect sponsorship for product marketing leads in Georgia?
Georgia's concentration of fintech, logistics technology, and enterprise software companies in metro Atlanta creates genuine demand for experienced product marketing leads, which supports sponsorship willingness among established employers. Georgia Tech's proximity also means some employers have existing relationships with international talent pipelines. That said, sponsorship decisions depend entirely on individual employer policy and role seniority, so targeting companies with documented H-1B filing history is the most reliable approach.
What is the prevailing wage for sponsored product marketing lead jobs in Georgia?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.