Product Marketing Lead Visa Sponsorship Jobs in New York
Product marketing lead roles in New York are concentrated among tech companies in Manhattan and Brooklyn, with major employers including Google, Salesforce, Adobe, and numerous fintech and SaaS firms. The city's dense concentration of enterprise software, media, and consumer tech companies makes it one of the most active markets in the country for sponsored product marketing leadership positions.
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Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Company
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Role Summary
Fanatics Collect, the trading card marketplace and collector platform within Fanatics Collectibles, is looking for a Product Marketing Lead, Topps Experiences. Reporting to the Senior Director, Product Marketing, this person will own product marketing for this area end-to-end: understanding collectors and shaping what gets built, then turning that into launches that drive awareness, adoption, and repeat engagement across Tier A releases Red Rookie Redemptions, the broader redemptions program, and Instant Packs. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.
What you will be doing...
- Lead collector feedback and research efforts around redemption and checklist experiences, translating friction points into personas and JTBD for the Topps on Collect roadmap.
- Collaborate cross functionally to champion the collector's voice on Topps releases across Fanatics Collect & Live and redemptions across Product, Topps stakeholders, and leadership.
- Partner with Product to shape the Topps on Collect roadmap, value proposition, and early GTM planning for major releases, Red Rookie Redemptions, and Instant Packs.
- Build integrated launch plans for major Topps releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs, with clear goals, timelines, and roles across Product, Topps.com, and Studio.
- Develop clear, differentiated messaging for every Topps-branded moment on Fanatics Collect that stays consistent with Topps.com.
- Equip CX, AM, and seller-facing teams with playbooks and talking points for Topps releases and redemptions.
- Define and track launch and product-marketing performance including awareness, adoption, retention, and redemption completion rates, iterating and optimizing post-launch.
What you will bring...
- 8+ years of product marketing experience supporting consumer technology products, with demonstrated ownership of digital product launches and end-to-end go-to-market strategy. Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce is strongly preferred.
- Comfortable running qualitative research (interviews, feedback loops, journey mapping) and translating it into personas, JTBD, or roadmap input, not just briefs.
- Proven ability to build and lead an integrated launch plan end-to-end, from positioning through cross-functional enablement through post-launch measurement.
- Strong cross-functional collaboration skills; comfortable driving alignment across Product, Growth, Creative, and Commercial without direct authority.
- Exceptional written and verbal communication skills, equally comfortable writing an insights memo and a launch brief.
- Ability to work autonomously while taking direction from leadership.
- Familiarity with trading cards, redemption programs, or licensed sports/entertainment products is a strong plus.
Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
About us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Company
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Role Summary
Fanatics Collect, the trading card marketplace and collector platform within Fanatics Collectibles, is looking for a Product Marketing Lead, Topps Experiences. Reporting to the Senior Director, Product Marketing, this person will own product marketing for this area end-to-end: understanding collectors and shaping what gets built, then turning that into launches that drive awareness, adoption, and repeat engagement across Tier A releases Red Rookie Redemptions, the broader redemptions program, and Instant Packs. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.
What you will be doing...
- Lead collector feedback and research efforts around redemption and checklist experiences, translating friction points into personas and JTBD for the Topps on Collect roadmap.
- Collaborate cross functionally to champion the collector's voice on Topps releases across Fanatics Collect & Live and redemptions across Product, Topps stakeholders, and leadership.
- Partner with Product to shape the Topps on Collect roadmap, value proposition, and early GTM planning for major releases, Red Rookie Redemptions, and Instant Packs.
- Build integrated launch plans for major Topps releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs, with clear goals, timelines, and roles across Product, Topps.com, and Studio.
- Develop clear, differentiated messaging for every Topps-branded moment on Fanatics Collect that stays consistent with Topps.com.
- Equip CX, AM, and seller-facing teams with playbooks and talking points for Topps releases and redemptions.
- Define and track launch and product-marketing performance including awareness, adoption, retention, and redemption completion rates, iterating and optimizing post-launch.
What you will bring...
- 8+ years of product marketing experience supporting consumer technology products, with demonstrated ownership of digital product launches and end-to-end go-to-market strategy. Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce is strongly preferred.
- Comfortable running qualitative research (interviews, feedback loops, journey mapping) and translating it into personas, JTBD, or roadmap input, not just briefs.
- Proven ability to build and lead an integrated launch plan end-to-end, from positioning through cross-functional enablement through post-launch measurement.
- Strong cross-functional collaboration skills; comfortable driving alignment across Product, Growth, Creative, and Commercial without direct authority.
- Exceptional written and verbal communication skills, equally comfortable writing an insights memo and a launch brief.
- Ability to work autonomously while taking direction from leadership.
- Familiarity with trading cards, redemption programs, or licensed sports/entertainment products is a strong plus.
Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
Product Marketing Lead Job Roles in New York
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Search Product Marketing Lead Jobs in New YorkProduct Marketing Lead Jobs in New York: Frequently Asked Questions
Which companies sponsor visas for product marketing leads in New York?
Large technology and software companies with established New York offices are the most consistent sponsors for product marketing lead roles. Companies such as Google, Salesforce, Adobe, Microsoft, and Amazon have filed Labor Condition Applications for marketing positions in New York. Enterprise SaaS firms, fintech companies, and consumer technology brands with New York headquarters also sponsor regularly, as the role requires specialized product expertise that supports specialty occupation classifications under H-1B visa.
Which visa types realistically fit product marketing lead roles in New York?
The H-1B is the primary visa for product marketing leads in New York, as the role typically requires a bachelor's degree in marketing, business, or a related field and qualifies as a specialty occupation. F-1 students may work through OPT while seeking full sponsorship. Australian nationals can pursue the E-3 visa, which requires an employer-filed Labor Condition Application but has no lottery. Chilean and Singaporean nationals may qualify under the H-1B1 visa. Candidates with an EB-2 or EB-3 green card pathway should discuss PERM labor certification with their employer.
How to find product marketing lead visa sponsorship jobs in New York?
Migrate Mate lists product marketing lead positions from New York employers with verified visa sponsorship history, letting you focus on companies that have demonstrated willingness to sponsor rather than applying broadly. Because product marketing lead roles in New York are competitive and sponsorship decisions vary by employer, targeting companies with an established H-1B or E-3 filing record significantly improves your chances of a productive application process.
Which cities in New York have the most product marketing lead sponsorship jobs?
Manhattan accounts for the overwhelming majority of sponsored product marketing lead roles in New York, driven by the concentration of tech, media, and financial services firms in Midtown and the Flatiron district. Brooklyn's growing tech hub, particularly around DUMBO, adds meaningful volume from startups and mid-size SaaS companies. Buffalo and Albany see occasional openings tied to regional enterprise software firms, but sponsorship activity there is significantly lower than in New York City.
Are there any New York-specific considerations for product marketing leads seeking visa sponsorship?
New York's dense university network, including NYU, Columbia, and Cornell Tech on Roosevelt Island, produces a steady pipeline of domestic talent, meaning sponsored roles often require demonstrated product marketing expertise rather than general marketing backgrounds. Employers in New York's fintech and enterprise software sectors are particularly active sponsors and tend to hire product marketing leads with technical fluency. The city's high cost of living also means prevailing wage requirements under H-1B LCA filings tend to be set at higher levels than in other states.
What is the prevailing wage for sponsored product marketing lead jobs in New York?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.