Group Marketing Manager Visa Sponsorship Jobs in Michigan
Group marketing manager visa sponsorship jobs in Michigan draw from the state's dense concentration of automotive, manufacturing, and technology employers. Detroit-area companies like Ford, General Motors, Stellantis, and Rocket Companies regularly build out marketing leadership teams. Grand Rapids and Ann Arbor add healthcare and university-driven demand for experienced group marketing managers.
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Manager, Customer Vertical Marketing
Are you energized by developing customer-focused marketing strategies that drive growth and create meaningful business impact? Do you enjoy leading talented marketing teams while partnering with sales, dealers, and customers to bring integrated go-to-market strategies to life? Are you looking for an opportunity to help shape the future of marketing within a growing solutions portfolio at Steelcase while helping build the marketing organization of the future?
Helping You Thrive By:
- Offering competitive wages and benefits, that support your life both in and out of work
- Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
- Creating continuous learning opportunities to help you grow and upskill.
- Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
- Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.
You’ll Support Meaningful Work By:
- Leading customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive growth across the portfolio.
- Developing and executing integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs.
- Partnering closely with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives.
- Collaborating with Product Development and Portfolio Management teams to support commercial launches and communicate differentiated value propositions to the market.
- Leveraging customer insights, competitive intelligence, and market trends to identify growth opportunities and inform strategic marketing decisions.
- Managing marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment.
- Leading and developing a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities.
Qualifications
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- 8+ years of progressive B2B marketing experience, including experience developing and executing integrated marketing strategies and go-to-market plans.
- Direct people leadership experience, including coaching, mentoring, and developing marketing professionals.
- Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams.
- Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement.
- Excellent communication, collaboration, and project management skills.
Desired Skills and Experience
- Experience developing and leading integrated marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience marketing complex B2B solutions within commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries.
- Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance.
- Experience collaborating with Product Development and Portfolio Management teams to support product launches and commercialization efforts.
- Ability to leverage customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy.
- Experience influencing stakeholders and navigating complex, matrixed organizations.
- Strategic mindset with the ability to balance long-term planning and hands-on execution.
- Experience developing high-performing teams and fostering a collaborative, growth-oriented culture.
- MBA or advanced business degree preferred.
Level: #mid_senior_level
Work Arrangement: #LI-Onsite
Job Functions:
-
Marketing
-
Management
-
Strategy_Planning
-
LI-NJ1
Additional Information
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
Job Description
Manager, Customer Vertical Marketing
Are you energized by developing customer-focused marketing strategies that drive growth and create meaningful business impact? Do you enjoy leading talented marketing teams while partnering with sales, dealers, and customers to bring integrated go-to-market strategies to life? Are you looking for an opportunity to help shape the future of marketing within a growing solutions portfolio at Steelcase while helping build the marketing organization of the future?
Helping You Thrive By:
- Offering competitive wages and benefits, that support your life both in and out of work
- Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
- Creating continuous learning opportunities to help you grow and upskill.
- Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
- Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.
You’ll Support Meaningful Work By:
- Leading customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive growth across the portfolio.
- Developing and executing integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs.
- Partnering closely with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives.
- Collaborating with Product Development and Portfolio Management teams to support commercial launches and communicate differentiated value propositions to the market.
- Leveraging customer insights, competitive intelligence, and market trends to identify growth opportunities and inform strategic marketing decisions.
- Managing marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment.
- Leading and developing a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities.
Qualifications
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- 8+ years of progressive B2B marketing experience, including experience developing and executing integrated marketing strategies and go-to-market plans.
- Direct people leadership experience, including coaching, mentoring, and developing marketing professionals.
- Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams.
- Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement.
- Excellent communication, collaboration, and project management skills.
Desired Skills and Experience
- Experience developing and leading integrated marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience marketing complex B2B solutions within commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries.
- Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance.
- Experience collaborating with Product Development and Portfolio Management teams to support product launches and commercialization efforts.
- Ability to leverage customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy.
- Experience influencing stakeholders and navigating complex, matrixed organizations.
- Strategic mindset with the ability to balance long-term planning and hands-on execution.
- Experience developing high-performing teams and fostering a collaborative, growth-oriented culture.
- MBA or advanced business degree preferred.
Level: #mid_senior_level
Work Arrangement: #LI-Onsite
Job Functions:
-
Marketing
-
Management
-
Strategy_Planning
-
LI-NJ1
Additional Information
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
Group Marketing Manager Job Roles in Michigan
See all Group Marketing Manager Jobs in Michigan
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Search Group Marketing Manager Jobs in MichiganGroup Marketing Manager Jobs in Michigan: Frequently Asked Questions
Which companies in Michigan sponsor visas for group marketing managers?
Michigan's largest visa sponsors for marketing leadership roles tend to be major automotive and mobility companies such as Ford Motor Company, General Motors, and Stellantis, along with tech-adjacent firms like Rocket Companies and Consumers Energy. Healthcare systems including Beaumont Health and Henry Ford Health also sponsor marketing managers. These employers have established HR and immigration infrastructure, making them more likely to support H-1B visa petitions for qualified group marketing manager candidates.
What visa types realistically apply to group marketing manager roles in Michigan?
Group marketing manager is a specialty occupation requiring a bachelor's degree in marketing, business, or a directly related field, so the H-1B is the primary work visa path. Nationals of Australia can pursue the E-3 visa, while nationals of Chile or Singapore may qualify under the H-1B1 visa. For candidates on F-1 status, OPT provides temporary work authorization while pursuing employer sponsorship. A permanent residence pathway through EB-2 or EB-3 is also available once an employer files a PERM labor certification.
How to find group marketing manager visa sponsorship jobs in Michigan?
Migrate Mate lists Michigan employers with verified visa sponsorship history for marketing roles, including group marketing manager positions across Detroit, Grand Rapids, and Ann Arbor. Because the platform surfaces employers that have actively filed for marketing management roles, you can focus your applications on companies already familiar with the sponsorship process rather than educating hiring teams from scratch. Search by role and state to see current group marketing manager openings with confirmed sponsorship activity.
Which Michigan cities have the most group marketing manager sponsorship opportunities?
Metro Detroit, including Dearborn, Auburn Hills, and Southfield, concentrates the highest volume of group marketing manager roles thanks to the automotive sector's global reach and need for multi-channel campaign leadership. Ann Arbor draws demand from the University of Michigan ecosystem and health tech startups. Grand Rapids has grown as a secondary hub driven by healthcare, furniture manufacturing, and consumer goods companies such as Meijer and Amway, all of which maintain active marketing departments.
Are there Michigan-specific factors that affect visa sponsorship for group marketing managers?
Michigan's economy is heavily tied to automotive and advanced manufacturing, so group marketing manager roles here often require industry-specific knowledge of B2B marketing, dealer networks, or product launch cycles rather than purely consumer brand experience. This specialization can strengthen a specialty occupation argument for H-1B purposes. The University of Michigan and Michigan State University also produce MBA and marketing graduates who build employer relationships locally, creating a pipeline that some Michigan employers already know how to sponsor through OPT-to-H-1B transitions.
What is the prevailing wage for sponsored group marketing manager jobs in Michigan?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.