Head of Brand Visa Sponsorship Jobs in New Jersey
Head of brand roles in New Jersey sit at the intersection of pharma, consumer goods, and financial services, with major employers in Newark, Princeton, and Jersey City actively building brand teams. Companies like Johnson & Johnson, Prudential, and Panasonic North America have sponsored senior marketing talent, making New Jersey one of the stronger Mid-Atlantic states for brand leadership hiring.
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About The Role
The Head of Brand Marketing will play a pivotal role in shaping and executing Ashley Stewart’s brand strategy across all marketing channels. This role is responsible for driving brand awareness, loyalty, and growth while ensuring consistent representation of our brand in alignment with our mission, values, and vision. The ideal candidate combines strategic thinking, creative leadership, and data-driven decision-making to deliver impactful campaigns and elevate the customer experience across digital, social, retail, and emerging channels.
Key Responsibilities
Brand Strategy Development
- Lead the creation and execution of a comprehensive brand strategy to strengthen market position, grow brand awareness, and enhance brand equity across all consumer segments, including direct-to-consumer, marketplaces, and emerging channels.
- Leverage customer insights, market research, and analytics to inform brand decisions and measure success.
Creative Direction & Execution
- Define and manage the brand’s creative vision, ensuring consistency and high-quality execution across advertising campaigns, product packaging, retail environments, social media, digital experiences, and emerging channels.
- Collaborate with creative, product, and content teams to develop compelling brand stories and visuals that resonate with target audiences.
Campaign Management & Optimization
- Oversee the development, execution, and optimization of integrated marketing campaigns to achieve business objectives and strengthen brand presence.
- Plan high-impact launch strategies for seasonal collections, collaborations, and new product lines.
- Implement data-driven testing, analytics, and A/B experiments to continuously improve campaign performance and ROI.
Cross-Functional Collaboration
- Partner closely with product teams, merchandising, retail operations, e-commerce, and CRM to ensure alignment between brand messaging, product offerings, and customer experience across all touchpoints.
- Build and maintain relationships with key media outlets, influencers, and brand ambassadors to amplify brand awareness and authority.
- Present insights and recommendations to executive leadership to influence strategic decisions.
Team Leadership & Development
- Lead, mentor, and develop a high-performing marketing and creative team, fostering collaboration, innovation, and excellence.
- Establish processes and best practices to ensure operational efficiency and consistent delivery of marketing initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 6+ years of leadership experience in brand marketing, creative direction, or integrated marketing, preferably in retail, fashion, or direct-to-consumer businesses.
- Proven experience managing multi-channel marketing campaigns, digital and performance marketing, and brand storytelling.
- Strong analytical skills with the ability to translate data, KPIs, and market insights into actionable strategies.
- Exceptional communication, interpersonal, and leadership skills, with experience managing and mentoring teams.
- Ability to thrive in an entrepreneurial, fast-paced, and dynamic environment while managing multiple priorities.
- Proactive, resourceful, and innovative with a strong commitment to industry best practices.
- Thorough understanding of e-commerce, social media, influencer marketing, and the fashion industry.
The range of compensation for this role is $150,000 - $165,000. The actual salary will be determined by several factors, including the selected candidate’s specific skills and experience.
LOCATION
This position is based in our Secaucus office 5 days a week.
Position Overview
About The Role
The Head of Brand Marketing will play a pivotal role in shaping and executing Ashley Stewart’s brand strategy across all marketing channels. This role is responsible for driving brand awareness, loyalty, and growth while ensuring consistent representation of our brand in alignment with our mission, values, and vision. The ideal candidate combines strategic thinking, creative leadership, and data-driven decision-making to deliver impactful campaigns and elevate the customer experience across digital, social, retail, and emerging channels.
Key Responsibilities
Brand Strategy Development
- Lead the creation and execution of a comprehensive brand strategy to strengthen market position, grow brand awareness, and enhance brand equity across all consumer segments, including direct-to-consumer, marketplaces, and emerging channels.
- Leverage customer insights, market research, and analytics to inform brand decisions and measure success.
Creative Direction & Execution
- Define and manage the brand’s creative vision, ensuring consistency and high-quality execution across advertising campaigns, product packaging, retail environments, social media, digital experiences, and emerging channels.
- Collaborate with creative, product, and content teams to develop compelling brand stories and visuals that resonate with target audiences.
Campaign Management & Optimization
- Oversee the development, execution, and optimization of integrated marketing campaigns to achieve business objectives and strengthen brand presence.
- Plan high-impact launch strategies for seasonal collections, collaborations, and new product lines.
- Implement data-driven testing, analytics, and A/B experiments to continuously improve campaign performance and ROI.
Cross-Functional Collaboration
- Partner closely with product teams, merchandising, retail operations, e-commerce, and CRM to ensure alignment between brand messaging, product offerings, and customer experience across all touchpoints.
- Build and maintain relationships with key media outlets, influencers, and brand ambassadors to amplify brand awareness and authority.
- Present insights and recommendations to executive leadership to influence strategic decisions.
Team Leadership & Development
- Lead, mentor, and develop a high-performing marketing and creative team, fostering collaboration, innovation, and excellence.
- Establish processes and best practices to ensure operational efficiency and consistent delivery of marketing initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 6+ years of leadership experience in brand marketing, creative direction, or integrated marketing, preferably in retail, fashion, or direct-to-consumer businesses.
- Proven experience managing multi-channel marketing campaigns, digital and performance marketing, and brand storytelling.
- Strong analytical skills with the ability to translate data, KPIs, and market insights into actionable strategies.
- Exceptional communication, interpersonal, and leadership skills, with experience managing and mentoring teams.
- Ability to thrive in an entrepreneurial, fast-paced, and dynamic environment while managing multiple priorities.
- Proactive, resourceful, and innovative with a strong commitment to industry best practices.
- Thorough understanding of e-commerce, social media, influencer marketing, and the fashion industry.
The range of compensation for this role is $150,000 - $165,000. The actual salary will be determined by several factors, including the selected candidate’s specific skills and experience.
LOCATION
This position is based in our Secaucus office 5 days a week.
Head of Brand Job Roles in New Jersey
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Search Head of Brand Jobs in New JerseyHead of Brand Jobs in New Jersey: Frequently Asked Questions
Which companies sponsor visas for head of brand roles in New Jersey?
New Jersey's concentration of Fortune 500 headquarters drives most sponsorship activity for senior brand roles. Johnson & Johnson in New Brunswick, Prudential Financial in Newark, Panasonic North America in Newark, and Bed Bath & Beyond (prior to restructuring) in Union have all filed for senior marketing and brand leadership positions. Consumer goods companies along the Route 1 corridor and financial services firms in Jersey City are also active sponsors at this level.
What visa types realistically cover head of brand jobs in New Jersey?
Head of brand is a specialty occupation requiring a directly related bachelor's degree in marketing, communications, or a related field, so it qualifies for H-1B visa, E-3 visa (Australian nationals), H-1B1 visa (Chilean and Singaporean nationals), and O-1A for candidates with demonstrated extraordinary ability in their field. Most sponsored roles go through the H-1B visa route, which is subject to an annual cap and selection process. F-1 OPT holders can also work in this role while their authorization is active.
Which cities in New Jersey have the most head of brand sponsorship jobs?
Newark leads for head of brand sponsorship given its density of financial services, insurance, and consumer brand headquarters. Princeton and the surrounding Route 1 corridor attract pharma and biotech companies that build consumer-facing brand teams. Jersey City, as an extension of the New York financial district, houses regional brand and marketing operations for several major firms. Parsippany and Florham Park also host corporate headquarters with active brand leadership hiring.
How to find head of brand visa sponsorship jobs in New Jersey?
Migrate Mate is the most direct way to find head of brand roles in New Jersey where the employer has a verified visa sponsorship history. The platform surfaces companies with confirmed Labor Condition Application filings for marketing and brand leadership roles in the state, so you can focus your search on employers already familiar with the sponsorship process rather than those encountering it for the first time.
Are there any New Jersey-specific factors that affect head of brand sponsorship?
New Jersey's economy skews heavily toward pharma, consumer packaged goods, and financial services, all of which tend to have dedicated global HR and immigration infrastructure that makes sponsoring senior brand hires more straightforward than at smaller employers. The state's proximity to New York City means many New Jersey-based brand teams operate at a national or global scale, which supports the specialty occupation framing that H-1B and E-3 petitions require for senior marketing roles.
What is the prevailing wage for sponsored head of brand jobs in New Jersey?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.